What Cross Point Middle East Technologies does

Cross Point Middle East Technologies (CPME) is a Dubai-based security systems integrator founded in 2009 that designs, deploys, and supports integrated security and networking solutions for government agencies, large retail chains, and commercial enterprises across the UAE and broader Middle East. The company operates from its headquarters at Dubai Silicon Oasis and maintains a UAE-wide service network for onsite and remote support. Its core offerings span AI-powered CCTV video surveillance (built around Hikvision ColorVu and AcuSense platforms), Acoustic Magnetic and Radio Frequency Electronic Article Surveillance (EAS) anti-theft systems sourced from partner Cross Point Netherlands, RFID solutions for inventory and point-of-sale, access control and biometric time attendance, intrusion alarms, ANPR, parking management, safe city infrastructure, and networking solutions including LTE/5G, point-to-point wireless, Wi-Fi, and structured cabling. George Haddad serves as Managing Director and the firm operates with a team of approximately 11 employees.

The business model is hybrid, combining hardware resale (sourcing equipment from global vendor partners including Hikvision, Huawei, Tele Eye, and VEMCO), professional system integration services covering design, customization, deployment, and training, and ongoing managed support under multi-year contracts. Pricing is entirely quote-based with no public tiers, and the go-to-market is enterprise field sales targeting government police and customs departments, free zones, and large retail accounts. Notable deployments include Ajman Police, the Ministry of Interior, Sharjah Police, Ajman Ports & Customs, Lulu Group, MAF Carrefour, Alshaya, Rivoli, GMG, W Motors, and Harman House.

The firm is privately held with no disclosed institutional investors, funding rounds, or revenue figures. Its competitive positioning rests on tier-1 vendor partnerships, established relationships with UAE government buyers, an Ajman Police-approved police connectivity platform, and multi-year customer retention across named retail and government accounts.

Name

Cross Point Middle East Technologies

Legal name

Cross Point Middle East Technologies LLC

Website

https://crosspointme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Point Middle East Technologies is a Dubai-based systems integrator deploying AI-powered video surveillance, EAS anti-theft, RFID, access control, and networking solutions for UAE government agencies, large retail chains, and commercial enterprises.

Ownership category

akta.pro rank

Product category

Security Systems Integration

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Perimeter Security Systems Integration (Fences, Sensors, Barriers) (BPAKAGAD)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Critical Infrastructure Protection (CIP) & NERC-CIP Compliance (HDADAJAC)

Keywords

• Physical security systems
• Video surveillance integration
• Retail loss prevention
• Access control solutions
• Safe city infrastructure

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security Systems Sales: Sale of security hardware including CCTV surveillance systems, EAS anti-theft systems, access control, intrusion alarms, and networking equipment. Products sourced from global vendor partners.
2. System Integration Services: Design, customization, deployment, and installation services for comprehensive security systems across government, residential, industrial and commercial projects. Includes implementation methodology following world-known standards.
3. Ongoing Support Services: Continuous onsite and remote support through multiple support channels. Service network spans across UAE.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Cross Point Middle East Technologies (CPME) designs, customizes, integrates and supports security and ICT systems for government, retail, residential, industrial and commercial customers across the UAE and Middle East. Its core offer combines the sale of third-party hardware (CCTV, EAS, RFID, access control, intrusion alarms, networking) with end-to-end system integration, deployment, and ongoing onsite and remote support services. Key solution lines are Retail Security (anti-theft, RFID, CCTV), Industrial & Commercial Security (Safe City, ANPR, parking, intercom, PA), and Networking (LTE/5G, wireless, Wi-Fi, structured cabling).

Product overview

Cross Point Middle East Technologies offers a comprehensive security and networking solutions portfolio organized into three main solution categories: Retail Security Solutions, Industrial & Commercial Security Solutions, and Networking Solutions. The Retail Security Solutions portfolio includes AM & RF Electronic Article Surveillance systems (core product with ARGUS Floor/Loop systems), RFID Solutions, CCTV Video Surveillance, Intrusion Alarm Systems, People Counting & Analytics, Access Control & Time Attendance, and Display Solutions. The Industrial & Commercial Security Solutions include Video Surveillance/Safe City Solutions, ANPR Solutions, Parking Management, Access Control & Time Attendance, Display Solutions, Intercom Solutions, and PA/Music Systems. Networking Solutions encompass LTE/5G Networks, Point-to-Point/Multi-Point Wireless, Wi-Fi Solutions, and Structured Cabling. The company positions AI-powered video surveillance as a core differentiator, with products like Hikvision ColorVu technology and AcuSense for intelligent intrusion detection integrated throughout their offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• AM & RF Electronic Article Surveillance (EAS) Systems
• RFID Solutions
• CCTV Video Surveillance Systems
• Intrusion Alarm Systems
• Access Control & Time Attendance Systems
• Safe City Solutions
• ANPR Solutions
• Parking Management Solution
• Audio & Video Intercom Solutions
• Public Address / Music System
• Police Connectivity Solution
• Private LTE / 5G Network Solutions
• Point-to-Point / Point-to-Multi-Point Wireless Solutions
• Enterprise Wi-Fi Solutions
• Structured Cabling / Data & Voice Cabling
• Tele Eye Digital Video Recorder Distribution
• Security System Integration Services
• Ongoing Support and Managed Services

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cross Point NetherlandscoreTechnology or IntegrationMajor partner providing innovative hardware and software solutions for entrances, exits, and checkouts including AM (Acoustic Magnetic, 58KHz) and RF (Radio Frequency, 8.2 MHz) EAS systems. Cross Point products are recognized as the benchmark in their class with outstanding design, advanced functionality, and reliability. The partnership enables CPME to offer integrated surveillance and visitor counter systems with real-time cloud analytics.
• HikvisioncoreTechnology or IntegrationStrategic technology partner for video surveillance solutions. Hikvision is mentioned in multiple testimonials as a partner for major government projects in UAE. CPME works with Hikvision's ColorVu technology and AcuSense for advanced surveillance capabilities. George Haddad MD of CPME participated in Hikvision HQ visit with Ajman Police leadership.
• HuaweicoreTechnology or IntegrationHuawei collaboration involves Ajman Police cooperation discussions on utilizing advanced ICT technologies. Meeting attended by Huawei CEO and Managing Director Zeng Yong with Ajman Police Commander and George Haddad MD of CPME. Partnership focuses on security, protection, and communication solutions leveraging Huawei's information and communication technology capabilities.
• Tele EyeminorChannel Partner/ Reseller/ DistributorCPME is the official distributor for Tele Eye digital video recorder in UAE. TeleEye GN87 Series devices are designed for high-level security requirements supporting dedicated video network and private sureLINK for Banks, Exchanges, Jewelries, and critical establishments as required by law.
• Global Vendor PartnerscoreTechnology or IntegrationCompany works with global partners and vendors to meet specific client needs ensuring highest quality products and service. Comprehensive product portfolio spans multiple global vendors for security and networking solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Securitas UAE: Securitas UAE provides guarding, electronic security, and integrated security solutions for corporate, retail, and government clients in the Emirates. Comparable to CPME on the electronic security integration side for retail and commercial deployments, though Securitas operates at significantly greater scale.
• Bosch Security Systems: Bosch Security Systems supplies CCTV, access control, intrusion, and public-address solutions globally and supports UAE deployments. Comparable to CPME on the video surveillance and integrated security product mix, though Bosch also serves as a vendor that CPME and its competitors integrate.
• Honeywell Building Technologies: Honeywell's building security business delivers integrated access control, video surveillance, and intrusion systems globally, including the Middle East. Comparable to CPME as a multi-vertical security systems provider to commercial, retail, and government customers, though Honeywell is a far larger incumbent with proprietary platforms.
• Axis Communications: Axis Communications is a global leader in network video surveillance and access control, serving enterprise, retail, and government markets including the Middle East. Comparable to CPME on video surveillance and IP-based security solutions, though Axis operates as an OEM that competing UAE integrators (and CPME itself) can deploy.
• Johnson Controls (Tyco Security Products): Johnson Controls, through its security portfolio (including ex-Tyco brands like Software House and American Dynamics), provides integrated electronic security solutions for enterprise, retail, and government customers worldwide. Comparable to CPME as a large-scale provider of access control, video, and intrusion systems.
• G4S UAE: G4S UAE is the local arm of one of the world's largest security services providers, offering guarding, electronic security, and integrated security solutions across government and enterprise in the UAE. Comparable to CPME as a UAE security integrator serving government and large commercial customers, though G4S is far larger and broader in scope.

Emerging players

• Genetec: Genetec is a unified security, video management, and access-control software vendor whose Security Center platform is widely deployed by integrators like CPME across retail, government, and commercial sites. Comparable as a software layer that competes for the same AI/analytics positioning CPME markets through Hikvision.
• Network International (NIT) / ICE Systems: NIT/ICE is an India-headquartered system integrator with Middle East operations delivering ICT, ELV, security, and surveillance solutions to enterprise and government clients. Comparable to CPME on the ELV/security systems integration model, though with broader geographic reach and a larger engineering team.

Regional players

• Almoayyed Security & Safety Systems: Bahrain-headquartered security systems integrator serving government, retail, and commercial clients across the GCC with CCTV, access control, EAS, and networking solutions. Closest regional peer to CPME in scope (security + IT integration for government and retail), though operating primarily from Bahrain with GCC reach.

Direct peers

• MDS Security Systems (UAE): MDS Security Systems is a UAE-based integrator offering CCTV, access control, intrusion, and structured cabling to enterprise, retail, and government customers. Closely comparable to CPME as a UAE-domiciled electronic security systems integrator competing for the same government and enterprise projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cross-point-middle-east-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Point Middle East Technologies