Cupra International

Name

Cupra International

Legal name

Cupra International

Website

https://cuprainternational.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Electrical Infrastructure Products

NAICS

Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931), Noncurrent-Carrying Wiring Device Manufacturing (335932)

SIC

Electric Lighting & Wiring Equipment (3640), Electrical Industrial Apparatus (3620)

akta.pro industry

PRIMARYIMAGAEAF

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electrical Distribution & Wiring Devices (Panels, Breakers, Cables, Connectors)

SECONDARYIMANADAC

Electrical Conduit & Raceway Systems (PVC/HDPE)

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Plastic Pipe, Fittings & Conduit Manufacturing

SECONDARYIMAGAJAC

Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electronic Components for Industrial Applications (Passive/active components, industrial-grade modules)

Keywords

• Earthing and lightning protection
• Cable management systems
• Floor distribution systems
• Raised access flooring
• Metal conduit products

Headquarters

HQ city

Dubai, Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Electrical Infrastructure Products: Cupra generates revenue through the sale of electrical infrastructure products including earthing and lightning protection systems, cable management solutions, raised access flooring, metal conduits, floor distribution systems, wiring boxes, and flag poles. Products are sold through a selective distributor network globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Cupra International manufactures and supplies electrical infrastructure hardware for commercial and industrial buildings under multiple sub-brands: Sentri (earthing and lightning protection), Stanchion (cable trays, ladders, trunking and strut supports), Flurplan (floor distribution trunking and floor boxes), Piper (rigid and flexible metal conduits), Oscur (wiring boxes), Cupra Raised Access Flooring, and Sure flag poles. It also sells a patent-protected universal Multi-Travel Adapter CUPTA4B to consumers via an online shop.

Product overview

Cupra International is an electrical infrastructure company offering a comprehensive portfolio of building electrical systems. The product range includes Sentri (earthing and lightning protection), Stanchion (cable management including trays, ladders, trunking), Flurplan (floor distribution systems), Piper (rigid and flexible metal conduits), Oscur Boxes (wiring boxes), Sure Flag Poles (display products), and Raised Access Flooring. These products work together to provide complete electrical backbone solutions for commercial and industrial buildings, covering power distribution, cable management, grounding, lightning protection, and floor infrastructure. Additionally, the company offers a travel adapter product (CUPTA4B) as a consumer accessory.

Differentiator

Problem solved

Functional benefit

Brands

• Sentri: Earthing & Lightning Protection Systems including Earth Rods, Earth Plates, Earth Pits, Earth Points, Earth Rod Seals, Earth Supports, Earth Bars, Conductors, Ground Improvers and Lightning Protection Systems. Active capture head range known as QUICKESE conforming to French Standard NFC 17 102.
• Stanchion
• Flurplan
• Piper
• Oscur
• Sure

Products and services

• Sentri – Earthing and Lightning Protection Systems

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ArietiscoreStrategic or Co-development Partner · 1 January 2007Sure Flagpoles is a brand owned by Cupra (Arietis), established in 2007 as a brand dealing in high quality display and decorative flagpole products. Sure has been delivering excellent service and after-sales service, with flagpoles ranging from small/medium sizes to monster poles from 30m upwards. The relationship indicates Arietis is the parent company or founding entity of Cupra's flag pole division.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ABB: Global electrification and industrial automation company with products spanning electrical distribution, cable management, and protection — overlapping with Cupra's broader electrical infrastructure portfolio.
• Schneider Electric: Multinational offering electrical distribution, wiring devices, and industrial control products; overlaps with Cupra's wiring boxes, conduits, and earthing categories through its Square D and Schneider brands.
• Legrand: Global leader in electrical and digital building infrastructure, manufacturing wiring devices, cable management, and floor distribution systems — directly comparable breadth to Cupra but at vastly greater scale.
• Hubbell: US manufacturer of electrical products including wiring devices, floor boxes, and enclosures — directly comparable to Cupra's Oscur wiring boxes and Flurplan floor distribution systems.

Direct peers

• nVent (ERICO): Owner of the ERICO brand for earthing, grounding, and lightning protection products — the most direct global competitor to Cupra's Sentri product line, including nVent ERIFLEX low-voltage conductors.
• Panduit: Specialist in cable management systems including cable trays, ladder rack, and pathway products for data centers and industrial buildings — directly comparable to Cupra's Stanchion range and Flurplan floor distribution.
• OBO Bettermann: German manufacturer of cable management, lightning protection, and earthing systems — directly comparable to Cupra's combined Sentri (earthing/lightning) and Stanchion (cable management) portfolio.
• Atkore: Manufacturer of electrical raceway, cable management, and conduit products (cable trays, ladders, EMT, PVC conduit) — the closest direct competitor to Cupra's Stanchion cable management and Piper metal conduit lines.
• Kingspan Access Floors: Leading manufacturer of raised access flooring systems used in offices, data centers, and clean rooms — directly comparable to Cupra's Raised Access Flooring line.

Regional players

• Polygroup (Raised Floor Systems): Manufacturer of raised access flooring panels and pedestals serving the Middle East and Asia — a regional competitor most directly comparable to Cupra's UAE-based raised flooring business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cupra-international

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cupra International