Cruz Vermelha Brasileira Afiliada Minas Gerais

What Cruz Vermelha Brasileira Afiliada Minas Gerais does

Cruz Vermelha Brasileira Afiliada Minas Gerais (CVB-MG) is a non-profit civil association and the Minas Gerais state affiliate of the Brazilian Red Cross, part of the International Red Cross and Red Crescent Movement. Founded in 1914 and operating continuously for 110 years, the institution delivers humanitarian assistance, disaster relief, social welfare programs, and vocational training from three coordination sites: a headquarters in Belo Horizonte's Gameleira neighborhood (operational since January 13, 2025), plus regional offices in Mariana and Governador Valadares. Its programmatic portfolio spans the pioneering Cartão Humanitário (Humanitarian Card) cash-transfer system launched in 2021, the 50-year-old Ação Jovem youth apprenticeship program (10,000+ young people placed), free caregiver certification courses for elderly (CCPI) and autism (CCPT), three-module paid first-aid training aligned with NR-7 and Lei Lucas (Lei 13.722/2018), refugee assistance via the Casa de Passagem multi-agency task force, and recurring seasonal campaigns (SOS Chuvas, Aqueça Minas, Natal Solidário, Junho Vermelho, Outubro Rosa, Novembro Azul).

Revenue is generated through four streams: (1) individual and corporate financial donations via PIX, boleto, or credit card through the apoiar.co portal, with monthly recurring donor management via Bliiv under LGPD compliance; (2) paid first-aid and Lei Lucas courses priced at R$190–R$350 per participant, enrolled through the Sympla platform; (3) in-kind material donations (food baskets, hygiene kits, mattresses) redistributed through partner social institutions; and (4) employer contributions and partnership agreements from the Ação Jovem apprentice-placement program. The B2B corporate channel — including NR-7 compliance training, Lei Lucas institutional delivery, and apprentice quota fulfillment — is managed via a dedicated [email protected] sales channel with WhatsApp support.

The institution's distinctive innovation is the Cartão Humanitário, a prepaid card preloaded with fixed credits that disaster-affected beneficiaries can spend at any accepting merchant for 90 days, replacing physical food/hygiene baskets with autonomous purchasing power, lowering logistics costs, and stimulating local commerce. The Cartão Humanitário was recognized with the 1st-place Prêmio Notáveis 2024 (Transformative Partnership category, with Edenred) and was the centerpiece of the SOS Chuvas 2024 campaign that served 6 of 10 cities in Minas Gerais requesting disaster assistance and distributed 2,153 cards impacting 8,600+ people. CVB-MG is externally audited by BDO, holds CGU Corporate Integrity Pact membership (85.6/100 self-assessment score), and aligns its operations with 9 of the 17 UN SDGs as a UN Global Compact supporter since August 2025.

Name

Cruz Vermelha Brasileira Afiliada Minas Gerais

Legal name

Cruz Vermelha Brasileira Afiliada Minas Gerais

Website

https://cruzvermelhamg.org.br

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

Cruz Vermelha Brasileira Afiliada Minas Gerais (CVB-MG) is a non-profit humanitarian organization and Minas Gerais affiliate of the Brazilian Red Cross, delivering disaster relief, youth apprenticeship, caregiver certification, and first-aid training across the state since 1914.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Assistance Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

akta.pro secondary industries

Refugee, Migration & Displacement Support (BPAGABAH), Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Humanitarian assistance
• Disaster relief services
• First aid training
• Social welfare programs
• Youth apprenticeship

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Financial Donations (Individual and Corporate): CVB-MG generates primary revenue through financial donations from individuals (one-time or recurring monthly subscriptions) and corporations. Donations are received via PIX, bank transfer, boleto, or credit card through the apoiar.co portal. Funds are allocated to humanitarian actions, the Humanitarian Card program, courses, and the Ação Jovem apprentice program. Individual donors may qualify for IR deduction (up to 6% for full declaration filers). Corporate donors can establish formal partnership agreements via [email protected].
2. First Aid and Professional Training Courses: CVB-MG offers paid first aid courses (Módulo I at R$190; Módulos II and III at R$350 each) on a monthly schedule at its Belo Horizonte headquarters, and custom corporate training under demand. The Lei Lucas child safety course is offered at R$190 per participant under corporate demand. Course revenue supports the institution's humanitarian operations. Certificates carry the CVB-MG and global Red Cross brand.
3. Material Donations and Redistribution: CVB-MG accepts in-kind donations (food baskets, non-perishable foods, infant and geriatric diapers, cleaning products, hygiene kits, new mattresses) which are then distributed through its programs and campaigns. Materials may also be redistributed to partner social institutions registered in CVB-MG's database, amplifying the social impact of donated goods.
4. Young Apprentice Program Administration: CVB-MG administers the Ação Jovem program, which places young apprentices (ages 15–28) with partner companies. Companies with 7+ employees are legally required to maintain apprentice quotas per Brazilian labor law. CVB-MG handles the selection, socio-economic screening, psychological triage, and a 10-day Capacitação para o Trabalho (CCT) course, then places participants with corporate partners. Revenue derives from employer contributions and partnership agreements.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

CVB-MG delivers humanitarian assistance, disaster relief, social welfare programs, and professional vocational training across Minas Gerais. The organization operates the Cartão Humanitário cash-transfer aid system for disaster-affected and socially vulnerable populations, the Ação Jovem youth apprenticeship program (50+ years), three-module First Aid training courses, free caregiver qualification courses for the elderly (CCPI) and people with Autism Spectrum Disorder (CCPT), the Lei Lucas child-safety training, and a network of health awareness and seasonal donation campaigns (SOS Chuvas, Junho Vermelho, Outubro Rosa, Natal Solidário, among others). All actions are coordinated through the headquarters in Belo Horizonte and regional offices in Mariana and Governador Valadares.

Product overview

Cruz Vermelha Brasileira Afiliada Minas Gerais (CVB-MG) is a non-governmental humanitarian organization offering a portfolio of social assistance programs and vocational training courses. The core offerings are grouped into two main pillars: (1) professional qualification courses including three-module First Aid courses (Módulos 1, 2, 3), free caregiver courses for the elderly (CCPI) and for people with Autism Spectrum Disorder (CCPT), and Lei Lucas first aid for educators; and (2) socio-assistance programs including the 50-year-old Ção Jovem youth apprenticeship program, the Cartão Humanitário cash-transfer assistance card (pioneering since 2021), Grupo Aconchego for seniors, the Jovens Digitais digital literacy program, the SOS Chuvas emergency response campaign, a psychosocial support sector (HumanaMENTE), and seasonal health/donation campaigns. The institution also operates volunteer programs, a news/blog portal, a transparency portal, and a donation management platform. The portfolio is unified under the CVB-MG brand and is delivered through its headquarters in Belo Horizonte and regional offices in Mariana and Governador Valadares.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid Course Module I (Primeiros Socorros Módulo I)

Quantifiable outcome

• 3,100+ people directly impacted through lectures and courses in health and mental health care in 2025; 12,000+ people benefited from basic basket, water, cleaning and hygiene donations in 2025; 19,000+ kg of food donated in 2025; 657 adolescents selected for the Ação Jovem workforce training program in 2025
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• Pacto Global da ONU (UN Global Compact)coreStrategic or Co-development Partner · 1 August 2025Since August 2025, CVB-MG has supported the UN Global Compact, joining the United Nations initiative to mobilize the business community to adopt and promote 10 universally accepted principles in human rights, labor, environment, and anti-corruption. CVB-MG's actions, programs, projects, and campaigns work considering the 169 targets of the 17 SDGs and align with the execution of 9 Sustainable Development Goals (ODS). The institution is listed as a supporter on the Pacto Global Brazil platform.
• APAC Feminina do GameleiraminorStrategic or Co-development Partner · 23 May 2025The Association for the Protection and Assistance to the Convicted (APAC) feminine unit in Gameleira, which currently serves 156 recovering women, is the manufacturing partner for the 'Ponto de Partida' campaign that transforms CVB-MG's old institutional uniforms into blankets for newborns in public maternities. This partnership combines social reintegration, environmental sustainability, and humanitarian aid.
• ExpominasminorGTM or Marketing Partner · 23 May 2025Expominas, located in the Gameleira neighborhood alongside CVB-MG and APAC, supports the 'Ponto de Partida' campaign and other institutional initiatives through venue and logistical support.
• Regional Ressaca, Prefeitura de ContagemminorGTM or Marketing Partner · 29 March 2025The Regional Ressaca of the Prefeitura de Contagem partnered with CVB-MG to host an exclusive recruitment event for the Ação Jovem young apprentice program on March 29, 2025, providing venue and infrastructure for the event targeting young people from Contagem.
• Apae MarianaminorGTM or Marketing Partner · 19 January 2025Partnership for volunteer activities and donation distribution in the Mariana region. Apae Mariana collaborated with CVB-MG's coordination in Mariana for the January 2025 SOS Chuvas distribution in the Inconfidentes Region.
• Projeto Mãos que Ajudam (Church of Jesus Christ of Latter-day Saints)minorGTM or Marketing Partner · 19 January 2025The Mãos que Ajudam project, affiliated with the Church of Jesus Christ of Latter-day Saints, partnered with CVB-MG's Mariana coordination for the January 2025 SOS Chuvas donation distribution in the Inconfidentes Region.
• Assembleia Legislativo de Minas Gerais (ALMG) — Programa Assembleia SolidáriacoreGTM or Marketing Partner · 14 January 2025ALMG's Programa Assembleia Solidária partnered with CVB-MG to establish the ALMG headquarters as a physical donation collection point for the SOS Chuvas 2025 campaign, accepting non-perishable foods, water, cleaning items, and hygiene products from January 14, 2025. ALMG also honored CVB-MG on its 110th anniversary.
• Casa de Passagem — Multi-Agency Refugee Assistance NetworkcoreStrategic or Co-development Partner · 1 January 2024The Casa de Passagem initiative for refugees operates as a multi-agency force involving Forças Armadas (Armed Forces), Ministério da Cidadania, Polícia Federal, Receita Federal, DPU (Federal Public Defender), OIM/IOM (International Organization for Migration), ACNUR/UNHCR (UN Refugee Agency), UNICEF, and UNFPA. CVB-MG leads the reception, orientation, identification, migration regularization, and guarantee of essential rights and humanitarian assistance for each refugee person served.
• Hospital Santa Casa de BHminorStrategic or Co-development Partner · 1 January 2024Partnership for breast cancer awareness (Outubro Rosa) through which Grupo Aconchego participants and CVB-MG volunteers handcraft breast prostheses made from pantyhose and birdseed, which are then distributed to women in need.
• Projeto HumanaMENTE — PUC MinasminorStrategic or Co-development Partner · 1 January 2024HumanaMENTE is a partnership between CVB-MG and psychology students from PUC Minas, aligned with Lei 14.831/2024 and NR-1 requirements. The project provides free psychological support and emotional care through free psychological appointments for young apprentices, collaborators, and volunteers of the institution, recognizing the importance of mental health care for personal development, professional performance, and collective well-being.
• LocalizaminorGTM or Marketing Partner · 1 January 2024Listed among CVB-MG's strategic partners with logo displayed on the institutional website partners section.
• Bombeiros de Minas Gerais (Fire Department of Minas Gerais)minorGTM or Marketing Partner · 1 January 2024Listed among CVB-MG's strategic partners with logo displayed on the institutional website partners section.
• Unimed Belo HorizonteminorGTM or Marketing Partner · 1 January 2024Listed among CVB-MG's strategic partners with logo displayed on the institutional website partners section.
• Ministério Público de Minas GeraisminorGTM or Marketing Partner · 1 January 2024Listed among CVB-MG's strategic partners with logo displayed on the institutional website partners section.
• Fundação Dom CabralminorGTM or Marketing Partner · 1 January 2024Listed among CVB-MG's strategic partners with logo displayed on the institutional website partners section.
• BDO (External Audit Firm)coreImplementation/ SI/ Consulting Partner · 1 January 2024BDO serves as CVB-MG's independent external auditor, providing audit reports for the SOS Chuvas campaign and annual financial statements. The BDO audit guarantees transparency and efficiency in the distribution of Humanitarian Cards and institutional finances.
• CopasaminorGTM or Marketing Partner · 1 January 2024Listed among CVB-MG's strategic partners with logo displayed on the institutional website partners section.
• Defesa CivilcoreGTM or Marketing Partner · 1 January 2024Defesa Civil (Civil Defense) partners with CVB-MG to identify and refer beneficiaries for Humanitarian Card distribution in disaster-affected municipalities. CVB-MG uses Defesa Civil data to determine the most affected areas and prioritize aid delivery.
• EdenredminorStrategic or Co-development Partner · 1 January 2024Edenred partnered with CVB-MG in the delivery of 487 Humanitarian Cards to the city of Marquês de Souza in Rio Grande do Sul following the 2024 floods. This partnership was recognized with the 1st place Prêmio Notáveis 2024 in the Transformative Partnership category.
• Abrasel MGminorGTM or Marketing Partner · 1 January 2024Partnership since 2022 for the Novembro Azul (prostate cancer awareness) campaign, through which actions take place in bars across Belo Horizonte and Governador Valadares with stickers displaying key prevention information placed in men's restrooms.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Others

• GRAACC: Major Brazilian pediatric oncology nonprofit with strong corporate-volunteer and donation pipeline. Comparable in NGO scale, donor transparency practices (audited financials, voluntary disclosure), and cause-marketing model, though disease-vs-humanitarian mission differs.
• Associação Brasileira de Recursos Humanos - MG (ABRH-MG): Regional HR body in Minas Gerais that awarded the Prêmio Ser Humano to CVB-MG's CCPT course. Comparable in organizational training/recognition ecosystem and represents potential B2B partnership channel for the Ação Jovem program.

Direct peers

• Defesa Civil do Estado de Minas Gerais: State-level civil defense authority that co-identifies disaster-affected populations for the Humanitarian Card distribution. Operates the same disaster-response mission at state level and is a strategic partner for beneficiary referral.
• Pastoral da Criança: Brazilian faith-affiliated humanitarian NGO that provides community-level social assistance, family support, and child welfare — comparable in mission and volunteer-driven operating model to CVB-MG.
• Cáritas Brasileira: Major Brazilian humanitarian/social-assistance NGO network. Comparable in delivery of disaster relief, social assistance to vulnerable populations, and advocacy for migration/refugee rights, with overlapping donor and volunteer pools.
• Cruz Vermelha Brasileira: National Brazilian Red Cross society and CVB-MG's parent organization. Runs the same humanitarian programs (disaster response, first-aid training, refugee support, youth training) at the national level and determines CVB-MG's access to IFRC credentialing.

Regional players

• UNICEF Brasil: UN agency operating in Brazil that is both a partner through Casa de Passagem and a potential competitor for humanitarian funding and disaster-affected-children programming, with overlapping refugee and vulnerable-population mandates.
• ACNUR Brasil (UNHCR): UN refugee agency active in Brazil that co-leads the Casa de Passagem task force. Comparable in refugee-reception mandate and tertiary humanitarian funding access, with overlapping geographic focus.

Broad incumbents

• SENAC Minas Gerais: Major commercial professional-training institution in Minas Gerais offering certified courses including caregiver and first-aid tracks. Comparable in paid course portfolio and B2B training demand, with broader scope across vocational segments.
• SESI Minas Gerais: Industry-federation training arm in MG that delivers corporate workplace-safety and first-aid courses. Competes for B2B NR-7 training budgets and serves a similar corporate compliance-driven training market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cruzvermelhabrasileiramg
• Facebookfacebook.com/cruzvermelhabrasileiramg
• LinkedInlinkedin.com/company/cruzvermelhabrasileiramg
• Instagraminstagram.com/cruzvermelhabrasileiramg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cruz Vermelha Brasileira Afiliada Minas Gerais