Associação Cuidado Humano

What Associação Cuidado Humano does

Associação Cuidado Humano (also known as Casa do Cuidado Humano or ACH) is a Brazilian nonprofit civil society organization founded on November 7, 2011, by Néviton Alves de Andrade, a clinical professional with 15+ years of oncology and hematology experience. Headquartered at R. Cairo, 188 – Bethânia in Ipatinga, Minas Gerais, the organization delivers social-assistance, healthcare, cultural, and sports programs primarily to cancer patients, elderly individuals, and socially vulnerable populations in the Vale do Aço region. As of January 2025, ACH supported 187 cancer patients, 102 elderly individuals through its SCFV (Serviço de Convivência e Fortalecimento de Vínculos) program, and 30+ additional beneficiaries, serving approximately 500 people monthly through direct service at headquarters, home visits, and community events.

ACH operates a multi-program service portfolio rather than a technology product. Core offerings include the Programa de Assistência a Pessoas em Tratamento de Câncer (psychosocial support, nutritional supplements, medications, geriatric diapers, food baskets), the SCFV elderly service (social activities, cognitive stimulation, group outings, cultural projects such as 'Uma História Vivida e Contada'), the annual Corrida do Combate ao Câncer, awareness events (Chá Rosa, Novembro Azul), cultural encounters (Encontro CINE), and the Empresa Amiga corporate partnership program. The organization uses no proprietary technology; its service backbone is a physical headquarters, complemented by home visits, events at Parque Ipanema, and a Pace3-powered event registration system. It maintains LGPD-compliant data practices under Brazilian Federal Law 13.709/2018.

ACH is funded entirely through philanthropy. Revenue streams include individual donations (online, bank transfer, PIX to CNPJ 14.639.168/0001-56), the Empresa Amiga corporate partnership program, and fiscal-incentive donations directed through the Fundo Municipal do Idoso. Banking partners include Banco do Brasil (AG 1587-3, C/C 23924-0) and Sicredi (AG 0119, C/C 25310-8). The organization has no commercial pricing model — all services are delivered free of charge — and its go-to-market motion is community-led, relying on social media (Facebook, Instagram, YouTube), earned media (Inter TV, Goon Podcast), and signature events to drive donations, volunteer engagement, and corporate partnership acquisition.

Name

Associação Cuidado Humano

Legal name

Associação do Cuidado Humano

Website

https://cuidadohumano.org.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Associação Cuidado Humano is a Brazilian nonprofit in Ipatinga, Minas Gerais, founded in 2011, that delivers psychosocial and nutritional support to cancer patients, elderly care through the SCFV program, and community awareness events — serving approximately 500 vulnerable people monthly through donations, corporate partnerships, and municipal fiscal incentives.

Ownership category

akta.pro rank

Headquarters

HQ city

Ipatinga, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Individual Donations: Monetary donations from individuals via online donation page and bank transfers. The association receives donations through its website donation platform and direct bank accounts.
2. Corporate Partnerships (Empresa Amiga): Corporate sponsorships through the Empresa Amiga program where businesses support the association's mission in exchange for social responsibility alignment and recognition.
3. Bank Transfer Donations: Donations via bank transfer to Sicredi and Banco do Brasil accounts, plus PIX payments to CNPJ 14.639.168/0001-56.
4. Fiscal Incentive (Lei de Incentivo Fiscal): Companies and individuals can direct portion of income tax to Fundo Municipal do Idoso through fiscal incentive laws, enabling tax-deductible donations to support elderly programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Associação Cuidado Humano is a Brazilian nonprofit organization that provides social services including assistance to cancer patients and elderly care programs. The organization delivers community-based support services aimed at vulnerable populations requiring healthcare and social welfare assistance.

Product overview

Associação Cuidado Humano is a non-profit charitable organization that operates as a multi-program service provider rather than a traditional technology product company. The organization offers a unified portfolio of social programs centered on cancer patient assistance and elderly care. The core offerings include: the Programa de Assistência a Pessoas em Tratamento de Câncer (providing psychosocial support, benefits distribution, and therapeutic workshops), the Serviço de Convivência e Fortalecimento de Vínculos (SCFV) for elderly social services, and the Corrida do Combate ao Câncer (annual running event for cancer awareness). Additional programs include cultural initiatives like Encontro CINE and the Idoso project, awareness events such as Chá Rosa and Novembro Azul, and the Projeto Empresa Amiga corporate partnership program. The organization benefits nearly 500 people monthly through these integrated social programs.

Differentiator

Problem solved

Functional benefit

Brands

• Empresa Amiga: A program created to foster the solidarity spirit of organizations in support of cancer patients and elderly people assisted by ACH. It enables companies to contribute to the daily mission of caring for people in social vulnerability.
• Grupo Vivem Bem

Products and services

• Cancer Patient Assistance Program Support services provided to cancer patients and their families, designed for vulnerable individuals requiring healthcare-related social assistance in Brazil.
• Elderly Care Program Social services and care programs for elderly individuals, delivered as community-based support within the organization's nonprofit mission.

Quantifiable outcome

• Nearly 500 beneficiaries served monthly across cancer support, elderly SCFV programs, and general social assistance
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Inter TVcoreGTM or Marketing Partner · 17 May 2026Inter TV served as the official communication partner for the 2nd Corrida do Combate ao Câncer event, providing media coverage and helping amplify the association's message about cancer awareness and prevention. Gabriel Barbosa, executive from Inter TV, publicly endorsed the partnership emphasizing the importance of the cancer support cause.
• Goon PodcastminorGTM or Marketing Partner · 1 April 2026Podcast appearance in episode #170 featuring association representatives (Priscila Branco and Fernanda Faria) discussing the Corrida do Combate ao Câncer event and the association's impact on cancer patients and the community.
• Prefeitura de Ipatinga (Mayor Gustavo Nunes)coreStrategic or Co-development Partner · 9 February 2026Meeting held February 9 with Mayor Gustavo Nunes to formally invite the municipal government to the Corrida do Combate ao Câncer event. Partnership with municipal government for health and social programs.
• Secretaria Municipal de Saúde de IpatingacoreStrategic or Co-development Partner · 1 January 2025Official partnership with the Municipal Health Secretariat for organizing the Corrida do Combate ao Câncer. The municipal government is authorized to allocate resources from Fundo Municipal de Saúde and parliamentary amendments to support the event.
• Conselho Municipal dos Direitos da Pessoa Idosa de IpatingacoreStrategic or Co-development Partner · 1 January 2025Partnership with the Municipal Council for Elderly Rights that approved and funded projects like 'Viver e Festejar' through the Fundo Municipal do Idoso, enabling elderly trips and cultural activities.
• Local Companies (Empresa Amiga partners)coreGTM or Marketing PartnerMultiple local companies partner through the Empresa Amiga program, providing donations, sponsorships, and support in exchange for social responsibility association. Six company partner logos are displayed on the website. The program fosters solidarity among organizations for cancer patients and elderly support.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cuidadohumano1785
• Facebookfacebook.com/casadocuidadohumano
• Instagraminstagram.com/cuidadohumano
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-cuidado-humano

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Cuidado Humano