Curaden Germany GmbH
Curaden Germany GmbH is a German subsidiary of Swiss dental-care group Curaden AG, operating a verified-professional B2B e-commerce platform for the Curaprox oral-care portfolio (toothbrushes, interdental brushes, toothpaste, mouthwash) across Germany and Austria, supplemented by the Curaden Academy education platform and the BoB Score patient-engagement app.
- Company typePrivate
- Founded1995
- HeadquartersStutensee, Baden-Württemberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Curaden Germany GmbH does
Curaden Germany GmbH is a Stutensee-based, privately held subsidiary of Swiss parent Curaden AG, operating as a B2B distributor and educator in the professional oral-care market across Germany and Austria. The entity sells the Curaprox portfolio — manual toothbrushes (including the flagship CS 5460 ultrasoft), the Hydrosonic PRO sonic system, four condition-specific CPS interdental brush variants (Prime, Perio, Implant, Ortho), toothpastes, mouthwashes, dental floss, and chairside practice displays — through a verified-professional e-commerce platform at curaden.de that requires account approval and exposes net pricing. A parallel consumer storefront (curaprox.de) and an Austrian platform (curaden.at) extend reach into private buyers and the second DACH market.
The business is operated by a lean team of 19 employees and monetizes through product sales, recurring subscription contracts with 14-day termination rights after a minimum period, and the licensing of digital content and software keys. Distribution is direct, with same-day shipping on orders placed before noon, free delivery, and no minimum order value, supported by a broad payment stack (PayPal, Stripe, Apple Pay, Google Pay, Amazon Pay, Klarna-style BNPL).
The non-product half of the model — and arguably its strategic core — is education and ecosystem. The Curaden Academy delivers on-demand webinars and on-site courses, the iTOP (individually trained oral prophylaxis) methodology is propagated through an international network of lecturers (with named instructors across Austria, Portugal, Japan, Switzerland, and Chile), and the BoB Score app acts as a digital bridge between practitioners and their patients for engagement, reminders, and oral-health coaching. The corporate stack behind the storefront includes HubSpot CRM, AirTable as a customer-management system, GoFlow for multi-channel sales, and Ghost for content and newsletter publishing.
Curaden Germany GmbH firmographics
Firmographics- Name
- Curaden Germany GmbH
- Legal name
- Curaden Germany GmbH
- Website
- https://curaden.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curaden Germany GmbH is a German subsidiary of Swiss dental-care group Curaden AG, operating a verified-professional B2B e-commerce platform for the Curaprox oral-care portfolio (toothbrushes, interdental brushes, toothpaste, mouthwash) across Germany and Austria, supplemented by the Curaden Academy education platform and the BoB Score patient-engagement app.
- Ownership category
- akta.pro rank
Curaden Germany GmbH industry classification
Industry- Product category
- Professional Oral Care Products
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industry
- Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)
Keywords
Where Curaden Germany GmbH is headquartered
LocationHeadquarters
- HQ city
- Stutensee, Baden-Württemberg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Curaden Germany GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Professional Dental Products Sales: B2B online sales of Curaprox branded oral care products including toothbrushes, interdental brushes, toothpaste, and mouthwash to dental professionals. Net pricing model for verified professional accounts.
- Subscription Contracts: Recurring subscription contracts for regular product delivery as mentioned in the AGB, allowing dental practices to set up automatic replenishment with 14-day termination notice after minimum contract period.
- Digital Content and Software Licenses: Sale of digital content and software license keys delivered electronically via download or email, with non-exclusive rights granted for private and commercial use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Professional Pricing - Net of VAT |
| Subscription | Monthly | Subscription/Abonnement Model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Curaden Germany GmbH product offering
Product offeringCore offering
Curaden Germany GmbH distributes the Curaprox brand of professional oral care products to dental practitioners in Germany through a B2B e-commerce platform requiring professional account registration. The product range includes manual toothbrushes (CS 5460 ultrasoft), sonic toothbrushes (Hydrosonic PRO), CPS interdental brushes (Prime, Perio, Implant, Ortho variants), toothpastes, and mouthwashes. The company also provides preventive dental education through the Curaden Academy and iTOP training programs, and offers the BoB Score app for patient engagement.
Product overview
Curaden Germany GmbH, under the Curaprox brand, offers a comprehensive professional oral care product portfolio centered on manual and sonic toothbrushes, interdental cleaning products, toothpastes, and mouthwashes. The core toothbrush line includes the flagship CS 5460 ultrasoft manual toothbrush and the Hydrosonic PRO sonic toothbrush. The interdental care range features specialized CPS brushes in four variants: CPS Prime (primary prevention), CPS Perio (secondary prevention/periodontitis), CPS Implant (dental implants), and CPS Ortho (orthodontic patients). The portfolio also includes the BE YOU flavored toothpaste line for children and young users, mouthwashes, and practice display sets (Chairside Boxes) for dental professionals. Educational services include the Curaden Academy (webinars and on-site courses) and the iTOP prophylaxis training program with its 'Touch to Teach' methodology. The BoB Score app serves as a digital patient engagement tool connecting dental professionals with their patients.
Differentiator
Problem solved
Functional benefit
Brands
- Curaprox: Premium dental care brand featuring toothbrushes, interdental brushes, toothpaste, and mouthwash for dental professionals and their patients.
Products and services
- Curaprox CS 5460 Ultrasoft Toothbrush Flagship manual toothbrush with 5,460 ultra-soft filaments per brush head for gentle yet effective daily oral cleaning. Available to verified dental professionals through the B2B shop.
- Curaprox Hydrosonic PRO Sonic toothbrush system with one handpiece, one charger, and three different replacement brush heads for professional oral care. PZN registered medical device.
- Curaprox Interdental Brushes Interdental brushes for cleaning between teeth, available in various sizes for different gap widths. Core product line for dental professionals.
- Curaprox CPS Prime Interdental Brushes Interdental brushes for primary prevention with extra-long, extra-soft bristles and nickel-free surgical wire for small, intact interdental spaces.
- Curaprox CPS Perio Interdental Brushes Interdental brushes for secondary prevention, designed for open, exposed interdental spaces in patients with periodontitis, with enhanced durability.
- Curaprox CPS Implant Interdental Brushes Interdental brushes with plastic-coated wire for gentle cleaning around titanium implants, protecting sensitive implant surfaces.
- Curaprox CPS Ortho Interdental Brushes Interdental brushes specially developed for orthodontic patients, designed for cleaning around brackets, wires, and orthodontic bands.
- Curaprox Ortho Kit Complete orthodontic care kit including CS 5460 ortho toothbrush, CPS 708 brush, ortho pocket set, and ortho wax for orthodontic patients.
- Curaprox Toothpaste Toothpaste products for daily oral care including daily use formulas, baby and children's varieties, and special formulation toothpastes for specific dental needs.
- Curaprox BE YOU Toothpaste Flavored toothpaste for children and young users, available in watermelon and other flavors with fun packaging design.
- Curaprox Mouthwashes Mouthwash products for daily and special oral care including regular and specialized formulations for different oral health needs.
- Curaprox Chairside Box (Praxis-Displays) Practice display sets for dental professionals including CPS Prime, CPS Perio, and CPS Implant chairside boxes with replacement brushes for in-practice patient demonstration.
- Curaprox Kids & Baby Toothbrushes Toothbrushes designed for infants and children with age-appropriate features, ergonomic designs, and fun colors for early oral hygiene development.
- Curaprox Dental Floss & Floss Picks Dental floss and floss picks for interdental cleaning, complementing the interdental brush product range for comprehensive oral care.
- Curaden Academy Professional education platform offering on-demand webinars and on-site courses for dental professionals, educators, and students covering oral health, prevention, and iTOP methodology.
- iTOP (Individually Trained Oral Prophylaxis) Prevention-focused training program using the 'Touch to Teach' approach for dental professionals to educate patients on proper oral hygiene techniques and interdental cleaning.
- BoB Score App Digital app connecting dental professionals with patients, providing tailored solutions, tips, and reminders to improve patient engagement and oral health outcomes.
Quantifiable outcome
- Educational content supports millions of patients in adopting interdental cleaning habits
- +2 more outcomes
Companies that use Curaden Germany GmbH
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Curaden Germany GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
Feature4 records
Curaden Germany GmbH partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Curaden Germany GmbH competitors and assessment
Company assessmentDirect peers
- TePe: Swedish oral care manufacturer with a strong professional-channel focus on interdental brushes and special-need toothbrushes. Directly comparable to Curaden's CPS line and dentist-distribution model across DACH and Europe.
- Sunstar (GUM): Global oral care brand with interdental brushes, toothbrushes, and prophylaxis products sold to dental professionals. Overlaps directly with Curaprox in interdental care and B2B dental distribution in Germany.
- Water Pik (Waterpik): Specialist in water flossers and interdental cleaning devices sold through dental channels and retail. Comparable to Curaden's interdental and sonic categories, with shared professional-endorsement go-to-market.
- Dentaid: Specialist oral care brand (Vitis, Interprox, Kin) distributed through dental professionals, with strong presence in Europe. Closely mirrors Curaden's professional-only positioning and interdental portfolio.
- Jordan (Sunstar-owned Scandinavian brand): Established Scandinavian manual and interdental toothbrush brand with a strong dentist-recommended positioning in Northern Europe. Comparable professional-channel go-to-market to Curaprox.
Broad incumbents
- Henry Schein: Largest global dental distributor carrying competing brands including Curaprox. Comparable as a B2B dental-products channel, though Curaden is a vendor rather than direct competitor.
- Colgate-Palmolive (Colgate, meridol): Mass-market oral care giant whose meridol brand targets the gum-health/pharmacy channel in Germany. Overlaps with Curaden's toothpaste, mouthwash, and toothbrush categories with much larger marketing budgets.
- Philips (Sonicare): Premium sonic toothbrush incumbent. Directly comparable to Curaden's Hydrosonic PRO line, with much broader German retail distribution and brand spend.
- Procter & Gamble (Oral-B): Global leader in manual and electric (Braun/iO) oral care. Competes across every Curaden category, with far greater retail and professional reach in Germany.
Regional players
- Dr. Wolff Group (Karex, Plantur): German-based oral and personal-care group with toothbrush and toothpaste brands (Karex). Comparable German-market CPG oral-care competitor with strong pharmacy distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Curaden Germany GmbH social profiles
Digital presenceCuraden Germany GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curaden Germany GmbH leadership team
Management profileNumber of profiles
Profiles3 records
Curaden Germany GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curaden Germany GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curaden Germany GmbH
What does Curaden Germany GmbH do?
Curaden Germany GmbH distributes the Curaprox brand of professional oral care products to dental practitioners in Germany through a B2B e-commerce platform requiring professional account registration. The product range includes manual toothbrushes (CS 5460 ultrasoft), sonic toothbrushes (Hydrosonic PRO), CPS interdental brushes (Prime, Perio, Implant, Ortho variants), toothpastes, and mouthwashes. The company also provides preventive dental education through the Curaden Academy and iTOP training programs, and offers the BoB Score app for patient engagement.
Is Curaden Germany GmbH a public or private company?
Curaden Germany GmbH is a private company. It is classified as corporate owned and is currently operating.
When was Curaden Germany GmbH founded?
Curaden Germany GmbH was founded in 1995. It employs 11 to 50 people.
Where is Curaden Germany GmbH based?
Curaden Germany GmbH is headquartered in Stutensee, Baden-Württemberg, Germany, in the Europe region.
How does Curaden Germany GmbH make money?
Three revenue lines are on record. Professional Dental Products Sales are the primary driver. The others are subscription Contracts and digital Content and Software Licenses.
Who are Curaden Germany GmbH's main competitors?
Direct peers on record are TePe, Sunstar (GUM), Water Pik (Waterpik), Dentaid and Jordan (Sunstar-owned Scandinavian brand). Broad incumbents are Henry Schein, Colgate-Palmolive (Colgate, meridol), Philips (Sonicare) and Procter & Gamble (Oral-B). Dr. Wolff Group (Karex, Plantur) is listed as a regional player.
Does Curaden Germany GmbH have an API?
No public API is recorded for Curaden Germany GmbH.
What industry is Curaden Germany GmbH in?
Curaden Germany GmbH's product category is Professional Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAJ, Children’s Oral Care (Kids Toothpaste/Brushes/Training). Its NAICS code is 339114 and its SIC code is 3843.