Crown Sport Nutrition

What Crown Sport Nutrition does

Crown Sport Nutrition S.L. is a Spanish direct-to-consumer sports nutrition company that designs, formulates, and sells science-backed supplements, energy products, recovery formulas, and accessories for elite and amateur endurance athletes. The company is headquartered in Madrid, Spain (originating in Arnedo, La Rioja) and operates with approximately 18 employees. Its product portfolio spans 62+ SKUs organized into sub-brands including the award-winning Hyper Line (high-carbohydrate products using a proprietary 1:0.8 Glu/Fru ratio for exogenous carbohydrate oxidation above 60g/hour), the RAW Line (zero-artificial-sweetener formulations), and the Vegan Pro Line.

The company's technology foundation rests on 15+ peer-reviewed JCR Q1/Q2 scientific studies selected in the UK REF 2021 research assessment framework, with active research collaborations with the University of Greenwich, UCAM Universidad, and Universidad Europea. Crown was the first Spanish company to obtain Informed Sport anti-doping certification, applying batch-level testing across 25 products. Its 5-Phase Protocol System organizes recommendations across preparation, fueling, recovery, daily health, and advanced phases, segmented across 13 sports (road cycling, MTB/gravel, running, triathlon, tennis, padel, football, martial arts, fitness, rowing, etc.).

Crown generates revenue through direct e-commerce on its own storefront (free shipping to 25+ European countries above €49), loyalty-driven repeat purchases, sport-specific protocol bundles, the Crown Club B2B channel serving 1,000+ sports clubs, and the Crown Ambassadors program enrolling 3,900+ health professionals. Pricing ranges from €1.29 single-sachet items to €70.99 comprehensive bundles. Its endorsements span 52 Olympic athletes (Tokyo 2020 and Paris 2024), professional clubs such as Athletic Club (LaLiga), and national federations including TeamNL Rowing. The company has accumulated 9 ESSNA Awards across 2022-2024 and is privately held with no disclosed venture funding rounds.

Name

Crown Sport Nutrition

Legal name

Crown Sport Nutrition S.L.

Website

https://crownsportnutrition.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crown Sport Nutrition is a Spanish DTC sports nutrition company that formulates and sells science-backed supplements, energy products, recovery formulas, and accessories for elite and amateur endurance athletes across Europe, backed by peer-reviewed research, Informed Sport certification, and a network of 1,000+ clubs and 3,900+ professional ambassadors.

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition
• Endurance supplements
• Anti-doping certified
• Energy gels
• Athletic recovery

Headquarters

HQ city

Arnedo, La Rioja

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales of sports nutrition products including energy gels, isotonic drinks, proteins, creatine, recovery supplements, and accessories. Products sold in various formats (single servings, boxes, tubs) with pricing from €1.29 to €70+.
2. Bundles and Protocol Packs: Pre-configured product bundles and full protocol packs for specific sports (cycling, triathlon, running, etc.) offering discounted pricing compared to individual products.
3. Club and Ambassador Programs: Special conditions program for sports clubs and professional ambassadors with individual purchasing. Revenue from volume-discounted individual purchases by club members.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Crown Sport Nutrition develops, manufactures and sells science-backed sports nutrition products directly through its own e-commerce platform, including energy gels, isotonic drinks, proteins, creatine, recovery supplements, performance enhancers and accessories. Products are organized by sport-specific 5-phase protocols (before, during, after, daily health) and segmented into sub-brands such as Hyper Line, RAW Line, Vegan Pro Line and Informed Sport certified references. The company serves elite athletes, amateur endurance athletes, fitness enthusiasts, sports clubs and health professionals across Europe.

Product overview

Crown Sport Nutrition is a science-backed sports nutrition company offering a comprehensive portfolio of products organized into distinct lines: energy products (gels, isotonic drinks, energy bars, gum bars, maltodextrin), protein and amino acids (whey, beef, vegan, collagen, BCAA, glutamine, HMB), performance enhancers (caffeine, creatine, beta-alanine, pre-workout), recovery products (3:1 Recovery+, 3:1 PRO, vegan recovery), daily health supplements (omega-3, vitamin D, vitamin C, curcumin, magnesium, lactoferrin), and accessories (shakers, bottles, flasks, headbands). The Hyper Line (award-winning 1:0.8 carbohydrate ratio products), RAW Line (zero artificial sweeteners), and Vegan Pro Line represent key product sub-brands. The company also provides sport-specific protocols for 13 sports and services including an Ambassadors program for professionals and a Club program for teams. Products are organized by training phase (before, during, after, daily health) and goal (performance, endurance, strength).

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Gel Fast-assimilating carbohydrate gel in 40g single-serving or box of 12 format, providing energy during exercise for endurance athletes.
• HyperGel 30 (1:0,8) Hydro 30g carbohydrate gel in Hydro format requiring no extra water carrying, part of the award-winning Hyper Line.
• HyperGel 45 (1:0,8) 45g high-carbohydrate gel for long or intense efforts with Glu/Fru ratio of 1:0.8, part of the award-winning Hyper Line.
• Isotonic Drink (Isodrink & Energy) Premium isotonic drink with electrolytes and carbohydrates for hydration during exercise; ESSNA Best Hydration Drink 2023.
• HyperDrink 90 (1:0,8) Very High-Carbohydrate Drink Very high carbohydrate drink supporting up to 120g CHO/hour for extreme endurance events using 1:0.8 Glu/Fru ratio.
• Energy Bar 2.0 Gluten-free energy bar made with oats and date paste for energy before and during exercise.
• Pre Workout PRO ST Pre-workout supplement with scientific evidence supporting performance improvement, studied at the University of Greenwich.
• Creatine Monohydrate (Creapure and Creavitalis lines) Premium creatine monohydrate supplement for strength, power and daily health using Creapure and Creavitalis quality ingredients.
• Whey PROtein+ Premium whey protein supplement for muscle recovery and building.
• Iso Whey Hydrolyzed (Optipep 90) Hydrolyzed whey protein using Optipep 90 ingredient for fast absorption and muscle recovery.
• Vegan Protein (RAW line) 100% vegan premium protein supplement, part of the world's first high-performance vegan line, without artificial sweeteners.
• 3:1 Recovery+ Muscle Recovery Post-workout recovery supplement with 3:1 carbohydrate-to-protein ratio for muscle repair, also available in 3:1 PRO Recovery ST and 3:1 Vegan Recovery+ variants.
• Omega-3 PRO and Omega-3 Athlete High EPA/DHA omega-3 fish oil supplements for athlete health and inflammation support, including a higher-dose Athlete variant.
• Magnesium Caps DUAL Magnesium supplement in capsule form for mineral support in athletes.
• Caffeine PRO Caps 100mg Pure caffeine capsules for performance enhancement during training or competition.
• Crown Accessories (Shakers, Bottles, Flasks, Headbands) Branded sports accessories including the Shaker PRO, ELITE Training Bottle, PRO FLY Competition Bottle, Soft Flask PRO, ThermoSPORT Bottle, Modular Shaker with pill organizer, and performance headbands for hydration and supplement preparation.
• Endurance and Sport-Specific Tester Packs Pre-configured testing bundles for endurance athletes, Hyper Line sampling, marathon preparation, gym training, hydration and Informed Sport certified products, offering discounted multi-product packs versus individual SKUs.
• Hyper Line (Product Sub-Brand) High-carbohydrate endurance nutrition line using 1:0.8 Glu/Fru ratio including HyperGel, HyperDrink and HyperBar products; awarded Best Product and Best Niche Product at ESSNA Awards 2023 and 2024.
• RAW Line (Product Sub-Brand) Supplement line without artificial sweeteners featuring minimal ingredients and neutral flavors across gels, bars, proteins, amino acids, creatines, vitamins and minerals.
• Vegan Pro Line (Product Sub-Brand) High-performance 100% vegan nutrition line with premium raw materials and gluten-free formulations, including protein, recovery and creatine products.
• Informed Sport Certified Product Range Category of 25 products batch-tested under the Informed Sport anti-doping standard, providing competitive athletes assurance that each batch is free of prohibited substances.
• Crown Sport-Specific Nutrition Protocol System Structured nutrition protocols covering 13 sports (road cycling, MTB/gravel, short and long-distance running, trail running, short and long-distance triathlon, tennis, padel, football, martial arts, fitness, rowing) across the 5-phase system: before, during, after and daily health supplementation.
• Crown Club Program Group purchasing and support program for official sports clubs (1,000+ enrolled), providing product discounts, individual home delivery for each member, visibility and technical assistance.
• Crown Ambassadors Program Program for nutritionists, doctors, coaches and professional athletes offering special purchasing conditions, direct support and early access to products, with 3,900+ professional members.

Quantifiable outcome

• 9 ESSNA Awards won across multiple years (2022, 2023, 2024)
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Athletic ClubcoreStrategic or Co-development Partner · 3 October 2023Crown Sport Nutrition became Athletic Club's official sports nutrition supplier through a strategic agreement uniting shared values of dedication and performance. The LaLiga club, 2024 Copa del Rey champions, uses Crown's science-backed, Informed Sport-certified products.
• Ljubljana VW MarathonminorGTM or Marketing Partner · 13 September 2023Official sports nutrition brand of the 27th Ljubljana VW Marathon. Partnership supports runners with high-quality supplementation.
• University of GreenwichcoreStrategic or Co-development PartnerResearch partner conducting studies on Crown products. Randomized controlled studies examined Pre-Workout PRO ST effects on physically active middle-aged adults.
• UCAM UniversidadcoreStrategic or Co-development PartnerResearch partner with Professor Fernando Naclerio as Centre Director for Exercise Activity and Sports Nutrition.
• Universidad EuropeacoreStrategic or Co-development PartnerAcademic research partner in sports nutrition science and formulation development.
• Red BullminorGTM or Marketing PartnerLogo displayed as partner on Crown homepage, indicating marketing/partnership relationship.
• Informed SportcoreOthersInformed Sport certification partner. Every batch tested before release to market plus blind testing. 25 Crown products certified. First Spanish company with this certification.
• ESSNAcoreOthersEuropean Specialist Sports Nutrition Alliance member. Crown featured as ESSNA Member of the Month and multiple award winner at ESSNA Awards.
• AEMEF (Spanish Sports Medicine Federation)minorStrategic or Co-development PartnerSpanish sports medicine federation partnership for evidence-based sports nutrition.
• Football Doctors NetworkminorStrategic or Co-development PartnerMedical network partnership for football sports medicine and nutrition guidance.
• PlanetaBici.comminorGTM or Marketing PartnerPartnership to bring sports nutrition education to cycling audience through PlanetaBici.com platform.
• Project Sky Runners KenyaminorGTM or Marketing PartnerCollaboration with first African Trail Running team, connecting Crown's origins with mission to expand into Africa.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 226ERS: Spanish sports nutrition brand offering energy gels, sports drinks, recovery, and protein products across running, cycling, and triathlon. Closest direct competitor given same geography, sport focus, and DTC-led model.
• High5: UK sports nutrition brand offering energy gels, hydration drinks, and recovery products for endurance athletes. Direct competitor across UK and European running/cycling retail.
• GU Energy Labs: US-based energy gel and sports nutrition brand with established endurance athlete following and broad European distribution. Comparable product portfolio in fueling and recovery.
• OTE Sports: UK sports nutrition brand offering energy gels, hydration, and recovery products distributed across Europe. Targets similar endurance and team sport segments as Crown.
• Named Sport: Italian sports nutrition company with energy gels, hydration, and recovery products for endurance sports. Direct regional competitor in southern European markets.
• Science in Sport (SiS): UK-based endurance sports nutrition brand with energy gels, hydration, and protein products targeting cyclists, runners, and triathletes. Competes head-to-head in European endurance nutrition with B2B team-supply channels.
• Maurten: Swedish premium endurance nutrition company using proprietary hydrogel technology for high-carbohydrate fueling. Competes directly with Crown's Hyper Line in elite endurance and DTC channels.
• Precision Hydration: UK sports hydration brand specializing in electrolyte supplementation and sweat-testing for endurance athletes. Overlaps with Crown's hydration, salt caps, and personalized fueling approach.

Broad incumbents

• MyProtein: Mass-market sports nutrition brand (THG) offering protein, creatine, gels, and hydration at low prices globally. Anchors the value end of the sports nutrition spectrum Crown competes against.
• Powerbar: Long-established global sports nutrition brand owned by Mondelez/Henkel. Competes broadly across gels, hydration, and protein with far larger marketing and distribution scale than Crown.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crownsportnutri
• Facebookfacebook.com/crownsportnutrition
• LinkedInlinkedin.com/company/crownsportnutrition
• Instagraminstagram.com/crownsportnutrition

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Sport Nutrition