Cruz Vermelha Brasileira - Rio Grande do Sul

What Cruz Vermelha Brasileira - Rio Grande do Sul does

Cruz Vermelha Brasileira – Rio Grande do Sul (CVBRS) is a non-profit humanitarian institution operating as the Rio Grande do Sul state branch of the Sociedade Nacional da Cruz Vermelha Brasileira and a constituent of the International Red Cross and Red Crescent Movement. Founded on May 16, 1940, CVBRS is recognized by Brazilian federal and municipal authorities as a public utility institution auxiliary to public authorities in humanitarian activities. It serves vulnerable populations across Rio Grande do Sul—including people experiencing homelessness, migrants and refugees, individuals with chemical dependencies, the elderly, and disaster-affected communities—operating six municipal branches (Caxias do Sul, Pelotas, Rio Grande, Santa Rosa, Santa Maria, and Sapucaia do Sul) anchored by a headquarters in Porto Alegre at Av. Independência, 993.

CVBRS delivers services through a portfolio of independent programs rather than a unified technology platform. Core offerings include the Ambulatório de Saúde Mental outpatient clinic (operating since 1980 with approximately 50 professionals and 13 specialized doctors sourced via Instituto Abuchaim, Instituto Cyro Martins, and Centro de Estudos José Barros Falcão), first aid courses following IFRC Global First Aid Reference Center guidelines, two mobile vaccination units (Mercedes-Benz O 500 R and OF 1519 buses capable of approximately 400 vaccinations per day), the Brechó thrift store for fundraising, and an elderly department running the "Para além dos 60" program. A mobile app (Aplicativo CVB) provides first aid guidance via instructional videos on Google Play and Apple Store. Five functional departments—Migrants (est. July 2019), Environment (est. November 2019), Elderly, Mental Health, and Volunteers—structure program delivery. No proprietary technology platform, AI/ML systems, or data flywheel mechanics are referenced in the source material.

CVBRS operates a donation-based non-profit revenue model without publicly disclosed financials. Revenue streams include monthly recurring donations (R$15, R$30, R$100 tiers plus one-time contributions, processed via PIX and bank transfer), course fees (with social scholarships), and thrift shop sales distributed through Instagram and Facebook. Strategic partnerships anchor operational scale: Mercedes-Benz do Brasil donated the mobile vaccination buses (supported via Germany's BMZ/DEG/KfW and AHK), the International Organization for Migration supports migrant services, and Brazil's Ministry of Health and Prefeitura de Porto Alegre co-fund disaster response and vaccination campaigns. Multiple universities (ULBRA, FADERGS, IPA) supply psychology interns. The organization is governed by a state board led by President Ismael Pereira and operates with 11–50 paid staff, supplemented by extensive volunteer networks (~22 volunteers daily on the Nordeste vaccination circuit alone).

Name

Cruz Vermelha Brasileira - Rio Grande do Sul

Legal name

Cruz Vermelha Brasileira - Filial Rio Grande do Sul

Website

https://cvbrs.org.br

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Cruz Vermelha Brasileira – Rio Grande do Sul is a non-profit humanitarian organization founded in 1940, delivering disaster response, mental health treatment, first aid training, migrant support, and mobile vaccination to vulnerable populations in Rio Grande do Sul.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (62423), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGAAAJ

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYBPADAHAC

Refugee Camp Coordination & Management (CCCM)

Business & Public Services/International Organizations & Development/Refugee, Migration & Displacement Services

Keywords

• Humanitarian services
• Disaster response
• First aid training
• Migrant support
• Addiction treatment

Headquarters

HQ city

Porto Alegre, Rio Grande do Sul

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Monthly recurring donations of R$15, R$30, and R$100, as well as one-time donations, form a significant revenue stream. The organization also accepts PIX and bank transfers for donations.
2. Course Fees: Educational courses including first aid training and psychological workshops generate revenue through registration fees. Payment options include PIX and bank transfer.
3. Thrift Shop Sales: The Brechó (thrift shop) generates revenue through the sale of donated, sorted, and sanitized clothing and goods.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cruz Vermelha Brasileira - Rio Grande do Sul (CVBRS) is a non-profit humanitarian institution, auxiliary to public authorities, that delivers humanitarian aid, disaster response, and social services across Rio Grande do Sul, Brazil. Offerings include mental health and addiction treatment through an outpatient clinic, first aid training courses, migrant and refugee integration support, elderly care programs, mobile vaccination units, and a thrift shop that funds operations. The organization is an official branch of the Brazilian Red Cross national society and part of the International Red Cross and Red Crescent Movement.

Product overview

Cruz Vermelha Brasileira - Rio Grande do Sul is a humanitarian organization offering a portfolio of social services rather than a unified technology product. Core offerings include the Aplicativo CVB mobile app providing first aid guidance via instructional videos; the Ambulatório de Saúde Mental for addiction and mental health treatment; Cursos de Primeiros Socorros (first aid training courses) following international Red Cross guidelines; the Departamento de Idosos with elderly care programs; the Departamento de Migrantes providing refugee and migrant support services; the Departamento do Meio Ambiente focused on sustainability; and the Brechó thrift store for fundraising. The organization also operates mobile vaccination units in partnership with Mercedes-Benz for public health campaigns. All services operate independently and are grounded in the seven Fundamental Principles of the Red Cross Movement.

Differentiator

Problem solved

Functional benefit

Brands

• Brechó da Cruz Vermelha RS: Thrift store operated by CVBRS selling donated clothing and items to support the institution's humanitarian work

Products and services

• Aplicativo CVB (CVB Mobile App) A free mobile application providing first aid guidance through short instructional videos covering emergencies such as stroke, burns, gunshot wounds, epileptic seizures, electrical shock, fractures, and chemical poisoning. Available on Google Play and Apple Store, designed for the general public.
• Ambulatório de Saúde Mental (Mental Health and Addiction Clinic) A specialized outpatient clinic operating since 1980, providing prevention and treatment for chemical dependencies and alcoholism, serving as a reference in the state. Multidisciplinary team includes approximately 50 professionals, 13 doctors, 5 interns, and specialized partners such as Instituto Abuchaim, Instituto Cyro Martins, and Centro de Estudos José Barros Falcão, targeting adolescents and adults struggling with addiction.
• Cursos de Primeiros Socorros (First Aid Courses) First aid training courses following guidelines from the Global First Aid Reference Center of the International Federation of Red Cross and Red Crescent Societies. Courses are offered at CVB locations and on-site at companies, including Basic First Aid, BLS, and specialized instructor training, with social scholarships available.
• Programa Para além dos 60 (Elderly Program) Elderly department running the 'Para além dos 60… Aqui Pode' project with conversation circles and memory/craft workshops for people aged 60+, promoting autonomy and citizenship and addressing social isolation among senior citizens.
• Departamento de Migrantes (Migrant and Refugee Support Services) Department created on July 10, 2019, providing psychosocial support, family reunification, Portuguese language classes, and integration services for migrants and refugees in Rio Grande do Sul, including support during the interiorization process, basic food baskets, hygiene kits, and cold-weather assistance.
• Brechó da Cruz Vermelha RS (Thrift Store) A thrift store selling donated clothing items sorted and sanitized by volunteers, with proceeds supporting the institution. Sales are conducted through physical storefront and social media platforms such as Instagram and Facebook. The store also distributes clothing to people in vulnerable situations.
• Unidades Móveis de Vacinação (Mobile Vaccination Units) Two Mercedes-Benz buses (O 500 R and OF 1519) converted into mobile vaccination units for the national COVID-19 vaccination campaign. The units can vaccinate approximately 400 people per day and travel across northeastern and northern Brazil to serve vulnerable populations.
• Departamento do Meio Ambiente (Environment Programs) Environmental department established in November 2019 focused on sustainable practices, environmental education, and projects such as the Environmental Project at Hospital Colônia Itapuã.

Quantifiable outcome

• 82 years of continuous humanitarian service in Rio Grande do Sul
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Organização Internacional para as Migrações (OIM)coreStrategic or Co-development Partner · 18 December 2021Collaboration with the International Organization for Migration on actions related to the International Day of Migrants and campaigns against gender-based violence. Joint operations conducted at Parque Farroupilha in Porto Alegre.
• Deputada Fran SomensiminorOthers · 8 July 2021Federal Deputy visited CVBRS to present her pharmaceutical project for redistributing unused medications within validity to people with access difficulties.
• Grande Oriente do Rio Grande do Sul (GORGS)minorStrategic or Co-development Partner · 5 July 2021Masonic organization represented by Adjunct Grand Master Antônio Carlos Lampert visited CVBRS headquarters to discuss bilateral cooperation in humanitarian aid.
• Mercedes-Benz do BrasilcoreStrategic or Co-development Partner · 4 June 2021Mercedes-Benz donated two buses (O 500 R and OF 1519) converted into mobile vaccination units for the national COVID-19 vaccination campaign. The partnership includes support through the German Federal Ministry for Economic Cooperation and Development (BMZ) via DEG/KfW and the Brazil-Germany Chamber of Commerce (AHK). The buses travel across northeastern and northern Brazil serving vulnerable populations.
• Instituto AbuchaimcoreStrategic or Co-development PartnerPsychiatry specialty partner providing approximately 13 specialized doctors to support the mental health and addiction treatment outpatient clinic.
• Instituto Cyro MartinscoreStrategic or Co-development PartnerPsychiatry specialty partner contributing medical professionals to the addiction treatment services.
• Centro de Estudos José Barros FalcãocoreStrategic or Co-development PartnerPsychiatry specialty partner supporting the mental health outpatient clinic with specialized medical staff.
• ULBRA - Universidade Luterana BrasilminorStrategic or Co-development PartnerUniversity providing psychology interns for clinical internships at the outpatient clinic.
• FADERGS - Centro UniversitáriominorStrategic or Co-development PartnerUniversity providing psychology interns for clinical training at the mental health services.
• IPA - Centro Universitário MetodistaminorStrategic or Co-development PartnerMethodist university providing psychology interns for clinical placements at the outpatient clinic.
• NUCAIR - Núcleo Cultural de Apoio a Refugiados e ImigrantescoreStrategic or Co-development PartnerVolunteer group that teaches Portuguese language and Brazilian culture to migrants and refugees every Tuesday at CVBRS headquarters.
• Aldeias Infantis SOSminorStrategic or Co-development PartnerHost location for the Psychosocial Support Nucleus for Immigrants and Refugees (NAPIR) on a biweekly basis.
• Ministério da SaúdecoreStrategic or Co-development PartnerNational Health Ministry partnership for COVID-19 vaccination campaign as part of the National Immunization Plan.
• Prefeitura de Porto AlegrecoreStrategic or Co-development PartnerMunicipal government partnership for shelter operations, disaster response, and community health programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UNICEF Brasil: UN children's agency operating large-scale humanitarian, health, and education programs in Brazil. Comparable as a donor-funded international humanitarian body with overlapping vulnerable-population mandates, but at much broader scale.

Emerging players

• Aldeias Infantis SOS Brasil: Brazilian NGO focused on child welfare, family strengthening, and youth care. Already a CVBRS partner (hosting NAPIR); comparable as a donation-funded humanitarian NGO with overlapping social-service delivery to vulnerable populations.

Others

• International Federation of Red Cross and Red Crescent Societies (IFRC): Global coordinating body of the Red Cross Movement. Comparable as the umbrella entity that channels funding, training, and standards to CVBRS through the Brazilian national society, making it the closest ecosystem participant and counterparty.

Direct peers

• Cruz Vermelha Brasileira (Sociedade Nacional): The national parent society of CVBRS. Directly comparable as the umbrella organization for the same humanitarian mandate, brand, and programs across Brazil, with shared leadership, donors, and IFRC affiliation.
• Cruz Vermelha Americana (American Red Cross): U.S. national Red Cross society. Comparable as a peer national society in the IFRC movement, operating disaster response, health training, and social services under the same global brand and standards.
• Cáritas Brasileira: Brazilian Catholic humanitarian confederation operating disaster response, migration support, and social assistance programs nationwide. Directly comparable as a faith-rooted, donation-funded, multi-program humanitarian organization working with vulnerable populations in Brazil.
• Médicos Sem Fronteiras (MSF) Brasil: International medical-humanitarian organization with active Brazil operations. Comparable as a globally branded, donation-funded, volunteer-driven humanitarian organization delivering health services to vulnerable populations.
• Pastoral da Criança: Brazilian faith-based humanitarian organization operating community health, child welfare, and social assistance programs nationally with a strong volunteer model. Comparable for its donor-driven, volunteer-staffed, multi-state humanitarian footprint.
• Defesa Civil do Rio Grande do Sul: State-level disaster response and civil protection agency in Rio Grande do Sul. Comparable because CVBRS serves as auxiliary to public authorities in disaster response, often coordinating directly with Defesa Civil in shelter and cold-wave activations.
• ACNUR (UNHCR) Brasil: United Nations Refugee Body with regional presence in Brazil. Comparable because CVBRS's Migrant Department delivers psychosocial, language, and integration services to refugees and migrants in cooperation with UNHCR and IOM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cruzvermelha_rs
• YouTubeyoutube.com/channel/UCzTdKVp1LXlv_SyIN6-YOGw/featured
• Facebookfacebook.com/cruzvermelhabrasileirars
• LinkedInlinkedin.com/company/cvbrs
• Instagraminstagram.com/cruzvermelhabrasileirars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cruz Vermelha Brasileira - Rio Grande do Sul