Christians United For Israel (CUFI)

What Christians United For Israel (CUFI) does

Christians United for Israel (CUFI) is a 501(c)(3) nonprofit organization founded in 2006 by Pastor John Hagee in San Antonio, Texas, and operates as the largest pro-Israel advocacy organization in the United States with over 10 million members. The organization educates and mobilizes American Christians to support Israel and combat antisemitism through a multi-channel structure combining grassroots church-based organizing, campus activism, educational programs, media production, and direct policy advocacy. Its sister 501(c)(4) organization, CUFI Action Fund, handles lobbying and political activities while CUFI maintains its educational nonprofit status. CUFI is led by Founder and Chairman John Hagee alongside Co-Executive Directors Diana Hagee and Shari Dollinger, with a lean paid staff of 74 employees that depends heavily on a national network of volunteer leaders, pastors, and Congressional Liaisons across all 50 states.

CUFI's programmatic portfolio includes CUFI on Campus (300+ universities), CUFI High School, CUFI Next Gen, Pastors Leadership Tours to Israel, the Israel Collective media initiative, the Church Rep volunteer network, and the Daughters For Zion prayer network. Educational content is delivered through The Israel Course (18-20 lessons via the Thinkific LMS), a 7-part Holocaust Course, the CUFI Weekly video and podcast show, and a mobile application for Washington Summit engagement. Revenue is generated through individual member donations structured as a five-tier monthly partner program (Watchman up to $10/month through Ambassador above $2,083/month), event registrations, and product sales including books, curriculum kits, and commemorative items; all donations are tax-deductible.

CUFI has played a documented role in advancing pro-Israel U.S. policy outcomes including the 2018 Taylor Force Act, the 2020 Never Again Education Act, the U.S. Embassy move to Jerusalem, anti-BDS legislation in 34-37 states, and the Spring 2024 advancement of the 21st Century Peace Through Strength Act which provided $14.3 billion in emergency military aid for Israel. Since the October 7, 2023 Hamas attack, CUFI and partner ministries have raised over $11 million for Israel relief efforts. The organization maintains 16 social media accounts, publishes Daily Briefing emails Monday through Friday, and operates programs in both English and Spanish.

Name

Christians United For Israel (CUFI)

Legal name

Christians United for Israel

Website

https://cufi.org

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Christians United for Israel (CUFI) is a 501(c)(3) nonprofit founded in 2006 by Pastor John Hagee and is the largest pro-Israel advocacy organization in the U.S., with over 10 million members across all 50 states. It educates and mobilizes American Christians through campus programs, pastoral leadership tours, educational courses, media content, and direct congressional advocacy.

Ownership category

akta.pro rank

Product category

Religious Advocacy and Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Pro-israel advocacy
• Christian education
• Grassroots organizing
• Religious outreach
• Policy advocacy

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Member Donations and Partnerships: Individual Christians join as members and make tax-deductible donations. Five partnership levels (Watchman, Chai, Ezekiel, Nehemiah, Ambassador) with monthly sustaining partners and one-time gift options. Partners receive exclusive benefits including event access, books, and briefings
2. Event Registrations: Revenue from Washington Summit registrations, Leadership Summit, and other national events. Complimentary registrations provided to higher-tier partners
3. Product Sales: Online store selling books, The Israel Course materials, DVD curriculum kits, and commemorative items like coins for donors

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

CUFI is a nonprofit advocacy organization that educates, organizes, and mobilizes Christians in support of Israel through structured programs (CUFI on Campus, CUFI High School, Pastors Leadership Tours, Israel Collective, Daughters For Zion prayer network), educational curriculum (The Israel Course, Holocaust Course), policy advocacy via Congressional Liaisons and the CUFI Action Fund, and large-scale events such as the Washington Summit. Revenue is generated from tax-deductible member donations through a tiered partner program, event registrations, and product sales.

Product overview

CUFI operates as a multi-platform advocacy organization with a core grassroots organizing infrastructure supplemented by educational programs, media content, and digital tools. The core offerings include campus and high school student programs (CUFI on Campus, CUFI High School), leadership development (Pastors Leadership Tours, CUFI Next Gen), film/media production (Israel Collective, Never Again documentary), and prayer networks (Daughters For Zion). Educational products include The Israel Course and Holocaust Course delivered via Thinkific LMS, while media offerings include CUFI Weekly video show, Micro-History videos, and Daily Briefing email newsletter. The organization also provides a mobile app for event management and hosts the annual Washington Summit. All offerings work together to educate, motivate, and activate Christians to defend Israel and combat antisemitism.

Differentiator

Problem solved

Functional benefit

Brands

• CUFI on Campus: Program providing college students with skills, resources, and knowledge to support Israel through training and mentorship.
• CUFI High School
• CUFI Next Gen
• CUFI Action Fund
• Never Again
• Israel Collective
• Daughters For Zion Prayer Network
• The Mizrahi Project
• CUFI Church Rep
• CUFI U
• The Israel Course
• CUFI's Holocaust Course

Products and services

• CUFI on Campus

Quantifiable outcome

• Over $14.3 billion in emergency military aid for Israel advanced through 21st Century Peace Through Strength Act
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• CUFI Action FundcoreStrategic or Co-development PartnerSister organization and nonprofit 501(c)(4) nonpartisan organization that works in cooperation with CUFI to advance policy initiatives and advocacy efforts. The Action Fund handles lobbying and political activities while CUFI maintains its 501(c)(3) educational nonprofit status.
• Cornerstone ChurchcoreStrategic or Co-development PartnerNondenominational evangelical church in San Antonio, Texas with more than 22,000 active members, founded by Pastor John Hagee who also founded CUFI. The church serves as a key hub for CUFI activities and leadership.
• Hagee MinistriescoreStrategic or Co-development PartnerTelevision and radio outreach ministry founded by Pastor John Hagee spanning America and the world since 1978. Provides media platform for pro-Israel messaging and connects with CUFI's mission.
• Word of Faith International Christian CentersecondaryChannel Partner/ Reseller/ DistributorChurch founded by Bishop Keith A. Butler on 110 pristine acres in Southfield, Michigan. Butler serves on CUFI's Executive Board and travels extensively teaching the Word of God.
• Agape ChurchsecondaryChannel Partner/ Reseller/ DistributorChurch in Little Rock, Arkansas founded by Pastor Happy Caldwell who also serves on CUFI's Executive Board. Caldwell founded Victory Television Network (VTN) for global ministry.
• Living Word Christian CentersecondaryChannel Partner/ Reseller/ DistributorChurch in Brooklyn Park, Minnesota with 11,000 members founded by Pastor Mac Hammond. Has donated over $2,000,000 to 'Israel Feed the Hungry' program since 2004.
• Faith Bible ChapelsecondaryChannel Partner/ Reseller/ DistributorNon-denominational church in Arvada, Colorado led by Pastor George Morrison who serves on CUFI's Executive Board. Leads annual Israel Awareness Day and International Singers and Dancers tours to Israel.
• Victory Television Network (VTN)secondaryChannel Partner/ Reseller/ DistributorTelevision network founded by Pastor Happy Caldwell to minister the Word of God worldwide, extending CUFI's reach through media.
• Christian Broadcasting Network (CBN)secondaryChannel Partner/ Reseller/ DistributorChristian television network where Michael D. Little serves as Principal Representative to Israel. CBN's global reach and infrastructure support CUFI's media initiatives.
• Daughters For Zion (DFZ)secondaryChannel Partner/ Reseller/ DistributorPrayer network organized in August 2007 to pray for the peace of Jerusalem, the well-being of Israel, and CUFI's growth. Led by National Director Lynne Hammond with groups across every city in the nation.
• Operation LifeShieldsecondaryStrategic or Co-development PartnerIsraeli-based company that builds and places above-ground bomb shelters in communities throughout Israel. Pastor Scott Thomas serves on the Board of Directors.
• International Christian Embassy JerusalemsecondaryStrategic or Co-development PartnerOrganization with board membership that includes CUFI's leadership, representing pro-Israel Christian organizations globally.
• National Religious BroadcasterssecondaryChannel Partner/ Reseller/ DistributorIndustry organization for religious media where Michael D. Little serves as Chairman of the Board, connecting CUFI with broader Christian broadcasting community.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• International Christian Embassy Jerusalem (ICEJ): The leading international Christian pro-Israel advocacy organization, headquartered in Jerusalem with a mission nearly identical to CUFI's: mobilizing Christian support for Israel through education, prayer networks, and Feast of Tabernacles gatherings. ICEJ is the most direct functional peer and operates a parallel global donor and event model.
• StandWithUs: An international Israel education and advocacy organization that runs the largest network of pro-Israel campus programs outside CUFI on Campus. Direct competitor for student engagement, high school curricula, and grassroots donor activation in the pro-Israel space, though Jewish-led rather than Christian-focused.
• Hillel International: The largest Jewish campus organization in the world, with chapters at 500+ universities providing Jewish life programming and Israel education. Directly comparable to CUFI on Campus in mission and target audience (college students engaging with Israel on campus), though serves Jewish students rather than the broader Christian community.
• Zionist Organization of America (ZOA): A longstanding US pro-Israel advocacy organization focused on educating the public, lobbying Congress, and combating antisemitism and BDS. Operates as a direct peer to CUFI in the pro-Israel nonprofit advocacy space, with comparable grassroots organizing and policy engagement, though is Jewish-led and denominationally neutral.

Broad incumbents

• AIPAC (American Israel Public Affairs Committee): The largest pro-Israel lobbying organization in the US, focused on US-Israel policy advocacy through congressional engagement and direct lobbying. Overlaps with CUFI's advocacy mission but operates at vastly larger scale, is Jewish-led rather than Christian, and works through professional lobbyists rather than church-based volunteers.
• Anti-Defamation League (ADL): One of the foremost US organizations combating antisemitism and tracking extremism, with extensive policy advocacy and education programming. Directly overlaps with CUFI's antisemitism and Never Again Education Act work, but operates at far larger scale (multi-hundred-million-dollar budget) and through professional staff rather than church networks.
• Simon Wiesenthal Center: A Jewish human rights organization operating the Museum of Tolerance and conducting Holocaust education, antisemitism advocacy, and digital counter-terrorism research. Overlaps with CUFI's Holocaust Course, Never Again documentary, and antisemitism advocacy work, and is similarly faith-rooted though institutionally Jewish.

Others

• J Street: A pro-Israel and pro-peace advocacy organization representing the more liberal end of US Jewish pro-Israel politics. Functions as a thematic counterpart rather than direct competitor — engages similar policy and donor audiences but takes contrasting positions on settlements and Palestinian statehood that often place it in opposition to CUFI's stance.
• Birthright Israel Foundation: Funds the Birthright Israel program sending young Jewish adults on educational trips to Israel. While not a direct peer (Jewish-focused trips, not Christian advocacy), it occupies adjacent terrain in building US-Israel affinity and operates tours of comparable scope to CUFI's Pastors Leadership Tours.
• Foundation for Defense of Democracies (FDD): A think tank focused on national security and foreign policy, with substantial work countering Iran, combating terror financing, and shaping US-Israel policy. Operates as a policy-influencing peer whose research and policy positions CUFI regularly amplifies, though FDD is research-driven while CUFI is grassroots-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cufi
• YouTubeyoutube.com/OfficialCUFI
• Facebookfacebook.com/ChristiansUnitedforIsrael
• LinkedInlinkedin.com/company/christians-united-for-israel
• Instagraminstagram.com/ChristiansUnitedforIsrael
• TikToktiktok.com/@cufiofficial?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Christians United For Israel (CUFI)