Center for Teaching and Learning (CTL) - Al Akhawayn University

What Center for Teaching and Learning (CTL) - Al Akhawayn University does

The Center for Teaching and Learning (CTL) is an internal academic support unit at Al Akhawayn University in Ifrane, Morocco, established in October 2009 under its original name Center for Learning Technologies (CLT) by AUI President Driss Ouaouicha. It operates under the Vice President of Academic Affairs Office with a 14-person team and a mandate to deliver instructional technology support, faculty development, and educational innovation to the AUI community. Its core technical footprint revolves around the Canvas Learning Management System (the primary LMS at AUI), supplemented by legacy support for Jenzabar, the SEDONA self-service faculty database, and the Turnitin plagiarism-prevention service. Hardware integration includes Hitachi Starboard FX-TRIO-77 interactive whiteboards, SmartBoard, eBeam boards, and the SCALE-UP (Student-Centred Active Learning Environment with Upside-down Pedagogies) studio classroom introduced in 2017/2018. The center also runs a Certiport Authorized Testing Center under the Microsoft IT Academy Program, delivering MOS and other technology certifications since November 2013.

CTL's service portfolio includes online and blended course design support, professional development workshops (annual Faculty Development Workshops and the ICT Days conference series), the Gen AI Resource Center for generative AI integration in teaching, the CTL Faculty Chronicles publication, and a calendar of thematic workshops (experiential learning, active learning, AI in higher education). Strategic partnerships span Microsoft, Certiport, AMICAL, Clark University (CETAL), Associated Colleges of the Midwest, Leanova (France), i3-Technologies, the CITI Association, MEARN, Hassan First University, and CLICKS. The center is led by Karim Moustaghfir (AVP for 21st Century Learning Innovation & Faculty Development) with ITS Director Hamid Harroud and a team of EdTech specialists.

Name

Center for Teaching and Learning (CTL) - Al Akhawayn University

Legal name

Center for Teaching and Learning

Website

https://ctl.aui.ma

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Center for Teaching and Learning (CTL) is Al Akhawayn University's internal instructional technology support unit, providing Canvas LMS management, faculty development, certification testing, and active-learning programs to AUI faculty, students, and staff in Ifrane, Morocco.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

CTL is an instructional technology support center within Al Akhawayn University that delivers faculty development programs, learning management system administration (Canvas and Jenzabar), a Certiport/Microsoft IT Academy authorized testing center, Turnitin plagiarism prevention support, interactive classroom technology training, generative AI guidance, and active learning environment design. It serves AUI's faculty, students, and staff with workshops, consulting, and certification services.

Product overview

The Center for Teaching and Learning (CTL) at Al Akhawayn University is an instructional technology support unit that operates as a platform of services rather than a single product company. The core offerings include Canvas LMS management and support, a Certiport/Microsoft authorized testing center for certifications, and Turnitin plagiarism prevention services. These are complemented by specialized modules including the Gen AI Resource Center for emerging AI technologies, CTL Faculty Chronicles for knowledge sharing, SCALE-UP active learning environments, interactive whiteboard training (Hitachi Starboard, SmartBoard, eBeam), Office 365 training, and the annual ICT Days conference series. CTL also provides training on Jenzabar LMS and SEDONA database systems, serving as the primary hub for faculty development, educational technology integration, and teaching excellence initiatives at the university.

Differentiator

Problem solved

Functional benefit

Products and services

• Canvas LMS Support Services Managed support, training, and resource provision for the Canvas Learning Management System used by Al Akhawayn University faculty and students, including a test banks knowledge base and dedicated training resources for course design and delivery.
• CLT Testing Center Certiport Authorized Testing Center delivering Microsoft Office Specialist (MOS) certifications and other computer technology certification exams for AUI students, faculty, and staff.
• Turnitin Plagiarism Prevention Services Plagiarism-prevention service and originality report analysis tool deployed for AUI faculty, supporting academic integrity assessment and student work evaluation through workshops and training.
• SCALE-UP Learning Environment Student-Centred Active Learning Environment with Upside-down Pedagogies — a studio-style classroom design and methodology facilitating active, collaborative, hands-on learning for AUI courses.
• Office 365 Training Program Structured training programs for Microsoft Office 365 applications including Word, Excel, PowerPoint, and other productivity tools for AUI faculty and staff professional development.
• ICT Days Conference Series Annual international conference series on Information and Communication Technology in Education, organized in partnership with Hassan First University, CITI Association, and MEARN for educators across Morocco and the region.
• Jenzabar LMS Support Services Training and support for the Jenzabar Learning Management System used at AUI, covering Gradebook application functionality, content development, and instructional technology projects.
• Interactive Whiteboard Training Services Training and support services for interactive whiteboard technologies including Hitachi Starboard FX-TRIO-77, SmartBoard, and eBeam systems, covering configuration, calibration, recording, and pedagogical integration.
• SEDONA System Training Training on the SEDONA self-service web database application for maintaining faculty teaching, research, service, credentials, assessment records, ePortfolios, and accreditation support.
• Gen AI Resource Center Resource center providing guidance and curated materials on generative AI technologies for educational purposes, supporting AUI faculty in understanding and integrating AI tools into teaching practice.

Quantifiable outcome

• Multiple ICT in Education study days hosted since 2013
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core, flagship, regional, international and minor.

• Center for Learning Innovations & Customized Knowledge Solutions (CLICKS)coreStrategic or Co-development Partner · 28 May 2025Co-organized a two-day workshop on Experiential Learning, Student Employability, and the Future of Higher Education. Dr. Narimane Hadj Hamou served as facilitator with support from Udaya Chandrika at CLICKS.
• LeanovaflagshipStrategic or Co-development Partner · 23 June 2023Digital publishing company based in Montpellier, France, recognized for democratizing access to information and study materials. Their robust digital publishing ecosystem is compatible across all major operating systems. Partnership involves collaboration in digital publishing and progressive educational strategies.
• i3-TechnologiesflagshipStrategic or Co-development Partner · 23 June 2023Part of the Vanerum Group, renowned worldwide for interactive display technologies for business and educational environments since 1968. Expanded in 2009 to include audio-visual and interactive products. Now operating in over 90 countries with products including i3TOUCH interactive displays. Partnership focuses on interactive display technologies for enhanced learning experiences.
• Microsoft (Microsoft IT Academy Program)coreTechnology or IntegrationMicrosoft partnership through IT Academy Program providing certification testing center at Al Akhawayn University. Students, faculty, and staff can obtain Microsoft computer technologies certifications via online testing center.
• Certiport Authorized Testing CentercoreChannel Partner/ Reseller/ DistributorCLT became a Certiport Authorized Testing Center in collaboration with ITS, enabling delivery of professional certification exams.
• CITI AssociationcoreStrategic or Co-development PartnerRegular partner in organizing ICT in Education study days and educational technology events. Collaborative partner in multiple Moroccan educational initiatives.
• Moroccan Education and Resource Network (MEARN)coreStrategic or Co-development PartnerPartner in organizing ICT in Education study days and collaborative educational technology initiatives.
• Hassan First University in OujdaregionalStrategic or Co-development PartnerAcademic partner in annual ICT Days events and collaborative educational initiatives.
• Clark University (CETAL)internationalStrategic or Co-development PartnerDr. Lynn Murray-Chandler, Assistant Provost and Executive Director of CETAL at Clark University, contributed to CTL's Summer Faculty Development Workshops. Collaborates on teaching and learning best practices.
• Associated Colleges of the MidwestinternationalStrategic or Co-development PartnerDr. Lisa Jasinski, President of Associated Colleges of the Midwest, delivered strategic workshops on higher education trends, AI in education, and institutional strategies for CTL.
• KOICA (Korea International Cooperation Agency)minorOthersProvided equipment donation to Centre of IT Innovation for Human Development (CITI) at Al Akhawayn University.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coursera for Campus: Enterprise online learning platform that universities use to deliver credit-bearing and professional courses. Adjacent to CTL's role in supporting online and blended learning at AUI.
• Instructure (Canvas LMS): Vendor of the Canvas LMS that CTL supports and trains faculty on. Comparable as a broader EdTech incumbent whose platform CTL operationalizes within AUI.
• Turnitin: Academic integrity and plagiarism prevention platform that CTL supports and trains faculty on at AUI. Comparable as a key EdTech partner in CTL's service portfolio.
• SMART Technologies: Global provider of interactive whiteboards and classroom collaboration tools, with CTL offering training on SMART boards. Comparable as a vendor partner operating in CTL's classroom technology domain.
• i3-Technologies: Global provider of interactive display technologies for education, with a flagship partnership with CTL. Comparable as a vendor whose products CTL integrates into AUI classrooms.

Direct peers

• Harvard Bok Center for Teaching and Learning: Internal university teaching and learning center supporting faculty with instructional design, course development, and educational technology. Highly comparable in function and mandate to CTL, though at a far larger institution.
• Yale Poorvu Center for Teaching and Learning: Yale's faculty development and instructional support center, providing programming on teaching strategies, course design, and educational technology. Direct functional peer to CTL in mandate and structure.
• MIT Teaching and Learning Laboratory: MIT's research-based center for educational innovation and instructional support, focused on active learning and academic technology. Comparable to CTL's emphasis on active learning pedagogies and EdTech integration.
• Columbia Center for Teaching and Learning: Columbia University's faculty teaching support center offering course design consultations, teaching workshops, and educational technology resources. Direct functional and structural peer to CTL.
• Stanford Center for Teaching and Learning: Stanford's center supporting faculty with course design, teaching innovation, and learning technology. Comparable to CTL as a university-embedded teaching and learning center with similar service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ctlaui
• LinkedInlinkedin.com/company/al-akhawayn-university-center-for-teaching-and-learning-ctl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Teaching and Learning (CTL) - Al Akhawayn University