RE/MAX Crossroads Properties

What RE/MAX Crossroads Properties does

RE/MAX Crossroads Properties is an independently owned and operated franchise office of the RE/MAX real estate network, headquartered in Strongsville, Ohio, with 151 employees. As a franchisee, it operates under the RE/MAX brand name and benefits from the parent company's technology platform, marketing resources, and brand reputation, while maintaining local ownership and management of day-to-day operations. The office serves home buyers, sellers, and renters in the Ohio market, providing full-service residential real estate brokerage including property search, agent matching, and transaction facilitation.

The underlying technology platform is built on MLS data integration with providers including Real Estate Information Network Inc. (REIN) and Bright MLS, enabling real-time property listing data synchronization. The platform incorporates Maponics and Google Maps for property location visualization. RE/MAX operates a consumer-facing website with agent search functionality, lifestyle-focused property collections (golf communities, starter homes, views), and educational content. The broader RE/MAX brand ecosystem includes sub-brands Motto Mortgage (mortgage origination), RE/MAX Commercial (commercial real estate), The RE/MAX Collection (luxury properties), and Wemlo (real estate technology).

Revenue is generated through two primary streams: franchise fees paid by independently owned offices to RE/MAX Holdings (the publicly traded parent on NASDAQ: RMAX), and real estate transaction commissions earned by affiliated agents. The business model is asset-light and distribution-driven, leveraging the franchise structure to achieve geographic coverage across all 50 US states and internationally. The company's primary customer segments are home buyers, home sellers, and renters, with a horizontal segmentation approach. Marketing is conducted through a multi-channel strategy including the RE/MAX website, blog content, email newsletters (HomeHQ), SEO-optimized property listings, and charitable partnerships (Children's Miracle Network Hospitals).

Name

RE/MAX Crossroads Properties

Legal name

RE/MAX, LLC

Website

https://crossroads-properties-100426556.remax.com

Company type

Public

Founded year

1973

Operating status

Operating

Short description

RE/MAX Crossroads Properties is an independently owned franchise office of the RE/MAX real estate network, headquartered in Strongsville, Ohio, with 151 employees. It serves local home buyers, sellers, and renters under the nationally recognized RE/MAX brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAD

Affordable Housing & First-Time Buyer Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAOAH

Closing Coordination & Transaction Management (Broker/Agent Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

Keywords

• Residential real estate brokerage
• Home buying and selling
• Property listing search
• Real estate agent services
• Franchise real estate office

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Franchise Fees: RE/MAX generates revenue through franchise fees paid by independently owned and operated brokerage offices. Each franchise office operates under the RE/MAX brand while maintaining local ownership and management.
2. Real Estate Transaction Commissions: RE/MAX affiliated agents earn commissions on real estate transactions they facilitate. The network provides the brand, technology platform, and lead generation while agents conduct the actual transactions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RE/MAX Crossroads Properties operates as an independently owned and operated franchise brokerage office under the RE/MAX brand, providing residential real estate brokerage services including home buying, selling, and rental assistance. The office connects local buyers and sellers with RE/MAX-affiliated agents who facilitate property transactions using the parent company's MLS-integrated listing platform, brand recognition, and marketing resources.

Product overview

RE/MAX Crossroads Properties operates as part of the RE/MAX franchise network, offering a multi-platform real estate ecosystem. The core offering is the RE/MAX brokerage platform enabling property transactions, supported by specialized sub-brands: The REMAX Collection for luxury properties, RE/MAX Commercial for commercial real estate, Motto Mortgage for financing services, and Wemlo as a technology component. The HomeHQ newsletter provides ongoing consumer engagement with market intelligence and advice content.

Differentiator

Problem solved

Functional benefit

Brands

• Motto Mortgage: Mortgage services offered as part of the RE/MAX family of brands.
• Wemlo
• The RE/MAX Collection
• RE/MAX Commercial

Products and services

• RE/MAX Brokerage Services Full-service residential real estate brokerage providing agent representation to home buyers, sellers, and renters through the RE/MAX franchise network.
• The RE/MAX Collection (Luxury) Luxury real estate service specializing in high-value property transactions for affluent buyers and sellers of premium residential properties.
• RE/MAX Commercial Commercial real estate brokerage service for buying, selling, and leasing commercial properties through RE/MAX-affiliated commercial agents.
• Motto Mortgage Mortgage services brand within the RE/MAX family offering home financing options to consumers purchasing properties through RE/MAX agents.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Children's Miracle Network HospitalsminorOthersRE/MAX participates in the Making Miracles Together program where home buyers and sellers can contribute to Children's Miracle Network Hospitals when completing transactions with RE/MAX agents. The partnership supports community charitable initiatives.
• Real Estate Information Network Inc. (REIN)coreTechnology or IntegrationRE/MAX listings in Virginia include data from Real Estate Information Network Inc. (REIN), a Multiple Listing Service. REIN provides listing data including price, property details, and listing agent information for display on the RE/MAX website.
• Bright MLScoreTechnology or IntegrationRE/MAX participates in Bright MLS, an Internet Data Exchange program that provides cooperative property listing data exchange between licensed real estate brokerage firms. This enables listing data synchronization across participating brokerages.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century 21 Real Estate: Century 21 operates a global real estate franchise network with a similar agent/office structure to RE/MAX, competing directly for franchisees and consumer mindshare in the same residential brokerage category.
• Coldwell Banker Real Estate: Coldwell Banker is a long-established residential real estate franchise brand with national coverage and similar agent-driven brokerage economics, directly comparable to RE/MAX's operating model.
• Keller Williams Realty: Keller Williams is the largest residential real estate franchise by agent count in the US, with a similar franchise model and agent-centric culture, competing head-to-head with RE/MAX for productive agents and consumer transactions.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise leveraging a strong parent brand, directly comparable to RE/MAX's franchise structure and consumer positioning.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a residential franchise network operating with similar agent-recruitment and brand-franchise economics as RE/MAX, including lifestyle-oriented consumer marketing.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate franchise that overlaps directly with RE/MAX's Collection luxury sub-brand, competing for high-end listings and affluent buyers.

Emerging players

• Compass: Compass is a tech-forward residential brokerage that recruits top-producing agents with equity compensation and proprietary technology, representing the modern competitive threat to traditional franchise models like RE/MAX.
• eXp Realty: eXp Realty operates a cloud-based, agent-centric brokerage model that competes with RE/MAX for agent talent, particularly younger or more tech-savvy agents, with lower fixed-cost structure.
• Redfin: Redfin is a digital-first residential brokerage with a consumer-facing platform and salaried-agent model, competing with RE/MAX for online consumer leads and representing the technology-driven disruption of traditional brokerage.

Broad incumbents

• Anywhere Real Estate (formerly Realogy): Anywhere is the parent company of multiple residential franchise brands (Coldwell Banker, Century 21, Sotheby's, ERA, Better Homes and Gardens), making it a broad incumbent that competes with RE/MAX Holdings at the corporate-franchisor level across multiple sub-brands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Crossroads Properties