Charles Town Races & Slots

What Charles Town Races & Slots does

Hollywood Casino at Charles Town Races, historically known as Charles Town Races & Slots, is a regional gaming, racing, and entertainment destination operated by PENN Entertainment, Inc. (NASDAQ: PENN) at 750 Hollywood Drive in Charles Town, West Virginia. The property originated as a horse racing track founded in 1933, added slot machines in 1997, was acquired by Penn National Gaming in 2002, and was rebranded to its current Hollywood Casino identity before passing to PENN Entertainment as part of Penn National's 2020 corporate split into GLPI (real estate) and PENN Entertainment (operations). The property combines a casino floor of over 1,900 slot machines plus table games, live poker, and a sportsbook viewing area; live horse racing; The Inn at Charles Town hotel; multiple dining outlets; and a venue for live entertainment (concerts, comedians, stage shows).

The property's underlying technology is the PENN Play integrated loyalty platform, which links in-person play at the casino to a digital ecosystem spanning theScore mobile sportsbook (available in 19 US states and Ontario, Canada), the PENN Play Casino social gaming app, and the PENN Marketplace online redemption portal ($1 PENN Cash = $1 shopping value). Cross-industry loyalty partnerships extend the reward currency into Choice Hotels lodging, Norwegian Cruise Line vacations, and Ticketmaster entertainment purchases. Marketing leverages social channels (Facebook, Instagram, X, TikTok), email, and the PENN Play app, with a $25 dining credit incentive for new sign-ups who download the app.

The business model is diversified across multiple transactional revenue streams — slot and table gaming, sports wagering, hotel accommodation, food and beverage, and entertainment ticketing — anchored by a freemium loyalty currency (PENN Cash) that drives repeat visitation and cross-channel engagement. The primary customer base consists of regional gaming and entertainment seekers, supplemented by digital sports bettors in regulated states and overnight resort guests; all served through a single physical destination augmented by a multi-state digital wagering footprint.

Name

Charles Town Races & Slots

Legal name

PENN Entertainment, Inc.

Website

https://ctownraces.com

Company type

Public

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollywood Casino at Charles Town Races is a regional casino, horse racing, hotel, and entertainment property in Charles Town, WV, operated by PENN Entertainment. It offers 1,900+ slots, table games, poker, sportsbook, hotel, and dining, integrated with the PENN Play loyalty program, theScore sportsbook app, and PENN Marketplace digital redemption.

Ownership category

akta.pro rank

Product category

Casino & Gaming Entertainment

NAICS

Casino Hotels (72112), Gambling Industries (7132)

SIC

Hotels & Motels (7011), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

Keywords

• Casino gaming services
• Horse racing venue
• Slot machine operations
• Sports betting platform
• Resort hotel hospitality

Headquarters

HQ city

Charles Town

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming Revenue: Revenue from slot machines (over 1,900 slots), table games, and live poker operations at the physical casino property in Charles Town, WV
2. Sports Betting: Revenue from sports wagering operations via theScore sportsbook in regulated markets across 19 US states and Ontario, Canada
3. Hotel Accommodations: Revenue from The Inn at Charles Town hotel with room bookings, exclusive member pricing, and best rate guarantee
4. Food and Beverage: Dining revenue from multiple dining outlets at the property. New PENN Play members receive $25 dining credit upon sign-up and app registration
5. Entertainment Events: Revenue from live entertainment including concerts, comedians, and stage shows at the venue
6. Loyalty Program Monetization: PENN Cash currency earned through gaming and spending, redeemable at PENN Marketplace. PENN Play Casino app drives engagement through free social casino games

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hollywood Casino at Charles Town Races is a casino, horse racing, and entertainment destination in Charles Town, WV featuring over 1,900 slot machines, table games, live poker, and an on-site sportsbook. The property also includes The Inn at Charles Town hotel, multiple dining outlets, live entertainment events, and is connected to the PENN Play loyalty program spanning mobile sports betting (theScore), social casino gaming (PENN Play Casino app), and PENN Marketplace online redemption across 19 US states and Ontario, Canada.

Product overview

Hollywood Casino at Charles Town Races is a gaming and entertainment destination operated by PENN Entertainment. The property operates as a unified destination combining physical casino gaming (over 1,900 slots and table games), live horse racing, sports betting via PENN Play Sportsbook, hotel accommodations at The Inn at Charles Town, dining, and live entertainment. The PENN Play loyalty program serves as the overarching rewards ecosystem, linking in-person play at the casino with the PENN Play Sportsbook mobile app, the PENN Marketplace online shopping platform, the PENN Play Casino social gaming app, and partner integrations with Choice Hotels, Norwegian Cruise Line, and Ticketmaster. The portfolio includes a physical property (core), digital extensions (Sportsbook app, Casino app), and partner-connected modules (Marketplace, hotel, travel/entertainment partners).

Differentiator

Problem solved

Functional benefit

Products and services

• Hollywood Casino at Charles Town Races (In-Person Gaming) Physical casino destination featuring over 1,900 slot machines, action-packed table games, live poker, sportsbook viewing area, and horse racing events for adult gaming patrons.
• PENN Play Sportsbook (theScore) Mobile sportsbook integrated with theScore media app, providing real-money sports wagering across 19 US states and Ontario, Canada for sports betting patrons.
• The Inn at Charles Town (Hotel) On-site hotel offering overnight accommodations with modern comfort, exclusive member pricing, best rate guarantee, and direct access to casino gaming, dining, and live entertainment.
• PENN Play Casino App Free-to-play social casino mobile application offering slot and table games online, with linked PENN Play account to grow loyalty rewards as users play.

Quantifiable outcome

• Over 1,900 slot machines and action-packed table games available

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Choice HotelscoreGTM or Marketing PartnerChoice Hotels is a partner in the PENN Play loyalty program, allowing members to earn and redeem rewards across both PENN Entertainment properties and Choice Hotels locations, creating a cross-industry rewards ecosystem.
• Norwegian Cruise LinecoreGTM or Marketing PartnerNorwegian Cruise Line partners with PENN Play, enabling loyalty members to earn rewards and access special offers when booking cruise vacations, expanding the rewards program beyond gaming and hospitality into travel experiences.
• TicketmastercoreGTM or Marketing PartnerTicketmaster is integrated with the PENN Play loyalty program, allowing members to purchase entertainment tickets and earn rewards, creating seamless access to live events while building engagement with the loyalty ecosystem.
• theScore (Score Media)coreTechnology or IntegrationtheScore is PENN Entertainment's official online sportsbook platform, integrated with theScore media app to provide mobile sports betting across 19 US states and Ontario, Canada. The partnership represents a significant technology and GTM integration, combining media content with real-money wagering.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Hollywood_CTown
• Facebookfacebook.com/HollywoodCCTR
• Instagraminstagram.com/HollywoodCTown
• TikToktiktok.com/@hollywoodctown
• LinkedInlinkedin.com/company/charles-town-races-&-slots

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charles Town Races & Slots