What Custom America does

Custom America is the wholly-owned North, Central, and South American distribution and after-sale service subsidiary of Custom S.p.A., an Italian Hi-Tech Solutions Company headquartered in Fontevivo, Parma, Italy, and founded in 1970. It provides professional printing, scanning, and data capture hardware and software solutions — including POS printers, fiscal printers, mobile printers, lottery printers, panel printers, ticketing printers, kiosk receipt printers, self check-in printers, check-in desk printers, label printers, POS terminals, mobile computers, tablets, barcode scanners, cash drawers, document scanners, and kiosk stands — for the automation of services and digitalization processes across 10 vertical markets: retail and hospitality, self-payment and kiosk, aviation and public transport, healthcare, parking, warehouse-logistics-postal, entertainment, gaming-lottery-betting, manufacturing, and banking and finance.

The underlying technology is domain-specialized thermal printing and data capture hardware integrated with vertical-specific software and a managed service network. The Custom4U service platform — operated by a wholly-owned shared-services subsidiary (Service Center Custom) and staffed by 300 expert technicians coordinated from Mestre (Venice), Italy — provides realtime assistance, logistics, and field-service operations for an installed base of more than 5,000 retail outlets worldwide. The group also operates POS-X as a wholly-owned production and distribution entity for advanced retail solutions in the Americas, and runs the CUSTOM4PARTNER channel program alongside a multi-language digital marketing presence.

Commercially, Custom America generates revenue through three streams: (1) hardware sales of proprietary printing, DC/POS, scanning, and self-service equipment; (2) software sold under one-time license terms; and (3) service and support delivered through the Custom4U portal, including after-sale maintenance and technical assistance. Pricing is quote-based and not publicly disclosed, reflecting an enterprise and mid-market sales motion executed primarily through channel partners and regional resellers rather than direct-to-consumer e-commerce. The company is privately held with no disclosed parent, venture, or private-equity ownership, and holds an Italian DURC social-security compliance certificate valid through September 2026.

Name

Custom America

Legal name

Custom S.p.A. a socio unico

Website

https://customamerica.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom America is the Americas distribution subsidiary of Custom S.p.A., an Italian Hi-Tech company founded in 1970 that provides professional thermal printing, scanning, and data capture hardware, software, and service solutions for retail, aviation, healthcare, parking, logistics, gaming, banking, and other vertical markets.

Ownership category

akta.pro rank

Product category

Professional Printing and Point-of-Sale Hardware

NAICS

Office Equipment Merchant Wholesalers (42342), Printing and Related Support Activities (323)

SIC

Computer & Office Equipment (3570), Printing Trades Machinery & Equipment (3555), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Ink, Toner & Printer Supplies Retail (CRALABAH)

Keywords

• Professional printing solutions
• Thermal label printers
• POS hardware equipment
• Data capture solutions
• Retail point-of-sale systems

Headquarters

HQ city

Fontevivo, Parma

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of professional printing solutions (POS printers, fiscal printers, mobile printers, lottery printers, label printers, ticketing printers), DC/POS equipment (terminals, mobile computers, tablets, barcode scanners, cash drawers), scanning solutions, and self-service kiosk hardware
2. Software Solutions: Software products and solutions for retail, enterprise, and specialized vertical markets
3. Service and Support: After-sale service, technical support, and maintenance services through Custom4U portal with 300 expert technicians managing over 5,000 retail outlets worldwide

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Custom America distributes and provides after-sale service for Custom S.p.A.'s professional printing, scanning, and data capture solutions across North, Central, and South America and Canada. The portfolio spans POS, fiscal, mobile, lottery, panel, ticketing, kiosk receipt, self check-in, check-in desk, and label printers (including the D4X compact thermal label printer), plus DC/POS hardware (terminals, mobile computers, tablets, barcode scanners, cash drawers), document scanners, kiosk stands, supporting software, and a Custom4U service network with 300 technicians managing 5,000+ retail outlets.

Product overview

Custom America is a Hi-Tech Solutions Company and North/Central/South American subsidiary of Custom S.p.A. (Italy), providing professional printing, scanning, and data capture solutions for retail, hospitality, aviation, healthcare, parking, logistics, entertainment, gaming, banking, and manufacturing markets. The product portfolio consists primarily of hardware including POS Printers, Fiscal Printers, Mobile Printers, Lottery Printers, Panel Printers, Ticketing Printers, Kiosk Receipt Printers, Self Check-In Printers, Check-in Desk Printers, and Label Printers (including the D4X compact thermal label printer); DC/POS solutions including POS Terminals, Mobile Computers, Tablets, Barcode Scanners, POS Accessories, and Cash Drawers; Scanning solutions including Document Scanners; and Self-Service products including Kiosk Stands. The offering is complemented by Software Solutions and a Service network (Custom4U) providing technical support, logistics, and operations management.

Differentiator

Problem solved

Functional benefit

Brands

• Custom4U: Service portal and assistance platform providing realtime support, logistics, and operations for service network managing over 5,000 retail outlets worldwide.
• Custom4Partner
• POS-X

Products and services

• POS Printers Professional point-of-sale receipt printers for retail and hospitality environments.
• Fiscal Printers Fiscal-compliant printers for tax recording and regulatory compliance.
• Mobile Printers Portable printers for mobile retail, hospitality, and field service applications.
• Lottery Printers Specialized printers for lottery and gaming ticket issuance.
• Panel Printers Printers designed for integration into kiosks and self-service terminals.
• Ticketing Printers Printers for issuing event tickets and transport tickets.
• Kiosk Receipt Printers Thermal receipt printers designed for self-service kiosk integration.
• Self Check-In Printers Printers for self-service check-in applications in hospitality and transport.
• Check-in Desk Printers Printers for staffed check-in desks at airports and other facilities.
• Label Printers (including D4X compact thermal label printer) Thermal label printers including the D4X compact model for retail, logistics, and warehouse labeling.
• POS Terminals Point-of-sale terminal systems for retail and enterprise operations.
• Mobile Computers Handheld mobile computing devices for retail and warehouse operations.
• Tablets Tablet devices for POS and enterprise mobility applications.
• Barcode Scanners Scanning devices for barcode capture in retail and logistics environments.
• POS Accessories Accessories supporting POS hardware installations.
• Cash Drawers Cash management drawers for POS systems.
• Document Scanner Scanning solutions for document capture and digitization.
• Kiosk Stands Stands and enclosures for self-service kiosk installations.
• Software Solutions Software offerings complementing Custom hardware products for retail, enterprise, and specialized vertical markets.
• Service Solutions (Custom4U) Service offerings including Custom4U support portal, technical assistance, and logistics operations managing over 5,000 retail outlets worldwide with 300 technicians.

Quantifiable outcome

• Daily manages over 5,000 retail outlets worldwide
• +1 more outcomes

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Custom AmericacoreChannel Partner/ Reseller/ DistributorCustom America handles distribution and after-sale of Custom solutions specifically for the North/Central/South American and Canadian markets, serving as the primary regional partner for the Americas.
• POS-XcoreChannel Partner/ Reseller/ DistributorPOS-X handles production and distribution of advanced Retail solutions for the North/Central/South American market, complementing Custom America's distribution activities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Epson: Epson is a major manufacturer of thermal POS and label printers (TM series) used in retail, hospitality, and logistics. As a far larger diversified imaging and printing player, Epson competes with Custom from a position of broader portfolio and scale.
• Toshiba Tec: Toshiba Tec provides POS hardware, receipt and label printers, and self-service solutions across retail and hospitality, competing with Custom in POS and self-service verticals but with a broader enterprise product portfolio.
• NCR Corporation: NCR provides POS terminals, self-checkout kiosks, and retail hardware/software platforms that overlap with Custom's POS terminals and self-service kiosk offering, though NCR operates a much broader restaurant and banking software stack.
• Honeywell: Through its Productivity Solutions business (including legacy Datamax-O'Neil and Intermec), Honeywell offers thermal printers, barcode scanners, and mobile computers in the same retail, logistics, and healthcare verticals where Custom is active.

Direct peers

• Star Micronics: Star Micronics specializes in thermal POS receipt printers, mobile printers, and kitchen printers for retail and hospitality, making it one of Custom's closest direct competitors in the POS printer niche.
• Zebra Technologies: Zebra is a leading global manufacturer of thermal printers (desktop, industrial, mobile), mobile computers, barcode scanners, and RFID solutions serving retail, logistics, healthcare, and manufacturing — overlapping directly with Custom's POS, label, and data capture portfolio.
• SATO Holdings: SATO specializes in industrial barcode and thermal label printers and end-to-end labeling solutions used in logistics, manufacturing, and retail — directly competing with Custom in label and barcode printing.
• Citizen Systems: Citizen Systems manufactures thermal POS and label printers (CL, CT, and TM series) used in retail, hospitality, and logistics, directly competing with Custom's POS, fiscal, and label printer lines.
• BIXOLON: BIXOLON is a Korean thermal printer manufacturer with strong presence in POS, label, and mobile printing sold into retail, logistics, hospitality, and healthcare — directly overlapping Custom's product and vertical mix.
• TSC Auto ID: TSC manufactures desktop and industrial thermal label and barcode printers for retail, logistics, and manufacturing, competing head-to-head with Custom's label printer offerings such as the D4X series.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@custom_group
• Facebookfacebook.com/facebookcustomgroup
• LinkedInlinkedin.com/company/customamerica
• Instagraminstagram.com/_customgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom America