Colorado State University Campus Rec

What Colorado State University Campus Rec does

Colorado State University Campus Recreation is a department within the Division of Student Affairs at Colorado State University, operating the Student Recreation Center located at 951 Meridian Avenue in Fort Collins, Colorado. Founded in 1994, the department runs a comprehensive campus wellness operation serving CSU students, faculty, staff, alumni, and community affiliates. It is staffed by 23 full-time employees supported by more than 300 student employees annually and is funded primarily through mandatory student fees, with full-time students enrolled in 6+ on-campus credits receiving automatic membership. The department's service portfolio spans fitness (cardio and weight equipment, group fitness classes, personal training, specialty classes), aquatics (lap pool, spa, swim lessons, Red Cross certification), intramural and sport clubs (with 30+ national championships across disciplines including polo, climbing, rugby, and wrestling), outdoor programs (guided trips, AIARE avalanche courses, wilderness medical training, gear rental, BANFF film festival), and ancillary services including massage therapy, lockers, and youth/family access.

The underlying technology stack is modest and oriented around facility access and member engagement rather than proprietary platforms. Core technology assets include the CSU Rec App (mobile phone check-in via barcode scanning plus push notifications for programs and schedules), Matrix Fitness commercial-grade cardio and strength equipment with RFID trackers and embedded entertainment (Netflix, Hulu, WiFi), and an online Member Portal at purchases.csurec.colostate.edu for membership and class registration. The Rec Cams & Counts live-occupancy product displays facility utilization. Revenue is generated through a hybrid of mandatory student-fee allocations (subscription/recurring), paid memberships for faculty, staff, alumni, and non-enrolled students, affiliate memberships for CSU Global and FRCC populations, program fees for personal training, massage, swim lessons, outdoor trips, and certifications, and sponsorship revenue from equipment vendors and local businesses (Matrix Fitness at gold tier, plus SCHEELS, Jax Outdoor Gear, Legend Fitness, Mondo USA, and several local food-and-beverage sponsors). The customer base is structurally concentrated on the CSU campus ecosystem, and the operation has no independent ownership, subsidiaries, or external capital backing, with the Executive Director reporting into the Division of Student Affairs.

Name

Colorado State University Campus Rec

Legal name

Colorado State University Campus Recreation

Website

https://csurec.colostate.edu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Colorado State University Campus Recreation operates the Student Recreation Center in Fort Collins, Colorado, providing fitness, aquatics, intramural and club sports, outdoor programs, personal training, and massage to CSU students, faculty, staff, alumni, and affiliates.

Ownership category

akta.pro rank

Product category

University Campus Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG)

Keywords

• Campus recreation services
• Fitness facility management
• Recreational programming
• Aquatics programs
• Outdoor adventure programs

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Student Fee-Funded Services: Full-time CSU students (enrolled in 6+ on-campus credits) receive Campus Recreation membership as part of their student fees. Services include facility access, group fitness classes, intramural sports, and basic programming.
2. Summer Memberships: Students not enrolled in summer classes can purchase summer memberships at various price points for continued facility access
3. Faculty/Staff Monthly Memberships: CSU faculty and staff can purchase monthly memberships to access recreational facilities during summer and other periods
4. Affiliate Memberships: CSU Global students, alumni, and FRCC students can apply for affiliate memberships with separate fees
5. Program Fees: Additional revenue from specialty classes, personal training, outdoor trips, massage therapy, swim lessons, and other premium services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Colorado State University Campus Recreation operates the Student Recreation Center and delivers a comprehensive portfolio of fitness, aquatics, intramural, sport club, outdoor adventure, climbing, massage, swim lesson, and certification programs to CSU students, faculty, staff, affiliates, and community members. Full-time students enrolled in 6+ on-campus credits receive membership included in student fees, while non-enrolled students, faculty/staff, alumni, and affiliates purchase memberships or pay per-program fees. The department supports its operations with a mobile app for facility check-in, an online member portal, and a staff of over 300 student employees annually.

Product overview

Colorado State University Campus Recreation is a department within the Division of Student Affairs operating the Student Recreation Center as its core facility. The department offers a comprehensive portfolio of programs and services including fitness offerings (Group Fitness Classes, Personal Training, Specialty Classes, Yoga Scholarship), intramural and club sports, outdoor programs with gear rental and the climbing wall, aquatics with swim lessons, massage therapy, and the CSU Rec App mobile application. The Student Recreation Center provides access to cardio/weight equipment, aquatic facilities, climbing wall, gyms, studios, and locker rooms. Campus Recreation also operates fundraising initiatives (Student Development Fund, RECquity Fund) to support student access and employee development.

Differentiator

Problem solved

Functional benefit

Brands

• WeREC: Inclusion initiative promoting Respect, Empower, and Care within the Campus Recreation community
• Rec Cams & Counts
• RECquity Fund

Products and services

• Student Recreation Center The main facility operated by Campus Recreation, offering cardio and weight equipment, group fitness spaces, climbing wall, aquatic center, gyms, studios, and locker rooms for CSU students, faculty, staff, and members.
• Group Fitness Classes Fitness classes including yoga, cycling, kickboxing, hip hop, boxing, Muay Thai, and specialty classes offered through Campus Recreation to students and members.
• Personal Training Certified personal trainers available to help members with their wellness journey regardless of ability level, including training certification courses.
• Intramural Sports Leagues and tournaments offered each semester in various sports with divisions for women's, men's, coed, and open categories, including recreational and competitive levels.
• Outdoor Programs Guided trips, clinics, and events including backpacking, skiing, rock climbing, hiking, snowshoeing, trail running, and ice climbing. Also offers outdoor gear rental and the Outdoor Resource Room.
• Climbing Wall Indoor climbing facility at the Rec Center open to all skill levels, offering top-rope belaying instruction and fundamental climbing technique.
• Sport Clubs Student-managed competitive sport teams that train together, travel, and compete nationally. The program has won over 30 national championships across disciplines including polo, climbing, rugby, and lacrosse.
• Aquatics Center Aquatic facility featuring four lap lanes, zero depth entry, ADA lift, lazy river, volleyball and basketball areas, 40-person spa, steam room, and sauna. Offers private and partner swim lessons and American Red Cross courses.
• Outdoor Gear Rental Rental equipment including tents and sleeping bags available through the Outdoor Resource Room for outdoor activities.
• Massage Therapy Professional massage therapy services available to Rec members.
• AIARE Avalanche Education Courses Avalanche safety and education courses offered through the Outdoor Programs.
• Wilderness Medical Training Medical training courses for wilderness and outdoor emergency situations.
• BANFF Mountain Film Festival Annual mountain film festival screening adventure films, hosted by Outdoor Programs.
• CSU Rec App Mobile application allowing users to scan into the Rec Center using their phone as an ID, with push notifications for updates on programs and activities.
• Night @ the Rec Annual open house event for new members to explore different programs, try activities, ask questions, and learn about Campus Recreation offerings.
• Memberships Included for full-time students (6+ on-campus credits), with options for CSU faculty/staff, affiliates, spouses/partners, and summer memberships for students not enrolled in summer classes.
• Lockers & Towels Locker rentals and towel service available to members.
• Specialty Classes Specialized fitness courses beyond regular group classes, such as Women on Weights and instructor training.
• Red Cross Classes American Red Cross certification courses offered through the Rec, including lifeguard training and water safety courses.
• Swim Lessons & Training Private and partner swim lessons along with various aquatic training programs.

Quantifiable outcome

• 30+ National Championships won by Sport Club teams
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• United Way of Larimer CountycoreStrategic or Co-development Partner · 1 August 2018Community partnership for service projects. Over 300 Campus Rec employees partnered with United Way to create hygiene kits for homeless individuals in Fort Collins/Larimer County. United Way designed the Service-to-Go project for campus-wide employee engagement.
• American Red CrosscoreStrategic or Co-development PartnerPartner for aquatics safety training and certification programs. Campus Recreation offers Red Cross courses for swim lessons and training. Staff received Top Training Provider recognition from American Red Cross.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Arizona State University - Sun Devil Fitness: Major public university recreation program with multiple facilities, sport clubs, and outdoor programs. Comparable scale and student-fee funding model to CSU Campus Rec.
• University of Maryland - Recreation & Wellness: Operates the Eppley Recreation Center and satellite facilities with sport clubs, aquatics, and intramural programs comparable in structure to CSU Campus Rec.
• University of Texas at Austin - RecSports: Major public university campus recreation program with sport clubs, intramurals, outdoor adventure, and aquatics. Regularly ranked among the largest US collegiate rec programs and a benchmark for CSU.
• Penn State University - Campus Recreation: Operates one of the largest university recreation complexes in the US (White Building, IM Building, etc.). Direct structural peer in sport clubs, aquatics, and intramural programming.
• The Ohio State University - Department of Recreational Sports: Operates the RPAC and multiple recreation facilities at a Big Ten peer institution, with sport clubs, intramurals, aquatics, and outdoor adventure comparable in scope to CSU Campus Rec.
• Texas A&M University - Rec Sports: Operates one of the largest collegiate recreation programs in the US with sport clubs, intramurals, and outdoor adventure. Direct peer in funding model and program breadth.
• UC Berkeley - Cal Recreation: Operates recreational sports at a top public university with sport clubs, intramurals, aquatics, and outdoor programs comparable in scope and student-fee funding structure.
• University of Colorado Boulder - Campus Recreation: Operates the Rec Center and intramural/sport club programs at a peer Colorado public university with overlapping outdoor-recreation programming. Closest direct geographic and structural peer to CSU Campus Rec.
• UCLA - Recreation: Operates John Wooden Center and Sunset Canyon Recreation Center, with comprehensive fitness, aquatics, sport clubs, and outdoor programs. Direct functional peer to CSU Campus Rec.
• University of Michigan - Recreation & Wellness: Operates campus recreation at a top-ranked public university with extensive sport clubs and intramurals. Comparable in scale and program breadth to CSU Campus Rec.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/csurec
• YouTubeyoutube.com/user/ColoStateCampusRec
• Facebookfacebook.com/CSUCampusRec
• Instagraminstagram.com/csurec
• LinkedInlinkedin.com/company/colorado-state-university-campus-rec

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado State University Campus Rec