Cruz Verde

Cruz Verde (Farmacias Cruz Verde) is a pharmacy retail chain based in Ibagué that sells pharmaceutical products and provides health-related services to retail consumers, operating with 151 employees and positioning itself as a specialist in medication dispensing.

Company typePrivate
Founded-
Headquarters—
Headcount101–250
GTM typeB2C
OfferingServices

Cruz Verde firmographics

Firmographics

Name: Cruz Verde
Website: https://cruzverde.com
Company type: Private
Headcount range: 101–250 employees
Short description: Cruz Verde (Farmacias Cruz Verde) is a pharmacy retail chain based in Ibagué that sells pharmaceutical products and provides health-related services to retail consumers, operating with 151 employees and positioning itself as a specialist in medication dispensing.
Ownership category
akta.pro rank

Cruz Verde industry classification

Industry

Product category: Retail Pharmacy
NAICS: Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)
SIC: Retail-Drug Stores And Proprietary Stores (5912)
akta.pro primary industry: Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

Retail pharmacy
Pharmaceutical dispensing
Medication retail
Consumer pharmacy
Health products retail

Cruz Verde business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Cruz Verde product offering

Product offering

Core offering

Cruz Verde (Farmacias Cruz Verde) operates a pharmacy retail chain that sells pharmaceutical products and offers medication-focused services directly to individual consumers. Its tagline 'Expertos en medicamentos' indicates that the core value proposition is specialized expertise in dispensing medicines and advising customers on pharmaceutical products rather than a broad general-merchandise assortment.

Differentiator

Problem solved

Functional benefit

Products and services

Farmacias Cruz Verde retail pharmacy service Brick-and-mortar pharmacy retail offering that dispenses prescription and over-the-counter pharmaceutical products and provides medication-related advice to individual consumers, positioned as 'Expertos en medicamentos.'

Companies that use Cruz Verde

Customer profile

Ideal customer profiles1 record

Cruz Verde technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Cruz Verde competitors and assessment

Company assessment

Others

Copservir: Colombian cooperative associated with the broader Farmacias Cruz Verde national network and the Universidad Cooperativa de Colombia. Relevant ecosystem participant given the Cruz Verde brand association and similar pharmacy retail operations.

Broad incumbents

Comfandi: Colombian compensation fund with pharmacy and health service operations, primarily serving Valle del Cauca. Comparable as an incumbent operator combining pharmacy retail with broader health/welfare services for an affiliated member base.
Colsubsidio: Major Colombian compensation fund (caja de compensación) operating a broad portfolio of healthcare and pharmacy services, including its own pharmacy locations. Comparable as a broader incumbent with pharmacy retail as one component of an integrated health and welfare offering.

Regional players

Inkafarma: Largest pharmacy chain in Peru, operating a multi-format retail pharmacy model comparable in category and customer experience. Relevant peer for benchmarking Latin American pharmacy retail operating standards, though geographically distinct.
Farmacias Ahumada: Major Chilean pharmacy chain with national retail pharmacy operations. Comparable as a regional Latin American pharmacy retailer in product mix, customer base, and regulatory environment, though operating in Chile rather than Colombia.

Direct peers

Farmacias Pasteur: Colombian pharmacy chain operating multiple retail locations, focused on prescription dispensing and pharmaceutical retail. Directly comparable in operating model and product offering within the Colombian market.
Droguerías La Rebaja: Large Colombian pharmacy chain with extensive national footprint, focused on affordable prescription and OTC dispensing. Comparable as a direct competitor in the Colombian retail pharmacy category with similar product mix and price-driven positioning.
Farmatodo: Major Colombian pharmacy and personal care retail chain with multi-city presence and omnichannel capabilities. Directly comparable as a national-scale pharmacy retailer operating under the same regulatory and consumer context in Colombia.

Market position

Customer concentration

Cruz Verde financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cruz Verde leadership team

Management profile

Number of profiles

Cruz Verde funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cruz Verde M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Verde

What does Cruz Verde do?

When was Cruz Verde founded?

Cruz Verde was founded in -1. It employs 101 to 250 people.

Who are Cruz Verde's main competitors?

Copservir is listed as an others. Broad incumbents are Comfandi and Colsubsidio. Regional players are Inkafarma and Farmacias Ahumada. Direct peers are Farmacias Pasteur, Droguerías La Rebaja and Farmatodo.

Does Cruz Verde have an API?

No public API is recorded for Cruz Verde.

What industry is Cruz Verde in?

Cruz Verde's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 456110 and its SIC code is 5912.