Cura Contemporary

What Cura Contemporary does

Cura Contemporary is a privately held contemporary art gallery based in Morgan Hill, California, operating from the architecturally significant Edes Building designed by KTGY Architecture. Founded in 2020 as Colibri Gallery by owners Dan and Kathy McCranie and Gallery Director Ellie Honl Herman, the company rebranded as Cura Contemporary in 2024 when it relocated into the new two-floor Edes Building. The gallery represents 19 artists and exhibits 25 additional artists, with rotating monthly exhibitions spanning painting, photography, printmaking, textiles, ceramic, glass, wood, and jewelry at price points from $20 to $16,000.

Cura Contemporary generates revenue across five streams: primary art sales (including commissions from all represented and exhibited artists), ticketed adult and children's art workshops, special events and performances, private event rentals for corporate clients, and the on-site Véra restaurant on the first floor. The business is supported by an Artlogic-powered website and online store with Stripe payment processing, alongside Eventbrite for ticketed events. Corporate clients include healthcare enterprises (Centene, Kaiser Permanente, Stanford Healthcare, Sutter Health) for art collection and event use, while the consumer base spans Bay Area art collectors, workshop participants, families, and community members attending exhibitions and programming such as figure drawing collectives, yoga in the gallery, and salsa dance parties.

The company is owner-operated with 5 employees, no external funding, and a stated mission to support emerging and mid-career artists while becoming a regional arts destination for the greater Bay Area. Marketing is primarily organic (Instagram, Facebook, monthly email newsletter) supplemented by earned media coverage in Architectural Record, San José Spotlight, and the Gilroy Dispatch. The Edes Building's flexible rotating and sliding walls allow the space to be reconfigured for exhibitions, workshops, and private events, which is a key operational asset.

Name

Cura Contemporary

Legal name

Cura Contemporary

Website

https://curacontemporary.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Cura Contemporary is a privately held contemporary art gallery in Morgan Hill, California, operating from the architecturally significant Edes Building. It serves Bay Area collectors and community members with rotating exhibitions of 40-plus artists, art sales, workshops, private event rentals, and the on-site Véra restaurant.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992), Fine Arts Schools (61161)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA), Arts & Culture Appreciation (Art History, Film Appreciation, Music Appreciation) (EDAAAGAO)

Keywords

• Contemporary art gallery
• Art exhibitions
• Fine art sales
• Art workshops
• Private event venue

Headquarters

HQ city

Morgan Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Art Sales: Art sales represent the primary revenue stream. The gallery represents 19 artists and exhibits 25 additional artists, with artworks priced from $20 to $16,000. All artists are open to commissions.
2. Art Workshops and Classes: Ticketed workshops including figure drawing ($50-$75), yoga ($15-$35), botanical cyanotypes ($90), oil painting ($250), and children's workshops ($25-$60). Prices exclude sales tax at checkout.
3. Special Events and Performances: Ticketed special events including salsa dance parties ($45 advance, $55 door) and opening receptions (often free). Events feature live performances and drive restaurant traffic.
4. Private Event Rentals: Private event rentals for corporate parties, cocktail hours, and special occasions. The gallery offers various packages adaptable to client needs and budgets. Contact via [email protected].
5. Véra Restaurant: Véra restaurant, located on the first floor gallery, offers a curated menu with local ingredients, wine selection, and craft cocktails. Hours Tuesday-Sunday 11AM-8PM. Workshop participants receive 10% discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cura Contemporary is a contemporary art gallery that exhibits and sells original artwork by 19 represented and 25 exhibited emerging and mid-career artists, with prices ranging from $20 to $16,000 and all artists open to commissions. It also operates adult and children's art workshops, ticketed special events, private venue rentals, and the integrated on-site Véra fine-dining restaurant within the Edes Building in downtown Morgan Hill, California.

Product overview

Cura Contemporary is a contemporary art gallery and arts center offering a unified portfolio of gallery exhibitions, art sales, workshops, and dining experiences. The core offering consists of two floors of rotating exhibition space featuring over 40 represented and exhibited artists working in diverse mediums including painting, photography, printmaking, textiles, ceramic, glass, wood, and jewelry. Adjacent to the gallery, Véra Restaurant provides on-site fine dining. The gallery also offers adult and children's art workshops taught by professional artists, private event rentals, and art consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Gallery Exhibitions Two-floor rotating exhibitions featuring emerging and mid-career artists across painting, photography, printmaking, textiles, ceramic, glass, wood, and jewelry.
• Art Sales and Commissions Sale of original artworks from represented and exhibited artists, with prices ranging from $20 to $16,000 and all artists open to commissions.
• Adult Art Workshops Ticketed workshops taught by professional artists covering oil painting, pastel, watercolor, printmaking, figure drawing, cyanotype, yoga, and mixed media for ages 14+.
• Children's Workshops Art workshops for children ages 5+ including seasonal-themed painting and crafting classes such as Halloween acrylic painting and holiday ornament decorating.
• Private Event Rentals Rental of the gallery's two-floor Edes Building space for cocktail hours, corporate parties, and special occasions, with packages adapted to client needs and budgets.
• Art Consultation Art consultation services for collectors and corporate clients seeking guidance on acquisitions and commissions.
• Artist Talks and Demonstrations Artist talks, demonstrations, and special programming including dinner/lecture series and film screenings tied to gallery exhibitions.
• Véra Restaurant Fine dining restaurant on the gallery's first floor, offering locally-sourced ingredients, curated wine, and craft cocktails, open Tuesday-Sunday 11AM-8PM.

Quantifiable outcome

• 45% of artists are from the Bay Area with 4 artists hyper-local to Morgan Hill, San Jose, and Gilroy, supporting regional artistic ecosystem

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Berggruen Gallery: San Francisco contemporary gallery with a similar mix of represented and exhibited mid-career artists. Directly comparable buyer profile and price range, operating in the same Bay Area regional market.
• Jessica Silverman Gallery: San Francisco contemporary gallery known for programming emerging and established artists with strong materials and process orientation. Highly comparable artist-curation philosophy and Bay Area collector base.
• Ratio 3: San Francisco contemporary gallery featuring emerging and mid-career artists with rotating exhibitions. Comparable in scale, exhibition cadence, and focus on process-driven contemporary practice.
• Altman Siegel: Established San Francisco contemporary gallery representing international mid-career and emerging artists with strong program-based exhibitions. Comparable in curatorial ambition and emerging/mid-career focus to Cura's mission.
• Vessel Gallery: Oakland contemporary gallery showcasing established and emerging artists with an emphasis on craft-based and material practices. Comparable artist mix and Bay Area regional catchments.
• Mark Wolfe Contemporary Art: San Francisco contemporary gallery representing mid-career and emerging artists with a focus on Bay Area and West Coast talent. Comparable artist roster strategy and exhibition programming.
• Andra Norris Gallery: Sausalito-based contemporary gallery exhibiting paintings, sculptures, and works on paper by emerging and mid-career artists. Similar regional positioning and price accessibility across the Bay Area.

Broad incumbents

• Gagosian: World's largest contemporary gallery network with global presence and a portfolio of blue-chip artists. While a different scale and artist tier, it competes for the same high-net-worth Bay Area collectors Cura courts for corporate and private acquisitions.
• Hauser & Wirth: Global gallery brand with multi-location destination spaces that pair exhibitions with on-site dining (e.g., Somerset, Menorca). Represents the scaled version of Cura's gallery-plus-hospitality model and a potential ceiling benchmark for the concept.

Regional players

• Carmel Art Association: Long-established artist-run gallery in Carmel-by-the-Sea showcasing regional contemporary artists with a member-artist model. Comparable regional California gallery positioning and tourist-driven foot traffic, though outside the Bay Area geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cura_contemporary
• LinkedInlinkedin.com/company/cura-contemporary

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cura Contemporary