Custom-Pak New Zealand

What Custom-Pak New Zealand does

Custom-Pak New Zealand is a family-owned thermoforming manufacturer producing clear PET and recycled-PET (RPET) rigid and semi-rigid plastic food packaging from two plants located at 36 Coleridge Street, Sydenham (Christchurch) and 4 Zelanian Drive, East Tamaki (Auckland). The company's product catalog is organized into six categories: bakery containers (muffin trays, clamshells, sandwich packs), butchery/meat trays and chiller containers, catering packaging (cake domes, salad containers, deli items), horticulture punnets and clamshells, patented tamper-proof containers with audible click closure, and recycling-focused RPET packaging. The company also offers custom CAD-based design with 3D-printed prototypes for bespoke customer requirements, typically at 30,000+ unit minimum order quantities.

Underlying technology centers on thermoforming of post-consumer recycled PET, freezer-friendly tray designs rated from -60 to 130°C+, and patented tamper-evident clamshell tooling. The business voluntarily uses 100% RPET in most SKUs, recycles 99% of in-plant production waste, and reports a 24% carbon footprint reduction tied to its recycled-content strategy. Custom-Pak holds Operation Clean Sweep NZ certification across both sites and is a signatory to the Ellen MacArthur Foundation's New Plastics Economy Global Commitment.

The revenue model is a B2B hardware-sales motion: customers purchase cartons of stock SKUs via the company website or phone sales, with a 10-carton Mix 'n' Match option and free shipping for orders above 10 cartons. Customer segments span four primary use cases — bakery, butchery/meat, catering, and horticulture — served through self-serve online catalog, direct phone sales, and a custom-design service tier. The company operates as a private limited entity (Custom-Pak Plastic Products Limited), is wholly family-owned under the Wilson family, employs 8 people, and does not disclose revenue or external funding.

Name

Custom-Pak New Zealand

Legal name

Custom-Pak Plastic Products Limited

Website

https://custompak.co.nz

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Custom-Pak New Zealand is a family-owned thermoforming manufacturer producing clear PET and RPET rigid plastic food packaging — bakery containers, butchery trays, catering packs, horticulture punnets, and patented tamper-proof clamshells — for New Zealand food producers, retailers, growers, and exporters from plants in Christchurch and Auckland.

Ownership category

akta.pro rank

Product category

Plastic Food Packaging Manufacturing

NAICS

Plastics Product Manufacturing (3261)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Thermoformed Packaging (Food, Beverage & Consumer Goods) (IMANAHAA)

akta.pro secondary industry

Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE)

Keywords

• Plastic food packaging
• Thermoformed PET containers
• Recycled RPET packaging
• Bakery clamshell packaging
• Custom food containers

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plastic Food Packaging Manufacturing and Sales: Manufactures and sells thermoformed clear plastic food packaging (PET and RPET) including bakery containers, butchery trays, catering containers, horticulture punnets, and tamper-proof packaging. Revenue generated through product sales with pricing based on cartons/units. Offers standard stock products and custom-designed packaging solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Custom-Pak manufactures thermoformed clear PET and RPET (recycled polyethylene terephthalate) plastic food packaging from two facilities in New Zealand. The company produces bakery clamshells, butchery/meat trays, catering containers, horticulture punnets, and patented tamper-proof packaging, with custom CAD design services available for bespoke dimensions.

Product overview

Custom-Pak New Zealand is a family-owned plastic food packaging manufacturer operating since 1948, specializing in clear, thermo-formed, rigid and semi-rigid PET and RPET (recycled PET) packaging. Their product portfolio is organized into six main categories: Bakery Packaging (muffin trays, clamshells, sandwich containers), Butchery/Meat Packaging (chiller trays, meat and fish containers like SE55, SE85, SE609, SE610), Catering Packaging (cake domes, salad containers, delicatessen items), Horticulture Packaging (strawberry punnets, berry clamshells, produce containers with ventilation), Tamper-proof Packaging (patented security containers with audible click closure), and Recycling Packaging (made from post-consumer RPET). The company also offers custom design services using CAD/3D printing and flexible Mix 'n' Match ordering. They operate two manufacturing plants (Christchurch and Auckland) and are committed to circular economy principles with products made primarily from 100% recycled PET.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery Packaging
• Butchery/Meat Packaging
• Catering Packaging
• Horticulture Packaging
• Tamper-proof Packaging
• Recycling Packaging
• Custom Design Packaging

Quantifiable outcome

• 99% of production waste recycled
• +2 more outcomes

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• North Shore Canoe ClubminorOthers · 16 September 2025Custom-Pak is sponsoring the North Shore Canoe Club to support their community fundraising efforts and contribute to their new clubhouse project. This reflects the company's commitment to investing in local communities and projects that bring people together.
• Plastics New ZealandcoreStrategic or Co-development PartnerFull member of Plastics New Zealand, an organization that influences plastic thermoforming practices in New Zealand to ensure environmentally responsible behavior. The company receives guidance and support for sustainability initiatives and audit processes.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerSignatory to the New Plastics Economy Global Commitment, supporting the vision of a circular economy where plastic never becomes waste. Participation in global initiative to eliminate plastic pollution.
• Operation Clean Sweep NZcoreStrategic or Co-development PartnerActive member of Operation Clean Sweep NZ program, committed to preventing plastic chip, flake, and powder loss during manufacturing. Company has passed three-year certification audits for both Auckland and Christchurch sites.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pactiv Evergreen: Major thermoformed foodservice and fresh-food packaging manufacturer producing clear PET/RPET clamshells and trays. Direct competitor in the underlying product format and material set that Custom-Pak sells into NZ bakeries, butchers and caterers.
• Genpak: North American thermoformed food packaging producer with foodservice clamshells, bakery and produce containers. Direct comparator on product format and material, relevant as a benchmark for Custom-Pak's product range and innovation pipeline.
• Anchor Packaging: Thermoformed foodservice and retail packaging specialist offering clamshells, deli containers and tamper-evident products. Direct competitor on the product categories Custom-Pak serves, though primarily US-focused.
• Placon: US-based thermoformed packaging manufacturer focused on clear PET and RPET food and consumer packaging, including tamper-evident designs. Direct peer on substrate (PET/RPET), process (thermoforming) and end-market (bakery, deli, fresh food).
• Sabert Corporation: Specialist thermoformed foodservice and retail packaging manufacturer with strong sustainability messaging around recycled content. Direct competitor in clear clamshells, deli containers and tamper-evident formats relevant to Custom-Pak's core range.
• Detmold Group: Australian thermoformed paper and plastic packaging manufacturer serving bakery, foodservice and retail. Closest like-for-like competitor in the ANZ region, also emphasising sustainable materials and branded food-packaging categories that overlap with Custom-Pak's bakery, catering and butchery lines.

Broad incumbents

• Huhtamaki: Global food and consumer packaging group with rigid plastics and thermoformed foodservice and retail packaging. Operates a foodservice and retail packaging portfolio directly comparable to Custom-Pak's bakery, butchery and catering clamshell ranges.
• Pact Group: Large ANZ-based plastics and packaging manufacturer with a rigid packaging and thermoforming footprint. Competes with Custom-Pak in food, beverage and horticultural rigid packaging but at much greater scale and across a broader product portfolio.
• Sealed Air: Global food packaging giant (Cryovac, SEE) with significant presence in fresh protein trays, foodservice containers and protective packaging. Provides benchmark technology, scale and global account relationships that Custom-Pak competes against in NZ.

Emerging players

• Eco-Products (by Novolex): Emerging sustainable foodservice packaging brand (compostable and recycled-content) now part of Novolex. Not a direct PET thermoforming peer, but a relevant competitor for sustainability-led foodservice and bakery customers that Custom-Pak targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/custom-pak-new-zealand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom-Pak New Zealand