Centro de Treinamento Amigos do Esporte

What Centro de Treinamento Amigos do Esporte does

Centro de Treinamento Amigos do Esporte (CT Amigos do Esporte) is a Brazilian non-profit sports training center headquartered in Belo Horizonte, Minas Gerais, specializing in artistic gymnastics and judo for children from age 3 and adults. Founded on August 6, 2016, the organization operates a network of 8 gymnasiums — 7 across Belo Horizonte neighborhoods (Buritis, Padre Eustáquio, Pampulha, Castelo, Serra, Santa Inês, and Alto Rendimento) and 1 in Contagem (Industrial) — and runs two principal programs: the Escola, a tiered recreational and educational program (Baby, Regular, Advanced) delivered by Physical Education graduates or students, and the Projeto Atleta (Equipe), a free high-performance social project launched in 2017 that currently trains 80 children with 6 specialized coaches and is approved under Federal and State Sports Law awaiting corporate sponsorship.

The business model is anchored on recurring monthly subscriptions billed via boleto, with monthly fees ranging from R$166.90 (Baby) to R$375.53 (Advanced) and a one-time R$133.10 registration fee. Ancillary revenue streams include individual/drop-in classes (R$41.73 to R$93.88), special events such as the Oficina de Mortal master class (2026-08-29 at Alto Rendimento) with tiered ticketing, birthday party venue rentals at gym facilities, and donations routed through the Hotmart platform for the social project. Customer acquisition is direct-to-consumer, driven primarily through WhatsApp (dedicated number per gymnasium), Instagram, YouTube, the Wix-hosted website, free trial classes, and community events; sibling/family discounts and the absence of cancellation fees are explicit customer-friendly terms.

From a technology and operating perspective, the company runs on a minimal digital footprint — a Wix website, social media, WhatsApp contact lines, and the Hotmart donation page — with no proprietary software, no mobile app, no AI/ML capabilities, and no disclosed integrations. The physical layer is the core asset: modern gymnastics and judo apparatus across distributed neighborhood-scale facilities, with small class sizes (max 11 children, 15 adults) signaling an instructor-intensive delivery model. No parent company, subsidiaries, funding rounds, or institutional investors are identified; ownership appears founder-led with CNPJ registration 28.670.988/0001-15 and approximately 20 employees.

Name

Centro de Treinamento Amigos do Esporte

Legal name

Centro de Treinamento Amigos do Esporte

Website

https://ctamigosdoesporte.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro de Treinamento Amigos do Esporte is a Brazilian sports training center specializing in artistic gymnastics and judo for children and adults, operating 8 gymnasiums in Belo Horizonte and Contagem with a free social project training 80 youth athletes.

Ownership category

akta.pro rank

Product category

Sports Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Artistic gymnastics training
• Judo instruction
• Youth sports education
• Athletic development programs
• Sports training facility

Headquarters

HQ city

Belo Horizonte, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Class Fees: Recurring monthly subscription fees for regular gymnastics and judo classes, with tiered pricing for different class levels (Baby, Regular, Advanced). Classes are held 1-2 times per week with billing via recurring boleto (bank slip).
2. Individual/Extra Classes: One-time fees charged for individual class sessions outside of regular enrollment, with different rates for each class level.
3. Registration Fee: One-time enrollment fee charged at registration, separate from monthly tuition.
4. Event Fees: Revenue from hosting special events like the Oficina de Mortal (Master Class), with ticket sales for participation.
5. Venue Rental (Birthday Parties): Revenue from hosting birthday party events at their gym facilities, offering private use of a gym with activities including judo, gymnastics, and games.
6. Social Project Donations/Sponsorship: The free Projeto Atleta social project is funded through company contributions and donations from private companies and supporters. The project is approved under Federal and State Sports Law and is awaiting sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Centro de Treinamento Amigos do Esporte is a sports training center that offers recreational and educational artistic gymnastics and judo classes for children (from 3 years old) and adults through its Escola program across 8 gymnasiums in Belo Horizonte and Contagem, Minas Gerais. It also operates the free Projeto Atleta (Equipe) social sports project, providing high-performance competitive training in artistic gymnastics to 80 children supported by 6 specialized coaches. Additional offerings include birthday party venue rentals and periodic specialized master class workshops.

Product overview

Centro de Treinamento Amigos do Esporte is a sports training center specializing in artistic gymnastics and judo. The organization operates through two main programs: the Escola (School) for recreational and educational sports training, and the Projeto Atleta (Equipe) for high-performance competitive training. The center manages 8 gymnasiums across Belo Horizonte and Contagem, offering classes for children and adults from 3 years old. Additional offerings include birthday party packages and periodic master class events such as the Oficina de Mortal.

Differentiator

Problem solved

Functional benefit

Products and services

• Escola (School Program) Recreational and educational sports training program in artistic gymnastics and judo for children from 3 years old and adults, with classes held at 8 gymnasiums across Belo Horizonte and Contagem. Classes are divided by age and level, held 1-2 times per week, and billed via recurring boleto.
• Projeto Atleta (Equipe) Free social sports project providing high-performance artistic gymnastics training for competitive athletes, currently supporting 80 children training to become professional athletes with 6 specialized coaches. Training is held at least 3 times per week, 2-4 hours per day.
• Aniversário no CT (Birthday Parties) Private birthday party packages hosted at CT gymnasiums, featuring private use of the gym with activities including judo, gymnastics, games, and celebrations for the birthday child and guests.
• Oficina de Mortal (Master Class) Specialized master class workshop focused on gymnastics technique, progressions, safety, and skill perfection in somersaults, conducted by experienced team professionals. Ticketed event with two ticket lots.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Lei Federal do Esporte (Federal Sports Law)coreOthers · 1 January 2017The Projeto Atleta social sports project has been approved under Federal Sports Law since 2017, providing legitimacy and potential tax incentive benefits for sponsors. The project is currently awaiting corporate sponsorship.
• Lei Estadual do Esporte MG (State Sports Law MG)coreOthers · 1 January 2017The Projeto Atleta social sports project has also been approved under Minas Gerais State Sports Law since 2017, providing additional regulatory recognition and potential sponsorship incentives at the state level. Currently awaiting sponsorship.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Gracie Barra: Brazilian-origin global martial arts academy chain with a multi-location franchise model and youth/adult programs. Highly comparable as a martial arts training center operating a standardized, multi-location instruction business across neighborhoods.
• Instituto Reação: Brazilian judo-focused social project founded by Olympic medalist Flávio Canto. Highly comparable as it combines judo instruction with a social-impact mission and competitive athlete development, mirroring CT Amigos do Esporte's Escola + Projeto Atleta model.
• Team Nogueira: Brazilian martial arts academy chain founded by MMA athletes with multiple locations offering martial arts instruction for kids and adults. Comparable training-center model and youth/adult class structure, though focused on MMA rather than judo/gymnastics.

Broad incumbents

• Smart Fit: Largest fitness chain in Latin America with hundreds of Brazilian locations, including in Belo Horizonte. Competes for the same consumer wallet with broader service offerings and aggressive subscription pricing.
• SESC (Serviço Social do Comércio): National Brazilian organization that runs subsidized sports, recreation, and cultural programs nationwide including gymnastics and martial arts. Competes indirectly as a broader, lower-cost incumbent providing similar sports instruction at scale.

Regional players

• Minas Tênis Clube: Major multi-sport club headquartered in Belo Horizonte offering gymnastics, judo, and other modalities to members. Competes for the same local customer base in the BH metro and shares the 'reference in Minas Gerais' positioning.
• Clube Athletico Mineiro: Belo Horizonte-based sports club with multiple competitive sports sections including gymnastics and judo. Comparable as a regional competitor offering organized multi-sport training to members in the same metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ctamigosdoesporte
• Instagraminstagram.com/ctamigosdoesporte
• LinkedInlinkedin.com/company/ctamigosdoesporte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro de Treinamento Amigos do Esporte