CROSSOVER

What CROSSOVER does

CROSSOVER is an integrated marketing communications agency headquartered in Domlur, Bangalore, India. The firm delivers five core service pillars — Identity (branding and logo design), Print, Digital, UI/UX, and Video production — to clients across government, automotive, retail, hospitality, B2B services, financial services, entertainment, IT, education, travel, non-profit, and real estate verticals. The company positions itself as a single-vendor creative partner offering brand building, value creation, and real-time distribution of marketing content.

The agency's business model is professional services-based, charging project-based or retainer-based fees for creative deliverables. Go-to-market is direct sales-led, with engagement handled through the Bangalore office. Customer logos include government bodies (British High Commission, Australian Consulate General, State Governments of Victoria, Hesse, and Bavaria), large enterprises (Maruti Suzuki, Lexus, Mother Dairy, Unilever India Shared Services, Frost & Sullivan, BOB Capital Markets), and a long tail of small and mid-sized businesses in India, the UK, Australia, and Germany.

There is no proprietary technology product, no external funding, no disclosed patents, and no AI/ML capabilities. The company appears to be founder/management-owned and bootstrap-financed. Stated headcount is 15 employees, indicating a boutique operating structure. Revenue figures, growth trends, and current pipeline are not disclosed in available sources, which limits financial visibility for prospective investors or acquirers.

Name

CROSSOVER

Legal name

CROSSOVER

Website

https://crossover.co.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

CROSSOVER is a Bangalore-based integrated marketing communications agency offering identity, print, digital, UI/UX, and video production services. It serves government bodies and enterprises across 12+ verticals in India, the UK, Australia, and Germany.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Integrated marketing communications
• Brand identity design
• Digital marketing services
• UI/UX design
• Corporate video production

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Services and Creative Solutions: Project-based and retainer-based fees for integrated marketing communications services including brand identity design, print collateral, digital marketing, UI/UX design, video production, and advertising services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CROSSOVER is an integrated marketing communications agency delivering brand development, print collateral, digital marketing, UI/UX design, and video production services. It partners with enterprise and government clients on creative and strategic marketing solutions intended to transform brands and grow business, serving sectors that include hospitality, retail, automotive, B2B services, financial services, education, IT, and non-profit organisations.

Product overview

CROSSOVER is an integrated marketing communications agency providing a unified suite of creative and strategic marketing services. The company offers five core service pillars: Identity (branding and logo design), Print, Digital, UI/UX, and Videos. These services work together to deliver comprehensive brand development solutions, combining brand building, value creation, and real-time distribution to help clients transform their brands and grow their businesses across sectors including hospitality, retail, entertainment, travel, automotive, social entrepreneurship, education, and IT.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity (Branding & Logo Design) Corporate identity design service including logo creation, brand collateral design, and visual identity systems for clients across sectors such as financial services (e.g. BobCaps / BOB Capital Markets), automotive, and B2B services.
• Print Print design and production services for marketing collateral and branded materials supporting client brand-building initiatives.
• Digital Digital marketing services and solutions for online brand presence and customer engagement.
• UI/UX User interface and user experience design services for digital products and platforms, including app and web experiences (e.g. ParkXpress explainer video project).
• Videos Video production services including corporate videos, instructional videos, promotional videos, explainer videos, video montages, animated content presentations, and animated storytelling for clients such as Bimal Auto Agency, Lexus, Mother Dairy, ParkXpress, Messe Muenchen India, and Maruti Suzuki.

Named customers62 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Leo Burnett India: Publicis-owned global creative network with a strong India footprint, offering integrated advertising, digital and design services. Comparable in scope of brand-building capabilities and sectoral reach.
• DDB Mudra Group: Omnicom-owned Indian creative collective offering advertising, branding, digital, experiential and design services. Comparable to CROSSOVER in its integrated agency positioning and broad vertical mix, though considerably larger and network-backed.
• Ogilvy India: India arm of the WPP-owned Ogilvy network, one of the country's largest full-service creative agencies covering advertising, branding, digital and shopper marketing. Provides the closest analogue to CROSSOVER's integrated identity-through-video service model but at vastly larger scale.
• VMLY&R India (formerly JWT India): WPP-owned global creative agency with strong India heritage (JWT) and recently merged VMLY&R structure, offering advertising, branding, digital, commerce and experience design. Comparable integrated agency model with strong BFSI and consumer client base.
• McCann Worldgroup India: IPG-owned global creative network with deep India operations across advertising, digital, PR and health. Directly comparable to CROSSOVER in delivering integrated brand and communications programs for automotive, FMCG, government and BFSI clients, but with network-scale resourcing.
• Lowe Lintas: India-heritage creative agency now part of the IPG Mediabrands/FCB global network, delivering integrated advertising, digital and brand design. Comparable to CROSSOVER in creative-led, India-rooted integrated model.
• TBWA India: Omnicom-owned disruption-focused creative network with India operations delivering integrated brand and communications programs. Directly comparable in service mix to CROSSOVER for clients seeking full-service creative solutions.
• Wunderman Thompson India: WPP-owned creative, data and technology agency with significant India operations across advertising, digital, CRM and commerce. Overlaps with CROSSOVER's integrated offering while bringing scale, data and commerce capabilities.

Direct peers

• Schbang: Mumbai-headquartered full-service creative and digital agency offering integrated solutions across branding, advertising, UI/UX, video and technology — a closer Indian boutique analogue to CROSSOVER's five-pillar model, though with broader digital and tech depth.
• Taproot Dentsu Creative: Mumbai-based, India-originated creative agency operating under Dentsu, known for integrated brand work across identity, print, digital and film. Closest service-mix analogue to CROSSOVER with similar full-service positioning rooted in India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossover_2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROSSOVER