Custom Fit Personal Training & Nutrition

What Custom Fit Personal Training & Nutrition does

Custom Fit Personal Training & Nutrition is a privately held, founder-owned fitness and longevity studio operating in San Francisco, California, with 11 employees across two active locations (1844 Market Street and 323 Octavia Street, 8,000 sq. ft. total) and a third location announced at 570 Battery Street. The company delivers an integrated suite of services across three pillars: training (personal training, partner training, group classes), longevity testing (DEXA body composition, VO2 Max + RMR, nutrition-focused genetic testing of 70 SNPs, advanced bloodwork covering 50+ biomarkers, 3D gait analysis, and VALD force deck testing), and recovery and nutrition (infrared sauna, cold plunge, registered dietitian coaching). The underlying technology combines clinical-grade diagnostic hardware with a longitudinal client health profile that connects testing outputs to individualized training and nutrition prescriptions.

The business model is a hybrid of subscription memberships and transactional services. Gym memberships are tiered at $240/month (Tier 1) and $370/month (Tier 2), with all personal training packages including unlimited DEXA scans and VO2 Max testing. One-time offerings include a New Client Special at $295 (two training sessions, dietitian consultation, DEXA scan) and The Longevity Blueprint bundle at $1,250 combining DEXA, VO2 Max + RMR, advanced bloodwork, genetic testing, and a dietitian consultation. The go-to-market is dual-channel: direct-to-consumer sales at SF studios with self-service booking via the website, Typeform, Calendly, and a GymMaster app, plus a B2B partnership program targeting physicians, longevity clinics, registered dietitians, aesthetic clinics, health clubs, and employee benefits managers, supported by structured PDF reporting and HIPAA-secure communication. Marketing is content-led through an educational blog and SEO targeting SF personal training, DEXA, and longevity keywords. The primary customer segments are busy San Francisco professionals, athletes, longevity-focused adults, and couples, with B2B serving physician and corporate wellness channels across the Bay Area.

Name

Custom Fit Personal Training & Nutrition

Legal name

Custom Fit

Website

https://customfitsf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Fit Personal Training & Nutrition is a privately held San Francisco fitness and longevity studio offering personal training, clinical-grade diagnostic testing (DEXA, VO2 Max, genetic, bloodwork), nutrition coaching, and recovery services to busy professionals, athletes, and longevity-focused adults, with a B2B referral channel serving Bay Area physicians and corporate wellness buyers.

Ownership category

akta.pro rank

Product category

Personal Training & Longevity Testing Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Personal training services
• Longevity diagnostic testing
• Body composition analysis
• Nutrition coaching
• Fitness facility memberships

Headquarters

HQ city

San Francisco, California

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Personal Training Sessions: One-on-one coaching sessions with certified trainers, offered as part of training packages. Personal training clients receive unlimited DEXA scans and VO2 Max testing with their packages.
2. Gym Memberships: Monthly subscription tiers providing gym access, group classes, and recovery room sessions. Tier 1 at $240/month with initiation fee; Tier 2 at $370/month with enhanced benefits.
3. Longevity Testing Services: Individual diagnostic tests including DEXA scans, VO2 Max testing, genetic testing, bloodwork, and gait analysis. Also offered as bundled packages like The Longevity Blueprint at $1,250.
4. Nutrition Coaching: Consultations with registered dietitians for personalized nutrition guidance, meal planning, and metabolic optimization.
5. Group Training Classes: Coach-led group sessions including Sunday Circuits, Weightlifting for Women, Stretch Class, HYROX Conditioning, Active Recovery Flow, and Saturday Run Club. Available to members and as drop-in purchases.
6. New Client Special: Introductory package at $295 including two training sessions, nutrition consultation, and DEXA scan for new customers.
7. Partner Training: Shared training sessions for couples or pairs to train together with shared motivation and goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Custom Fit Personal Training & Nutrition operates San Francisco fitness studios delivering personalized one-on-one and group training, Registered Dietitian-led nutrition coaching, and clinical-grade longevity diagnostics including DEXA scans, VO2 Max/RMR testing, advanced bloodwork, genetic testing, 3D gait analysis, and VALD force deck testing. Recovery services (infrared sauna and cold plunge) are integrated with training and sold through tiered monthly memberships, training packages, and bundled offerings like The Longevity Blueprint.

Product overview

Custom Fit Personal Training & Nutrition is a San Francisco-based fitness and wellness studio offering an integrated suite of services organized across three core pillars: Training (Personal Training, Partner Training, and Group Training classes), Longevity Testing (DEXA Scan, VO2 Max + RMR, Genetic Testing, 3D Gait Analysis, Advanced Bloodwork, VALD Force Deck Testing), and Recovery & Nutrition (Nutrition Coaching, Sauna & Cold Plunge, Physical Therapy, Sports Massage). Services are delivered at two studio locations with a third opening soon, with membership tiers providing tiered access to gym facilities, group classes, and testing perks. The Longevity Blueprint serves as a bundled package combining multiple testing modalities with dietitian consultation. The New Client Training Special offers an entry point combining personal training, nutrition consultation, and DEXA scanning.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training

Quantifiable outcome

• Low-dose radiation DEXA scan (equivalent to cross-country flight exposure) with 1-2% accuracy for body composition measurement
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, secondary and supporting.

• Physicians & Longevity ClinicscoreStrategic or Co-development PartnerCustom Fit partners with physicians and longevity clinics to deliver clinically relevant testing and performance services. Services include DEXA scans, VO2 Max testing, metabolic testing, and bloodwork performed in a controlled professional environment. All assessments include structured PDF reports designed for clinical relevance.
• Private Medical PracticescoreStrategic or Co-development PartnerPartnership enables private medical practices to expand services without additional infrastructure, staffing, or equipment investment. Patients complete testing on-site at Custom Fit with results shared via email or HIPAA-secure fax.
• Registered Dietitians & Nutrition PracticessecondaryStrategic or Co-development PartnerNutrition-focused partnership anchoring dietary recommendations in real metabolic, body composition, and genetic data from Custom Fit testing services.
• Aesthetic & Recovery ClinicssecondaryStrategic or Co-development PartnerPartnership with aesthetic and recovery clinics providing objective health metrics to support body composition goals, recovery strategies, and patient education.
• Health Clubs & Performance CenterssecondaryStrategic or Co-development PartnerPartnership allowing health clubs to differentiate offerings with clinically relevant testing and professional interpretation not available at standard fitness facilities.
• Employee Benefits ManagerssecondaryStrategic or Co-development PartnerCorporate wellness partnership providing tools that motivate employees to stay active and engaged with their health through comprehensive fitness testing.
• Agile Physical TherapysupportingImplementation/ SI/ Consulting PartnerReferral partnership for physical therapy services, providing rehabilitation programs for clients needing mobility restoration and strength recovery.
• MeltivitysupportingChannel Partner/ Reseller/ DistributorSports massage partnership providing targeted muscle therapy for recovery and performance enhancement.
• SF Integrative MassagesupportingChannel Partner/ Reseller/ DistributorSports massage partnership providing targeted muscle therapy for recovery and performance enhancement.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• F45 Training: Group fitness franchise with boutique studio model, premium positioning, and structured class programming. Comparable in studio unit economics and membership subscription model, though without Custom Fit's clinical diagnostics layer.
• Ultimate Performance: Premium personal training studio franchise with one-on-one coaching, body composition tracking, and data-driven programming. Directly comparable to Custom Fit's training-plus-measurement value proposition and high-touch studio model.
• Restore Hyper Wellness: Multi-location boutique wellness studio offering recovery services (cryotherapy, infrared sauna, compression, IV drip) alongside wellness testing. Directly comparable to Custom Fit's recovery and diagnostic-driven studio model, with similar premium pricing and franchise-style unit economics.
• Function Health: Comprehensive bloodwork and longevity testing service offering 100+ biomarker panels to consumers. Directly comparable to Custom Fit's longevity testing stack (DEXA, VO2 Max, bloodwork, genetic testing), though delivered digitally rather than in a physical studio.
• InsideTracker: Personalized health analytics platform combining blood biomarkers, DNA, and wearable data to deliver longevity and performance recommendations. Comparable to Custom Fit's data-driven longevity and nutrition coaching offering, with similar B2B and consumer go-to-market motions.
• StretchLab: Assisted-stretching and recovery franchise with boutique studio footprint and membership pricing in the $100-$200/month range. Comparable as a small-format premium studio offering recovery and one-on-one services in a similar geographic footprint pattern.

Emerging players

• Tonal: Connected strength training platform with AI-driven personal training, body composition metrics, and premium pricing. Comparable as a data-driven premium fitness offering targeting affluent professionals, though delivered via hardware rather than in-person studio.
• Remedy Place: Members-only wellness club combining fitness classes, recovery (sauna, cold plunge, lymphatic), nutrition, and diagnostics. Highly comparable as a small-format premium studio targeting the same affluent longevity-focused consumer with bundled services.

Broad incumbents

• Equinox: Premium multi-service fitness operator with personal training, group fitness, recovery, and longevity-adjacent services (Equinox Health, SoulCycle). Comparable as a broad incumbent targeting the same affluent professional segment, but lacks Custom Fit's integrated clinical diagnostics.
• Life Time Fitness: Large national premium fitness operator with personal training, nutrition coaching, recovery amenities, and increasingly longevity/wellness programming (Life Time Health). Comparable as a broad incumbent that bundles fitness with health services, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/custom-fit-personal-training-&-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Fit Personal Training & Nutrition