Customers Commercial Finance, LLC

What Customers Commercial Finance, LLC does

Customers Commercial Finance, LLC (CCF) is the equipment financing and leasing subsidiary of Customers Bank, a NYSE-listed super regional bank with approximately $22 billion in assets. Founded in 2015 and headquartered in Portsmouth, New Hampshire, CCF originates, underwrites, and documents equipment loans, leases (TRAC, tax, capital, sale-leaseback), and equipment lines of credit for US businesses across nine vertical markets: plastics, packaging, transportation (including dedicated bus and motorcoach financing), construction, marine and aviation, food and beverage, manufacturing and machine tools, and franchise. Transaction sizes range from an application-only program up to $600k to large-ticket financing up to $50 million, with terms of three to eight years and both fixed and floating rate options. The firm operates with approximately 34 employees and is led by Founder/President Samuel H. Smith III, alongside an EVP of Small Ticket, a Capital Markets Leader with $3 billion+ in career syndication volume, and a team of industry-specialized Senior Vice Presidents of Business Development covering each vertical.

CCF's revenue model is transaction-based: it earns interest and fee income on originated loans and leases, plus ancillary income from syndications and sale-leaseback structures. Distribution is primarily direct through a nationwide field sales force organized by ticket size (Small Ticket $25M-$600M, Large Ticket $600K-$50MM) and by vertical specialization, augmented by vendor and OEM partnerships that drive indirect originations in plastics, packaging, and other equipment-heavy industries. The company is not a software or AI platform; its differentiation rests on vertical underwriting expertise, the low cost of funds from its bank parent, and a relationship-driven GTM motion evidenced by repeat Monitor 100 / Monitor Bank 100 industry rankings. No revenue, app, API, or AI capability is publicly disclosed.

Name

Customers Commercial Finance, LLC

Legal name

Customers Commercial Finance, LLC

Website

https://customerscommercialfinance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Customers Commercial Finance is the equipment financing and leasing subsidiary of Customers Bank, originating loans, leases, and lines of credit ($100k-$50MM) for US businesses across nine specialized verticals including plastics, packaging, transportation, construction, marine, aviation, food processing, and franchise.

Ownership category

akta.pro rank

Product category

Equipment Finance and Leasing

NAICS

Sales Financing (52222), Sales Financing (522220), Automotive Equipment Rental and Leasing (5321), Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)

SIC

Finance Lessors (6172), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industries

Boat & Marine Leasing (FSAKANAH), Private Aviation Insurance & Financing/Leasing Services (THABAFAM)

Keywords

• Equipment financing
• Equipment leasing
• Commercial lending
• Specialty vehicle financing
• Franchise financing

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Equipment Loans: Direct equipment financing for transactions ranging from $100k to $50MM, with terms of 3 to 8 years. Fixed and floating rate options available. Covers machinery, vehicles, and industrial equipment across targeted verticals.
2. Equipment Leasing: Full array of lease products including TRAC leases, tax leases, capital leases, sale-leaseback, and refinancing options. Serves multiple industry verticals with tailored lease structures.
3. Small Ticket Financing: Application-only financing programs up to $600k for smaller transactions, with streamlined processing and competitive rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Customers Commercial Finance provides direct equipment financing and leasing products to U.S. businesses, including Equipment Loans, TRAC Leases, Tax Leases, Capital Leases, Sale-leaseback, and Refinancing. Transaction sizes range from application-only Small Ticket financing up to $600k through Large Ticket financing up to $50MM, with 3- to 8-year terms and fixed or floating rate options, delivered with vertical-specific expertise in plastics, packaging, transportation, construction, marine, aviation, food and beverage, manufacturing, and franchise.

Product overview

Customers Commercial Finance is an equipment financing and leasing subsidiary of Customers Bank, offering a unified portfolio of financing products structured by transaction size. The core offerings include Small Ticket Financing (up to $600k app-only; $25M-$600M segment), Large Ticket Financing ($600M-$50MM), and specialized Bus & Motorcoach Financing ($100k-$25M). All products feature Equipment Loans and Leases with variants including TRAC, Tax, Capital, Sale-leaseback, and Refinancing options, offered with 3 to 8-year terms and both Fixed and Floating Rate pricing. The company also provides Equipment Lines of Credit for ongoing financing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Loans and Leases A unified product suite of equipment loans and leases offered to U.S. businesses, including TRAC Leases, Tax Leases, Capital Leases, Sale-leaseback, and Refinancing options, with transaction sizes up to $50MM, terms of 3 to 8 years, and fixed or floating rate pricing. Targeted at equipment end-users across plastics, packaging, transportation, construction, marine, aviation, food processing, manufacturing, and franchise verticals.
• Small Ticket Financing Application-only equipment financing for U.S. businesses needing transactions up to $600k, with streamlined documentation requirements and expedited credit decisions. Provides SMB and lower-middle-market access to CCF's equipment financing capabilities.
• Large Ticket Financing Equipment financing for larger transactions ranging from $600k to $50MM with full-service origination, underwriting, and documentation. Delivered by industry-specialized business development managers across CCF's targeted verticals with fixed or floating rate options and 3- to 8-year terms.
• Bus & Motorcoach Financing Specialized financing for motorcoaches, school buses, and shuttles with transactions from $100k to $25MM, supporting equipment loans, TRAC Leases, and Operating/FMV Leases for transportation operators and fleet buyers.
• Equipment Lines of Credit Revolving credit facilities for ongoing equipment financing needs, available through the application-only Small Ticket program for qualified borrowers, providing flexible, repeatable access to equipment capital.

Quantifiable outcome

• Capital Markets Leader has syndicated over $3 Billion of equipment leases in 35-year career
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record.

• Christopher ClarkOthers · 7 August 2020Senior Vice President - Business Development Manager joining CCF with 31 years of equipment finance experience. Previously at GE Capital, First Niagara, Wells Fargo, and Santander. Focus on end-users, OEMs and vendors in plastics, packaging, crane, marine and construction verticals.
• Robert RoseOthers · 7 August 2020Senior Vice President - Business Development Manager joining CCF for his 37th year in equipment finance. Previously President of Harbour Capital's Transportation Group. Focus on end-users, OEMs and vendors in plastics, packaging, crane, marine and construction verticals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CIT Group / First Citizens Bank Equipment Finance: CIT (now part of First Citizens) is one of the largest U.S. equipment finance and leasing platforms, offering loans and leases across transportation, construction, industrial, and franchise — the same verticals as CCF. Highly comparable in product suite, ticket sizes, and customer base.
• TIAA Bank / EverBank Commercial Finance (Equipment Finance): EverBank Commercial Finance — with strong legacy in equipment finance — is closely comparable to CCF in product offering and verticals. Notably, several CCF senior executives (Pagano, Muhoray, Smith IV, Kolesha) previously worked at EverBank Commercial Finance, underscoring direct operating-model overlap.
• DLL (a Rabobank company): Global vendor-finance specialist operating across equipment verticals including construction, transportation, agriculture, and industrial — closely mirroring CCF's vendor-origination model and vertical specialization. Rabobank backing gives DLL a similar bank-funded cost-of-capital structure.
• Key Equipment Finance (Signature Financial): Mid-market equipment finance specialist providing loans and leases across commercial and industrial verticals. Direct competitor for the same middle-market equipment financing customers as CCF.
• M&T Bank Equipment Finance: Regional super-community bank's equipment finance arm serving middle-market and small business clients across construction, transportation, and industrial. Mirrors CCF's positioning as a regional bank subsidiary specializing in equipment finance.

Broad incumbents

• Caterpillar Financial Services: Captive finance arm of Caterpillar, offering loans and leases on heavy construction equipment (yellow iron, cranes). Directly competes with CCF's construction vertical and benefits from captive origination through Caterpillar dealers.
• Wells Fargo Equipment Finance: Large incumbent equipment finance arm of Wells Fargo offering loans and leases across virtually every CCF vertical. While broader in scope, it competes directly for the same large-ticket enterprise and middle-market equipment financing customers as CCF.
• John Deere Financial: Captive finance arm of Deere & Company, financing agriculture and construction equipment. Competes for the construction/industrial equipment financing customers CCF serves through vendor and dealer channels.
• BMO Equipment Finance: Bank-affiliated equipment finance platform offering loans and leases across commercial and industrial equipment, with a similar vendor-origination channel strategy. Competes for the same middle-market customers CCF serves.
• JPMorgan Equipment Finance: JPMorgan's equipment financing group provides loans and leases across commercial and industrial equipment, including transportation and construction. As a systemically important bank, it competes at the upper end of CCF's large-ticket range with materially cheaper funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/customers-commercial-finance-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customers Commercial Finance, LLC