Crossroads College Preparatory School

What Crossroads College Preparatory School does

Crossroads College Preparatory School is a nonprofit independent co-educational secondary school in St. Louis, Missouri, serving approximately 120 students in grades 6-12. Founded in 1974 and renamed to its current form in 2006, the school operates a 6:1 student-teacher ratio with an average class size of 11, supported by 19 full-time and 4 part-time faculty, 22 of whom hold advanced degrees. It is accredited by the Independent Schools Association of the Central States (ISACS) and was the first LEED Platinum-certified K-12 school in the Midwest.

The school's core academic platform centers on a college-preparatory curriculum with AP coursework across 12 subjects (78 students took 159 AP exams in the most recent disclosed year), supplemented by its signature 5th Day Program — a weekly experiential learning block offering courses such as FTC Robotics (ranked first in the STL region), Drone Crew, Car Maintenance, Ceramics, and the ECO-ACT environmental leadership partnership with the Missouri Botanical Garden. Other core products include College Counseling (with on-campus SAT prep and SCOIR-based tracking), the Good Works community-service program operating through 15 regional partners, the Mastery Learning Program for independent projects, a comprehensive Visual & Performing Arts curriculum, and a no-cut Athletics program. The "City Is Our Campus" philosophy extends learning into Forest Park, MADE Makerspace, Craft Alliance, the Missouri History Museum, and other St. Louis cultural institutions. The Class of 2026 (13 students) collectively received over $4.175 million in merit-based college scholarships.

The revenue model combines Individualized Tuition — published at $7,750-$31,950 for 2026-2027 and administered through a FACTS-based financial assessment, with more than two-thirds of students receiving financial assistance — with diversified philanthropic streams including Annual Giving, Patrons of Excellence leadership gifts (gifts of $1,000+), the "All for Crossroads" $5M capital campaign (more than $3M raised), special events including the Gala for Scholarship, and restricted scholarship endowments. Distribution occurs through direct enrollment, supported by participation in the ISSL shared admissions consortium and a multi-touch marketing approach spanning the school website, Instagram, Open House, Student Spark Day visits, and alumni referrals. The school is governed by a Board of Trustees and led by Co-Heads of School Mark Norwood and Sarah Pierson Wolff, who have served jointly since 2021.

Name

Crossroads College Preparatory School

Legal name

Crossroads College Preparatory School

Website

https://crossroadscollegeprep.org

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Crossroads College Preparatory School is a nonprofit independent school in St. Louis, Missouri serving approximately 120 students in grades 6-12 with a 6:1 student-teacher ratio. It combines an AP college-preparatory curriculum with a signature 5th Day experiential program and an Individualized Tuition model ranging from $7,750 to $31,950.

Ownership category

akta.pro rank

Product category

Private Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Under-18 / High School-to-University Foundation Pathways (EDAIAJAI)

akta.pro secondary industry

Transition Services (Secondary to Postsecondary/Employment, Life Skills) (EDAJAKAG)

Keywords

• Independent middle school
• Private secondary education
• College preparatory school
• Experiential learning programs
• Individualized tuition

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individualized Tuition: Tuition payments from families for educational services. Tuition ranges from $7,750 to $31,950 annually based on family financial situation. Payments can be made yearly, quarterly, or spread over 10 months.
2. Annual Giving: Annual donations from families, alumni, and community members supporting program enhancement, teacher salaries, college counseling, and general operating costs.
3. Campaign Contributions (All for Crossroads): $5 million capital campaign supporting 5th Day curriculum development, scholarships, and facility improvements. Raised over $3 million as of the campaign date.
4. Patrons of Excellence Leadership Giving: Leadership gifts of $1,000 or more of unrestricted funds to Annual Giving.
5. Special Events: Revenue from events including Gala for Scholarship, trivia nights, and donor events.
6. Scholarship Endowments: Restricted funds for providing scholarship assistance to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Crossroads College Preparatory School is an independent, co-educational, nonprofit college preparatory school enrolling approximately 120 students in grades 6-12 at its St. Louis, Missouri campus. The school delivers a college preparatory academic curriculum with 12 AP subjects, supplemented by a signature 5th Day weekly experiential learning program, the "City Is Our Campus" partnership-based learning model, dedicated college counseling, visual and performing arts, athletics, and community service programs. Tuition is set on a needs-based Individualized Tuition model ranging from $7,750 to $31,950 per year for 2026-2027.

Product overview

Crossroads College Preparatory School is an independent, co-educational secondary school (grades 6-12) offering a college preparatory education with approximately 120 students. The institution operates as a unified educational platform with several interconnected programs: the core academic curriculum with AP courses (78 students took 159 AP exams), supplemented by the 5th Day experiential learning program (offering courses like Drone Crew, Robotics, Car Maintenance, and Ceramics), the ECO-ACT environmental leadership program, the Mastery Learning Program for independent projects, and the Good Works community service program. Additional offerings include college counseling with on-campus SAT prep, comprehensive visual and performing arts, athletics with no-cut policy, and the 'City Is Our Campus' philosophy extending learning throughout St. Louis. Financial accessibility is supported through Individualized Tuition ranging from $7,750 to $31,950.

Differentiator

Problem solved

Functional benefit

Products and services

• 5th Day Program A signature weekly program that steps outside the typical academic schedule, providing students opportunities to engage deeply and collaboratively in interdisciplinary topics, innovative exploration, and real-world projects across the city of St. Louis. Courses include FTC Robotics, Drone Crew, Car Maintenance, Ceramics, Outdoor Education, and more than 30 total offerings. Targeted at Crossroads students in grades 6-12.
• City Is Our Campus An experiential learning philosophy extending education beyond the classroom into the St. Louis community, utilizing locations including Forest Park, museums, MADE Makerspace, Craft Alliance, and various cultural institutions. Targeted at Crossroads students in grades 6-12.
• AP (Advanced Placement) Program College-level courses offered across 12 subjects including Art Studio, Biology, Calculus, English, Environmental Science, Music Theory, Psychology, Statistics, U.S. History, and World History. Targeted at college-bound Crossroads students.
• College Counseling Program Personalized support for students and families including on-campus SAT prep, weekly small group meetings, parent/student information sessions, and a personalized online data management system via SCOIR. Targeted at college-bound students and their families.
• Individualized Tuition Program Financial assistance program using FACTS to determine equitable tuition based on family financial situation; range from $7,750 to $31,950 for 2026-2027. More than two-thirds of enrolled students receive financial assistance. Targeted at socio-economically diverse families seeking private school access.
• ECO-ACT Environmental Leadership Program A year-long environmental leadership program in partnership with the Missouri Botanical Garden, involving sustainability projects, community service, mentorship, and outdoor adventure. Targeted at Crossroads students.
• Good Works Program Community service program connecting students with 15 partner organizations in the greater St. Louis metro area for meaningful volunteer work. Students volunteer 3 hours weekly at partner organizations in areas aligned with career interests. Targeted at junior and senior Crossroads students.
• Mastery Learning Program (MLP) Independent project-based learning program allowing students to explore topics outside typical coursework under faculty guidance, culminating in presentations to the school community. Targeted at Crossroads students seeking deeper independent inquiry.
• Visual & Performing Arts Program Comprehensive arts curriculum including visual arts classes (Ceramics, Photography, Drawing, Painting, AP Art History), theater classes (Acting, Directing, Film Production, Musical Theater), and music classes (Composition, AP Music Theory, Music Ensemble). Targeted at Crossroads students.
• Athletics Program Competitive athletic teams with no-cut policy competing in the South Central Athletic Association, including volleyball, soccer, basketball, cross country, and track. Targeted at all Crossroads students (over 90% participation).

Quantifiable outcome

• 100% college acceptance with $4.175M+ in scholarships for Class of 2026 (13 students)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• St. Louis MADEcoreStrategic or Co-development PartnerCommunity makerspace located in the Delmar Maker District providing access to professional metal, fiber, glass, ceramics, and blacksmithing facilities. Students use MADE through the 5th Day program (Builders, Inc. course) and partnership augments the school's own makerspace.
• Missouri Botanical Garden (Eco-Act Program)coreStrategic or Co-development PartnerYear-long environmental leadership program where Crossroads students teach ecology lessons to local fourth graders, tackle environmental challenges through hands-on projects, and participate in outdoor adventures. Partnership spans over four decades.
• CivitascoreStrategic or Co-development PartnerOrganization that helps young people become informed about world events and create community change. Students partner with Civitas in the Election 2024 5th Day course to learn about policy issues and polling practices, continuing a tradition dating back to the 1980s.
• Craft AlliancesecondaryStrategic or Co-development PartnerProfessional art center providing students access to professional artists and facilities for student-centered art projects. Located in the Delmar Maker District.
• Missouri History MuseumsecondaryStrategic or Co-development PartnerPartner for St. Louis Architecture 5th Day course, providing bus tours that survey architecture of St. Louis. Students meet professional architects who provide feedback on student projects.
• Good Works Partner OrganizationscoreStrategic or Co-development Partner15 partner organizations in the greater St. Louis metro area where juniors and seniors complete community service through the Good Works 5th Day program. Students volunteer 3 hours weekly at partner organizations in areas aligned with their career interests.
• Forest ParkcoreStrategic or Co-development PartnerOne of the greatest public spaces in St. Louis used as an extension of the campus for field day, ice skating, outdoor education, and various 5th Day activities. Located adjacent to the school.
• Field FoodsminorStrategic or Co-development PartnerLocal grocery store providing ingredients for the Food Science 5th Day course where students learn chemistry of culinary transformation and create dishes weekly.
• Independent Schools of St. Louis (ISSL)coreChannel Partner/ Reseller/ DistributorConsortium of independent schools using the SSAT Standard Application Online (SAO) for shared admissions process. Crossroads participates in ISSL schools admission with shared application deadlines and processes.
• FACTScoreTechnology or IntegrationThird-party organization providing the Individualized Tuition financial assessment application widely used by independent schools. Crossroads uses FACTS to evaluate family financial situations and determine appropriate tuition levels.

Scale indicators18 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• MICDS (Mary Institute and St. Louis Country Day School): Premier independent JK-12 school in St. Louis serving similar college-bound families across the metro area. Directly competes for the same admissions pool with a larger campus and broader athletic and arts programs.
• John Burroughs School: Independent 7-12 college preparatory school in Ladue, St. Louis. A direct competitor for academically oriented families seeking rigorous college prep in the St. Louis region.
• Pembroke Hill School: Independent K-12 school in Kansas City, Missouri with a comparable college preparatory mission, athletics, and arts programs. Comparable scale and similar tuition tier among Midwestern independents.
• Whitfield School: Independent 6-12 college preparatory school in St. Louis serving similar grade span and family demographic. Direct regional competitor for private college-prep enrollment.
• Thomas Jefferson School: Independent 7-12 college preparatory school in St. Louis focused on rigorous classical liberal arts. Direct competitor; several Crossroads faculty previously taught at Thomas Jefferson.
• Westminster Christian Academy: Independent Christian 7-12 school in St. Louis offering college preparatory academics. Comparable grade range and mission within the same regional market.

Regional players

• Principia School: Independent PK-12 boarding and day school in St. Louis region with similar college preparatory focus and values-driven mission, primarily serving a different geographic draw.

Emerging players

• Kairos Academies: Charter school network in St. Louis with a college-preparatory mission and project-based learning approach. One Crossroads faculty member previously taught there; competes for mission-aligned families seeking innovative education.

Broad incumbents

• Sidwell Friends School: Elite independent PK-12 Quaker school in Washington, DC known for rigorous academics and progressive mission. Comparable in college placement outcomes, faculty quality, and mission-driven culture; a national benchmark for similar schools.
• Salisbury School: Independent 9-12 boarding school in Connecticut with strong college preparatory academics and experiential programming. Comparable in mission and experiential learning emphasis; cited in Crossroads faculty background.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/crossroadsprep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads College Preparatory School