Crossroads Retreat

What Crossroads Retreat does

Cross Roads Camp and Retreat Center (legally 'Lutheran/Episcopal camp and Conference Center Inc.') is a faith-based nonprofit operating a residential camp and conference facility at 29 Pleasant Grove Rd in Port Murray, New Jersey (Hunterdon County). The organization runs a diversified portfolio of programs including week-long summer camps (Youth Camp, Mini Camp, Senior High Week, Leadership Lab, SEEK, Adventure Camp), off-site day camps, family camps, youth retreats, women's retreats, young adult retreats, and church-leader gatherings such as the Shepherds' Gathering. It also rents year-round retreat facilities (Christ Center, Lodge, Beisler Lodge, Log Cabin, Evergreen/Oakwood Cabins, outdoor chapels, pool, dining hall) to outside church groups and congregations. A notable digital extension is FaithSource, a faith formation curriculum developed in partnership with Luther Crest during the 2020 pandemic and now distributed to congregations with small group curriculum, videos, podcasts, and family newsletters.

The organization generates revenue from four primary streams: camp registration fees, retreat hosting fees, donations and Pathfinder membership programs (tiered from $250 Explorer to $10,000+ Trailblazer), and fundraising events (most prominently the annual Bishops' Cup Golf Outing at Copper Hill Country Club). It is heavily dependent on donations because fees cover less than half the actual cost per camper, and the organization states it requires at least $50,000 annually from Partner commitments to sustain operations. Go-to-market is community-led and event-driven: marketing flows through denominational networks (ELCA, Episcopal Diocese of Newark, NJ Synod), church referrals, Camp Sunday downloadable promotional materials, social media (Facebook, Instagram, YouTube), email newsletters via Constant Contact, and on-site open houses held in May, June, and October.

The company is governed as a nonprofit with a 6-7 person year-round staff supplemented by seasonal summer counselors, and is led by Executive Director Anthony Briggs (30+ years in youth and outdoor ministries). Distribution is regional, concentrated in New Jersey and the tristate area, though the FaithSource digital curriculum extends reach nationally. Technology infrastructure is modest: a WordPress-based website, Active Network for camp registration, and standard digital forms for inquiries and donations, with no proprietary AI or software products.

Name

Crossroads Retreat

Legal name

Lutheran/Episcopal camp and Conference Center Inc.

Website

https://crossroadsretreat.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Roads Camp and Retreat Center is a Lutheran/Episcopal nonprofit operating a residential camp and retreat facility in Port Murray, New Jersey, serving youth, families, and church congregations with summer camps, retreats, facility rentals, and the FaithSource digital faith formation curriculum.

Ownership category

akta.pro rank

Product category

Religious Camp and Retreat Center

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Religious Organizations (8131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Conference Retreat Hotels (THAGALAG), Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Summer camp programs
• Retreat center rentals
• Faith formation ministry
• Youth outdoor education
• Religious conference facilities

Headquarters

HQ city

Port Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Camp Registration Fees: Fees for summer camp programs including Youth Camp, Mini Camp, Senior High Week, Leadership Lab, SEEK, Adventure Camp; also Day Camp programs. Fees cover less than half the actual cost per camper.
2. Retreat Hosting Fees: Revenue from hosting retreat groups in facilities including Christ Center, Lodge, Beisler Lodge, Log Cabin, and cabin villages. Includes lodging fees and facility usage charges.
3. Donations and Membership Programs: Partner and Pathfinder membership levels ($250-$10,000+) and general donations. The organization states it needs to generate at least $50,000 annually from Partner commitments. Includes DAF grants, stock donations, and corporate matching.
4. Bishops' Cup Golf Outing: Annual fundraising event with sponsorship tiers ($290 individual golfer to $3,000 gold sponsor), foursome registrations, and on-course contest prizes
5. Special Event Fees: Fees from specialty retreats such as Women's Retreat ($155-$205 lodging), Youth Retreats ($100/participant), and other programming events

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cross Roads operates a faith-based residential camp, day camp, and retreat conference center in Port Murray, New Jersey, serving youth, families, adults, and church congregations through summer camp sessions, year-round retreats, facility rentals, and a digital faith-formation curriculum (FaithSource). Programs combine outdoor recreation, spiritual formation, and community-building activities rooted in Lutheran and Episcopal traditions.

Product overview

Cross Roads Camp and Retreat Center is a Lutheran/Episcopal camp and conference center offering a portfolio of residential camp programs and retreat services. The core offerings include Summer Camp Programs (youth camp, mini camp, leadership development, and adventure activities), Family Camps, Day Camps, and various Youth Retreats for different age groups. The center also hosts targeted Adult Retreats (Women's Retreat, Young Adult Retreat, Friends & Family Retreat, Shepherds' Gathering). Year-round Facility Rentals provide retreat spaces including the Christ Center, Lodge, Beisler Lodge, Log Cabin, Evergreen Cabins, Oakwood Cabins, outdoor chapels, pool, and dining facilities. Additionally, the FaithSource curriculum partnership (with Luther Crest) provides digital faith formation resources to congregations nationwide. Annual special events include the Bishops' Cup Golf Outing, Giant Church Picnic, Alumni Weekend, and the 2027 ELCA Youth Gathering.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp Programs Week-long residential summer camp sessions for youth combining worship, Bible study, outdoor recreation (swimming, rock wall, low ropes), leadership development, and adventure activities. Targeted at children and teens from church families and faith-seeking communities.
• Family Camps Multi-day family camp experiences offering worship, recreation, fellowship, and rest for parents and children attending camp together. Targeted at families with children seeking inclusive faith-based outdoor vacations.
• Day Camps Off-site day camp programs held at partner locations during summer for elementary-age children, providing faith-based day programming as an alternative to residential camp. Targeted at families seeking local summer programming.
• Women's Retreat Multi-day adult women's retreat featuring guided programming on spiritual themes, lodging, and meals. Pricing tiers: $205 double-occupancy with en-suite bath, $155 dormitory-style with hall bathroom, $40 single-occupancy surcharge. Targeted at adult women seeking spiritual renewal.
• Youth Retreats Weekend retreats for youth in Grades 3-12 combining fun activities, Bible study, worship, and outdoor experiences. Elementary Retreat (Grades 3-5) priced at $100 per participant including meals. Targeted at church youth groups and confirmation programs.
• Young Adult Retreat Retreat programming tailored for young adults seeking spiritual formation and community connection. Targeted at young adult demographic from faith communities.
• Friends & Family Retreat Retreat opportunity for friends and family groups to experience the Cross Roads camp together. Targeted at multi-generational friend/family cohorts seeking shared retreat experience.
• Shepherds' Gathering Retreat program designed for church leaders and shepherds (clergy, ministry staff) seeking renewal and fellowship. Targeted at pastors, ministry directors, and church workers.
• Facility Rentals Year-round rental of on-site retreat facilities for hosted groups, including overnight lodging (Christ Center, Lodge, Beisler Lodge, Log Cabin, Evergreen Cabins, Oakwood Cabins), outdoor chapels (McKelvey seats 60, Stratton seats 150), Pete Goddard Art Barn, pool, pavilion, recreational hall, and dining hall. Targeted at church congregations, ministry groups, and organizations seeking retreat venues.
• FaithSource Digital Curriculum Digital faith formation partnership with Luther Crest delivering Small Group Curriculum, accompanying videos, family newsletters, and podcasts to partner congregations. Originated as a virtual Sunday School program and now serves congregations nationwide. Targeted at church congregations and families seeking digital faith formation.

Quantifiable outcome

• Fees cover less than 50% of actual camper costs, with generous camperships (scholarships) ensuring access for families who cannot afford camp fees
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Luther CrestcoreStrategic or Co-development Partner · 1 September 2020Partnership with Luther Crest to develop and deliver FaithSource, a virtual Sunday School program. During Summer 2020, camps developed digital programming; in Fall 2020, Cross Roads and Luther Crest invited congregations to join the virtual program. Dozens of congregations participated in the first year.
• ELCA (Evangelical Lutheran Church in America)coreStrategic or Co-development PartnerDenominational affiliation with ELCA. Hosting the 2027 ELCA Youth Gathering. Organization's legal corporate designation is Lutheran/Episcopal camp and Conference Center Inc.
• Episcopal Diocese of NewarkcoreStrategic or Co-development PartnerEpiscopal denomination affiliation providing church community referrals and denominational support. Diocese logo displayed on website footer.
• NJ SynodminorStrategic or Co-development PartnerAffiliation with New Jersey Synod (ELCA regional body) for church network distribution and referrals.
• American Camp Association (ACA)minorStrategic or Co-development PartnerACA membership providing camp accreditation and industry standards recognition. ACA logo displayed on website indicating membership.
• Copper Hill Country ClubminorOthersVenue hosting for the annual Bishops' Cup Golf Outing fundraiser. Located at 100 Copper Hill Road, Ringoes, NJ 08551.
• Donor Advised Funds and Grantmaking OrganizationsminorGTM or Marketing PartnerOrganizations making grants to nonprofits through Donor Advised Funds. Cross Roads accepts DAF grants, corporate matching, and legacy gifts. Federal Tax ID: 22-3715488.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sky Ranch Christian Camp: Large multi-site faith-based camp organization in Texas with summer camps, retreats, and year-round programs. Comparable faith-based outdoor ministry model but at significantly larger scale with multiple locations.

Direct peers

• Camp Ondessonk: Faith-based (Catholic) residential summer camp and retreat center in Illinois. Comparable youth camp programming, retreat hosting, and environmental education focus with similar nonprofit structure.
• Camp Allen Conference & Retreat Center: Episcopal-affiliated camp and retreat center in Texas offering summer youth camps, family camps, and adult retreats. Directly comparable faith-based outdoor ministry with denominational ties, similar programming mix, and year-round operation.
• Camp Mount Luther: ELCA-affiliated summer camp and retreat center in central Pennsylvania. Comparable youth camp, family camp, and retreat hosting operations within the same Lutheran outdoor ministry ecosystem.
• Mo Ranch - Assembly of Youth: Presbyterian camp and conference center in Texas Hill Country offering summer camps, family camps, and adult retreats. Directly comparable faith-based residential ministry with multi-segment programming.
• Camp Blue Diamond: PA-based Lutheran (ELCA) camp offering summer youth camps, family camps, and retreat hosting. Same denominational network as Cross Roads and overlapping programming portfolio.
• Camp Mardel: Lutheran (LCMS) camp in Indiana offering summer youth camps, family camps, and retreat hosting. Comparable faith-based outdoor ministry with multi-denominational guest programming.
• Lake Chautauqua Lutheran Center: Western New York Lutheran retreat center where Executive Director Anthony Briggs previously served. Comparable faith-based retreat and summer camp programming with ELCA denominational ties.
• Luther Crest Bible Camp: Lutheran (ELCA) camp in Pennsylvania offering summer youth camps, family camps, and FaithSource partner. Same denominational network, similar programming model, and an existing co-development partner with Cross Roads.

Emerging players

• Camp Cross (YMCA Camp Cross): Residential summer camp and retreat facility in Washington state offering traditional camp, retreats, and outdoor programming. Overlapping audience and facility-based model, though YMCA rather than denominational affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@crossroadscampandretreatce5194
• Facebookfacebook.com/CrossRoadsRetreat
• Instagraminstagram.com/crossroads.camp
• LinkedInlinkedin.com/company/crossroads-retreat

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Retreat