Cuida & Apoia, Lda
- Company typePrivate
- Founded2018
- HeadquartersCarnaxide, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingServices
Cuida & Apoia, Lda firmographics
Firmographics- Name
- Cuida & Apoia, Lda
- Legal name
- Cuida & Apoia, Lda
- Website
- https://cuidaeapoia.pt
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cuida & Apoia, Lda industry classification
Industry- Product category
- Home Care / Domiciliary Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
Keywords
Where Cuida & Apoia, Lda is headquartered
LocationHeadquarters
- HQ city
- Carnaxide
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Cuida & Apoia, Lda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Home Care Service Fees: Revenue is generated through recurring monthly fees charged for home care services. Fees are based on service type, number of daily hours, and the client's clinical situation. Billing occurs monthly in arrears, with payment due by the 8th of the following month. Services are billed on an hourly or task basis depending on the service type. Services are exempt from VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tailored service contracts — pricing is individualized based on a needs assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cuida & Apoia, Lda product offering
Product offeringCore offering
Cuida & Apoia provides domiciliary home care (Serviço de Apoio Domiciliário) for elderly and dependent individuals in the Lisbon Metropolitan Area. Its portfolio includes six integrated service lines: Specialized Services, Outings Accompaniment, Personal Hygiene and Comfort at Home, 24-Hour Home Care, Night Home Care, and Daytime Home Care, delivered by a stable team of 80+ caregivers operating 365 days a year under Social Security license 05/2019.
Product overview
Cuida & Apoia is a domiciliary care service company offering a unified portfolio of home healthcare services for elderly and dependent individuals. The core offering consists of six integrated service lines: Specialized Services (Serviços Especializados), Outings Accompaniment (Acompanhamento em Saídas), Personal Hygiene and Comfort at Home (Higiene e Conforto Pessoal ao Domicílio), 24-Hour Home Care (Apoio Domiciliário 24 Horas), Night Home Care (Apoio Domiciliário Noturno), and Daytime Home Care (Apoio Domiciliário Diurno). These services are designed to allow clients to remain in their own homes while receiving personalized care, with options ranging from daytime support to full 24-hour coverage. The company operates in the Oeiras, Lisbon, Cascais, and Amadora areas of Portugal.
Differentiator
Problem solved
Functional benefit
Products and services
- Serviços Especializados (Specialized Services) Personalized specialized home care services for elderly individuals, tailored to specific needs and delivered with quality and proximity at the client's home.
- Acompanhamento em Saídas (Outings Accompaniment) Support with security and freedom for elderly or dependent clients during daily activities outside the home, including accompaniment on outings.
- Higiene e Conforto Pessoal ao Domicílio (Personal Hygiene and Comfort at Home) Personal hygiene and comfort care provided at the client's home with dignity and respect, billed as a flat task-based fee rather than hourly.
- Apoio Domiciliário 24 Horas (24-Hour Home Care) Round-the-clock home care service providing complete care and permanent security for clients, with caregivers present 24 hours a day.
- Apoio Domiciliário Noturno (Night-Time Home Care) Night-time home care service providing security, care, and tranquility to clients during all night hours.
- Apoio Domiciliário Diurno (Daytime Home Care) Daytime home care service for clients who need support during daytime hours, with a minimum of 3 hours per day and flexibility for adjustment.
Quantifiable outcome
- 80+ supported patients (Utentes Apoiados) — tracked as a key performance metric on the company website
- +2 more outcomes
Companies that use Cuida & Apoia, Lda
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Cuida & Apoia, Lda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cuida & Apoia, Lda partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- CCCD — Centro de Coordenação de Desenvolvimento e DireitosminorCuida & Apoia maintains a partnership/protocol with CCCD. The logos of CCCD and other institutional entities are displayed in the protocols section of the website footer.
- Força Aérea Portuguesa (Portuguese Air Force)minorThe Força Aérea Portuguesa is listed among institutional protocols/partners on the Cuida & Apoia website footer, alongside other military and government-affiliated organizations.
- IASFA — Instituto de Ação Social das Forças ArmadasminorIASFA is listed among the institutional partners. The company FAQ notes that IASFA-ADM is one of the health subsystems that may reimburse clients for home care expenses.
- Ordem dos Médicos (Portuguese Medical Council)minorThe Ordem dos Médicos logo appears in the protocols section of the website, indicating an institutional affiliation or endorsement relationship.
- AOFA — Associação de Oficiais das Forças ArmadasminorAOFA is listed among the institutional protocols/partners on the website.
- SSAP — Serviços Sociais da Administração PúblicaminorSSAP appears as an institutional partner in the protocols section. The company FAQ notes SSAP as a potential reimbursement pathway for home care expenses.
- Ordem dos Contabilistas Certificados (Order of Certified Accountants)minorThe OCC logo appears in the protocols section, indicating an institutional affiliation.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Cuida & Apoia, Lda competitors and assessment
Company assessmentBroad incumbents
- DomusVi: Major European senior care operator with presence in Portugal, offering residential care, day centers, and home care services. Comparable as a broad incumbent in the elder care space, though DomusVi's primary focus is residential facilities rather than dedicated in-home care.
- Orpea: European leader in long-term care (nursing homes, clinics, and home care) with operations in Portugal. Comparable as a broad incumbent in senior care, though portfolio is dominated by residential facilities.
- Lusíadas Saúde: Major Portuguese private healthcare provider with hospitals, clinics, and senior care services. Comparable as a broad incumbent with adjacent care services, though it focuses primarily on clinical and hospital-based care rather than dedicated in-home personal care.
- CUF (José de Mello Saúde): One of Portugal's largest private healthcare groups, operating hospitals and outpatient services with growing home-care and senior-care offerings. Comparable as a broad incumbent in the Portuguese care services market, though CUF is far larger and diversified beyond in-home care.
Regional players
- Santa Casa da Misericórdia de Lisboa: Large Portuguese nonprofit social services provider operating care homes, day centers, and home support services primarily in the Lisbon region. Comparable as a regional provider of in-home elderly support, operating under a different financing model (public/nonprofit vs. private paid).
- Grupo Sanitas: Major Spanish senior care and home care operator with growing Iberian footprint. Comparable as a regional adjacent player offering similar in-home personal care and ADL assistance services, though primarily operating in Spain rather than directly competing in Cuida & Apoia's territory.
Direct peers
- Cuidar Mais: Portuguese home care and family support services provider offering in-home personal care, hygiene, and elderly companionship. Direct peer in the same private home care category with comparable recurring subscription model and Lisbon-area focus.
- Home Instead Portugal: International home care franchise operating in Portugal, providing personalized in-home care for elderly clients including ADL assistance, companionship, and dementia care. Direct peer in the same non-medical home care category with a comparable recurring-service model.
- Interdomus: Portuguese home care and domestic support services provider offering in-home personal care, companionship, and 24-hour support for elderly clients. Direct peer in the same Lisbon-area home care category with comparable service offerings and recurring model.
Emerging players
- Colisée: European senior care group (France-headquartered) offering residential and home care services. Comparable as a thematic peer in the European elderly care market, with a similar focus on personalized in-home support for dependent seniors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Cuida & Apoia, Lda social profiles
Digital presenceCuida & Apoia, Lda compliance and trust
Trust signalCompliance1 record
Cuida & Apoia, Lda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuida & Apoia, Lda leadership team
Management profileNumber of profiles
Profiles1 record
Cuida & Apoia, Lda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuida & Apoia, Lda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuida & Apoia, Lda
What does Cuida & Apoia, Lda do?
Cuida & Apoia provides domiciliary home care (Serviço de Apoio Domiciliário) for elderly and dependent individuals in the Lisbon Metropolitan Area. Its portfolio includes six integrated service lines: Specialized Services, Outings Accompaniment, Personal Hygiene and Comfort at Home, 24-Hour Home Care, Night Home Care, and Daytime Home Care, delivered by a stable team of 80+ caregivers operating 365 days a year under Social Security license 05/2019.
Is Cuida & Apoia, Lda a public or private company?
Cuida & Apoia, Lda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cuida & Apoia, Lda founded?
Cuida & Apoia, Lda was founded in 2018. It employs 1 to 10 people.
Where is Cuida & Apoia, Lda based?
Cuida & Apoia, Lda is headquartered in Carnaxide, Portugal, in the Europe region.
How does Cuida & Apoia, Lda make money?
One revenue line is on record: home Care Service Fees.
Who are Cuida & Apoia, Lda's main competitors?
Broad incumbents on record are DomusVi, Orpea, Lusíadas Saúde and CUF (José de Mello Saúde). Regional players are Santa Casa da Misericórdia de Lisboa and Grupo Sanitas. Direct peers are Cuidar Mais, Home Instead Portugal and Interdomus. Colisée is listed as an emerging player.
Does Cuida & Apoia, Lda have an API?
No public API is recorded for Cuida & Apoia, Lda.
What industry is Cuida & Apoia, Lda in?
Cuida & Apoia, Lda's product category is Home Care / Domiciliary Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility). Its NAICS code is 624120 and its SIC code is 8082.