CUP SOLUTIONS Mehrweg GmbH

What CUP SOLUTIONS Mehrweg GmbH does

CUP SOLUTIONS Mehrweg GmbH is an Austrian privately-held limited liability company founded in 2006 and headquartered in Vienna (Felmayergasse 2, A-1210 Wien). The company operates a comprehensive reusable cup and tableware ecosystem serving B2B customers across Austria, with a stated inventory of approximately 2 million reusable cups available for rental. Its core business is the Miet-Cup rental and Spülservice (cleaning service), a full-service 5-step model covering purchase consultation, custom printing, inventory storage, logistics delivery, professional industrial washing, and annual stock replenishment. The product catalog spans 100+ SKUs across multiple materials (PP, PC, SAN, Tritan) and categories: classic and allround cups, beer vessels (Bierkrug, Biertulpe, Weizenbierbecher), cocktail and spirit glasses, wine and champagne stemware, coffee cups, reusable bowls and plates, and accessories (lids, deposit tokens, cutlery). CUP SOLUTIONS also markets the MyCoffeeCup sub-brand, a reusable to-go hot beverage deposit system.

The company's underlying technology is built around industrial-scale Großspülanlagen (large-scale washing systems) specifically developed for cleaning plastic reusable cups and optimized for water and chemical consumption. Digital printing and In-Mould Labelling (IML) photo printing capabilities support cup customization with one-time unit pricing for products (€0.12-€33.52/unit depending on material and print configuration) and custom-quoted multi-year contracts for rental and cleaning services. CUP SOLUTIONS holds the Austrian Umweltzeichen (Eco-Label) certification for reusable cup systems and is recognized as a Solarpartner of the City of Vienna.

Revenue mechanics combine one-time product sales (Mein Cup, B2C and SMB via the cupsolutions.at e-commerce storefront) with subscription-style rental and cleaning services targeting event organizers, breweries, beverage brands, hospitality businesses, and municipalities. Distribution is direct: a mix of e-commerce, phone consultation (+43-1-710 13 87-700), and trade show presence (ALLES FÜR DEN GAST). Notable customers include Brauunion, Ottakringer, Stiegl, Zwettler, Bacardi, Jack Daniels, Corona, 25hours Hotel Wien, MuseumsQuartier Wien, the Vienna Marathon, Frequency Festival, and Tiergarten Schönbrunn. The City of Vienna partnership under the 'natürlich weniger Mist' initiative subsidizes approximately 25% (2.7 cents per cup) of washing costs for Viennese event organizers. The company is privately held with no disclosed funding rounds, 5 employees, and no subsidiaries or parent entities.

Name

CUP SOLUTIONS Mehrweg GmbH

Legal name

CUP SOLUTIONS Mehrweg GmbH

Website

https://cupsolutions.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CUP SOLUTIONS Mehrweg GmbH is an Austrian B2B provider of reusable cups and tableware combined with nationwide rental, logistics, and industrial washing services, serving event organizers, breweries, beverage brands, hospitality, and municipalities across Austria.

Ownership category

akta.pro rank

Product category

Reusable cup and tableware rental services

NAICS

Plastics Bottle Manufacturing (32616)

akta.pro primary industry

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Reusable cup systems
• Event beverage service
• Cup rental services
• Industrial cup washing
• Reusable tableware

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. One-Time Cup and Tableware Sales: Customers purchase reusable cups and Mehrweggeschirr (reusable tableware) directly. Products available in bulk VPE (sales units) with prices per unit ranging from €0.12 to €33.52+ depending on product type, material (PP, PC, SAN, Tritan), size, and printing options. One-time purchase with no recurring fees; revenue recognized at point of sale.
2. Rental and Cleaning Service (Miet- und Spülservice): Customers rent reusable cups, tableware, and cutlery for events. The rental fee includes delivery, collection, and professional washing. The company holds approximately 2 million reusable cups available for rental across Austria. Pricing is custom-quoted based on event size, duration, and service scope. Provides recurring revenue from event organizers, municipalities, and hospitality businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CUP SOLUTIONS Mehrweg GmbH rents and sells reusable cups, mugs, beer and wine glasses, and matching tableware to event organizers, breweries, beverage brands, hospitality venues, and municipalities across Austria. The offering is bundled with delivery, professional industrial washing, and custom cup printing/branding. The company also operates the MyCoffeeCup consumer reusable coffee cup deposit scheme via partner outlets.

Product overview

CUP SOLUTIONS Mehrweg GmbH is an Austrian company offering a comprehensive ecosystem of reusable cups, drinkware, and tableware for events and gastronomy, combined with rental, logistics, and professional cleaning services. The core product line centers on the Classic Cup and Allround Cup families (0.2l–0.5l, PP and PC materials), supplemented by specialized cups including HOT CUP/MyCoffeeCup for hot beverages, cocktail-specific items (Caipirinha Cup, Longdrink Cup), beer vessels (Bierkrug, Biertulpe, Weizenbierbecher), coffee cups (Cappuccino Cup, Espresso Tasse), and wine/spirit glasses (Weinkelch, Champagner Kelch, Grappa Cup). The reusable tableware range includes Mehrwegschüssel bowls, Mehrwegteller plates, and Punschhäferl punch cups. The service portfolio consists of the MIET-Cup rental service (2 million cups available), the Spülservice industrial cleaning service, and a comprehensive Full-Service Package that bundles purchase/rental, storage, logistics, delivery, cleaning, and annual stock replenishment. Products are available for both purchase ('Mein Cup') and rental ('Miet-Cup'), with customization options including tampodruck (1–4 colors), digital printing, and IML photo printing.

Differentiator

Problem solved

Functional benefit

Brands

• MyCoffeeCup: Reusable to-go hot beverage deposit system for Austria.

Products and services

• Allround Cup

Quantifiable outcome

• 25% cost reduction on washing services for Wiener VeranstalterInnen through the 'natürlich weniger Mist' initiative (2.7 cents per cup subsidy)

Named customers29 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Stadt Wien (City of Vienna)coreGTM or Marketing PartnerCity of Vienna supports CUP SOLUTIONS' reusable cup system through the 'natürlich weniger Mist' (naturally less trash) initiative. The city provides approximately 25% (2.7 cents per cup) subsidy on washing services for Viennese event organizers who use the rental cup system. This partnership enables competitive pricing for events in Vienna and aligns with the city's sustainability goals.
• Burgenland TourismusminorGTM or Marketing PartnerBurgenland Tourismus offers branded reusable cups (Classic Cup 'Burgenland Tourismus' 0.5l PP) through CUP SOLUTIONS, indicating a co-branding/marketing partnership for regional tourism promotion.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FairCup GmbH: German reusable cup rental and washing service focused on events, festivals and sporting venues. Closely comparable event-cup-pooling model with washing infrastructure serving breweries and event organizers across DACH.
• Vytal Global GmbH: App-based reusable container pool for to-go food and beverages across DACH restaurants and events. Overlaps on the digital reusable deposit concept and target customer base (hospitality, to-go beverage) addressed by MyCoffeeCup.
• Relevo GmbH: Digital reusable cup deposit system for cafés and events in Germany, Austria and Switzerland. Directly comparable operating model, with overlap on the Austrian to-go beverage market where CUP SOLUTIONS' MyCoffeeCup also competes.
• RECUP GmbH: Germany's largest reusable cup deposit system operating a multi-country pooled cup network for cafés, restaurants and events. Closest comparable peer given identical business model (cup pooling + deposit + washing) and overlapping DACH customer base.
• CupCycle GmbH: Reusable cup pooling and professional washing service for events in Germany. Operates a pooled cup fleet with industrial washing — a direct operational analogue to CUP SOLUTIONS' Miet- und Spülservice.

Regional players

• RentEvent GmbH: Event equipment rental company in Germany/Austria offering glasses, tableware and event infrastructure. Comparable event-customer base and rental-logistics capability, though broader in scope than cup-only.

Others

• Beverage service companies (event catering/refreshment providers): Adjacent event beverage service providers (e.g., Getränkeservice / mobile bar operators) who could vertically integrate cup-pooling. Thematically comparable as buyers/users of reusable event cup services and potential channel partners or competitive entrants.

Emerging players

• circular&co. UK-based reusable cup and tableware brand with deposit/pooled model for cafés and events. Comparable reusable-cup product line and similar to-go deposit mechanics to CUP SOLUTIONS' MyCoffeeCup.
• Coffee To Go Again: German reusable cup deposit system specifically targeting hot beverage to-go. Directly comparable to MyCoffeeCup on hot beverage deposit pooling and overlapping Austrian/German to-go customer base.

Broad incumbents

• Rentaparty / Party Rent Group: Large European event rental group offering tableware, glassware and event equipment. Overlaps with CUP SOLUTIONS' event tableware/cup rental offering but as part of a broader rental portfolio rather than a reusable-cup specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cupsolutions
• LinkedInlinkedin.com/company/cupsolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUP SOLUTIONS Mehrweg GmbH