Culture Connect Ltd

What Culture Connect Ltd does

Culture Connect Ltd is a UK-based boutique consultancy founded in 2017 by Anaïs Aguerre that specialises in unlocking the collaborative and international potential of the cultural sector. The firm supports cultural leaders, government cultural bodies, and international organisations with advisory services covering international partnership development, cross-cultural collaboration strategy, and cultural diplomacy.

Its revenue base is anchored by three streams: (i) bespoke advisory and event curation mandates, headlined by a three-year appointment as curator/programmer of Culture Summit Abu Dhabi (CS22, CS24, CS25) with the Department of Culture and Tourism Abu Dhabi and the Reframing Museums symposium with Louvre Abu Dhabi and NYU Abu Dhabi; (ii) CPD-certified training programmes including the 'Navigating International Collaborations' masterclass and 'Bridging Worlds' course; and (iii) sector research and content, comprising the longitudinal Cultural Dialogue Survey series (2021, 2023, 2025) produced with Teo, the open-access Global Conferences Calendar, and the Echoes from Afar Substack newsletter.

The company operates from London (71-75 Shelton Street, Covent Garden) with a minimal named headcount (founder plus a research assistant) and a global footprint delivered through partnerships rather than offices. Distribution relies on direct advisory sales, event co-convening, content marketing via the website and Substack, and participation in major sector conferences. No external funding, headcount, or revenue is disclosed in the source materials, and no AI/ML capability is described.

Name

Culture Connect Ltd

Legal name

Culture Connect Ltd

Website

https://culture-connect.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Culture Connect Ltd is a London-based boutique consultancy founded in 2017 by Anaïs Aguerre, advising cultural sector organisations, government cultural bodies, and museums on international partnerships, cross-cultural collaboration, and event curation, supported by research and CPD-certified training.

Ownership category

akta.pro rank

Product category

Cultural Sector Advisory and Consulting Services

NAICS

Arts, Entertainment, and Recreation (71), Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAIAKAB

Cultural Adjustment & Intercultural Training Programs

Education/International Education & Study Abroad/International Student Support & Cultural Integration Services

SECONDARYHSAKAJAK

Language & Cultural Training

Home & Personal Services/Moving, Storage & Relocation Services/Corporate & Employee Relocation Management Services

SECONDARYTHAJADAJ

Cultural Centers & Multidisciplinary Arts Institutions

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Cultural sector consulting
• International partnership advisory
• Cultural diplomacy services
• Museum professional training
• Cultural events curation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cultural Sector Advisory Services: Consultancy engagements supporting cultural leaders and their teams to identify, develop and deliver international partnerships and collaborative projects. Advisory services are delivered based on sound cultural and financial principles, helping organisations thrive in a globalised environment.
2. Training and Masterclasses: CPD-certified training courses such as 'Bridging Worlds: Skills for Managing International Projects' and 'Navigating International Collaborations'. Offered as half-day masterclasses with early bird discount pricing.
3. Event Curation and Programming: Curation and programming services for major cultural events, exemplified by the Culture Summit Abu Dhabi (three consecutive years: CS22, CS24, CS25) with the Department of Culture and Tourism – Abu Dhabi, and the Reframing Museums symposium with Louvre Abu Dhabi and NYU Abu Dhabi.
4. Research and Survey Reports: Publication and dissemination of research reports from the Cultural Dialogue Survey series. Reports are made freely available as open-access PDFs, with findings presented at sector events (e.g., Teo Live).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Culture Connect Ltd is a London-based consultancy that delivers advisory services to cultural sector clients (museums, government cultural bodies, diplomatic missions, arts institutions) to help them identify, develop, and deliver international partnerships and collaborative projects. The firm supplements its advisory work with CPD-certified training masterclasses, event curation and programming services (notably for Culture Summit Abu Dhabi), a longitudinal Cultural Dialogue Survey research series, a Global Conferences Calendar, and the Echoes from Afar newsletter.

Product overview

Culture Connect is a consultancy specializing in advisory services that unlock the collaborative and international potential of the cultural sector. The company offers a portfolio of research products (Cultural Dialogue Survey Series), content platforms (Echoes from Afar Newsletter), resource tools (Global Conferences Calendar), and professional training programs (Bridging Worlds training course, Navigating International Collaborations masterclass). The core offering centers on advisory services complemented by research publications, curated events like Culture Summit Abu Dhabi, and educational programs for cultural professionals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 600 speakers convened across three editions of Culture Summit Abu Dhabi
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Korean Cultural Centre UK and Embassy of the Republic of Korea in the UKminorGTM or Marketing Partner · 1 April 2024Culture Connect partnered with the Korean Cultural Centre UK and the Embassy of the Republic of Korea to present 'K-Culture Unwrapped', a panel discussion exploring the global reach of Korean culture, as part of the London Cultural Attachés Circle activities.
• Department of Culture and Tourism – Abu Dhabi (DCT)coreStrategic or Co-development Partner · 1 October 2022Culture Connect was appointed for three consecutive years (CS22/2022, CS24, CS25) to handle the curation and programming of Culture Summit Abu Dhabi, a global forum convening international leaders from the cultural and creative industries. The partnership with DCT Abu Dhabi is the company's flagship project, spanning Culture Summit's fifth, sixth, and seventh editions with DCT's bold vision for the event.
• Teo (Touring Exhibitions Organisation)coreStrategic or Co-development Partner · 1 March 2021Culture Connect and Teo have collaborated on three consecutive editions of the Cultural Dialogue Survey series (2021, 2023, 2025), examining the future of touring exhibitions globally. Survey findings are presented by Culture Connect at Teo Live events. This partnership represents a core research output for both organisations and has generated longitudinal sector data enabling trend analysis.
• Louvre Abu DhabicoreStrategic or Co-development Partner · 1 November 2020Culture Connect was invited by Louvre Abu Dhabi and NYU Abu Dhabi to conceive and lead the curation of the Reframing Museums symposium (November 2020), a major global event gathering 73 speakers and 1,000 registrants from 65 countries. The firm also moderated a panel on behalf of Louvre Abu Dhabi at Culture Summit Abu Dhabi 2022.
• New York University Abu Dhabi (NYU Abu Dhabi)coreStrategic or Co-development Partner · 1 November 2020Co-convened the Reframing Museums symposium alongside Louvre Abu Dhabi (November 2020), which served as a major global gathering of museum professionals and scholars to collectively re-think the future of museums.
• V&A (Victoria and Albert Museum)coreStrategic or Co-development PartnerCulture Connect founder Anaïs Aguerre served as Project Director for ReACH (Reproduction of Art and Cultural Heritage) at the V&A, leading an unprecedented global consultation on digital reproductions of works of art and cultural heritage. The ReACH Declaration was signed by leading institutions including the V&A, Louvre Museum, Hermitage, Smithsonian, and others. Culture Connect supported Brendan Cormier on the Copy Culture publication output from this initiative.
• Design Museum (London)minorGTM or Marketing PartnerCulture Connect supported the Design Museum with the dissemination of its Exhibition Design Guide (examining opportunities for museums to reduce their carbon footprint across the exhibition life cycle), helping broaden global reach across 6 UN official languages. The Design Museum is also a partner organisation for Culture Summit Abu Dhabi.
• UNESCOcoreStrategic or Co-development PartnerUNESCO is a key partner organisation for Culture Summit Abu Dhabi and was involved in the ReACH initiative led by Culture Connect's founder at the V&A. UNESCO collaboration represents an important relationship for Culture Connect's international cultural policy work.
• British CouncilminorGTM or Marketing PartnerCulture Connect founder Anaïs Aguerre was invited as a guest speaker for the British Council's online course 'Supporting the Creative Economy: A Programme for Policy Makers', reaching approximately 300 policymakers and civil servants in Wider Europe countries.
• Google, Guggenheim, Economist Impact, Recording AcademycoreStrategic or Co-development PartnerThese organisations are listed as global partner organisations for Culture Summit Abu Dhabi, collaborating with DCT Abu Dhabi and Culture Connect to deliver the annual forum. The breadth of these partnerships reflects Culture Connect's ability to convene major international institutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AEA Consulting: US-based arts and cultural management consultancy serving museums, performing arts organizations, and foundations on planning, evaluation, and capacity-building. Directly comparable to Culture Connect's advisory practice and event programming support, though with a primarily US client base.
• The Audience Agency: UK-based membership organization providing audience data, research, and insight to the cultural sector. Comparable to Culture Connect's research and sector-intelligence function (Cultural Dialogue Survey parallels), though The Audience Agency operates a membership/cooperative model rather than bespoke advisory.
• BOP Consulting: UK-based cultural consultancy focused on audience development, evaluation, and cultural strategy. Highly comparable to Culture Connect on cultural-sector advisory work and research; both serve UK and international cultural institutions, with BOP's specialization in data-led audience research complementing Culture Connect's intercultural positioning.
• Lord Cultural Resources: Global cultural sector management consultancy specializing in museums, cultural planning, and audience strategy. Closest direct peer to Culture Connect given shared focus on advising cultural institutions on strategic and international engagement, but operates at significantly larger scale with offices worldwide.
• Morris Hargreaves McIntyre: UK arts and cultural strategy consultancy offering research, evaluation, and strategic planning for cultural organizations. Comparable in service mix (research + advisory + training) and target client base (museums, galleries, performing arts), though with deeper emphasis on data analytics.
• Indigo Ltd: Cultural strategy consultancy working with arts organizations, museums, and public-sector cultural bodies on strategy, business planning, and organizational development. Comparable target client base and advisory service mix to Culture Connect, particularly on the UK cultural infrastructure side.

Emerging players

• Clare Cooper Associates: Independent consultancy advising museums and cultural heritage organizations on strategy and operations. Smaller boutique operation broadly comparable to Culture Connect's advisory work, with overlap on heritage and cross-institutional collaboration projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/culture-connect-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture Connect Ltd