Crossroads of Michigan

What Crossroads of Michigan does

Crossroads of Michigan is a 501(c)(3) nonprofit organization founded in 1971 by Father James A. McLaren, headquartered at 2424 West Grand Boulevard in Detroit, Michigan (FEIN # 38-2539852). The organization provides direct social services to individuals and families experiencing poverty, homelessness, and hardship in the Detroit metropolitan area, delivering an integrated portfolio that includes emergency food assistance (an Emergency Food Pantry, a weekly Midweek Market operated in partnership with Forgotten Harvest, and Sunday hot meals), clothing and personal hygiene items, identification and birth certificate retrieval, transportation assistance, Medicaid and SNAP enrollment, notary services, a community computer lab, housing navigation, and one-on-one case management and advocacy. The service model is built on in-person delivery at the Detroit facility, with appointments scheduled via phone (313.831.2000) and walk-in availability on certain days.

The organization operates as a community-led, donation-funded nonprofit with approximately 16 named staff across client services, development, culinary (an Executive Chef), finance, call center, and operations, governed by a 13-member Board of Trustees (with classes extending through 2028 and 2029) under Executive Director Dr. Joseph D. Daniel-Hoste. Revenue comes almost entirely from philanthropic sources: individual and corporate financial donations (processed via the GiveLively platform and direct channels), clothing and in-kind contributions, and proceeds from signature fundraising events including the annual Modern Love Gala, the Legacy of Love Gala, and the inaugural Detroit edition of the Coldest Night of the Year walk. Reported scale includes serving 11,000+ neighbors to-date in 2026 and 55+ continuous years of operation.

Service delivery is supplemented, rather than automated, by a network of strategic partnerships: Forgotten Harvest supplies food for the Midweek Market, the Rotary Club of Northville sponsors Sunday meals, an on-site Humana specialist handles insurance enrollment, The Church at Crossroads holds weekly prayer and communion services, and corporate sponsors (DT Midstream, IPC, Couzens Lansky, HAP CareSource, Skillman Foundation, Comerica Bank) fund the gala programs. The organization makes no use of proprietary technology platforms, APIs, or AI/ML systems, and its go-to-market is community- and word-of-mouth-led, expanded through volunteer engagement and community partnerships rather than software.

Name

Crossroads of Michigan

Legal name

Crossroads of Michigan

Website

https://crossroadsofmichigan.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossroads of Michigan is a 501(c)(3) nonprofit founded in 1971 and headquartered in Detroit, providing direct social services — emergency food, clothing, ID retrieval, transportation, case management, and housing navigation — to individuals and families experiencing poverty and homelessness in the Detroit metro area, funded through donations, corporate sponsorships, and signature fundraising galas.

Ownership category

akta.pro rank

Product category

Social Services - Homelessness and Poverty Support

NAICS

Individual and Family Services (6241), Community Housing Services (62422), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Financial Assistance & Benefits Navigation Services (BPAGAEAK), Housing Transition & Supported Living Navigation (EDAKANAK)

Keywords

• Social services nonprofit
• Emergency food assistance
• Homeless services Detroit
• Case management advocacy
• Community support programs

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Individual and Corporate Donations: The primary revenue source comes from donations from individuals and corporations. Donors can contribute online through the GiveLively platform, by check, or through the Summer Giving Campaign. The organization also accepts monthly sustaining gifts.
2. Gala and Special Events: Annual fundraising events including the Modern Love Gala (individual tickets $150, tables $1,350) and Legacy of Love Gala generate revenue through ticket sales, sponsorships, silent auctions, and raffle prizes.
3. Clothing Donations: The organization accepts clothing donations which are redistributed to clients in need. Clothing donations are received during specific hours (Tuesday/Thursday 9am-3pm, Friday 9am-12pm).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crossroads of Michigan provides free, in-person direct services to individuals and families experiencing poverty, homelessness, and hardship in Detroit, including emergency food (Food Pantry, Midweek Market, Sunday Hot Meals), clothing and personal care items, ID and birth certificate retrieval, Medicaid and SNAP enrollment, transportation assistance, housing navigation, case management, notary services, and a community computer lab. The portfolio also includes the Children's Summer Lunch program and annual fundraising events (Modern Love Gala, Legacy of Love Gala, Coldest Night of the Year Walk). All services are delivered at no cost to clients.

Product overview

Crossroads of Michigan is a nonprofit social services organization offering a unified set of direct client services rather than a software product. The organization provides emergency food assistance (Emergency Food Pantry, Midweek Market with Forgotten Harvest, Sunday Hot Meals), clothing and personal care items, identification document assistance, case management and advocacy, housing navigation, transportation assistance, and a community computer lab. The portfolio includes seasonal programs (Children's Summer Lunch), government benefit enrollment support (Medicaid, SNAP), notary services, and fundraising events (Modern Love Gala, Legacy of Love Gala, Coldest Night of the Year Walk). All services operate through in-person delivery at their Detroit facility, supplemented by volunteer programs and online donation capabilities via Givelively.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Food Pantry Provides canned goods and shelf-stable food items to individuals and families in need through the Emergency Food Pantry program at the Detroit facility.
• Midweek Market (Forgotten Harvest Partnership) Weekly food distribution program distributing rescued food, fresh fruit and produce, and household items from 11am-1pm on Wednesdays in partnership with Forgotten Harvest.
• Sunday Hot Meal Service Weekly hot meal service open to everyone, serving Detroit's Sunday hot meal from 11am-2pm, with sponsored meals provided by community partners.
• Children's Summer Lunch Program Free lunch program for children under 18 and their caregivers during summer months, offering nutritious food and engaging activities Monday-Thursday, 10am-2pm.
• Clothing Assistance Provides clothing for family members of all ages, including gently used and clean contemporary clothing items donated by the community.
• Personal Care Items Distributes hygiene products including diapers, formula, baby clothing, and personal care items for individuals unable to meet their basic needs.
• ID and Birth Certificate Retrieval Assistance Helps individuals secure identification documents and birth certificates needed for employment or housing, with a $35 gift securing an ID or birth certificate.
• Medicaid & SNAP Enrollment Assistance Case management support for enrolling in government assistance programs including Medicaid and SNAP benefits.
• Community Computer Lab Provides computers available for email, job searches, exploring resources, or web browsing, with staff available to answer technology questions.
• Notary Public Services Provides notary public services for clients needing documents notarized for employment, housing, or benefits.
• Transportation Assistance Provides transportation support for those needing to get to a shelter, job, or critical appointment, with a $100 donation providing transportation assistance.
• Case Management & Advocacy One-on-one advocacy and coaching for individuals facing homelessness or extreme poverty, focusing on crisis reduction and long-term stability through personal coaching and resource navigation, with a $50 donation supporting case management.
• Housing & Benefits Navigation Assists clients in navigating housing options and benefits programs to build lasting stability.
• Volunteer Programs Various volunteer opportunities including Client Impact, Sunday Meal Service, Client Care Resources, Behind-the-Scenes, Administration, and Group Volunteer opportunities.
• Modern Love: A Mid-Century Gala Annual signature fundraising gala held at The Roostertail in Detroit, featuring cocktail hour, strolling dinner, silent auction, and raffle prizes. Individual tickets $150; Reserved Table for Ten $1,350.
• Legacy of Love Gala Annual gala held at Detroit Historical Museum, spotlighting Detroit's history while highlighting Crossroads' community impact, featuring cocktail hour, strolling dinner, and silent auction.
• Coldest Night of the Year Walk Community walk raising funds and awareness for homelessness, food insecurity, and poverty in Detroit, held at Chandler Park with 5k and 2k route options.

Quantifiable outcome

• 11,000+ neighbors served to-date in 2026
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Forgotten HarvestcoreStrategic or Co-development PartnerForgotten Harvest is a key partner in the Weekly Midweek Market program. They supply rescued food, fresh produce, and household items that Crossroads distributes to clients every Wednesday from 11am-1pm at no cost.
• HumanaminorOthersHumana has a specialist on site at Crossroads to assist clients with insurance enrollment and wrap-around programs. No appointment is necessary to speak with the agent.
• Rotary Club of NorthvilleminorGTM or Marketing PartnerThe Rotary Club of Northville sponsors the Sunday hot meal program at Crossroads, providing meals to community members in need.
• Coldest Night of the YearcoreStrategic or Co-development PartnerColdest Night of the Year is a national community walk event raising funds for local organizations supporting people experiencing homelessness, food insecurity, and poverty. Crossroads hosted Detroit's inaugural event in 2026.
• The RoostertailcoreGTM or Marketing PartnerThe Roostertail is Detroit's iconic waterfront venue serving as the location for Crossroads' Modern Love: A Mid-Century Gala. They are a Visionary Sponsor of the event.
• The Church at CrossroadscoreStrategic or Co-development PartnerThe Church at Crossroads holds weekly morning prayer services and communion services at Crossroads facilities, providing spiritual support to clients and the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Detroit Rescue Mission Ministries: Detroit nonprofit offering emergency food, shelter, clothing, and recovery services. Most directly comparable in food service scale and faith-rooted service delivery, and competes for the same donor base and corporate sponsors in metro Detroit.
• Coalition on Temporary Shelter (COTS): Detroit nonprofit focused on homelessness prevention, emergency shelter, and housing navigation. Highly comparable in target population (individuals experiencing homelessness and poverty in Detroit) and overlap in housing navigation and case management services.
• Mariners Inn: Detroit-based nonprofit providing shelter, substance use recovery, and case management to individuals experiencing homelessness and addiction. Comparable in direct-service model and Detroit homeless population focus.
• Cass Community Social Services: Detroit-based direct-service nonprofit providing food, housing, and social services to individuals and families in poverty. Operates with a similar holistic, presence-first model and comparable service mix including food distribution, ID assistance, and case management.
• Society of St. Vincent de Paul - Detroit: Catholic-rooted Detroit nonprofit providing food, clothing, furniture, and direct financial assistance to neighbors in need. Highly comparable mission and service portfolio, and competes for the same parish and individual donor base in metro Detroit.

Others

• Forgotten Harvest: Metro Detroit food rescue organization that is also a core Crossroads partner (Midweek Market). Highly relevant as an adjacent/ecosystem participant supplying rescued food for distribution, rather than a direct competitor for clients.

Broad incumbents

• Goodwill of Greater Detroit: Large Detroit nonprofit providing workforce development, job training, and basic-needs support. Overlaps with Crossroads on employment coaching and computer access for job searches, but its core mission is workforce development rather than emergency relief.
• Catholic Charities of Southeast Michigan: Regional Catholic-affiliated nonprofit delivering a broad social services portfolio including food, housing navigation, refugee services, and case management. Overlaps with Crossroads on several core services but serves a wider geographic region and population set.
• Salvation Army Eastern Michigan Division: Large national nonprofit operating a Detroit-area command that delivers emergency food, clothing, housing, and holiday support. Overlaps with Crossroads on food, clothing, and seasonal assistance, but operates at significantly greater scale and geographic breadth.

Regional players

• Lighthouse of Oakland County / Lighthouse Community Center: Michigan nonprofit providing emergency food, clothing, housing navigation, and case management. Comparable service portfolio and Michigan operating geography, though Oakland County rather than Detroit proper.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-of-michigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads of Michigan