GoCruise
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
GoCruise firmographics
Firmographics- Name
- GoCruise
- Legal name
- GoCruise with Zoe and Martyn Coope
- Website
- https://cruiseswithgocruise.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GoCruise industry classification
Industry- Product category
- Cruise Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)
- akta.pro secondary industries
- Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA), Cruise Air/Hotel Add-On Packagers (Fly-Cruise Specialists) (THAKAKAK), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)
Keywords
GoCruise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Cruise holiday booking services |
Distribution channels2 records
Marketing channels5 records
GoCruise product offering
Product offeringCore offering
GoCruise is an independent UK-based cruise travel agency that sells cruise holidays from over 50 cruise lines across Traditional, Premium, Luxury, River, Adventure, World, and Transatlantic categories. Operating under the trade names "GoCruise with Ian" and "GoCruise with Zoe and Martyn Coope," the agency provides independent unbiased advice via phone (no online booking) and matches UK consumers with cruise, river cruise, and escorted tour packages tailored to their preferences. The agency is ABTA bonded and differentiates through personal first-hand ship experience and an extensive video review library.
Product overview
GoCruise operates as a cruise travel agency offering cruise booking services across multiple categories. The core offerings include Traditional, Premium, Luxury, River, and Adventure cruise categories, with access to over 50 partner cruise lines. Services span ocean cruises, river cruises, world cruises, and transatlantic crossings, with departures from UK ports and international destinations. The company also provides escorted tour packages and partners with Holiday Extras for ancillary travel services including insurance and airport parking. Additional content products include a digital magazine and video library for travel planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Cruise Booking Standard quality cruise bookings offering a diverse range of ships in terms of size and facilities, providing good value for money for UK travelers seeking traditional cruise holidays.
- Premium Cruises Higher class of accommodation, service, and onboard amenities compared to traditional cruise lines, offering enhanced comfort and quality for premium travelers.
- Luxury Cruise High-end cruise experiences featuring luxurious accommodation, fine dining, exceptional service, and butler assistance for affluent travelers.
- River Cruise Cruises on major rivers including Danube, Rhine, Douro, Nile, Mekong, Mississippi, and others, offering intimate access to destinations with excursions often included.
- Adventure Cruise Expedition-style cruises to remote destinations including Antarctica, Galapagos Islands, and sailing adventures on traditional vessels for adventure-focused travelers.
- World Cruise Long-duration cruise itineraries of 90-120+ nights visiting multiple continents and destinations worldwide for travelers seeking extended global voyages.
- Transatlantic Cruises Cross-Atlantic voyages including scheduled crossings on Queen Mary 2 and repositioning cruises between Europe and the Caribbean.
- Escorted Tours Package holidays combined with cruise options, featuring guided tours from operators including TUI, Jet2, Kuoni, and Bales for travelers seeking escorted experiences.
- Holiday Extras Travel insurance, airport parking, airport hotels, and other travel-related services offered through Holiday Extras partner to complement cruise bookings.
Companies that use GoCruise
Customer profileSegments1 record
Ideal customer profiles1 record
GoCruise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GoCruise partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
GoCruise competitors and assessment
Company assessmentBroad incumbents
- P&O Cruises: UK-flagged cruise line that GoCruise resells but which also markets directly to UK consumers via its own website and call centres, competing for the same ex-UK customer.
- Hays Travel: UK's largest independent travel agency chain, selling cruises alongside package and beach holidays; overlaps GoCruise on UK cruise distribution but operates at much larger scale and across categories.
- Saga Cruise: UK over-50s specialist cruise and holiday provider with its own ocean and river cruise product, competing for the same demographic of UK mature cruisers.
- Virgin Voyages: Cruise line whose inventory GoCruise resells, but which also sells direct and through its own UK distribution, representing both a supplier relationship and a competitive direct channel.
Direct peers
- Iglu Cruise: Large UK-headquartered cruise travel agency selling ocean, river and expedition cruises across many operators, competing directly for the same UK cruise-booking consumer.
- Riviera Travel: UK tour operator and cruise line with strong river and escorted-tour cruises, competing for the same UK customer pool and overlapping on river and premium cruise products.
- Bolsover Cruise Club: UK-based independent cruise-only travel agency selling multi-line ocean, river and expedition cruises to UK consumers, operating with a similar phone- and personal-advisor-led model.
- Planet Cruise: UK cruise specialist agency offering cruises from multiple major lines via phone and web channels, with comparable multi-line breadth and UK consumer focus.
- Cruise Nation: UK cruise-only agency positioned on discounted multi-line cruise inventory and deals, overlapping GoCruise on price-conscious UK cruise consumers.
Emerging players
- Audley Travel: UK tailor-made travel specialist offering cruises and complex multi-country itineraries via country experts; overlaps GoCruise on the high-touch, advisor-led UK cruise and tour consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
GoCruise social profiles
Digital presenceGoCruise financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoCruise leadership team
Management profileNumber of profiles
Profiles3 records
GoCruise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoCruise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoCruise
What does GoCruise do?
GoCruise is an independent UK-based cruise travel agency that sells cruise holidays from over 50 cruise lines across Traditional, Premium, Luxury, River, Adventure, World, and Transatlantic categories. Operating under the trade names "GoCruise with Ian" and "GoCruise with Zoe and Martyn Coope," the agency provides independent unbiased advice via phone (no online booking) and matches UK consumers with cruise, river cruise, and escorted tour packages tailored to their preferences. The agency is ABTA bonded and differentiates through personal first-hand ship experience and an extensive video review library.
Is GoCruise a public or private company?
GoCruise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoCruise founded?
GoCruise was founded in -1. It employs 11 to 50 people.
Who are GoCruise's main competitors?
Broad incumbents on record are P&O Cruises, Hays Travel, Saga Cruise and Virgin Voyages. Direct peers are Iglu Cruise, Riviera Travel, Bolsover Cruise Club, Planet Cruise and Cruise Nation. Audley Travel is listed as an emerging player.
Does GoCruise have an API?
No public API is recorded for GoCruise.
What industry is GoCruise in?
GoCruise's product category is Cruise Travel Agency Services. Its primary akta.pro industry code is THAEAFAB, Cruise Travel Agencies & Specialist Cruise Consultants, with a secondary code of THAKAKAA, Retail Cruise-Only Travel Agencies (Leisure). Its NAICS code is 561510.