Crystal Stairs, Inc.

What Crystal Stairs, Inc. does

Crystal Stairs, Inc. is a privately held coaching and publishing company founded by Dr. Jylla Tearte, who has been coaching clients since 2000. The company is domiciled in Charlotte, North Carolina and operates primarily online, structured around the Encore Leadership brand. Its core thesis is to serve "Encore Leaders" — successful individuals, retirees, and former business owners looking to convert financial independence into a meaningful legacy by transforming their time, talent, and treasure into purposeful post-career work. Crystal Stairs packages this offering through three primary vehicles: courses (Encore Leadership 101, Book It! author certification), coaching (Visible Coaching one-on-one sessions at $500/hour with Silver, Gold, Platinum, and Diamond tiers), and communities (the private Facebook-based Encore Leadership Community and the Get It Done! subscription at $37/month or $370/year).

The platform has no proprietary technology stack. Operations run on Squarespace for marketing and e-commerce, Searchie for course and video hosting with transcriptions, ConvertKit for email, and Amazon for book distribution. The content library, branded under Crystal Stairs Publishing, includes books such as PIVOT (a COVID-era anthology), the Encore Leadership eWorkbook and eJournal, and curated partner titles. A Resource Center functions as a partner/affiliate hub linking to recommended vendors (Fiverr, Pecan Tree Publishing, The Ink Studio, Muriel's House, Pen Legacy, and others) for production, editorial, and design services.

Revenue is generated through five streams: subscription community memberships, one-on-one coaching engagements, one-time book and course purchases, webinar fees, and affiliate referral commissions. The company deliberately grandfathered inaugural pricing for community members as long as payments remain uninterrupted. Crystal Stairs has no external institutional funding, no M&A activity, no subsidiaries, and is led by Dr. Tearte as the sole disclosed founder and coach. The customer base is fragmented across individual consumers, professionals, and a small number of corporate clients, with no disclosed enterprise contracts.

Name

Crystal Stairs, Inc.

Legal name

Crystal Stairs, Inc.

Website

https://crystal-stairs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Crystal Stairs, Inc. is a privately held coaching and publishing company founded by Dr. Jylla Tearte, serving "Encore Leaders" — successful individuals, retirees, and former business owners seeking legacy work — through courses, tiered one-on-one coaching, subscription communities, and books branded under the Encore Leadership platform.

Ownership category

akta.pro rank

Product category

Executive and Personal Development Coaching

NAICS

Professional and Management Development Training (611430), Professional, Scientific, and Technical Services (54)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), C-Suite & Senior Executive Coaching (EDABANAA)

Keywords

• Executive coaching services
• Personal development courses
• Leadership coaching community
• Legacy planning coaching
• Online membership community

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Community Membership (Get It Done!): Monthly and annual subscription membership providing access to group coaching calls, workout sessions, community engagement, and pre-release courses. Members pay $37/month or $370/year with inaugural pricing.
2. One-on-One Coaching: Premium coaching sessions at $500/hour with Dr. Jylla. Offers tiered consulting packages (Silver, Gold, Platinum, Diamond) plus hourly sessions for personalized breakthrough action.
3. Book Sales: Sale of physical and digital books authored by Dr. Jylla and other authors through Amazon marketplace and Crystal Stairs Publishing. One-time purchase model.
4. Online Courses: Encore Leadership 101 course and other educational programs sold directly through the platform.
5. Webinar Fees: Fees for webinar attendance with refund policy within 72-hour window before scheduled sessions.
6. Affiliate Revenue: Crystal Stairs earns affiliate commissions from recommended products and services in the Resource Center, including Searchie, Fiverr, and other partners. No price increase to compensate for affiliate relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Crystal Stairs, Inc. sells personal development and executive coaching services under the Encore Leadership brand, including online courses (Encore Leadership 101, Book It!), a subscription-based membership community (Get It Done!), tiered one-on-one coaching (Visible Coaching Silver/Gold/Platinum/Diamond plus $500/hour sessions), and books and journals published through Crystal Stairs Publishing. The offerings are designed for successful individuals—retirees, former business owners, and executives—who want to convert financial independence into purposeful legacy work.

Product overview

Crystal Stairs, Inc. operates as an integrated personal development platform under the Encore Leadership brand, offering a portfolio of courses, coaching services, membership communities, and publishing resources. The core offerings include Encore Leadership 101 (foundational course), Get It Done! community (membership with group coaching), Visible Coaching (tiered 1-on-1 coaching with Dr. Jylla), Library (books and journals by Dr. Jylla and featured authors), Resource Center (inspirational tools and partner resources), Book It! Program (author certification), and the Encore Leadership Community (private Facebook community). The company primarily serves successful individuals seeking to transform their post-retirement or career-transition phase into purposeful legacy work.

Differentiator

Problem solved

Functional benefit

Brands

• Encore Leadership Institute: Educational platform offering courses for Encore Leaders
• Crystal Stairs Publishing
• Visible Coaching
• Get It Done!

Products and services

• Encore Leadership 101 A foundational online course introducing Encore Leadership principles for successful individuals seeking to convert their time, talent, and treasure into a meaningful legacy, delivered via the Searchie platform with video content and transcriptions.
• Get It Done! Community A subscription membership community offering group coaching, workout sessions, community engagement, and access to pre-release courses for members pursuing pivotal life goals, priced at $37/month or $370/year.
• Visible Coaching One-on-one personalized coaching service with Dr. Jylla Tearte offering tiered packages (Silver, Gold, Platinum, Diamond) plus hourly sessions at $500/hour for clients seeking breakthrough action.
• Library (Crystal Stairs Publishing) Online bookstore featuring books by Dr. Jylla including PIVOT, the PIVOT Journal, and the Encore Leadership workbook and journal, along with recommended titles from other authors, available through Amazon and as downloadable PDFs from the website.
• Book It! Program Author certification program and accompanying eWorkbook that guides individuals through the journey from concept to published book, including the book marketing and production process.
• Encore Leadership Community Private Facebook-based community for Encore Leaders dedicated to getting things done and helping members discover their next steps, with a complimentary Encore Leadership Journal eBook provided to new members.

Quantifiable outcome

• Helped thousands of people during COVID-19 pandemic
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SearchiecoreTechnology or IntegrationSearchie is a recommended platform for website and hubs for courses, memberships, and coaching. It is used by Crystal Stairs for hosting videos and transcriptions. This is a GTM partnership where Searchie provides the technology infrastructure for course delivery. Some links are affiliate links.
• The Ink StudiominorOthersRecommended for book production services. Part of the Resource Center partner ecosystem for aspiring authors.
• Muriel's HouseminorOthersRecommended book publisher and illustrators partner for author services.
• Pecan Tree PublishingminorOthersRecommended partner for book and chapter editing services.
• Accents by AllenminorOthersFeatured partner for Zeta Para recognition items in the Resource Center.
• Akilah Thompkins-Robinson (GirlGetVisible)minorOthersSEO Strategist and Author partner recommended in Resource Center.
• FIVERRminorOthersFreelance site for special projects including PPTs for courses and graphics. Affiliate link relationship.
• Pen LegacyminorOthersRecommended partner for publishing, ghost writing, and script writing services.
• Robinson Group ConsultingminorOthersIT Services and Finance Audit Consultants recommended as partner.
• Brown Design GroupminorOthersRecommended graphics and design services partner.
• Dr. Carter D. WomackminorOthersYouth Leadership Development Programs partner recommended in Resource Center.
• Dionne Watts-WilliamsminorOthersBrand Messaging Maven and LinkedIn Profile Expert recommended as partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marie Forleo (Marie Forleo International): Online coaching, courses, and community business targeting ambitious professionals and entrepreneurs who want to make a meaningful next-level transition. Direct peer because the model (premium courses + community + founder-led brand) matches Crystal Stairs' Encore Leadership and Get It Done! flywheel.
• Brendon Burchard (High Performance Institute): Coaching, certification, and online course business serving high performers and leaders, with tiered paid programs, books, and a global community. Comparable to Crystal Stairs on founder-led premium coaching plus scalable online courses aimed at purpose-driven professionals.
• BetterUp: Digital coaching platform pairing enterprise employees with certified coaches for leadership and personal development. Direct peer because it monetizes one-on-one and group coaching to leaders and executives, the same buyer Crystal Stairs serves with Visible Coaching and Encore Leadership.
• Tony Robbins (Robbins Research International): Premier personal development and coaching brand offering premium masterminds, live events, books, and online programs to high-performing professionals and business owners. Closely comparable to Crystal Stairs in the combination of premium-priced live coaching, branded content, and aspirational personal-development ethos.
• Vistage Worldwide: Peer advisory and executive coaching organization for CEOs and business owners, typically used by leaders approaching or in retirement from operating roles. Comparable to Crystal Stairs' Encore Leadership focus on owners and executives who have sold or stepped back from running a business.

Broad incumbents

• Korn Ferry: Global organizational consulting firm that includes executive coaching, leadership development, and transition services for senior leaders. Overlaps with Crystal Stairs' overarching Encore Leadership thesis of helping executives move from operating to legacy work.
• FranklinCovey: Established leadership and management development company offering courses, certifications, and corporate training programs. Broad incumbent serving the same enterprise leadership development category where Crystal Stairs positions Encore Leadership and book content.
• DDI (Development Dimensions International): Global leadership and talent development company delivering leadership training, coaching, and assessment for enterprise clients. Adjacent incumbent competing for the same corporate leadership development and transition budget that Crystal Stairs' Encore Leadership corporate tier could target.
• Center for Creative Leadership (CCL): Long-standing leadership development and executive education provider offering programs for senior leaders and transitions. Comparable to Crystal Stairs' transition-focused Encore Leadership content, but at a much larger institutional scale.

Emerging players

• Jay Shetty (myshetto community): Personal development brand and online community offering courses, coaching, and content for purpose-driven professionals. Emerging player with a similar founder-led, community-plus-coaching model aimed at the same audience of high-achievers considering a 'next chapter.'

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crystal-stairs-inc._2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crystal Stairs, Inc.