Cedar Springs Brewing Company

What Cedar Springs Brewing Company does

Cedar Springs Brewing Company is a privately held craft brewery and German-influenced brewpub founded in March 2013 and located at 95 N. Main in Cedar Springs, Michigan — 18 minutes north of Grand Rapids, adjacent to the Fred Meijer White Pine Trail State Park. The company operates a single-location hospitality venue with approximately 150 indoor seats, a 36-seat Bavarian Room, and a 70-seat outdoor Biergarten, supported by a staff of seven named personnel including founder-owner Dave and General Manager Hillary.

The company's core production is built on a 15 Bbl brewhouse with stated annual capacity of 900 Bbl, organized around three beer sub-brands: Küsterer Bier (traditional Bavarian and European styles brewed under the German Reinheitsgebot, including the near-600-year-old Original Weißbier tradition), Cedar Springs Beer (American craft ales such as CSIPA), and the experimental Brauhaus Series. Complementary in-house production includes CedarTucky Spirits (Michigan-made gin, vodka, and pre-mixed cocktails), Old Cedar Creek Sodas (craft cane-sugar sodas), and licensed Small Winemaker/Small Distiller output (Cedar Sangria, Apfelwein, Vino131), all restricted to on-site consumption. The Küsterer Original Weißbier has won the Great American Beer Festival in 2016 and 2020 and the London World Beer Awards 'Best Wheat Beer in the U.S.' in 2017 and 2019.

Revenue is generated across multiple streams: on-site taproom and restaurant food and beverage sales (primary), draft beer distribution to roughly ten West Michigan accounts (HopCat, Butcher's Union, Slow's BBQ, SpeakEZ Lounge, Graydon's Crossing, The Score, Vitale's, Flo's Wood Fired Pizza, Rezervoir Lounge, Westside Social), limited keg take-out sales, private events and catering, the Stammtisch annual membership program (with a dedicated app), merchandise via The CSBrewery Shoppe, and organized Bier & Kultur Tours of Bavaria in partnership with BayernTrips LLC. Pricing is unit-based on food and beverages (e.g., a $10 weekday lunch menu, $13–19 mains, $5 dirty sodas, $10 cocktails) with subscription pricing for the membership. The company has no external funding, no parent, and operates as an independent owner-managed craft brand with strong regional recognition in West Michigan.

Name

Cedar Springs Brewing Company

Legal name

Cedar Springs Brewing Company

Website

https://csbrew.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cedar Springs Brewing Company is a privately held German-style craft brewpub founded in 2013 in Cedar Springs, Michigan, operating a 15 Bbl brewhouse, full restaurant, and Biergarten that serves West Michigan consumers traditional Bavarian Küsterer Bier, American craft ales, house spirits, sodas, and German-influenced cuisine.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft brewery
• Bavarian beer
• Brewpub dining
• Craft spirits
• German restaurant

Headquarters

HQ city

Cedar Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. On-site Food & Beverage Sales: Full-service restaurant and taproom with counter service for dine-in, takeout, and curbside. German-influenced menu with sustainably sourced kitchen, full bar with craft beers, spirits, wines, ciders, and craft sodas. Approximately 150 indoor seats plus 70 outdoor Biergarten seats.
2. Draft Beer Distribution: Draft beer sales to select restaurants, bars, taverns and tap houses throughout West Michigan. Top retail partners include Butcher's Union, Flo's Wood Fired Pizza, Graydon's Crossing, HopCat, Rezervoir Lounge, Slow's BBQ, SpeakEZ Lounge, The Score, Vitale's, and Westside Social.
3. Keg Sales: Occasional very limited keg sales for take out, with minimum two weeks' notice recommended. Not all sizes or keg styles available at any given time.
4. Private Events: Private event bookings for holidays, parties, celebrations. Holiday party bookings, group reservations with custom menus available. Contact via [email protected].
5. Stammtisch Membership: Annual membership program with renewals on space-available basis. Members receive benefits including 20% off salads and other exclusive offers via the Stammtisch App.
6. Merchandise Sales: T-shirts, sweatshirts, stickers, hats, and other gear available at The CSBrewery Shoppe (next door) and online store.
7. Bavaria Tours: Bier & Kultur Tours of Bavaria offered as package tours. Includes all transportation, lodging, meals, and beverages. Stammtisch members receive $100 discount. Tours sell out quickly.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cedar Springs Brewing Company operates a craft brewery and German-inspired brewpub at 95 N. Main, Cedar Springs, Michigan, brewing traditional Bavarian and European beers under the Reinheitsgebot (German Beer Purity Law) on a 15 Bbl brewhouse, alongside American craft ales, house wines, ciders, craft sodas, and Michigan-made spirits. The on-site operation includes a full-service German-influenced restaurant, indoor Bier Hall dining, Bavarian Room, and seasonal outdoor Biergarten, with secondary draft distribution to West Michigan restaurants and bars.

Product overview

Cedar Springs Brewing Company operates as a craft brewery and German-inspired restaurant with multiple product lines. The core offerings center on two beer sub-brands: Küsterer Bier (traditional Bavarian and European styles brewed under the Reinheitsgebot) and Cedar Springs Beer (American craft ales), supplemented by the experimental Brauhaus Series. The company also produces its own wines, ciders, craft sodas under the Old Cedar Creek brand, and CedarTucky Spirits. On the hospitality side, it operates a full-service restaurant with indoor dining (150 seats), a Bavarian Room (36 seats), and an outdoor Biergarten (70 seats), offering German-influenced cuisine alongside its beverages. Additional services include a Stammtisch loyalty program, private event booking, and organized Bier & Kultur tours of Bavaria. The company also sells merchandise through The CSBrewery Shoppe.

Differentiator

Problem solved

Functional benefit

Brands

• Küsterer Bier: Traditional Bavarian and European Bier styles created under the Reinheitsgebot using only four all-natural ingredients. Named for Christoph Küsterer, the original German brewer in West Michigan.
• Brauhaus Series
• CedarTucky Spirits
• Old Cedar Creek Sodas

Products and services

• Küsterer Bier line Traditional Bavarian and European beer styles brewed under the German Beer Purity Law (Reinheitsgebot) using only four natural ingredients. The Küsterer Original Weißbier style is nearly 600 years old and rare in the U.S. Available on draft at the Cedar Springs taproom and distributed to West Michigan restaurants and bars.
• Cedar Springs Beers (American craft ales) American craft ales inspired by American, English, and Belgian brewing traditions, including session ales, IPAs (CSIPA), red ales, and stouts. Available on draft at the Cedar Springs taproom and for West Michigan wholesale distribution.
• Brauhaus Series Experimental, eclectic, and Prohibition-era inspired beer styles brewed in Beer City, USA (Grand Rapids, MI). Includes rotating seasonal and limited-release beers such as West Side Ale, Old Fiddlesticks, Goetz Lager, Valley City Pilsner, Midnight in the Garden of Good & Evil, Burning Down The Haus, Cross Eyed Matt, Grit, Old Rodammer, Sticke Alt, Table Dance, Thirty Years War, Two a Days Practice Ale, and the Helper Series.
• Cedar Sangria & Apfelwein (Cider) House sangria at 7.0% ABV and dry Apfelwein cider at 4.3% ABV, produced on-site under the company's Small Winemaker license for exclusive on-site consumption.
• Old Cedar Creek Sodas Non-alcoholic craft soda lineup made with real cane sugar, including Kane Kola, Diet Kane Cola, Kirsch (cherry cola), Orange Cream, Root Beer, Lemonade, Hipster (citrus soda), Bussi (orange cola), Ana-Koko (pineapple-coconut), Pomegranate, Ginger Beer, and Zitrone (lemon-lime). Sold on-site and through retail.
• CedarTucky Spirits 100% Michigan-made premium spirits produced under the company's Small Distiller license, including Red Hawk Cooler (botanical gin with pomegranate lemonade), CedarTucky Old Fashioned (white lightning), Country Livin' Lemonade, Violetta (vodka with blue cranberry), Morley Mule (ginger beer mule), and Bloody Mary on a Farm. Available exclusively on-site.
• Food Menu (German-influenced Restaurant) Full German-influenced menu featuring American smokehouse dishes and traditional Bavarian menu items from a sustainably sourced kitchen. Includes appetizers ($13-14), main dishes ($15-19), a $10 lunch menu (weekdays 11am-2pm), kids menu, and specialty cocktails such as the Bloody Sunday ($10) and Dirty Sodas ($5). Soup $4.50 cup / $6.50 bowl.
• Restaurant & Biergarten Venue Full-service restaurant, Bavarian Room (36 seats), and outdoor Biergarten (~70 seats) at 95 N. Main, Cedar Springs, MI, with approximately 150 indoor seats total. Bier Hall-style counter service for dine-in, take out, and curbside. Located adjacent to the Fred Meijer White Pine Trail State Park.
• Stammtisch Membership Annual loyalty membership program renewing on a space-available basis. Members receive 20% off salads and other exclusive offers via the Stammtisch mobile app, plus a $100 discount on Bier & Kultur Tours of Bavaria.
• Bier & Kultur Tour of Bavaria Organized multi-day tour package of Bavaria, Germany with BayernTrips LLC, including transportation, lodging, meals, and beverages. Visits Munich, Bamberg, Annafest, optional Berlin add-on, and includes Isar River rafting and medieval jousting tournaments. Stammtisch members receive a $100 discount. Tours sell out quickly.
• Private Events & Catering Private event booking service for holidays, parties, and celebrations with custom menus featuring Bier, Spirits, Cider, Sangria, Craft Sodas, Mocktails and non-alcoholic options. Inquiries via [email protected].
• Merchandise (The CSBrewery Shoppe) Branded merchandise including T-shirts, sweatshirts, stickers, and hats, sold at the physical CSBrewery Shoppe located next door to the brewpub and through the online store.

Quantifiable outcome

• Best German Beer named by Revue West Michigan readers every year 2018-2025 (8 consecutive years)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BayernTrips LLCcoreStrategic or Co-development Partner · 1 January 2027Tour operator for Bier & Kultur Tours of Bavaria. Cedar Springs Brewing organizes and promotes Bavaria tours including all transportation, lodging, meals. Stammtisch members receive $100 discount. Tours include Munich, Bamberg, Berlin add-on, medieval jousting tournaments, Annafest, and Isar River rafting.
• Algoma Little LeagueminorGTM or Marketing Partner · 1 August 2024Beneficiary of annual Mad Scramble Golf Outing. Proceeds from the golf event support Algoma Little League programming and facilities.
• North Kent Golf CourseminorGTM or Marketing Partner · 1 August 2024Host venue for annual Mad Scramble Golf Outing. 18-hole golf course with cart, lunch at the turn, putting challenge, and prime rib dinner at Cedar Springs Brewing following.
• Graff Chrysler Dodge Jeep Ram RockfordcoreGTM or Marketing Partner · 1 July 2024Sponsor and partner for Jeep Nights at Cedar Springs Brewing Company. Provides giveaways and support for weekly Thursday evening Jeep events. Jeep Nights feature live music, product demos, and draw participants to the brewery's 12,000 ft2 outdoor space.
• Preferred Landscape Inc.minorGTM or Marketing Partner · 1 July 2024Sponsor for Mad Scramble Golf Outing supporting Algoma Little League.
• Red Bird Bistro & GrillminorGTM or Marketing Partner · 1 July 2024Partner in the 'social district' outdoor amphitheater area. Beverages available from both Cedar Springs Brewing and Red Bird Bistro & Grill at outdoor events and music performances.
• Rogue Racing Cycling TeamminorGTM or Marketing Partner · 1 July 2024Partner for CedarBlitz cycling event that brought over 600 racers to downtown Cedar Springs to raise funds for Cedar Springs Music Boosters.
• Cornhole AmericaminorGTM or Marketing Partner · 1 July 2024Partner for 3rd Annual Summer Cornhole Tournament at Cedar Springs Brewing.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sierra Nevada Brewing Co. Large national craft brewer with a strong taproom/tour program. Comparable as a scaled reference point for craft beer + on-site experience economics, though at materially larger scale and broader geographic reach.
• Dogfish Head Brewery: Established US craft brewery with a strong experimental/limited-release program analogous to Cedar Springs Brewing's Brauhaus Series. Useful benchmark for how a craft brand scales rotational/experimental lines.

Regional players

• Bell's Brewery: Iconic Michigan craft brewery headquartered in Comstock, near Grand Rapids. Overlaps with Cedar Springs Brewing across the West Michigan on-premise channel and competes for similar craft drinker mindshare, though Bell's operates at significantly greater scale.
• Founders Brewing Company: Largest craft brewery in Grand Rapids, MI (Beer City, USA), and a direct geographic peer. Cedar Springs Brewing operates in the same West Michigan craft market and distributes draft to accounts that also pour Founders, making them head-to-head for tap handles despite different positioning.
• New Holland Brewing: Michigan craft brewery and distillery based in Holland, MI. Operates a brewpub/distillery hybrid model similar to Cedar Springs Brewing (beer + spirits + food), and competes for West Michigan on-premise and destination-brewery traffic.
• Short's Brewing Company: Northern Michigan craft brewery with a strong experimental/seasonal lineup. Competes with Cedar Springs Brewing for Michigan craft drinkers and on-premise placements, particularly through its Brauhaus-style rotating releases.

Direct peers

• HopCat: Grand Rapids-based craft beer bar chain. Both a customer (draft distribution account) and a peer for on-premise craft beer consumers in West Michigan; overlapping target demographic and venue concept.
• August Schell Brewing Company: One of the oldest breweries in the US, based in New Ulm, MN, with deep German heritage brewing traditions. Most directly comparable to Cedar Springs Brewing on German-style authenticity and Reinheitsgebot-style positioning.
• Hofbräuhaus America: German beer hall and brewery concept with US locations. Comparable to Cedar Springs Brewing in delivering an authentic Bavarian beer-and-food experience with on-site brewing, though operating at larger tourist-venue scale.

Emerging players

• Revolution Brewing: Independent craft brewery with a strong brewpub and small-batch program in the Midwest. Comparable in operating model (brewery + restaurant + events) to Cedar Springs Brewing, though at larger scale and based in Chicago.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CedarSpringsBC
• YouTubeyoutube.com/channel/UCRiins_qhf2MGVHVCbAe-5Q/feed
• Facebookfacebook.com/CedarSpringsBrew
• Instagraminstagram.com/cedarspringsbrew
• LinkedInlinkedin.com/company/cedar-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Springs Brewing Company