CUBE Stores Nederland
CUBE Stores Nederland is an independent Dutch omnichannel retailer operating 11 stores and an e-commerce platform as the authorized CUBE bicycle specialist, selling e-bikes, traditional bikes, accessories, and workshop services to Dutch consumers across the Benelux region.
- Company typePrivate
- Founded-
- HeadquartersAlmelo, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What CUBE Stores Nederland does
CUBE Stores Nederland is an independent, Netherlands-based omnichannel bicycle retailer operating as the authorized CUBE specialist in the Dutch market. Founded in 2016 and headquartered in Vlaardingen, Zuid-Holland, the company combines 11 company-owned physical retail stores distributed across the Netherlands (Almelo, Assen, Oudehaske, Hoorn, Leersum, Schimmert, Nijmegen, Tilburg, Venlo, Vlaardingen, and Middelburg) with a Shopify-based direct-to-consumer e-commerce platform (cubestores.nl). Each physical location includes an on-site workshop staffed by experienced mechanics, supporting test rides, free professional assembly, and after-sales service.
The product portfolio spans CUBE's full range — electric mountain bikes (Stereo Hybrid, AMS Hybrid, Reaction Hybrid), electric city/touring/trekking bikes (Supreme Hybrid, Editor Hybrid, Touring Hybrid, Kathmandu Hybrid, Aruba Hybrid, Compact Hybrid, Fold Hybrid), electric family transport (Cargo Hybrid, Longtail Hybrid, Trike Hybrid), conventional mountain, road, and gravel bikes, plus children's lines (Numove, Acid Kids, Ella). E-bike powertrains are predominantly Bosch (Performance Line, CX, SX, PX) with Shimano drivetrains and Magura/Fox/RockShox/SR Suntour suspension. The company also sells accessories, apparel, and replacement parts under its own sub-brands (CUBE, ACID, Natural Fit, RFR, Newmen).
Revenue is generated through three streams: one-time unit sales of bicycles (€330–€8,200+ ASP range), accessories and apparel (€12–€50), and recurring workshop service and maintenance. The company claims the largest CUBE assortment in the Benelux and targets seven distinct use-case segments — urban commuters, touring cyclists, mountain bikers, road racers, gravel riders, family transporters, and children. Pricing is primarily unit-based with seasonal promotions (up to 25% off), free shipping above €50, and bundled accessories with bike purchases. Marketing runs across owned digital channels (website, email, Instagram, TikTok, YouTube, Pinterest, Facebook) plus content marketing and SEO. The business is private, independent, and bootstrapped with no disclosed external funding.
CUBE Stores Nederland firmographics
Firmographics- Name
- CUBE Stores Nederland
- Legal name
- CUBE Stores Nederland
- Website
- https://cubestores.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- CUBE Stores Nederland is an independent Dutch omnichannel retailer operating 11 stores and an e-commerce platform as the authorized CUBE bicycle specialist, selling e-bikes, traditional bikes, accessories, and workshop services to Dutch consumers across the Benelux region.
- Ownership category
- akta.pro rank
CUBE Stores Nederland industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where CUBE Stores Nederland is headquartered
LocationHeadquarters
- HQ city
- Almelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices11 records
Markets served
CUBE Stores Nederland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bicycle Sales: Retail sale of CUBE bicycles including mountain bikes, e-bikes, city bikes, touring bikes, race bikes, gravel bikes, children's bikes, and family bikes (cargo, longtail, trike). Products range from entry-level to premium price points.
- Accessories and Apparel: Sale of cycling accessories including helmets, clothing, shoes, bike bags, lights, locks, pumps, components, tires, and maintenance products. Complementary product category to bicycle sales.
- Service and Maintenance: Professional workshop services including bike maintenance and repairs performed by experienced mechanics at physical store locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electric bikes (e-bikes) - premium pricing |
| Unit Pricing | Pay-as-you-go | Traditional bicycles - mid-range to premium |
| Unit Pricing | Pay-as-you-go | Accessories and apparel |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
CUBE Stores Nederland product offering
Product offeringCore offering
CUBE Stores Nederland is an omnichannel bicycle retailer and authorized CUBE specialist selling the full CUBE bicycle lineup, including electric mountain bikes, e-city/touring bikes, family transport bikes, traditional mountain and road bikes, gravel bikes, and children's bikes. The offering extends to cycling apparel, accessories, replacement parts, and professional bike maintenance and repair services delivered through 11 company-owned physical stores and an e-commerce platform serving Dutch consumers nationwide.
Product overview
CUBE Stores Nederland operates as an omnichannel bicycle retailer and authorized CUBE specialist offering a comprehensive portfolio of CUBE-branded bicycles and accessories across both physical retail stores (11 locations in the Netherlands) and e-commerce. The product portfolio centers on CUBE's core bicycle lines: electric bikes (E-MTBs like Stereo Hybrid, AMS Hybrid, Reaction Hybrid; city/touring bikes including Supreme Hybrid, Editor Hybrid, Touring Hybrid, Kathmandu Hybrid, Aruba Hybrid, Compact Hybrid, Fold Hybrid; and family transport bikes with Cargo/Longtail/Trike Hybrid variants), conventional mountain bikes (Stereo ONE, Aim, Analog, Attention, Two15), road bikes (Agree, Litening, Aerium, Attain, Cross Race), and gravel bikes (Nuroad, Nulane), plus children's bikes across multiple wheel sizes (Numove, Acid, Ella series). The offering extends to complete cycling apparel and accessories (helmets, clothing, bags, locks, lighting, pumps) and replacement parts. The company differentiates through in-store expertise with own workshops and mechanics, free assembly, test rides, and positioning as the 'real CUBE specialist' with the largest CUBE assortment in the Benelux.
Differentiator
Problem solved
Functional benefit
Brands
- CUBE: Bicycle brand featuring mountain bikes, road bikes, hybrid bikes, and electric bicycles
- ACID
- Natural Fit
- Newmen
- RFR
Products and services
- CUBE Electric Mountain Bikes (Stereo Hybrid, AMS Hybrid, Reaction Hybrid)
Companies that use CUBE Stores Nederland
Customer profileSegments7 records
Ideal customer profiles3 records
CUBE Stores Nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CUBE Stores Nederland partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- BoschcoreBosch is the primary e-bike motor and system provider for CUBE's electric bicycle range. Partnership includes integration of Bosch Performance Line, Performance Line CX, and Performance Line SX motor systems with CUBE e-bike frames. The Bosch Smart System integration provides connected features including Kiox displays, Flow app connectivity, and comprehensive motor support.
- ShimanocoreShimano supplies drivetrain components including derailleur systems (Cues, Deore, XT, XTR), hub gears (Alfine, Nexus), and hydraulic disc brakes across CUBE's bicycle range. Partnership covers both traditional and electric bikes.
- GatesmajorGates provides carbon belt drive systems (CDX and CDCX) for CUBE e-bikes, particularly in urban and touring models like the Supreme Hybrid and Editor Hybrid. Belt drives offer maintenance-free, clean, and quiet operation compared to traditional chains.
- SchwalbemajorSchwalbe supplies tires for CUBE bicycles including Marathon E-Plus, Marathon Efficiency, Smart Sam, Nobby Nic, and Magic Mary models. Partnership covers both e-bike specific and standard cycling tires across all categories.
- FoxmajorFox provides high-end suspension components including 36 Float, Float X, and Float 34 fork and shock systems for CUBE's premium mountain bikes and e-MTBs.
- MaguramajorMagura supplies hydraulic braking systems including MT, MT7, and Maven Ultimate brake models for CUBE mountain bikes and e-MTBs, providing powerful and reliable stopping power.
- NewmenmajorNewmen supplies high-quality wheels including Advanced SL A.30, Performance 30, and Phase 30 models for CUBE premium mountain bikes and e-bikes, providing lightweight and durable wheel solutions.
- ContinentalmajorContinental supplies tires including Contact Urban, Kryptotal, and Argotal models for CUBE bicycles, known for grip, puncture protection, and performance across road and off-road conditions.
- RockShoxmajorRockShox provides suspension forks including Pike, Recon, and Lyrik models for CUBE mountain bikes and e-bikes, offering reliable and adjustable suspension performance.
- SR SuntourmajorSR Suntour supplies suspension components including forks and shocks for CUBE's mid-range and value-oriented e-bikes and mountain bikes, providing accessible suspension technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CUBE Stores Nederland competitors and assessment
Company assessmentDirect peers
- Fietsenwinkel.nl: Large Dutch omnichannel bicycle retailer combining a network of physical stores with a major e-commerce platform. Closely comparable to CUBE Stores Nederland in operating model (sales + service + omnichannel) and target customer (Dutch cycling consumers across all disciplines).
- Mantel: Established Dutch specialty retailer operating physical stores plus online across cycling, running, outdoor, and ski categories. Comparable as a multi-store Dutch cycling specialist competing for the same cross-discipline bike customer, with similar service-led retail positioning.
- Stella Fietsen: Dutch e-bike specialist retailer with a national store footprint and online channel, focused primarily on electric bicycles across urban, trekking, and family categories. Directly comparable to CUBE Stores in e-bike-heavy assortment and omnichannel service model.
- Bike Totaal: Federated network of independent Dutch bicycle retailers operating under a shared brand with combined purchasing and marketing. Comparable as a multi-store Dutch cycling specialist competing on local presence, service, and assortment breadth, though via a franchise model.
Broad incumbents
- Decathlon Nederland: Global sporting goods retailer with multiple Dutch locations selling bicycles and e-bikes alongside broader sporting equipment. Comparable as a large-scale omnichannel competitor with broader portfolio, deeper price-positioning at entry-level, and stronger buying power — though without CUBE specialist depth.
- Gazelle: Iconic Dutch bicycle manufacturer (under Pon Bike Group) with own retail showrooms and dealer network, producing e-bikes, city bikes, and family bikes. Comparable as a Dutch cycling specialist with retail presence competing for the same e-bike and family-transport customer, with the addition of own-brand manufacturing.
- Bever: Dutch outdoor and sporting goods retailer with physical stores and e-commerce selling bicycles alongside broader outdoor categories. Comparable as a Dutch omnichannel sporting retailer competing for the same active-lifestyle customer, with broader category portfolio but less specialist cycling depth.
- Batavus: Heritage Dutch bicycle brand (under Pon Bike Group) with dealer-based distribution across the Netherlands selling city bikes, e-bikes, and family bikes. Comparable as a Dutch bike specialist competing for the same family and commuter customer segments through own brand and dealer network.
Emerging players
- Swapfiets: Dutch bike subscription service offering monthly memberships on city bikes and e-bikes with included service and swap-anywhere convenience. Comparable to CUBE Stores in Dutch urban-cycling target customer but differentiated by subscription business model rather than outright sales.
- VanMoof: Dutch premium e-bike brand selling directly to consumers with focus on design, integrated technology, and connected features. Comparable as a Dutch e-bike specialist pursuing urban premium riders, differentiated by DTC/brand-led model without multi-brand retail or service workshops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CUBE Stores Nederland social profiles
Digital presenceCUBE Stores Nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
CUBE Stores Nederland leadership team
Management profileNumber of profiles
CUBE Stores Nederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CUBE Stores Nederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CUBE Stores Nederland
What does CUBE Stores Nederland do?
CUBE Stores Nederland is an omnichannel bicycle retailer and authorized CUBE specialist selling the full CUBE bicycle lineup, including electric mountain bikes, e-city/touring bikes, family transport bikes, traditional mountain and road bikes, gravel bikes, and children's bikes. The offering extends to cycling apparel, accessories, replacement parts, and professional bike maintenance and repair services delivered through 11 company-owned physical stores and an e-commerce platform serving Dutch consumers nationwide.
Is CUBE Stores Nederland a public or private company?
CUBE Stores Nederland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CUBE Stores Nederland founded?
CUBE Stores Nederland was founded in -1.
Where is CUBE Stores Nederland based?
CUBE Stores Nederland is headquartered in Almelo, Netherlands, in the Europe region.
How does CUBE Stores Nederland make money?
Three revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories and Apparel and service and Maintenance.
Who are CUBE Stores Nederland's main competitors?
Direct peers on record are Fietsenwinkel.nl, Mantel, Stella Fietsen and Bike Totaal. Broad incumbents are Decathlon Nederland, Gazelle, Bever and Batavus. Emerging players are Swapfiets and VanMoof.
Does CUBE Stores Nederland have an API?
No public API is recorded for CUBE Stores Nederland.
What industry is CUBE Stores Nederland in?
CUBE Stores Nederland's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAL, Bike Online Retail & Omnichannel Specialists.