CUPA STONE
CUPA STONE is a Spain-based natural stone manufacturer and global distributor, part of CUPA GROUP, producing certified pre-mounted stone cladding (STONEPANEL), exclusive quartzite, schist, and porcelain collections for architects, contractors, homeowners, and distributors across 70+ countries.
- Company typePrivate
- Founded-
- HeadquartersVigo, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CUPA STONE does
CUPA STONE (legal entity: Ramilo, S.L.) is a Spain-based natural stone manufacturer and distributor headquartered in Vigo, Pontevedra, operating as part of CUPA GROUP — a multinational conglomerate with 2,400+ employees, 25 owned quarries, and exports to 70+ countries. The company controls the full natural stone value chain, extracting and processing stone from quarries in Spain, Portugal, France, and Brazil, with processing plants also in China. Its portfolio includes more than 500 product references, with the flagship being STONEPANEL™ — a pre-mounted natural stone wall cladding system composed of stone pieces on a 3 cm cement mortar base reinforced with fiberglass mesh and integrated stainless-steel mechanical anchors. STONEPANEL is the only pre-mounted stone panel certified for outdoor installation across multiple European jurisdictions (BBA UK, CSTB France, DIBT Germany, INCERC Romania, SINTEF Norway). The portfolio also includes exclusive collections such as TERRA® (exotic quartzites), CERATOP® (porcelain countertops), INFERCOA (Portuguese schist), GNEISS SAINT-YRIEIX (French gneiss), and DECOPANEL™ for interior cladding.
CUPA STONE serves four primary customer segments: professional customers (architects, contractors, developers, interior designers, stonemasons, installers), individual homeowners, distribution partners, and the public sector. The go-to-market motion combines direct sales via an online quote request system with project-tiered pricing (up to €5,000, €5,000-€15,000, €15,000+; project sizes from 0-50 m² to 500+ m²), a network of permanent delegations in 9 countries with assigned sales representatives, and exclusive distribution agreements (e.g., Taylor Maxwell in the UK). Custom orders require a 30% advance with 70% at delivery. Marketing channels include a multilingual website (English, Spanish, Portuguese, French), an interactive product simulator at flooriing.com, BIM object downloads, active social presence across Instagram, Facebook, Pinterest, YouTube, TikTok, and LinkedIn, plus content marketing via project case studies and blog content. Reference customers span hospitality (Grantley Hall), retail (Aldi), entertainment (Topgolf Glasgow), education (Barrhead High School), healthcare (Caudwell International Children Centre), F&B (La Gloria Vegana), and residential projects.
Revenue is generated primarily through one-time product sales of natural stone cladding, flooring, countertops, and landscaping materials, with customization services available through an in-house workshop. The company is privately held with no public listing or external funding events disclosed.
CUPA STONE firmographics
Firmographics- Name
- CUPA STONE
- Legal name
- Ramilo, S.L.
- Website
- https://cupastone.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CUPA STONE is a Spain-based natural stone manufacturer and global distributor, part of CUPA GROUP, producing certified pre-mounted stone cladding (STONEPANEL), exclusive quartzite, schist, and porcelain collections for architects, contractors, homeowners, and distributors across 70+ countries.
- Ownership category
- akta.pro rank
CUPA STONE industry classification
Industry- Product category
- Natural Stone Building Materials
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
- akta.pro secondary industry
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)
Keywords
Where CUPA STONE is headquartered
LocationHeadquarters
- HQ city
- Vigo
- HQ country
- Spain
- HQ region
- Europe
Offices10 records
Markets served
CUPA STONE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Natural Stone Product Distribution: CUPA STONE extracts, produces, and distributes natural stone products globally. They offer more than 500 references in natural stone from quarries in Spain, Portugal, France, Brazil, and processing plants in Spain, Portugal, France, Brazil, and China. Revenue is generated through product sales with various pricing tiers based on project size.
- Custom Manufacturing Services: The company has its own workshop capable of adapting products to specific customer needs. Custom orders require 30% advance payment at signing with remaining 70% payable at delivery.
- Exclusive Brand Collections: Distribution of proprietary branded collections including STONEPANEL, TERRA (exotic quartzites), CERATOP (porcelain countertops), DECOPANEL, INFERCOA, and GNEISS SAINT-YRIEIX.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-based project tiers for customer self-segmentation |
| Unit Pricing | Pay-as-you-go | Project size-based pricing tiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
CUPA STONE product offering
Product offeringCore offering
CUPA STONE is a vertically integrated producer and global supplier of natural stone building materials, manufacturing and distributing a catalogue of 500+ product references extracted from its own quarries. Its offering spans the Stonepanel wall cladding system (with multiple stone finishes such as Nordic, Black Slate, Sahara, and Sabbia), the Terra quartzite collection, Ceratop porcelain countertops, Infercoa schist, Gneiss Saint-Yrieix, Decopanel, granite slabs, and Fuji slate — sold to architects, contractors, distributors, and homeowners in over 70 countries.
Product overview
CUPA STONE is a natural stone manufacturer and supplier offering a diversified portfolio of products spanning the entire value chain from extraction to distribution. The core product is Stonepanel™, a certified natural stone wall cladding solution available in multiple variants (Nordic, Black Slate, Sahara, Sabbia, Sylvestre) for exterior and interior applications. The portfolio includes exclusive collections: TERRA® (exotic quartzites and granites), CERATOP® (porcelain countertops), INFERCOA (Portuguese schist), and Gneiss Saint-Yrieix (French gneiss). Additional product lines include granite slabs, Fuji slate, and Decopanel for interior cladding. CUPA STONE operates quarries in Spain, Portugal, France, and Brazil with processing plants across multiple countries, offering more than 500 natural stone references.
Differentiator
Problem solved
Functional benefit
Brands
- Stonepanel™: The first natural stone panel certified for outdoor installations. Offers premounted panels for interior and exterior wall cladding.
- TERRA®
- CERATOP®
- INFERCOA
- GNEISS SAINT-YRIEIX
- DECOPANEL™
Products and services
- Stonepanel Wall Cladding System
- Stonepanel Nordic
- Stonepanel Black Slate
- Stonepanel Sahara
- Stonepanel Sabbia
- TERRA Natural Stone Collection
- CERATOP Porcelain Countertops
- INFERCOA Schist
- GNEISS SAINT-YRIEIX
- Granite Slabs
- Fuji Slate
- Decopanel
Companies that use CUPA STONE
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
CUPA STONE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CUPA STONE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Taylor MaxwellcoreTaylor Maxwell is the exclusive distributor for STONEPANEL products in the United Kingdom. They supply STONEPANEL products for projects such as Grantley Hall Garden Pavilion and Topgolf Glasgow, providing natural stone cladding solutions to the UK market.
- Master StonemasonsminorMaster Stonemasons installed 1,100 sqm of STONEPANEL Black Slate on the brand-new Aldi store in Tuam, Ireland, ensuring mechanical restraint to BS standards compliance.
- Cooper CromarcoreCooper Cromar is the architecture firm responsible for the design of Topgolf Glasgow, working with CUPA STONE to incorporate Stonepanel Sahara into the £40 million sporting facility project.
- Luddon ConstructionminorLuddon Construction served as the builder for Topgolf Glasgow, coordinating the installation of Stonepanel Sahara as part of the exterior cladding alongside other decorative materials.
- Ashfield LandcoreAshfield Land is the developer behind Topgolf Glasgow, drawing inspiration from existing Topgolf sites in the US and collaborating with architects and CUPA STONE to make the natural material aesthetic a reality.
- Espacio Concept Interiorismo S.L.minorEspacio Concept, led by designer Clara dos Santos, transformed a vacation home in Nigrán, Spain using Stonepanel Sabbia. They handled the complete renovation including layout reconfiguration, furnishing, and decorating.
- CUPA GROUPcoreCUPA GROUP is the parent multinational company of CUPA STONE, comprising 69 businesses with subsidiaries in 9 countries and 25 quarries. It exports to more than 70 countries on all 5 continents, employing over 2,400 people.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CUPA STONE competitors and assessment
Company assessmentBroad incumbents
- Daltile: One of the largest North American tile and natural stone manufacturers/distributors with broad residential and commercial channels. Comparable as a larger incumbent in stone and surfacing that CUPA STONE's premium natural-stone positioning must differentiate against at the specification stage.
- MSI (M S International): Large North American distributor of natural stone, quartz, and porcelain slabs for residential and commercial projects, sourcing globally and selling to a similar end-customer mix of builders, designers, and retailers. Comparable as a downstream channel alternative in markets CUPA STONE is targeting.
- Caesarstone: Global engineered quartz and porcelain surfaces company serving residential and commercial countertops. Comparable as a substitute product category competing with CUPA STONE's natural stone countertop offerings (TERRA, granite slabs, CERATOP) on price, lead time, and consistency.
- Cosentino: Spanish multinational and global leader in engineered stone surfaces (Silestone quartz, Dekton ultracompact) with natural stone lines and worldwide distribution. Comparable because it shares the Iberian stone heritage, vertical integration, and global brand presence, though Cosentino is meaningfully larger and more engineered-stone-weighted.
Direct peers
- Brachot-Hermant: European natural stone group with quarries, processing plants, and distribution of granite, marble, and composite stone across Belgium, France, and beyond. Comparable to CUPA STONE in vertical integration, European-centric operations, and focus on natural stone for construction and design applications.
- Antolini: Italian family-owned natural stone processor and global distributor of marble, onyx, quartzite, and exotic stones for high-end architectural projects. Comparable to CUPA STONE in curated premium-stone positioning, processing capabilities, and global sales to architects and luxury developers.
- Levantina: Spanish-headquartered natural stone company with own quarries and global distribution of marble, granite, and other stone products for construction and architecture. Closest head-to-head competitor to CUPA STONE in terms of product mix, geographic footprint, and target customers (architects, developers, distributors).
- Polycor: Vertically integrated natural stone quarrier and fabricator with owned quarries in North America and Europe, supplying dimensional stone for architectural, monumental, and landscaping projects. Comparable business model to CUPA STONE: own quarries, cut/fabrication, global distribution, and emphasis on heritage building stone.
Regional players
- Compac: Spanish engineered-stone and quartz surfaces manufacturer focused on countertops and architectural surfaces. Most direct overlap with CUPA STONE's CERATOP porcelain countertop line; both serve premium architectural specs but Compac is concentrated in Iberian/Latin American markets.
Emerging players
- Tab India: Indian natural stone quarrier and exporter of granite, marble, sandstone, and slate for global architectural projects. Comparable as a vertically integrated cross-border competitor in the same product categories (especially slate and sandstone) where CUPA STONE competes on price and selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CUPA STONE social profiles
Digital presenceCUPA STONE compliance and trust
Trust signalCompliance7 records
CUPA STONE financial estimates
Financial estimateRevenue estimate
Valuation estimate
CUPA STONE leadership team
Management profileNumber of profiles
Profiles1 record
CUPA STONE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CUPA STONE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CUPA STONE
What does CUPA STONE do?
CUPA STONE is a vertically integrated producer and global supplier of natural stone building materials, manufacturing and distributing a catalogue of 500+ product references extracted from its own quarries. Its offering spans the Stonepanel wall cladding system (with multiple stone finishes such as Nordic, Black Slate, Sahara, and Sabbia), the Terra quartzite collection, Ceratop porcelain countertops, Infercoa schist, Gneiss Saint-Yrieix, Decopanel, granite slabs, and Fuji slate — sold to architects, contractors, distributors, and homeowners in over 70 countries.
Is CUPA STONE a public or private company?
CUPA STONE is a private company. It is classified as corporate owned and is currently operating.
When was CUPA STONE founded?
CUPA STONE was founded in -1. It employs 101 to 250 people.
Where is CUPA STONE based?
CUPA STONE is headquartered in Vigo, Spain, in the Europe region.
How does CUPA STONE make money?
Three revenue lines are on record. Natural Stone Product Distribution is the primary driver. The others are custom Manufacturing Services and exclusive Brand Collections.
Who are CUPA STONE's main competitors?
Broad incumbents on record are Daltile, MSI (M S International), Caesarstone and Cosentino. Direct peers are Brachot-Hermant, Antolini, Levantina and Polycor. Compac is listed as a regional player. Tab India is listed as an emerging player.
Does CUPA STONE have an API?
No public API is recorded for CUPA STONE.
What industry is CUPA STONE in?
CUPA STONE's product category is Natural Stone Building Materials. Its primary akta.pro industry code is IMAKAHAF, Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication, with a secondary code of IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication. Its NAICS code is 327991 and its SIC code is 3281.