Crown Hotel

What Crown Hotel does

Crown Hotel is a single-property smart hotel located at 10 Crown Street, Oxford, United Kingdom (OX4 1QG), founded in 2024. It operates as a direct-to-consumer hospitality business offering five accommodation categories: Standard Double, Queen Room, Deluxe Double or Twin Room, Family Room, and Deluxe Family Room. The target market is individual business and leisure travelers, families, and small groups visiting Oxford, with no on-site meal service, no on-site parking, no pets allowed, and free Wi-Fi available in public areas.

The hotel differentiates through technology-enabled operations and sustainability infrastructure. Guest-facing technology includes Goki self-check-in devices integrated with the reservation system, allowing room access via mobile app, web app, or passkey, with pre-check-in forms sent by email. Back-of-house technology consists of in-room occupancy sensors that trigger ventilation valves, extractor fans, and towel rails in response to detected air quality and occupancy. The sustainability stack comprises 55 solar panels, 15 banks of 3.5 kWh batteries, and a commercial heat pump that delivers a gas-free green building design with hot water supplied without fossil fuels.

The commercial model is straightforward transactional room rental. Reservations require 100% upfront payment at the time of booking; cancellations are free until seven days before arrival, after which the full price is retained. Distribution is exclusively direct via the hotel's own website, which embeds PrenoHQ booking links; no OTAs, channel managers, or third-party distribution partners were identified. The company has no disclosed investors, no parent company, and a headcount of approximately eight employees, with no management team information available in the source material.

Name

Crown Hotel

Legal name

Crown Hotel

Website

https://crownhoteloxford.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Crown Hotel is a single-property smart and eco-friendly hotel in central Oxford, UK, offering five room categories to business, leisure, and family travelers through direct booking via its own website and PrenoHQ.

Ownership category

akta.pro rank

Product category

Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGABAN

Independent Budget & Limited-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Limited-Service & Budget Hotels

Keywords

• Hotel accommodation
• Eco-friendly lodging
• Smart hotel rooms
• Sustainable hospitality
• Boutique hotel stays

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Room Accommodation: The hotel generates revenue through room rental across five room categories: Standard Double, Queen Room, Deluxe Double/Twin, Family Room, and Deluxe Family Room. Revenue is transactional per stay with 100% upfront payment required at reservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Crown Hotel operates a small, smart, eco-friendly hotel in Oxford, UK, offering five distinct room types (Standard Double, Queen, Deluxe Double/Twin, Family Room, and Deluxe Family Room) to leisure and family guests. Guests self check in via Goki kiosks and book through PrenoHQ, while the building itself runs on rooftop solar panels, battery storage, and a commercial heat pump, with in-room occupancy and air-quality sensors managing ventilation.

Product overview

Crown Hotel is a smart, eco-friendly hotel in Oxford offering five distinct room types as its core accommodation products: Standard Double Room, Queen Room, Deluxe Double or Twin Room, Family Room, and Deluxe Family Room. These rooms range from cozy single accommodations to spacious family suites. The hotel differentiates itself through technology-enabled services including Goki self-check-in and in-room occupancy sensors for air quality monitoring. Sustainability features include solar energy, battery storage, and heat pump systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Double Room

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• hub by Premier Inn: Compact, design-led Premier Inn sub-brand targeting city-center stays with app-based check-in and small footprint rooms. Comparable to Crown on technology integration, limited amenity set and central urban locations.
• Z Hotels: UK chain of compact, technology-enabled city-center hotels offering streamlined rooms with self check-in concepts. Closely comparable to Crown on smart-tech-led micro-hotel positioning and limited-service model.
• Malmaison Oxford: Boutique hotel in Oxford city center operated by a UK boutique chain, offering a similar city-center Oxford guest base with differentiated design positioning. Comparable on location, segment (business + leisure) and independent-feel hospitality.
• Head of the River Hotel: Small independent Oxford hotel located close to the city center, serving leisure and business travelers with a limited amenity profile. Comparable to Crown on size, independent ownership and Oxford visitor demand pool.
• Old Bank Hotel: Independently operated boutique hotel in central Oxford serving business and leisure travelers. Highly comparable on city-center Oxford location, small independent operation and broad-segment guest mix.
• The Old Parsonage: Small boutique Oxford hotel operated by Firmdale Hotels, combining heritage design with modern guest amenities. Comparable on city-center Oxford location, independent-feel positioning and curated room categories.

Broad incumbents

• Hotel du Vin: UK boutique hotel chain with a focus on design-led city properties, offering full hospitality services including F&B. Comparable on independent-feel boutique positioning and broad-segment traveler appeal.
• The Randolph Hotel: Iconic full-service Oxford hotel operated within a larger hospitality group, offering F&B, event space and a broader amenity set. Comparable on Oxford city-center catchment and overlapping business/leisure demand.
• Travelodge Oxford: UK-wide budget hotel chain with Oxford properties competing on price and convenience. Comparable on Oxford location demand and limited-service lean operating model, though at meaningfully larger scale.
• Premier Inn Oxford: UK's largest budget hotel chain with Oxford locations, serving price-sensitive business and leisure travelers. Comparable on Oxford demand pool and broad segment coverage, though larger scale and lower ADR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crown_hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Hotel