What Ayuntamiento Cullera does

Ayuntamiento de Cullera (Ajuntament de Cullera) is the municipal government of Cullera, a Mediterranean coastal town of approximately 25,000+ residents in the province of Valencia, Spain. The entity operates from its headquarters at Plaça de la Verge 5 and delivers the full statutory range of local public services: public safety through a 99-officer local police force, urban planning, education infrastructure (including the Pla Edificant-funded renovation of CEIP Sant Agustí at €626,499), environmental services (urban waste via SAV, water via Emucsa), animal welfare (CER-method feline colony management with canine DNA identification), parking, and an urban bus service carrying 625,000 riders in 2025 that is transitioning to full municipal management.

The technology foundation is a Drupal-based multi-language municipal portal (cullera.es, available in Spanish, Valencian, English, and French) hosting the Seu Electrònica electronic headquarters, Cita Prèvia appointment system, transparency portal, and an e-learning platform. The accessibility declaration was prepared on 27/03/2024 by Digital Value S.L. under RD 1112/2018. Specialized municipal programs include the 'Cullera et beca' youth internship scheme (15 placements at €500/month stipends), the CullerArts international violin competition (8th edition, 2026), and the 'Cullera te lo pone fácil' cognitive accessibility initiative with Asindown.

The revenue model is a hybrid of public-sector funding streams: recurring local taxation (IBI property tax, IVTM vehicle tax, IAE business activity tax), fee-based services (urban bus fares, parking), intergovernmental transfers (Diputación de Valencia, Generalitat Valenciana, national government via Pla Edificant), and European Next Generation EU funds covering the Tourist Sustainability Plan (2021, 2022), Digital Transformation Grant (2022), renewable energy self-consumption, and DANA Employment Plan II. The municipality is governed by Mayor Jordi Mayor and a municipal council, with direct service delivery to citizens, tourists, and local businesses (approximately 70 SICTED-certified tourism businesses).

Name

Ayuntamiento Cullera

Legal name

Ajuntament de Cullera

Website

https://cullera.es

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ajuntament de Cullera is the municipal government of Cullera, a Mediterranean coastal town of 25,000+ residents in Valencia, Spain, delivering public services including policing, education infrastructure, accessible beaches, tourism promotion, and digital administration funded by local taxes, EU grants, and intergovernmental transfers.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Executive Offices (921110), Administration of Environmental Quality Programs (9241), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industry

Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL)

Keywords

• Municipal government services
• Public administration
• Local police services
• Accessible beach tourism
• Urban transportation services

Headquarters

HQ city

Cullera

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. European Next Generation EU Funds: The municipality receives and administers European Next Generation EU funds for various infrastructure and modernization projects including: Tourist Sustainability Plan (2021, 2022), Digital Transformation Grant (2022), Renewable Energy Self-consumption Installations, and DANA Employment Plan II (PRTR).
2. Municipal Taxes and Local Revenue: Local taxes including IBI (property tax), IVTM (vehicle tax), IAE (business activity tax), and various municipal fees fund core public services. Fiscal calendar and payment systems are available on the municipal portal.

Pricing tiers

Distribution channels5 records

Marketing channels4 records

Core offering

Ajuntament de Cullera is the municipal government of Cullera, Spain, providing public administration services to citizens and visitors. Core offerings include local police, urban transportation, waste and water management, urban planning, accessible beach services, education programs, tourism promotion, electronic administration (Seu Electrònica), and cultural programming. Services are delivered through the town hall offices at Plaça de la Verge 5 and the multi-language municipal portal www.cullera.es.

Product overview

Ayuntamiento Cullera operates as a municipal government entity providing comprehensive public services through both physical offices and digital platforms. The service portfolio includes core administrative functions (Seu Electrònica, Cita Prèvia, Portal de Transparència), public safety (Policia Local), environmental services (Residus Sòlids Urbans, Emucsa), urban planning (Urbanisme), and cultural offerings (turisme, arxiu municipal, educació). Key digital services include the Seu Electrònica for electronic administrative procedures, Cita Prèvia for appointment scheduling, and various portals for transparency and citizen engagement. The municipality also manages accessible beach services, animal welfare programs, and administers European Next Generation EU funds for local development projects.

Differentiator

Problem solved

Functional benefit

Brands

• Cullera: Municipal tourism brand for the town of Cullera
• CullerArts
• Cullera et beca
• Cullera te lo pone fácil
• Pla Colonial Felí

Products and services

• Seu Electrònica (Electronic Headquarters) Digital administrative platform providing electronic processing of municipal procedures, instance submissions, public procurement information, and official announcements for citizens and businesses.
• Cita Prèvia (Appointment Booking) Online appointment scheduling system for citizen services including administrative procedures and municipal consultations.
• Portal de Transparència (Transparency Portal) Municipal transparency portal providing access to government information, economic and budgetary data, aids, subsidies, and public contracting.
• Policia Local (Local Police) Local police services providing public security, traffic management, DNI processing, and ITV appointment scheduling for citizens and visitors.
• Platges Accesibles (Accessible Beaches) Four fully inclusive beaches with adapted equipment, changing rooms, accessible bathrooms, showers, and specialized personnel for people with reduced mobility.
• Turisme Cullera (Tourism Promotion) Official tourism portal promoting Cullera as a Mediterranean destination with information on beaches, culture, gastronomy, and accommodations for domestic and international visitors.
• Residus Sòlids Urbans (Solid Waste Management) Urban solid waste collection and street cleaning services managed through SAV (Sociedad de Aguas de Valencia).
• Emucsa (Municipal Water Supply) Municipal water supply and management services for Cullera residents and businesses.
• Urbanisme (Urban Planning) Urban planning and development services including permits, zoning, and municipal infrastructure project management.
• Parking Cullera (Municipal Parking) Municipal parking facilities and services for residents and visitors of Cullera.
• E-learning Platform E-learning platform for municipal training and educational programs delivered through Dicampus Moodle-based system.
• Agència de Desenvolupament Local (Local Development Agency) Local development agency providing economic promotion, employment services, and European fund management for Cullera.
• Benestar Animal (Animal Welfare Service) Animal welfare service managing urban feline colonies using CER method (Capture, Sterilization, Return), promoting responsible adoption, and coordinating the canine genetic identification system (ADN caní).
• Educació (Education Services) Educational services including school infrastructure projects (Pla Edificant modernization of CEIP Sant Agustí), municipal scholarships, and youth programs including Cullera et beca work-experience placements.
• Fons NextGenerationEU (EU Funds Management Office) European Next Generation EU funds management office providing information on funded projects including tourist sustainability plans, digital transformation, and renewable energy self-consumption installations.
• Urban Bus Service Urban bus service with routes throughout the city, serving over 625,000 annual users, transitioning to full municipal management following Generalitat Valenciana's withdrawal from service financing.
• CullerArts International Violin Competition International violin competition organized by the municipality, held its 8th edition in 2026 attracting applicants from 23 countries.
• Cullera et beca (Youth Internship Program) Municipal youth employment program providing 15 young students with 2-month professional experience placements in various municipal departments, with €500 monthly scholarships.

Quantifiable outcome

• 40 consecutive years of Blue Flag recognition for Platja de Sant Antoni
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Diputació de ValènciacoreStrategic or Co-development Partner · 1 January 2026Provincial government funded accessibility improvements at Cullera's beaches (12 amphibious chairs, 8 transfer cranes, 10 accessible walkway pallets) and restoration of the Civil War bunker at the lighthouse, both financed with European Next Generation funds. President Vicent Mompó jointly presented the beach accessibility equipment.
• Universidad de ValènciaminorStrategic or Co-development Partner · 1 January 2026The University of Valencia organized the 'Ortifurama valencià' exhibition at Casa de l'Ensenyança (July 3-30, 2026) as part of its itinerant exhibition program and in collaboration with the municipality. The exhibition covers four decades of graphic humor by Ortifus (Antonio Ortiz Fuster). Cullera participates in the UNISOCIETAT program bringing university-level education to municipal residents.
• AsindownminorStrategic or Co-development Partner · 1 January 2026The municipality collaborates with Asindown on the 'Cullera te lo pone fácil' project to make Cullera the first cognitively accessible tourist destination in Spain, supporting people with intellectual disabilities in enjoying the municipality's services and attractions.
• 36 SICTED-Certified Tourism BusinessescoreChannel Partner/ Reseller/ Distributor · 1 January 202636 local businesses including Alquitur 2011 SL, Vive Soluciones Inmobiliarias, Inmobiliaria Cullera, Inmocrespo, Apartamento Arensol, Hotel Carabela 2, Hotel Libertador, Cullera Experience, Viajes Cuspide, Museu Faller, Museo del Arroz, Restaurant d'Or SL, Restaurante El Blanco, Restaurante 180, Restaurante Picanterra, Restaurante Eliana Albiach, Restaurante Los Olivos del Racó, Restaurante Casa Nostra, Restaurante Rincón del Faro, Restaurante Casa Salvador, and KSUP Adventures participate in the SICTED quality tourism system, collectively forming Cullera's certified tourism service ecosystem.
• SAV (Sociedad de Aguas de Valencia)minorOthers · 1 January 2025SAV manages urban solid waste collection and street cleaning services for Cullera through its website sav-lavega.com. SAV is referenced as a linked service provider on the municipal website.
• Digital Value S.LminorImplementation/ SI/ Consulting Partner · 1 January 2022Digital Value S.L conducted the web accessibility evaluation for www.cullera.es, preparing the official accessibility declaration on 27/03/2024 as required by RD 1112/2018. The evaluation identified areas of partial compliance and improvement needs for the municipal website.
• Generalitat ValencianacoreStrategic or Co-development Partner · 1 January 2021The regional government delegated educational infrastructure management to the municipality through the Pla Edificant program, and previously co-funded urban bus transport. As of June 2026, the Generalitat withdrew from urban bus subsidy scheme, causing fare increases. The municipality is pursuing direct national funding to replace regional contributions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ajuntament de Benidorm: Large, mature Mediterranean tourism municipality with extensive beach infrastructure, dedicated tourism brand, and well-developed digital municipal services. Comparable as a high-volume Spanish beach destination local government, though at significantly larger scale.
• Ajuntament de Torrevieja: Large Alicante coastal municipality with extensive beach services, Blue Flag beaches, and a well-developed socio-sanitary and digital services portfolio. Comparable service-line breadth though at meaningfully larger scale.

Direct peers

• Ajuntament de Dénia: Valencia-coast municipality with similar population (~42,000), strong Blue Flag beach credentials, and a tourism-sustainability focus. Compares directly to Cullera in size, geography, and beach-tourism positioning.
• Ajuntament de Gandia: Neighboring Valencia-province coastal municipality with a comparable population (~75,000), a substantial beach tourism base, and an active municipal service portfolio. Directly comparable as a Spanish Mediterranean local government with similar tourism-economic profile.
• Ajuntament de Peñíscola: Castellón-coast municipality with a comparable population (~7,000–25,000 seasonal) and a strong beach-tourism plus heritage positioning. Comparable as a smaller Spanish Mediterranean tourism municipality.
• Ajuntament de Sagunto: Neighboring Valencia-province municipality with cultural heritage (Roman theatre) and a comparable mid-size local-government service structure. Comparable as a same-region Spanish municipality with heritage and tourism assets.
• Ajuntament de Calp: Alicante-coast municipality with comparable population (~25,000), a beach-and-tourism identity, and a similar local-government service catalog. Closest like-for-like peer in terms of municipal scale and tourism profile.

Regional players

• Ajuntament de Benalmádena: Andalusian coastal municipality (Málaga) with comparable beach-tourism infrastructure and digital municipal services. Comparable as a Spanish coastal tourism local government operating in a different regional autonomy.
• Ajuntament de Salou: Catalan coastal municipality with strong beach-tourism positioning and accessibility initiatives. Comparable as a Spanish Mediterranean tourism local government operating in Catalonia.
• Ajuntament de Fuengirola: Andalusian coastal municipality (Málaga) with a similar tourist-economy profile and accessibility-forward beach services. Comparable as a Spanish beach-tourism local government in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MIA_Cullera
• YouTubeyoutube.com/channel/UCtiWVVdtTns4t2R5zeBLEBA/videos
• Facebookfacebook.com/AjuntamentDeCullera
• Instagraminstagram.com/mia_cullera/?hl=es
• LinkedInlinkedin.com/company/ayuntamiento-cullera

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuntamiento Cullera