What CUS Roma Tor Vergata does

CUS Roma Tor Vergata is an amateur sports association (Associazione Dilettantistica, ASD) affiliated with the University of Rome Tor Vergata, operating as a non-profit university sports center headquartered at Via Cracovia, 50, 00133 Roma. The organization delivers sports courses segmented by demographic — university students (Corsi Universitari), minors (Corsi Under18), and adults (Corsi Adulti) — across disciplines including padel, pickleball, volleyball, basketball, football, rugby, boxing, and breathing/yoga. It also manages competitive participation in the CNU (Campionati Nazionali Universitari) and offers an institutional Doppia Carriera (Dual Career) program that links athletic achievement to formal academic accommodations including 30% university fee reduction, attendance exemptions, and up to 6 CFU credits.

The organization's product portfolio extends beyond sports delivery into educational and social programming: three Master's degree programs (MARIS in Innovation and Sustainability, Sport Marketing and Management, and MEMATIC in Tourism and Cultural Activities), a bachelor's degree in Tourism Sciences, structured internship pathways (Tirocinio e Stage), and Virtual Training video content reviewed by a Scientific Committee. Social initiatives include the Servizio Civile Universale 'Fuori Gioco Nessuno' program (hosting 6 civil service positions under Next Group Foundation's 'All for one' program), the MoveAbility Lab inclusive sports project, the HackaTor sustainability hackathon, EQUILIBRIUM corporate wellness program, and AI4SPORT EDU staff development project. European engagement includes ERASMUS+ Sport projects (VARIED for rugby-based inclusion, Unity in Nature for environmental and cultural integration) with partners in Spain, Corsica, and Bulgaria.

The underlying technology stack is intentionally lightweight: a WordPress site (Lightning Theme by Vektor, Inc.) for course enrollment, membership management (tesseramento), event ticketing, and content delivery, supplemented by Google Forms for applications and internship management. Revenue mechanics combine annual membership subscriptions (tesseramento), monthly sports course fees, field rentals for padel and pickleball courts, professional services revenue from civil service hosting, and European grant funding through Erasmus+ Sport and similar project calls. Distribution operates primarily direct-to-consumer through the website, social media channels (Facebook, Instagram, YouTube), and the annual Welcome Students event, supplemented by partnership channels with Decathlon (retail coupons and in-store facility rental), Saroli Club (Castel Gandolfo facilities), Centro Velico Ventotene (sailing courses at 15% member discount), and T&T Sport Network Lazio (regional sports vouchers). The organization is led by President Manuel Onorati.

Name

CUS Roma Tor Vergata

Legal name

Associazione Dilettantistica CUS Roma Tor Vergata ASD

Website

https://cusromatorvergata.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CUS Roma Tor Vergata is a non-profit amateur sports association affiliated with the University of Rome Tor Vergata, delivering sports courses, competitive championships (CNU), academic dual-career programs, Master's degrees, and social inclusion projects to university students, youth, adults, and vulnerable populations in the Lazio region.

Ownership category

akta.pro rank

Product category

University Sports Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Club Sports Programs (EDALAIAB)

Keywords

• University sports programs
• Amateur sports courses
• Sports membership services
• Student athletic programs
• Sports education training

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees (Tesseramento): Annual membership fees for registered members covering sports activities, insurance, and access to CUS facilities and programs. Requires CUS Card.
2. Sports Courses: Monthly fees for sports courses across multiple disciplines (padel, pickleball, volleyball, basketball, rugby, boxing, etc.) for adults, university students, and Under18 youth. Also includes field rental services.
3. Dual Career Administrative Services: CUS Tor Vergata issues participation certificates for CNU (Campionati Nazionali Universitari) that students use to obtain university benefits (30% fee reduction, attendance reduction, up to 6 CFU credits) from the university.
4. Servizio Civile Universale (National Civil Service): Hosted project under the national civil service program, afferente to the Next Group Foundation program 'All for one: prossimità, ascolto e coesione'. CUS serves as an accoglienza (hosting) entity for voluntary service positions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

CUS Roma Tor Vergata is an amateur sports association (Associazione Dilettantistica) affiliated with the University of Rome Tor Vergata that delivers sports courses (padel, pickleball, volleyball, basketball, rugby, boxing) segmented by demographic — university students, Under18 youth, and adults — alongside competitive national university championships (CNU), academic Master's programs in sports management and sustainability, structured internship pathways, and social inclusion projects including Erasmus+ Sport partnerships.

Product overview

CUS Roma Tor Vergata is a university sports center offering a comprehensive portfolio of sports and educational services. The core offering consists of sports courses organized by demographic (Universitari for university students, Under18 for minors, Adulti for adults) featuring disciplines including padel, pickleball, volleyball, basketball, football, rugby, boxing, and fitness. The organization manages CNU (Campionati Nazionali Universitari) national university championships for competitive student-athletes. Educational programs include three Master's degrees (MARIS in Innovation and Sustainability, Marketing and Management of Sport, Economics and Management of Tourism and Cultural Activities) and internship placements across management and sports sectors. Digital services include Virtual Training (scientific video content with quality verification) and the Contaminaction University innovation platform. Social initiatives encompass various projects including inclusion programs (VARIED, MoveAbility Lab), sustainability events (HackaTor hackathon), and Universal Civil Service opportunities. The organization also facilitates sports conventions with external partners (Centro Velico Ventotene for sailing, Saroli Club, Sano Buon Vivere).

Differentiator

Problem solved

Functional benefit

Brands

• #CUSfamily: A community and branding initiative representing the CUS Tor Vergata community of athletes, students, and supporters.

Products and services

• Corsi Universitari (University Sports Courses) Sports courses designed for regularly enrolled university students at University of Rome Tor Vergata, including Doppia Carriera (Dual Career) program benefits: 30% university tuition fee exemption, reduction of mandatory attendance requirements, and recognition of up to 6 CFU academic credits upon CNU participation.
• Corsi Adulti (Adult Sports Courses) Comprehensive monthly sports courses for adults (18+) including padel, pickleball, volleyball, football, basketball, rugby, boxing, and breathing/yoga exercises, with field rental options for padel and pickleball courts.
• Corsi Under18 (Youth Sports Courses) Sports courses for minors including padel for children and pre-boxing/boxing/Gym Boxe programs in collaboration with Gladiators boxing club.
• CNU - Campionati Nazionali Universitari National University Championships (Campionati Nazionali Universitari) for regularly enrolled university students competing at amateur levels, including individual and team sports such as basketball, football, volleyball, and rugby. CUS issues participation certificates used by students to obtain university benefits.
• Tesseramento (Membership) Annual membership registration service enabling participation in sports courses, competitions, and events, with requirements including medical certification and insurance. Provides the CUS Card granting access to partner facilities (Saroli Club, Centro Velico Ventotene, Decathlon discounts).
• Manifestazioni (Sports Events) International and national sports events organized by CUS Roma Tor Vergata, including competitive tournaments and signature events such as NO-Tobacco Race #ioRESPIRO and Wings For Life World Run.
• Virtual Training Production and dissemination of technical/scientific videos covering sports techniques (Pilates, Nordic Walking, Padel, Artistic Gymnastics, etc.), produced by certified instructors and reviewed by a Scientific Committee for quality verification before publication.
• Tirocinio e Stage (Internship Programs) Structured internship programs (tirocinio) in partnership with University of Rome Tor Vergata faculties (Scienze Motorie, Scienze del Turismo, Economia), offering placements in management, individual sports, and team sports sectors with T-0 to T-4 phased progression.
• Corso di Laurea Scienze del Turismo Three-year bachelor's degree program in Tourism Sciences combining tourism-specific disciplines with technical and communication skills, including internships at hospitality facilities, delivered in partnership with the University of Rome Tor Vergata Faculty of Letters.
• Master MARIS (Innovazione e Sostenibilità) Level II Master's program focused on social responsibility, shared value creation, and sustainable territorial development following a triple bottom line approach (socio-economic-environmental) aligned with UN Sustainable Development Goals (Agenda 2030).
• Master in Marketing e Management dello Sport Level I Master's program in Sport Marketing and Management designed to train graduates in managerial and directional skills for modern sports organizations.
• Master Economia e Gestione della Comunicazione e dei Media Master's program focused on the knowledge and information industry, media technologies, and entertainment sector marketing and communication strategies.
• Master MEMATIC (Economia e Management delle Attività Turistiche e Culturali) 12-month Master's program combining tourism and cultural heritage management with digital skills, forming professionals for tourism institutions and enterprises.
• Contaminaction University Community and innovation facilitation program enabling acquisition of new skills and experiences for social and entrepreneurial innovation projects through a network of managers, entrepreneurs, professors, and innovators.
• Servizio Civile Universale - Fuori Gioco Nessuno Universal Civil Service program 'Fuori Gioco Nessuno' offering 6 voluntary service positions for young people aged 18-28, part of the 'All for one: prossimità, ascolto e coesione' program by Next Group Foundation. Includes a dedicated measure for economically disadvantaged youth (GMO).
• HackaTor Sustainability Hackathon Annual hackathon focused on sustainability themes aligned with UN Agenda 2030, challenging university students to develop innovative digital ideas for sustainable development, organized in collaboration with Master MARIS and ASVIS.

Quantifiable outcome

• Up to 30% reduction in university fees for student-athletes through Doppia Carriera program
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Decathlon Tor VergataminorChannel Partner/ Reseller/ DistributorPartnership with Decathlon for the Decathlon Coupon program, where CUS members receive discounts on sports equipment purchases. Also includes CUS area rental within the Decathlon Tor Vergata store and exclusive kit game purchasing options for CUS members.
• Saroli ClubminorChannel Partner/ Reseller/ DistributorSaroli Club in Castel Gandolfo (Via Spiaggia del Lago, 17/B) offers discounted sports activities to all CUS Tor Vergata members holding the CUS Card. Hours: Monday-Saturday 08:00-21:00. Requires CUS Card for access.
• Centro Velico VentoteneminorChannel Partner/ Reseller/ DistributorCircolo Velico Ventotene sailing school partnership offering 15% discounted sailing courses for CUS Tor Vergata 2026 members. Two course formats available: 6-day/5-night (half-board, 4 half-day sailing sessions) and 8-day/7-night (full-board, 6 full-day sessions). Includes FIV school card, insurance, and guided cultural tours of Ventotene island.
• Sano Buon VivereminorChannel Partner/ Reseller/ DistributorPartnership offering a month of free outdoor sports activities for the Sano Buon Vivere community members, promoting sport and wellness in natural settings.
• Gladiators Boxing ClubminorStrategic or Co-development PartnerCollaboration between CUS Roma Tor Vergata and Gladiators for Pre-Pugilistica - Pugilato - Gym Boxe courses for minors (Ragazzi), with technical guidance by Massimo Barone.
• Next Group FoundationcoreStrategic or Co-development PartnerEnte Capofila (lead entity) for the Servizio Civile Universale program 'All for one: prossimità, ascolto e coesione'. CUS Roma Tor Vergata serves as an accoglienza (hosting) entity for the 'Fuori Gioco Nessuno' project, hosting 6 voluntary service positions across 2 seats in Rome. Selection conducted through Next Group Foundation's accredited system.
• Federazione Italiana Canoe e KayakminorStrategic or Co-development PartnerItalian Canoeing and Kayak Federation participating in the 'Rosa è Forza! Tutti in canoa per le donne' rowing event, which combines sports with breast cancer awareness and rehabilitation support.
• Fondazione PTV Policlinico Tor VergataminorStrategic or Co-development PartnerBreast Unit of Fondazione PTV Policlinico Tor Vergata (represented by Oreste Buonomo) co-organizes the 'Rosa è Forza!' rowing event for women who have faced breast cancer, promoting physical rehabilitation through sport.
• Regione BasilicataminorGTM or Marketing PartnerRegional government entity providing support (sostegno) for the Rosa è Forza! rowing event in Maratea, alongside Comune di Maratea and Trecchina.
• T&T Sport Network LaziominorChannel Partner/ Reseller/ DistributorCUS Roma Tor Vergata ASD adheres to the T&T Sport Network Lazio initiative, enabling access to 'BUONI SPORT' (sports vouchers) and 'VOUCHER SPORTIVI' provided under Lazio Region's family support package and #VICINIALLOSPORT program.
• Comune di Cullera (Spagna)minorStrategic or Co-development PartnerEuropean project partner for the ERASMUS+ Sport project VARIED (Volunteering And Rugby Inclusion Engaging Dreams), promoting social inclusion through rugby for people with learning disabilities.
• Enti Sportivi della Corsica e BulgariaminorStrategic or Co-development PartnerEuropean project partners for the VARIED ERASMUS+ Sport project, collaborating on rugby-based social inclusion for people with learning disabilities.
• Sunsation Beach (Spagna)minorStrategic or Co-development PartnerGeneral coordinator for the Unity in Nature project, overseeing project management, Route of the Senses pilot implementation, and overall promotion.
• ADPEC (Francia)minorStrategic or Co-development PartnerCultural integration and heritage conservation experts developing educational resources and cultural initiatives for the Unity in Nature project.
• Tavernes de la Valldigna City Council (Spagna)minorGTM or Marketing PartnerLocal government mobilizing resources, coordinating volunteers, and promoting the Unity in Nature project at the local level.
• PTV Policlinico Tor VergataminorStrategic or Co-development PartnerCollaboration with PTV for the Nordic Walking project - 'UN MESE per il BenEssere', offering free Nordic Walking activities to PTV healthcare workers as a wellness initiative. Developed by Prof. Sandro Gentili (Medicina del Lavoro) in recognition of COVID-19 pandemic response efforts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CUSI (Centro Universitario Sportivo Italiano): National federation coordinating all CUS organizations in Italy, including the CNU championships. Acts as the umbrella body that defines rules, organizes national competitions, and allocates funding, making it a structural counterpart rather than a direct competitor.
• CSI (Centro Sportivo Italiano): Largest Italian amateur sports promotion organization, with a much broader national footprint across age groups and sports. Competes indirectly for community sports participation, project funding, and volunteer engagement.

Direct peers

• CUS Bologna: CUS serving the University of Bologna and Bologna-area universities. Same ASD nonprofit model, same member/course/CNU revenue structure, and similar academic partnership framework.
• CUS Torino: University sports center serving Politecnico and University of Turin students. Offers the same core combination of subscription membership, sports course portfolio, CNU participation, and affiliated training pathways.
• CUS Padova: University sports center affiliated with the University of Padova. Operates an essentially identical mix of tesseramento, sports courses across multiple disciplines, CNU participation, and university-affiliated social projects.
• CUS Napoli: University sports center affiliated with Federico II and other Naples universities. Closely comparable operating model including membership, sports courses, competitive university championships, and academic-tied programs.
• CUS Milano: CUS serving students of universities in Milan. Provides comparable membership-based sports, CNU participation, and university-affiliated sports programming to a similar demographic in a different metropolitan market.
• CUS Roma (CUS Sapienza): The other major CUS serving Roman university students, affiliated with Sapienza University of Rome. Operates the same model of membership, sports courses, CNU participation, and Dual Career benefits, making it the closest geographic and structural peer to CUS Roma Tor Vergata.

Others

• Decathlon Italia: Commercial sporting goods retailer and increasingly operator of in-store sports areas. Already a CUS Tor Vergata partner (Decathlon Tor Vergata coupon program and CUS area rental), and represents both a strategic ally and an adjacent operator in Italian community sports.

Regional players

• Virgin Active Italia: Premium commercial fitness club chain operating in Rome and other Italian cities. Targets overlapping adult recreational demand with differentiated facility quality and digital booking, representing a key substitute for the Adulti course offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSpC20DNmC6NsW2QrgQp1Lw
• Facebookfacebook.com/cusromatorvergata
• Instagraminstagram.com/custorvergata
• LinkedInlinkedin.com/company/custorvergata

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUS Roma Tor Vergata