Centro Universitario Sportivo Brescia

What Centro Universitario Sportivo Brescia does

Centro Universitario Sportivo Brescia (CUS Brescia) is a non-profit amateur sports association (Associazione Sportiva Dilettantistica) founded in 1983 and federated with the Italian University Sports Center (CUSI) and the Italian National Olympic Committee (CONI). It operates as the official sports body for the University of Brescia (UNIBS) and serves university students, university employees, high school students, non-university members, children and youth, seniors, and Paralympic athletes in the Brescia region of Lombardy, Italy. The organization provides a broad portfolio of sports programs including fitness courses (Pilates, Yoga, Functional Training, Kick Boxing, Calisthenics, Postural Gymnastics), competitive sports (athletics, taekwondo, triathlon, basketball, weightlifting, shooting, ultimate frisbee), youth activities, summer camps, CFU-accredited academic courses, personal training, sports medical examinations, physiotherapy, nutrition services, and a merchandise e-commerce line.

The business model is membership-anchored and fee-based, with annual tesseramento priced at €20 for UNIBS students and employees and €30 for non-university members, plus course-specific fees (€30-€40 per CFU course, €120-€150 per summer camp week) and facility rental income (padel courts at €24-€40 per slot). The organization monetizes through six rough revenue streams: recurring membership fees, recurring course fees, one-time summer camp fees, transactional facility rentals, professional services (medical/physio/nutrition), and one-time merchandise sales. Underlying technology is limited to a WordPress website and two self-serve portals (ginni.paneura.com for registrations and campi.cusbrescia.it for court booking), with no proprietary technology stack. Physical infrastructure is the primary asset: ~4,000 sqm at Pala UNIBS/CUSBS, a 61,700 sqm Abba-Tartaglia complex under a 30-year management agreement, plus PalaEuropa and Palestra Lunardi, with a 3-court indoor padel center and a satellite shooting range in Trenzano. Distribution is direct-to-consumer via in-person secretariat and online portals, with marketing through Facebook, Instagram, YouTube, TikTok, email, and institutional partnerships with UNIBS, CUSI, CONI, FISPES, and regional sponsors including BPER Banca and Grana Padano.

Name

Centro Universitario Sportivo Brescia

Legal name

Centro Universitario Sportivo Brescia

Website

https://cusbrescia.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

CUS Brescia is a non-profit amateur sports association in Brescia, Italy, founded in 1983 and affiliated with UNIBS, CUSI, and CONI. It provides membership-based fitness, competitive, youth, summer camp, Paralympic, and CFU-accredited sports programs across multiple facilities.

Ownership category

akta.pro rank

Product category

University Sports & Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAA

Collegiate Athletic Conferences & Associations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• University sports programs
• Amateur sports association
• Fitness facility management
• Sports membership services
• Youth sports camps

Headquarters

HQ city

Brescia, Bs

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership fees (Tesseramento): Annual membership fees ranging from €10 for UNIBS students to €30 for non-university members. Membership is required for course participation and facility access.
2. Sports courses and fitness programs: Revenue from various sports courses including fitness, taekwondo, padel, and specialized programs. Pricing varies by course type and member status.
3. Summer camps and youth programs: CUS Camp programs for children including multisport, basketball, yoga, and padel camps, priced at €120-150 per week.
4. Facility rental: Rental of sports facilities including padel courts, athletic fields, and gymnasiums to members and external parties.
5. Medical and health services: Sports medical examinations, physiotherapy, and nutrition services offered to members and non-members.
6. Merchandise sales: Sale of branded merchandise including t-shirts, hoodies, backpacks, and ceramic mugs through the merchandising portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CUS Brescia is a non-profit amateur sports association that operates and manages sports facilities and programs for the University of Brescia community and the broader Brescia public. It offers annual memberships (tesseramento), fitness and sports courses (Pilates, yoga, taekwondo, padel, functional training), competitive athletics programs, youth sports activities, summer camps, padel court rentals, sports medicine examinations, physiotherapy, and nutrition services.

Product overview

Centro Universitario Sportivo Brescia (CUS Brescia) is a university sports association offering a comprehensive portfolio of sports and fitness services. The organization provides general fitness courses (Pilates, Functional Training, Yoga, Kick Boxing), competitive sports programs (athletics, Taekwondo, Triathlon, Basketball, Weightlifting), youth activities (multisport camps, basketball, athletics), summer camps for children, personal training, and specialized programs for seniors and paralympic athletes. Additional services include padel courts and courses, sports medical examinations, physiotherapy, and nutrition services. The organization also operates a merchandise store and manages membership programs with various categories for university students, employees, and non-university members. Facilities include the Pala UNIBS gymnasium, PalaEuropa, Abba-Tartaglia sports complex, and Lunardi gymnasium. CUS Brescia participates in national university championships and organizes inter-university tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• CUS Paralimpico Brescia: Paralympic sports division of CUS Brescia focusing on athletic activities for athletes with disabilities
• CUS Camp
• Palestra della Salute
• Smart Aging

Products and services

• Annual Membership (Tesseramento) Annual membership program providing access to sports facilities, courses, and reduced rates for various constituent categories: UNIBS students (€20), UNIBS employees (€20), non-university members (€30), high school students (discounted rates), and competitive section members.
• General Fitness and Sports Courses (Fitness e Sport per Tutti) Group fitness and sports courses for adults including Pilates, Functional Training, Kick Boxing, Yoga, Calisthenics, and Postural Gymnastics, available to members and non-members at varying price points.
• Strength Training Gym (Sala Potenziamento) Strength training facility with 60 cardio and strength workstations, including free weights, powerlifting racks, and cardio equipment, available to members and non-members.
• Summer Camps (CUS Camp) Multi-sport summer camps for children including Multisport, Baby Camp, Basketball, Run & Fun athletics, Yoga & Play, and padel camps, priced at €120–€150 per week with sibling and multi-week discounts.
• Padel Courses (Corsi di Padel) Padel tennis courses for individuals and groups, priced at €40 single person, €50 for two people (€25/person), and €20/person for groups of 3+, at indoor and outdoor padel courts.
• Padel Court Rental (Campi da Padel) Pay-as-you-go rental of indoor padel courts at €24 weekday afternoon (13:00-17:30) and €40 weekday evening (17:30-22:00), booked through campi.cusbrescia.it.
• Competitive Sports Programs (Attività Agonistica) Competitive sports programs including athletics (master and absolutes), Taekwondo, Triathlon, Basketball, Weightlifting, Clay Pigeon Shooting, and Ultimate Frisbee, with participation in CUSI's National University Championships (CNU).
• Youth Sports Activities (Attività Giovanile) Youth sports programs for children and adolescents including athletics, basketball, volleyball, rhythmic gymnastics, taekwondo, multisport, psychomotor skills, psychomotor Aucouturier, skiing, and Ultimate Frisbee.
• CUS Paralimpico Brescia (Paralympic Sports) Paralympic athletics programs for athletes with disabilities, providing specialized coaching, competition opportunities, and participation in national championships such as the Italian Paralympic Indoor Championships.
• CFU Academic Credit Courses (Corsi CFU) Sports courses for university students to earn academic credits (CFU), including Push-Pull-Legs strength training cycles, priced at €35-40 per course for non-members and €30-35 for members, with bundle pricing available.
• Palestra per la Salute (Smart Aging) Health-focused gym program for seniors (65+) and users with specific needs, providing supervised, personalized exercise with health monitoring.
• Sports Medical Examinations (Visite Mediche Sportive) Sports medical examination services including non-competitive certifications, physiotherapy, and nutrition services, available to members and the general public.
• Personal Trainer One-on-one personal training services delivered by certified instructors (e.g., Personal Trainer certificato Invictus) for individualized fitness programs.
• UNIBS Branded Merchandise (Merchandising Unibs) Sale of branded merchandise including technical t-shirts (€12.90), hoodies (€29.00), PU leather backpacks (€25.00), and ceramic mugs (€10.00), through the merchandising.cusbrescia.it online store.
• University Tournaments (Tornei Universitari) Inter-university sports tournaments including mixed volleyball and padel competitions, organized by CUS Brescia for university students.
• National University Championships (CNU) National university championships in various sports disciplines including athletics, Taekwondo, shooting, table tennis, and judo, organized by CUSI with CUS Brescia participation.

Quantifiable outcome

• 18 medals (3 gold, 5 silver, 10 bronze) at CNU 2026 National University Championships
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UNIBS (University of Brescia)coreStrategic or Co-development PartnerPrimary institutional partner providing CUS Brescia access to university facilities and student community. CUS operates within UNIBS Scienze Motorie campus and serves as the university's sports organization. UNIBS provides facility access and student population; CUS provides sports programming and management expertise.
• CUSI (Centro Universitario Sportivo Italiano)coreStrategic or Co-development PartnerNational governing body for university sports in Italy. CUS Brescia is federated to CUSI, enabling participation in National University Championships (CNU) and access to national sports programs and insurance coverage.
• CONI (Italian National Olympic Committee)coreStrategic or Co-development PartnerNational Olympic Committee that recognizes CUS Brescia as an Ente di Promozione Sportiva. Awarded Bronze Star recognition in 2008.
• FISPES (Italian Federation for Paralympic Sports)coreStrategic or Co-development PartnerNational federation for Paralympic athletics. CUS Paralimpico Brescia athletes compete under FISPES rules and participate in national championships.
• Amministrazione Provinciale di BresciacoreStrategic or Co-development PartnerProvincial government that owns Abba-Tartaglia sports complex and Palestra Lunardi. Long-term management agreements (30 years for Abba-Tartaglia since 2015) enable CUS to operate these facilities.
• CUS BergamominorStrategic or Co-development PartnerCollaborative partnership for inclusive basketball programs. CUS Brescia and CUS Bergamo jointly organized inclusive basketball activities for approximately 20 young participants.
• Forza e CostanzaminorStrategic or Co-development PartnerCollaboration for inclusive racket sports program. Partnered with master instructor Enrico to provide inclusive racket sports activities for CUS members.
• La Zebra ODVminorGTM or Marketing PartnerNon-profit organization supporting Paralympic athletes. Sponsors CUS Paralimpico Brescia and participates in joint events like Zebra Run.
• Grana PadanominorGTM or Marketing PartnerSponsorship of athletics master programs and events. Brand logo appears on athletics master section materials and events.
• BPER BancaminorGTM or Marketing PartnerBanking sponsor for Leonesse Bresciane dello Sport award event.
• Regione LombardiacoreStrategic or Co-development PartnerRegional government that owns PalaEuropa facility (1,000 sqm) managed by CUS Brescia.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8nl60sKMegnP9KrusIQlUw
• Facebookfacebook.com/cus.brescia
• Instagraminstagram.com/cus_brescia
• TikToktiktok.com/@cus.brescia
• LinkedInlinkedin.com/company/centro-universitario-sportivo-brescia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Universitario Sportivo Brescia