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Cupid's Charity

Full company profile

uuid00482qa

Namestring
Cupid's Charity
Legal namestring
Children's Tumor Foundation
Websiteurl
cupids.org
Company typeenum
Private
Founded yearint
2010
Descriptiontext

Cupid's Charity operates Cupid's Undie Run, a peer-to-peer fundraising event program organized under the Children's Tumor Foundation (CTF), a 501(c)(3) nonprofit dedicated to neurofibromatosis (NF) research. Founded in 2010, the program has raised nearly $30 million cumulatively for NF research, awareness, and patient support. The core product is a distributed annual event series held in 22+ US cities, where participants form teams, run in themed attire around Valentine's Day, and solicit donations from their personal networks.

The operating technology stack is lean: Classy serves as the third-party digital fundraising and donation platform powering peer-to-peer donation collection, while standard social media channels (Instagram, X, Facebook, LinkedIn) drive community engagement, event registration, and donor outreach. There is no proprietary technology product, mobile app, or software offering disclosed. The organization depends on grassroots volunteer mobilization and corporate sponsor relationships rather than a productized revenue stream.

The business model is a nonprofit donation-driven structure with three revenue streams: individual donor contributions (the bulk, generated through peer-to-peer team fundraising), corporate sponsorships (including Microsoft, Kendra Scott LLC, and regional partners), and a flagship marketing partnership with MeUndies. Go-to-market is event-anchored: each city runs a one-day charity run per year, with the surrounding calendar window used for team recruitment, fundraising, and sponsor activation. There is no disclosed pricing model, subscription, licensing, or paid consumer product; financial sustainability rests on sustained donor participation and sponsor retention.

Short descriptiontext

Cupid's Charity operates Cupid's Undie Run, a peer-to-peer fundraising event program under the Children's Tumor Foundation, organizing themed charity runs in 22+ US cities to raise funds for neurofibromatosis research, having raised nearly $30 million since 2010.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
Markets served

Serves global market

Keyword5 values
charity fundraising events, neurofibromatosis research funding, peer-to-peer fundraising, nonprofit event management, corporate philanthropy partnerships
Industry2 codes
1Grantmaking & Philanthropic Funds (Institutional Donors)
CodeBPADAOABPrimaryYes
2Sports Fundraising & Development Services (Foundations, NIL Collectives Support)
CodeMPAKAKAKPrimaryNo
NAICS code2 codes
  • Voluntary Health Organizations813212
  • Grantmaking and Giving Services81321
Product category
Nonprofit Fundraising Events
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Individual Donations
TypeGrants Donations
Description

Individual donors contribute directly to participants' fundraising pages or make general donations to the Children's Tumor Foundation's NF research initiatives.

ctf.org
2Corporate Sponsorship
TypeGrants Donations
Description

Corporate partners like MeUndies provide sponsorship support. Companies like Microsoft, Kendra Scott LLC, and others make pledges or donations.

ctf.org
3Participant Fundraising
TypeGrants Donations
Description

Participants raise funds by soliciting donations from friends, family, and networks. Individual fundraisers and teams compete on leaderboards.

ctf.org
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Operations, Marketing or Sales, Personnel, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Cupid's Charity operates the Cupid's Undie Run, an annual fundraising event series where participants register, fundraise, and run approximately one mile in their underwear across 22+ US cities. The program is organized under the Children's Tumor Foundation, a 501(c)(3) nonprofit, and channels proceeds to Neurofibromatosis (NF) research. Participants create personal fundraising pages on the Classy platform and solicit donations from their networks, while corporate sponsors like MeUndies provide additional financial support.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Nearly $30 million raised for NF research since 2010
Product overview1 text field

Cupid's Undie Run is a single program offering — an annual fundraising event where participants register to run a 'mile(ish)' in their underwear to raise money for Neurofibromatosis (NF) research. The event is organized by the Children's Tumor Foundation (CTF) and operates primarily through the Classy.org platform for event registration and donations, with individual and team fundraising capabilities. No separate modules, add-ons, or related product lines are identified beyond this core event offering.

Product and service1 record
1Cupid's Undie Run
CategoryCharitable Fundraising Event
Description

An annual fundraising event where participants run approximately one mile in their underwear to raise awareness and funds for Neurofibromatosis (NF) research. The event is held in 22+ cities across the United States and is a program of the Children's Tumor Foundation. Participants register, create personal fundraising pages, and solicit donations from friends, family, and networks.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1MeUndies
Strategic tierFlagshipTypeGTM or Marketing Partner
Description

MeUndies is featured as the primary sponsor/partner on the Cupid's Undie Run website. They are described as 'OUR AWESOME PARTNER' who supports the event shenanigans. The partnership is promoted with their logo displayed prominently on the website with a call to action to buy their products.

2Children's Tumor Foundation (CTF)
Strategic tierCoreTypeOthers
Description

Cupid's Undie Run is a program of the Children's Tumor Foundation. CTF is described as the drug discovery engine for NF, driving research, expanding knowledge, and advancing care for the NF community. The organization is a 501(c)(3) with Federal ID Number 13-2298956.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Cupid's Charity

Nonprofit Fundraising Eventscupids.org

Cupid's Charity operates Cupid's Undie Run, a peer-to-peer fundraising event program under the Children's Tumor Foundation, organizing themed charity runs in 22+ US cities to raise funds for neurofibromatosis research, having raised nearly $30 million since 2010.

What Cupid's Charity does

Cupid's Charity operates Cupid's Undie Run, a peer-to-peer fundraising event program organized under the Children's Tumor Foundation (CTF), a 501(c)(3) nonprofit dedicated to neurofibromatosis (NF) research. Founded in 2010, the program has raised nearly $30 million cumulatively for NF research, awareness, and patient support. The core product is a distributed annual event series held in 22+ US cities, where participants form teams, run in themed attire around Valentine's Day, and solicit donations from their personal networks.

The operating technology stack is lean: Classy serves as the third-party digital fundraising and donation platform powering peer-to-peer donation collection, while standard social media channels (Instagram, X, Facebook, LinkedIn) drive community engagement, event registration, and donor outreach. There is no proprietary technology product, mobile app, or software offering disclosed. The organization depends on grassroots volunteer mobilization and corporate sponsor relationships rather than a productized revenue stream.

The business model is a nonprofit donation-driven structure with three revenue streams: individual donor contributions (the bulk, generated through peer-to-peer team fundraising), corporate sponsorships (including Microsoft, Kendra Scott LLC, and regional partners), and a flagship marketing partnership with MeUndies. Go-to-market is event-anchored: each city runs a one-day charity run per year, with the surrounding calendar window used for team recruitment, fundraising, and sponsor activation. There is no disclosed pricing model, subscription, licensing, or paid consumer product; financial sustainability rests on sustained donor participation and sponsor retention.

Cupid's Charity firmographics

Firmographics
Name
Cupid's Charity
Legal name
Children's Tumor Foundation
Website
https://cupids.org
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
1–10 employees
Short description
Cupid's Charity operates Cupid's Undie Run, a peer-to-peer fundraising event program under the Children's Tumor Foundation, organizing themed charity runs in 22+ US cities to raise funds for neurofibromatosis research, having raised nearly $30 million since 2010.
Ownership category
akta.pro rank

Cupid's Charity industry classification

Industry
Product category
Nonprofit Fundraising Events
NAICS
Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)
akta.pro primary industry
Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
akta.pro secondary industry
Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

  • Charity fundraising events
  • Neurofibromatosis research funding
  • Peer-to-peer fundraising
  • Nonprofit event management
  • Corporate philanthropy partnerships

Cupid's Charity business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Marketing or Sales, Personnel, Others

Revenue model

  1. Individual Donations: Individual donors contribute directly to participants' fundraising pages or make general donations to the Children's Tumor Foundation's NF research initiatives.
  2. Corporate Sponsorship: Corporate partners like MeUndies provide sponsorship support. Companies like Microsoft, Kendra Scott LLC, and others make pledges or donations.
  3. Participant Fundraising: Participants raise funds by soliciting donations from friends, family, and networks. Individual fundraisers and teams compete on leaderboards.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Cupid's Charity product offering

Product offering

Core offering

Cupid's Charity operates the Cupid's Undie Run, an annual fundraising event series where participants register, fundraise, and run approximately one mile in their underwear across 22+ US cities. The program is organized under the Children's Tumor Foundation, a 501(c)(3) nonprofit, and channels proceeds to Neurofibromatosis (NF) research. Participants create personal fundraising pages on the Classy platform and solicit donations from their networks, while corporate sponsors like MeUndies provide additional financial support.

Product overview

Cupid's Undie Run is a single program offering — an annual fundraising event where participants register to run a 'mile(ish)' in their underwear to raise money for Neurofibromatosis (NF) research. The event is organized by the Children's Tumor Foundation (CTF) and operates primarily through the Classy.org platform for event registration and donations, with individual and team fundraising capabilities. No separate modules, add-ons, or related product lines are identified beyond this core event offering.

Differentiator

Problem solved

Functional benefit

Products and services

  • Cupid's Undie Run An annual fundraising event where participants run approximately one mile in their underwear to raise awareness and funds for Neurofibromatosis (NF) research. The event is held in 22+ cities across the United States and is a program of the Children's Tumor Foundation. Participants register, create personal fundraising pages, and solicit donations from friends, family, and networks.

Quantifiable outcome

  • Nearly $30 million raised for NF research since 2010

Companies that use Cupid's Charity

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Cupid's Charity technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Cupid's Charity partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered flagship and core.

  • MeUndiesflagshipGTM or Marketing PartnerMeUndies is featured as the primary sponsor/partner on the Cupid's Undie Run website. They are described as 'OUR AWESOME PARTNER' who supports the event shenanigans. The partnership is promoted with their logo displayed prominently on the website with a call to action to buy their products.
  • Children's Tumor Foundation (CTF)coreOthersCupid's Undie Run is a program of the Children's Tumor Foundation. CTF is described as the drug discovery engine for NF, driving research, expanding knowledge, and advancing care for the NF community. The organization is a 501(c)(3) with Federal ID Number 13-2298956.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Cupid's Charity competitors and assessment

Company assessment

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Cupid's Charity social profiles

Digital presence

Cupid's Charity financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cupid's Charity leadership team

Management profile

Number of profiles

Cupid's Charity funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cupid's Charity M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cupid's Charity

What does Cupid's Charity do?

Cupid's Charity operates the Cupid's Undie Run, an annual fundraising event series where participants register, fundraise, and run approximately one mile in their underwear across 22+ US cities. The program is organized under the Children's Tumor Foundation, a 501(c)(3) nonprofit, and channels proceeds to Neurofibromatosis (NF) research. Participants create personal fundraising pages on the Classy platform and solicit donations from their networks, while corporate sponsors like MeUndies provide additional financial support.

Is Cupid's Charity a public or private company?

Cupid's Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Cupid's Charity founded?

Cupid's Charity was founded in 2010. It employs 1 to 10 people.

How does Cupid's Charity make money?

Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship and participant Fundraising.

Does Cupid's Charity have an API?

No public API is recorded for Cupid's Charity.

What industry is Cupid's Charity in?

Cupid's Charity's product category is Nonprofit Fundraising Events. Its primary akta.pro industry code is BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors), with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 813212.

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