CUED SPEECH ASSOCIATION UK

What CUED SPEECH ASSOCIATION UK does

Cued Speech Association UK is a UK registered charity (Charity No 279523, Company No 1477997) founded in 1986 and headquartered in Totnes, Devon. It is the only UK charity dedicated to Cued Speech, a visual communication system that combines eight hand shapes in four positions near the mouth with natural speech to make every phoneme of spoken English visually accessible to deaf individuals, regardless of hearing aid or cochlear implant use.

The charity delivers a structured portfolio of products and services built around Cued Speech. These include free family support via the Choices Programme (a six-week intervention for parents of deaf children aged 0-4), tiered professional training (Self-Study Foundation Training, Foundation Group Training, Level One and Level Two exam courses, face-to-face workshops), educational resources (CueTube YouTube videos, MESH Guide, downloadable nursery rhyme and sing-along content, A3 laminated charts), and Cued Speech transliterator services supplied under contract to specialist institutions such as Exeter Royal Academy for Deaf Education and Babcock International. Delivery is hybrid: self-serve online (cuedspeechlearning.co.uk), live online via Zoom, on-site workshops across the UK, and a distributed network of Regional Family Advisors and freelance CueTutors.

The revenue model combines (1) modest training course fees (£35-£320 per course/lesson), (2) nominal shop product sales (£3-£7.50 for charts, videos, cards), (3) recurring service contracts with schools and local authorities for tutor time, and (4) donations and grants from a diversified base of UK charitable foundations including Henry Smith Charity, National Lottery Community Fund, Garfield Weston Foundation, Birkdale Trust, Foyle Foundation, Clare Milne Trust and Awards for All Wales. The organisation employs 5 staff and is led by Executive Director Henrietta Ireland, with Cate Calder as Training Lead since 2005; governance is provided by a board of trustees, several of whom are parents of deaf children or deaf professionals themselves, and patrons include Dame Evelyn Glennie.

Name

CUED SPEECH ASSOCIATION UK

Legal name

Cued Speech Association UK

Website

https://cuedspeech.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Cued Speech Association UK is the only UK charity dedicated to Cued Speech, a visual system that makes spoken English accessible to deaf people. It provides family support, structured training courses, and transliterator services to families, professionals, and specialist schools across the United Kingdom.

Ownership category

akta.pro rank

Product category

Deaf Education and Communication Support Services

NAICS

Language Schools (61163), Translation and Interpretation Services (541930), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Deaf/Hard of Hearing & Vision Services (Audiology, Interpreting, Orientation & Mobility) (EDAJAKAI)

akta.pro secondary industries

Speech-Language & Communication Intervention Materials (EDAGAMAF), Literacy-Related Language Intervention (Phonological Awareness, Narrative, Curriculum Language) (EDAKAEAJ)

Keywords

• Cued speech training
• Deaf communication support
• Family support services
• Deaf education programmes
• Visual speech methods

Headquarters

HQ city

Totnes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Training Courses and Exams: Revenue from paid training courses including Self-Study Foundation Training (£35 individual, £100 group licence), Foundation Group Training (£120 for six lessons), Level One Exam Course (£150), Level Two Exam Course (£175), extra individual lessons (£35 each), and face-to-face workshops (£320 half day).
2. Shop Products: Sale of Cued Speech merchandise including A3 At a Glance Charts (£7.50), digital video downloads (Basics of Cued Speech £3.00, Nursery Rhymes £3.50, Sing-a-long Songs £3.50), and Christmas Cards (£5.00 for pack of 10).
3. Donations and Charitable Funding: The charity relies on donations and receives funding from charitable foundations including Henry Smith Charity, National Lottery Community Fund, Garfield Weston Foundation, Birkdale Trust for Hearing Impaired, Foyle Foundation, and Clare Milne Trust.
4. Services to Organisations: Organisations such as Exeter Royal Academy for Deaf Education and Babcock International purchase tutor time from Cued Speech UK for training deaf children (18 hours/week and 1 day/week respectively).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Cued Speech Association UK is the only UK charity providing family support, training, and information about Cued Speech — a visual communication system that combines eight hand shapes in four positions near the mouth with natural speech and lip-reading to make every sound of spoken English visually accessible to deaf people. The charity sells structured training courses (Foundation, Level One, Level Two exam preparation), offers the free Choices Programme for parents of deaf children aged 0–4, distributes digital and physical learning resources through its online shop, and provides professional Cued Speech transliterator services on contract to schools and organisations.

Product overview

Cued Speech Association UK operates as a charitable organization providing family support, training, and information services centered on Cued Speech—a communication system that combines eight hand shapes in four positions near the mouth with normal speech to make spoken language visually clear for deaf individuals. The organization offers a portfolio of physical products (A3 laminated charts, Christmas cards), digital content downloads (videos, nursery rhymes, sing-along songs), structured training programmes at multiple levels (Foundation, Level One, Level Two), the Choices Programme for families with deaf children aged 0-4, CueTube video resources hosted on YouTube, and professional transliterator services. Training is delivered through both self-study online platforms and live Zoom sessions, with pathways to become certified CueTutors.

Differentiator

Problem solved

Functional benefit

Brands

• Choices Programme: Free six week programme for parents of deaf children aged 0-4 years to help navigate communication and language choices
• Cued Speech Learning

Products and services

• Choices Programme A free six-week support programme for parents and caregivers of deaf children aged 0–4 years, delivered by Regional Family Advisors, designed to help families explore communication and language choices including Cued Speech.
• Self-Study Foundation Training (Online e-Learning) Online self-paced foundation course in Cued Speech delivered via cuedspeechlearning.co.uk, priced at £35 for individual access or £100 for a 5-student group licence.
• Foundation Group Training for Professionals Live online course of six one-hour lessons via Zoom for up to seven students, priced at £120, including recordings and homework assignments, aimed at professionals new to Cued Speech.
• Level One Exam Course Five one-to-one lessons with an online tutor at £150 plus a £35 fee per extra lesson and £85 exam fee, preparing learners for the formal Level One Cued Speech qualification.
• Level Two Exam Course Five one-to-one lessons with an online tutor at £175 plus a £125 exam fee, preparing learners for the formal Level Two Cued Speech qualification.
• Learning to Cue Workshops (Face-to-face) Face-to-face Cued Speech training delivered at client venues across the UK, priced from £320 for a half-day workshop.
• CueTutor Freelance Programme Structured pathway for individuals to become certified freelance online Cued Speech tutors, requiring completion of Level One and Level Two exams, volunteer training and teaching practicum.
• Cued Speech Transliterators Service Provision of trained high-fluency Cued Speech transliterators on contract to schools, academies and organisations to deliver visual access to spoken English for deaf children and adults.
• A3 "At a Glance" Cued Speech Chart Laminated two-sided A3 poster sold for £7.50 including UK postage, summarising how to cue words for learners.
• Basics of Cued Speech (Digital Video Download) Instant digital download priced at £3.00 containing two videos — An Introduction to Cued Speech and How Cued Speech Works.
• Cued Speech Nursery Rhymes (Digital Video Download) Digital video download priced at £3.50 featuring seven children's stories and nursery rhymes including Billy Goats Gruff, Humpty Dumpty and Dear Zoo.
• Sing-a-long Songs! (Digital Video Download) Selection of popular children's songs available as a download for learning Cued Speech in a fun way.
• Cued Speech Christmas Cards Pack of 10 Christmas cards sold for £5.00 in aid of Cued Speech UK.

Quantifiable outcome

• Approximately 20 hours to understand basics of Cued Speech with additional practice needed for fluency
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered membership, international network, key client, partner and professional association.

• The Communication TrustmembershipOthersCoalition of over 50 not-for-profit organisations working together to support speech, language and communication in England. Cued Speech UK is a member organisation.
• UK Council on DeafnessmembershipOthersUK's leading membership body for organisations concerned with Deafness. Cued Speech UK is a member providing access to specialist information and collaborative working opportunities.
• NatSIP - National Sensory Impairment PartnershipmembershipOthersPartnership of organisations working together to improve outcomes for children and young people with sensory impairment. Cued Speech UK participates as a member.
• National Cued Speech Association (NCSA) - USAinternational networkStrategic or Co-development PartnerUS national organisation promoting Cued Speech. Part of international network of Cued Speech organisations.
• ALPC - Franceinternational networkStrategic or Co-development PartnerL'Association pour la Promotion et le Développement du Langage Parlé Complété - French association promoting Cued Speech (LPC) internationally.
• Exeter Royal Academy for Deaf Education (ERADE)key clientChannel Partner/ Reseller/ DistributorPurchases 18 hours per week of Cued Speech UK tutor time to provide visual access to English for deaf students at their academy.
• Babcock International PLCkey clientChannel Partner/ Reseller/ DistributorPurchases one day per week of Cued Speech tutor time to support deaf and hearing-impaired children aged 0-19 years in Devon.
• NDCS - National Deaf Children's SocietypartnerOthersUK's leading charity for deaf children. Listed as a partner organisation providing information about deafness.
• Action on Hearing LosspartnerOthersUK charity supporting people with hearing loss. Listed as partner organisation for information about hearing loss.
• BATOD - British Association for Teachers of the Deafprofessional associationOthersProfessional association for teachers of the deaf in the UK. Cued Speech UK publishes articles in BATOD Magazine and engages with the professional community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RNID (Action on Hearing Loss): Major UK charity for people with hearing loss and listed information partner of CSUK. Overlaps on deaf/hearing-loss family support and information services but serves a much broader population.
• National Deaf Children's Society (NDCS): UK's leading charity for deaf children and a listed information partner of CSUK. Operates at much larger scale across the broader deaf-child mission, overlapping on family support and information provision.
• British Deaf Association: UK deaf-led organisation and member of UK Council on Deafness alongside CSUK. Overlaps in advocacy for deaf communication choices, but focuses on BSL rather than Cued Speech.

Others

• Sense (UK deafblind charity): UK charity supporting people who are deafblind or have sensory impairments. Adjacent rather than directly competing; both serve families with sensory-impaired children in the UK.
• Hearing Dogs for Deaf People: UK charity training assistance dogs for deaf people. Sits within the same UK deaf-support ecosystem as CSUK but addresses practical daily-living support rather than communication methodology.

Direct peers

• ALPC (Association pour la Promotion et le Développement du Langage Parlé Complété): French national association for Cued Speech (Langage Parlé Complété) and listed international partner of CSUK. Direct counterpart promoting the same visual communication methodology.
• National Cued Speech Association (USA): US national organisation promoting Cued Speech and explicitly listed as an international network partner of CSUK. Operates the same methodology on the same mission across a different geography.

Emerging players

• AG Bell Association for the Deaf and Hard of Hearing: US-based international membership organisation advocating listening and spoken language for deaf children. Shares the spoken-language-access mission with CSUK but operates across a wider set of methodologies.
• Auditory Verbal UK: UK charity supporting deaf children to learn to listen and speak through auditory-verbal therapy. Targets a similar population of families of deaf children but uses a different (listening-based) methodology.

Regional players

• Hearing Loss Association of America: US consumer advocacy organisation for people with hearing loss. Comparable in mission to RNID in the UK but does not directly compete in CSUK's UK-only service territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cuedspeechnews
• YouTubeyoutube.com/user/cuedspeech
• Facebookfacebook.com/Cued-Speech-UK-156114211099791
• LinkedInlinkedin.com/company/cued-speech-association-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUED SPEECH ASSOCIATION UK