CUSTOM DENTAL AESTHETICS, INC

What CUSTOM DENTAL AESTHETICS, INC does

Custom Dental Aesthetics, Inc. is a privately owned and operated certified dental laboratory founded in 1986 and headquartered at 7727 40th St W Suite C, University Place, Washington. The lab fabricates custom dental prosthetics — crowns, bridges, implant restorations, provisionals, and diagnostic wax-ups — for dental practices across Washington State and, via a mail-in service, the broader United States. Operations are organized into five departments: Digital Processing, Porcelain, Model Room, Waxing & Metal Finishing, and Implant, with the Porcelain Department staffed by nine technicians including four Certified Dental Technicians (CDTs). The lab offers multiple materials including Emax/GC LiSi lithium disilicate, 3M/Sagemax/Jensen zirconia (monolithic and layered), PFM, and gold, and operates a dedicated color-corrected shade-taking facility.

The business operates on a B2B transaction-fee model, with per-case pricing quoted directly to dental offices based on material, complexity, and patient requirements. Go-to-market combines sales-led outreach (direct technician relationships, lunch-and-learn sessions at the lab facility, case consultations) with inside-sales-style digital case submission through integrations with five major intraoral scanner platforms: 3Shape TRIOS, Dentsply Sirona Connect Case Center, iTero, Medit Link, and Sirona Primescan. Local field drivers handle pickup and delivery within the regional service area; pre-paid mail-in labels extend the reach nationally. Marketing relies on the company website, a Facebook presence, referral and word-of-mouth, and educational events rather than paid digital acquisition. The lab is led by founder Michael Shelley, CDT (President and Owner) and Autumn Ellingson (General Manager), holds Certified Dental Laboratory and Washington State DOH credentials, and is privately held with no institutional investment, parent company, or funding rounds disclosed.

Name

CUSTOM DENTAL AESTHETICS, INC

Legal name

Custom Dental Aesthetics, Inc.

Website

https://customdentalaesthetics.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Custom Dental Aesthetics, Inc. is a privately owned certified dental laboratory in University Place, Washington, founded in 1986 that fabricates custom crowns, bridges, implant restorations, and provisionals for dental practices using digital and analog workflows across multiple materials.

Ownership category

akta.pro rank

Product category

Dental Laboratory Services

NAICS

Dental Laboratories (339116)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA)

akta.pro secondary industries

CAD/CAM Digital Design & Milling Centers (HLABAJAE), 3D Printing/Additive Manufacturing for Dental Prosthetics (HLABAJAF), Fixed Prosthodontics (Crowns, Bridges, Veneers) (HLABAFAA)

Keywords

• Dental laboratory services
• Custom dental prosthetics
• Crown and bridge
• Implant restorations
• Dental CAD/CAM

Headquarters

HQ city

UNIVERSITY PLACE, Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dental Prosthetics Fabrication: Custom dental laboratory services creating prosthetics for dental practices. Services include crowns, bridges, implants, provisionals, and diagnostic wax-ups. Revenue generated through per-case fees for fabricated dental restorations delivered to dental offices.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Custom Dental Aesthetics is a certified dental laboratory that fabricates custom dental prosthetics including crowns, bridges, implants, and provisionals for dental practices. The lab operates across specialized departments (Digital Processing, Porcelain, Model Room, Waxing & Metal Finishing, and Implant) and offers supporting services such as Custom Shades shade-matching, Case Consultation, and multiple material options (Emax, lithium disilicate, zirconia, PFM, and gold). It combines digital CAD/CAM workflows with analog craftsmanship and integrates with major intraoral scanner platforms for case submission.

Product overview

Custom Dental Aesthetics operates as a full-service dental laboratory offering comprehensive crown and bridge services. The company provides both analog and digital dentistry solutions organized into specialized departments: Digital Processing (receiving cases via 3Shape TRIOS, Dentsply Sirona, iTero, Medit Link, and Sirona Primescan scanner integrations), Porcelain Department (crowns, bridges, implants, provisionals), Model Room, Waxing & Metal Finishing, and Implant Department. Supporting services include Custom Shades (color-matched restorations), Case Consultation, Material Options (Emax, lithium disilicate, zirconia, PFM, gold), and Support Staff logistics. The lab emphasizes integration with dental practices through direct technician access, lunch-and-learn sessions, and reduced seat time outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Crown and Bridge Laboratory Services Complete crown and bridge laboratory services producing dental prosthetics (crowns, bridges, implants, provisionals) with focus on precision, accuracy, and quality craftsmanship. Intended for dental practices outsourcing restoration fabrication.
• Custom Shades Shade-Matching Service Shade-matching service utilizing color-corrected lighting in a dedicated shade-taking area. Porcelain technicians take a maximum of four shades per day by appointment only. For dental practices requiring precise shade matching for patient restorations.
• Case Consultation Technical consultation service where technicians help dental practices create treatment plans and advise on the best materials and methods for case success.
• Implant Department Services Implant specialist services including consultation, parts ordering, and custom case design for dental implant restorations.
• Digital Processing Services Digital dentistry processing services utilizing CAD/CAM systems and methods, receiving cases from 3Shape TRIOS, Dentsply Sirona, iTero, Medit Link, and Sirona Primescan scanner integrations. Combined team experience of over 30 years in digital technology.
• Porcelain Department Services Porcelain restoration fabrication services including crowns, bridges, implants, and provisionals, staffed with nine technicians including four CDTs.
• Model Room Services Model creation services using both analog (plaster) and digital (printed) methods, with technicians holding over 45 years of combined experience in articulation and accurate model production.
• Waxing and Metal Finishing Services Wax-up and metal finishing services including creation of copings, frameworks, full contour units, and diagnostic wax-ups for patient presentations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• 3Shape TRIOScoreTechnology or IntegrationDigital scanner integration allowing dental practices to submit cases directly through 3Shape Communicate platform. Practices log into their 3Shape account, search for 'CDA Milling Center', and connect for seamless case submission.
• Dentsply SironacoreTechnology or IntegrationIntegration with Dentsply Sirona Connect Case Center platform for case submission. Practices can select Custom Dental Aesthetics or email directly through the platform.
• iTerocoreTechnology or IntegrationiTero scanner users can add Custom Dental Aesthetics to their scanner. Contact iTero at 800.577.8767 to load the lab into the scanner system.
• Medit LinkcoreTechnology or IntegrationIntegration through Medit Link platform. Practices search for 'CDA Milling Center' in the Partners section or send a connection request via email.
• Sirona PrimescancoreTechnology or IntegrationIntegration with Sirona Primescan through Connect Case Center. Practices search for 'CDA Milling Center' or email to submit digital impressions.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Aurum Ceramic Dental Laboratory: Specialty dental laboratory emphasizing high-end cosmetic and restorative prosthetics including lithium disilicate and zirconia crowns. Comparable premium aesthetic positioning and material breadth.
• da Vinci Dental Studios: Premium dental laboratory specializing in cosmetic and implant restorations with multi-material capability (lithium disilicate, zirconia, PFM). Comparable specialty positioning in aesthetic restorative cases.
• MicroDental Laboratories: Dental laboratory producing crowns, bridges, and implants with a strong focus on digital workflows and cosmetic aesthetics. Comparable service offering and digital integration story.
• Modern Dental Laboratory: Multi-site dental laboratory producing crowns, bridges, implants, and removable prosthetics using CAD/CAM workflows. Closely comparable service mix and target customer base of independent dental practices.
• Arrowhead Dental Laboratory: Full-service dental lab offering fixed and removable prosthetics, implants, and digital case submission. Similar mid-sized independent operator profile targeting dental practices with both local and mail-in service.
• Bella Vita Dental Studio: Mid-sized dental laboratory focused on aesthetic restorations, implants, and digital case design. Comparable emphasis on cosmetic outcomes and direct technician collaboration with prescribing dentists.

Broad incumbents

• Dental Services Group: Network of dental laboratories offering crown, bridge, and implant services across the U.S. Provides a comparable mix of fixed prosthetics and digital capabilities with multi-regional coverage.
• National Dentex Labs (NDX): National network of dental laboratories providing crown & bridge, removable, and implant prosthetics. Directly comparable product offering (fixed prosthetics, CAD/CAM) with significantly broader geographic reach.
• Glidewell Laboratories: The largest dental laboratory in the United States, offering crowns, bridges, implants, and a full range of prosthetic services across all material categories — the dominant scale player and primary competitive reference for any independent dental lab.

Regional players

• Sherer Dental Laboratory: Independently owned regional dental laboratory offering fixed prosthetics and digital workflow support. Comparable size and operating profile, though based in a different U.S. region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/customdentalaesthetics
• LinkedInlinkedin.com/company/custom-dental-aesthetics-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUSTOM DENTAL AESTHETICS, INC