Custom Finish Cabinets Inc

What Custom Finish Cabinets Inc does

Custom Finish Cabinets Inc, operating as R.D. Henry & Company, is a privately held U.S. residential cabinet manufacturer headquartered at 3738 South Norman Street in Wichita, Kansas. The company designs, produces, and distributes semi-custom kitchen and bathroom cabinetry under three branded lines: Heartland (framed cabinetry with extensive door styles, stains, paints, glazes, and aging techniques), Revola (full-access frameless cabinetry with laminate options), and Evoke (a separate-domain framed sub-brand at evokecabinetry.com). Underlying manufacturing is described as furniture-grade cabinetry construction featuring both framed and full-access designs, supported by KCMA and Made in USA certifications.

The company's go-to-market is exclusively indirect: cabinetry is sold through a U.S. network of independent kitchen and bath dealers and showrooms, supported by a dealer portal, a dealer-only ordering login, and an active dealer inquiry program for prospective dealers. Revenue is generated through one-time project-based cabinet sales, with pricing quote-based on size, finish, door style, wood species, and accessories; a Budget Calculator is provided as a consumer-facing estimate tool. Supporting digital assets include Planning Tools, a Find Your Style discovery tool, and a content/inspiration website, complemented by Facebook, X, and Instagram for top-of-funnel brand presence.

Customer segmentation is horizontal across three personas: Residential Homeowners (primary, for kitchen/bath upgrades and new construction), Home Builders (for new construction projects), and Dealers (for stocking and reselling to end consumers). No public revenue, headcount, funding, or ownership disclosures are available, and the company operates without a parent entity, public listing, or disclosed investor base.

Name

Custom Finish Cabinets Inc

Legal name

R.D. Henry & Company

Website

https://customcupboards.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Finish Cabinets Inc (R.D. Henry & Company) is a privately held Wichita, Kansas manufacturer of semi-custom framed and full-access residential kitchen and bathroom cabinetry, distributed exclusively through an independent U.S. dealer and showroom network across three brands: Heartland, Revola, and Evoke.

Ownership category

akta.pro rank

Product category

Custom Kitchen & Bathroom Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG)

Keywords

• Custom cabinetry manufacturing
• Kitchen cabinets
• Bathroom cabinetry
• Furniture-grade cabinets
• Framed cabinetry

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cabinet Sales: One-time purchase of custom cabinetry for kitchens and bathrooms. Customers purchase complete cabinet units with various finish and style options.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Custom Finish Cabinets Inc (R.D. Henry & Company) manufactures premium furniture-grade custom cabinetry for residential kitchens and bathrooms. The company offers three product lines — Heartland (framed), Revola (full-access/frameless), and Evoke (framed) — each with multiple door styles, finishes (stains, paints, glazes, aging techniques, laminates), and wood species options, sold through a dealer network across the United States.

Product overview

Custom Finish Cabinets Inc (R.D. Henry & Company) is a cabinetry manufacturer offering a portfolio of three branded product lines: Heartland (framed cabinetry with extensive finish and door style options), Revola (full-access frameless cabinetry with laminate options), and Evoke (additional framed offerings). The company provides supporting planning and budgeting tools including planning tools, a budget calculator, and style finder. All products are positioned as furniture-grade quality with industry-renowned finishes, targeting residential kitchen and bathroom markets.

Differentiator

Problem solved

Functional benefit

Brands

• Heartland: Framed cabinetry brand featuring door styles, finishes including stains, paints, glazes, and aging techniques, and wood species options.
• Revola
• Evoke

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MasterBrand Cabinets: MasterBrand is the largest US kitchen and bath cabinet manufacturer, offering a portfolio of semi-custom and stock brands (including KraftMaid and Kemper) distributed through dealers and big-box retailers. Comparable to R.D. Henry as a multi-brand US semi-custom cabinet maker, but with national scale and broader product breadth.

Direct peers

• Showplace Cabinetry: Showplace is a semi-custom cabinet maker distributed exclusively through independent dealers, offering framed construction with broad finish and door-style options. Very similar business model to R.D. Henry.
• Fabuwood Cabinetry: Fabuwood is a US-based semi-custom cabinet manufacturer with a strong dealer/showroom distribution model and an extensive finish library. Comparable to R.D. Henry in size, channel strategy, and customization-driven positioning.
• Dura Supreme Cabinetry: Dura Supreme is a family-owned US semi-custom cabinet manufacturer serving dealers with deep customization, framed and frameless lines, and broad finish libraries. Comparable to R.D. Henry in scale, ownership profile, and dealer-led premium strategy.
• KraftMaid (Masco): KraftMaid is a leading semi-custom kitchen and bath cabinet brand sold through independent dealers and home center programs. It competes head-to-head with R.D. Henry's Heartland and Evoke framed lines on customization depth and dealer distribution.
• Kemper Cabinetry (MasterBrand): Kemper is a semi-custom cabinet brand positioned for value-conscious dealer customers, with framed construction and a broad finish library. Closely overlaps R.D. Henry on dealer channel, framed construction, and finish customization.
• Omega Cabinetry (MasterBrand): Omega is a higher-end semi-custom cabinet line within MasterBrand, sold through dealers with deep finish and door-style options. Directly comparable to R.D. Henry's Heartland premium tier on customization, finish breadth, and dealer-led distribution.
• Decora Cabinetry (MasterBrand): Decora is a frameless/full-access semi-custom cabinet brand within MasterBrand sold through dealers. Directly parallels R.D. Henry's Revola full-access line on construction type, finish options, and channel.
• Bertch Cabinetry: Bertch is a US manufacturer of framed and frameless semi-custom cabinetry sold through independent dealers and home centers. Directly comparable to R.D. Henry on product format, dealer distribution, and mid-market premium positioning.
• Smart Cabinetry (formerly Cardell): Smart Cabinetry is a US semi-custom cabinet maker supplying independent dealers and builders with framed and frameless product. Comparable to R.D. Henry on manufacturing model, channel, and mid-market positioning.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RDHenryCompany
• Facebookfacebook.com/R.D.HenryCompany
• Instagraminstagram.com/r.d.henrycompany
• LinkedInlinkedin.com/company/custom-finish-cabinets-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Finish Cabinets Inc