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CVSTOS

Full company profile

uuid0048687

Namestring
CVSTOS
Legal namestring
CVSTOS THE TIME KEEPER SA
Websiteurl
cvstos.de
Company typeenum
Private
Founded yearint
2005
Descriptiontext

CVSTOS THE TIME KEEPER SA is an independent Swiss luxury watch manufacturer founded in 2005 in Geneva by Sassoun Sirmakes and Antonio Terranova. The company designs, develops, and produces haute horlogerie timepieces across seven core collections — Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, and Complication — supported by proprietary in-house mechanical calibers (CVS610, CVS410, CVS577, CVS857, CVS758, CVS551, CVS77620, CVS882) manufactured at its 1,000+ square meter Geneva headquarters and CNC-equipped production facility in Prévessin. Technical differentiators include colored sapphire case production limited to 10 pieces per color, signature tonneau-shaped case designs, proprietary diamond-polishing processes for guilloché dials, a flying tourbillon caliber (CVS77620) with a unique 8-shaped vertical movement architecture, and a patented tool-free strap exchange system.

The business model centers on one-time premium sales of limited-edition mechanical watches (typical runs of 10–200 pieces per reference) sold through a curated global authorized boutique network, with a 20-year exclusive general distribution partnership held by On Time Watchgroup for Germany and Austria. The company serves luxury watch collectors and high-net-worth individuals seeking exclusive, technically sophisticated Swiss timepieces, and supplements core sales with athlete co-developed limited editions featuring partners such as tennis professional Karen Khachanov (whose Challenge line has been reissued in 2025 and 2026) and footballers Breel Embolo and Cafu. Pricing is quote-based through dealers and not publicly disclosed. CVSTOS operates as a privately held entity with no disclosed external funding rounds, no parent company, and no public listing.

Short descriptiontext

CVSTOS is an independent Swiss luxury watch manufacturer founded in 2005 that designs, produces, and sells limited-edition haute horlogerie timepieces across seven collections using proprietary in-house mechanical calibers, serving collectors and high-net-worth individuals through authorized boutiques globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersGeneva, Switzerland
HQ citystring
Geneva
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
luxury watchmaking, Swiss mechanical watches, haute horlogerie, sapphire case watches, skeleton tourbillon movements
Industry1 code
1Complications & Haute Horlogerie
CodeCRAKADAGPrimaryYes
NAICS code1 code
  • Jewelry and Silverware Manufacturing33991
SIC code1 code
  • Jewelry, Precious Metal3911
Product category
Luxury Swiss Watches / Haute Horlogerie
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Luxury Watch Sales
TypeOne Time License
Description

CVSTOS generates revenue through the sale of high-end Swiss mechanical watches across multiple collections including Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, and Complication. Revenue is derived from one-time luxury purchase transactions with watches priced at premium levels reflecting their haute horlogerie craftsmanship, limited production runs, and proprietary complications.

cvstos.de
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details1 tier
1Limited Edition Timepieces
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Individual limited edition pieces with specific production runs (e.g., 10, 20, 30, 50, 55, 100, 200 pieces depending on model).

cvstos.de
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

CVSTOS manufactures and sells Swiss-made luxury mechanical watches across seven core collections (Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, Complication), powered by proprietary in-house calibers. The company offers limited-edition timepieces featuring colored sapphire cases, skeletonized movements, tourbillon complications, and signature tonneau-shaped designs sold through authorized boutiques and exclusive distribution partnerships.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Limited editions as small as 10 pieces per color for colored sapphire watches
+2 more records
Product overview1 text field

CVSTOS is a Swiss luxury watch manufacturer founded in 2005 by Sassoun Sirmakes and Antonio Terranova, operating as a completely independent and fully Swiss Made maison. The company produces seven core watch collections: Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, and Complication. All watches are powered by proprietary in-house calibers (CVS610, CVS410, CVS857, CVS758, CVS882, CVS577, CVS551, CVS77620) manufactured at the company's facilities in Geneva and Prévessin. The product portfolio spans from sporty chronographs and GMT watches (Racing) to high-complication tourbillons (Complication), with signature innovations including colored sapphire cases, proprietary diamond-polishing techniques, and skeletonized movements. CVSTOS maintains complete independence in design, production, and quality control across their manufacturing infrastructure.

Product and service9 records
1Jetliner Collection
CategoryCore Watch Collection
Description

Flagship tonneau-shaped watch collection featuring complex complications including chronographs and tourbillons, available in carbon, steel, and rose gold variants. Targeted at haute horlogerie collectors seeking sophisticated timepieces with signature CVSTOS case design.

2Challenge Purity Collection
CategoryCore Watch Collection
Description

Collection showcasing CVSTOS's expertise in sapphire cases with innovative colored sapphire variations limited to 10 pieces per color, featuring skeletonized movements. Targeted at collectors seeking exclusive sapphire-cased haute horlogerie.

3Sealiner Collection
CategoryCore Watch Collection
Description

Nautical-inspired collection with distinctive aesthetic codes, featuring sapphire crystal options and a refined combination of watchmaking tradition with maritime design elements.

4Racing Collection
CategoryCore Watch Collection
Description

Motorsport-inspired collection featuring chronographs, GMT watches, and Twin-Time models with bold color combinations and sophisticated mechanisms inspired by Formula 1 racing.

5Metropolitan Collection
CategoryCore Watch Collection
Description

Contemporary expression of horological traditions with puristic and innovative design, featuring limited edition pieces with proprietary diamond-polishing technique for dials and an urban-chic aesthetic.

6Re-Belle Collection
CategoryCore Watch Collection
Description

Collection featuring moon phase complications with diamond settings and mother-of-pearl or blue aventurine dials, combining elegance with horological complexity.

7Complication Collection
CategoryCore Watch Collection
Description

High-complication timepiece collection featuring tourbillon movements, paying homage to traditional watchmaking with avant-garde touches, including the Challenge Tourbillon 8.

8Challenge Tourbillon 8
CategoryFlagship Complication Watch
Description

Flagship complication watch featuring an 8-shaped movement with unique vertical design, flying tourbillon with cage diameter of 12mm, manual-winding CVS77620 caliber operating at 18,000 vibrations/hour.

9CHALLENGE K. KHACHANOV Carbon
CategoryLimited Edition Collaboration Watch
Description

Limited edition collaboration watch with professional tennis player Karen Khachanov featuring a multilayered carbon case with the proprietary skeletonized CVS610 caliber, 60-hour power reserve, weighing only 50 grams, paired with a high-resistance technical Cordura strap. Limited to 100 pieces.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Karen Khachanov
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Professional tennis player who began as a brand ambassador and evolved into a true co-creation partner in watchmaking. The partnership has developed multiple limited edition watches including the CVSTOS CHALLENGE K. KHACHANOV Carbon featuring the proprietary CVS610 caliber with 60-hour power reserve. The collaboration began in 2025 and has expanded into 2026 with new editions of 100 pieces each, where Khachanov is described as the driving force behind the vision rather than just a face of the brand.

cvstos.de
2On Time Watchgroup (Bedros Varjabetyan)
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2005-01-01
Description

Family Varjabetyan has served as official General distribution for CVSTOS in Germany and Austria for 20 years since 2005. Bedros Varjabetyan personally oversees operations from Essen, Germany, maintaining the long-standing relationship.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CVSTOS

Luxury Swiss Watches / Haute Horlogeriecvstos.de

CVSTOS is an independent Swiss luxury watch manufacturer founded in 2005 that designs, produces, and sells limited-edition haute horlogerie timepieces across seven collections using proprietary in-house mechanical calibers, serving collectors and high-net-worth individuals through authorized boutiques globally.

What CVSTOS does

CVSTOS THE TIME KEEPER SA is an independent Swiss luxury watch manufacturer founded in 2005 in Geneva by Sassoun Sirmakes and Antonio Terranova. The company designs, develops, and produces haute horlogerie timepieces across seven core collections — Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, and Complication — supported by proprietary in-house mechanical calibers (CVS610, CVS410, CVS577, CVS857, CVS758, CVS551, CVS77620, CVS882) manufactured at its 1,000+ square meter Geneva headquarters and CNC-equipped production facility in Prévessin. Technical differentiators include colored sapphire case production limited to 10 pieces per color, signature tonneau-shaped case designs, proprietary diamond-polishing processes for guilloché dials, a flying tourbillon caliber (CVS77620) with a unique 8-shaped vertical movement architecture, and a patented tool-free strap exchange system.

The business model centers on one-time premium sales of limited-edition mechanical watches (typical runs of 10–200 pieces per reference) sold through a curated global authorized boutique network, with a 20-year exclusive general distribution partnership held by On Time Watchgroup for Germany and Austria. The company serves luxury watch collectors and high-net-worth individuals seeking exclusive, technically sophisticated Swiss timepieces, and supplements core sales with athlete co-developed limited editions featuring partners such as tennis professional Karen Khachanov (whose Challenge line has been reissued in 2025 and 2026) and footballers Breel Embolo and Cafu. Pricing is quote-based through dealers and not publicly disclosed. CVSTOS operates as a privately held entity with no disclosed external funding rounds, no parent company, and no public listing.

CVSTOS firmographics

Firmographics
Name
CVSTOS
Legal name
CVSTOS THE TIME KEEPER SA
Website
https://cvstos.de
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
1–10 employees
Short description
CVSTOS is an independent Swiss luxury watch manufacturer founded in 2005 that designs, produces, and sells limited-edition haute horlogerie timepieces across seven collections using proprietary in-house mechanical calibers, serving collectors and high-net-worth individuals through authorized boutiques globally.
Ownership category
akta.pro rank

CVSTOS industry classification

Industry
Product category
Luxury Swiss Watches / Haute Horlogerie
NAICS
Jewelry and Silverware Manufacturing (33991)
SIC
Jewelry, Precious Metal (3911)
akta.pro primary industry
Complications & Haute Horlogerie (CRAKADAG)

Keywords

  • Luxury watchmaking
  • Swiss mechanical watches
  • Haute horlogerie
  • Sapphire case watches
  • Skeleton tourbillon movements

Where CVSTOS is headquartered

Location

Headquarters

HQ city
Geneva
HQ country
Switzerland
HQ region
Europe

Offices3 records

Markets served

CVSTOS business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Luxury Watch Sales: CVSTOS generates revenue through the sale of high-end Swiss mechanical watches across multiple collections including Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, and Complication. Revenue is derived from one-time luxury purchase transactions with watches priced at premium levels reflecting their haute horlogerie craftsmanship, limited production runs, and proprietary complications.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goLimited Edition Timepieces

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

CVSTOS product offering

Product offering

Core offering

CVSTOS manufactures and sells Swiss-made luxury mechanical watches across seven core collections (Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, Complication), powered by proprietary in-house calibers. The company offers limited-edition timepieces featuring colored sapphire cases, skeletonized movements, tourbillon complications, and signature tonneau-shaped designs sold through authorized boutiques and exclusive distribution partnerships.

Product overview

CVSTOS is a Swiss luxury watch manufacturer founded in 2005 by Sassoun Sirmakes and Antonio Terranova, operating as a completely independent and fully Swiss Made maison. The company produces seven core watch collections: Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, and Complication. All watches are powered by proprietary in-house calibers (CVS610, CVS410, CVS857, CVS758, CVS882, CVS577, CVS551, CVS77620) manufactured at the company's facilities in Geneva and Prévessin. The product portfolio spans from sporty chronographs and GMT watches (Racing) to high-complication tourbillons (Complication), with signature innovations including colored sapphire cases, proprietary diamond-polishing techniques, and skeletonized movements. CVSTOS maintains complete independence in design, production, and quality control across their manufacturing infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

  • Jetliner Collection Flagship tonneau-shaped watch collection featuring complex complications including chronographs and tourbillons, available in carbon, steel, and rose gold variants. Targeted at haute horlogerie collectors seeking sophisticated timepieces with signature CVSTOS case design.
  • Challenge Purity Collection Collection showcasing CVSTOS's expertise in sapphire cases with innovative colored sapphire variations limited to 10 pieces per color, featuring skeletonized movements. Targeted at collectors seeking exclusive sapphire-cased haute horlogerie.
  • Sealiner Collection Nautical-inspired collection with distinctive aesthetic codes, featuring sapphire crystal options and a refined combination of watchmaking tradition with maritime design elements.
  • Racing Collection Motorsport-inspired collection featuring chronographs, GMT watches, and Twin-Time models with bold color combinations and sophisticated mechanisms inspired by Formula 1 racing.
  • Metropolitan Collection Contemporary expression of horological traditions with puristic and innovative design, featuring limited edition pieces with proprietary diamond-polishing technique for dials and an urban-chic aesthetic.
  • Re-Belle Collection Collection featuring moon phase complications with diamond settings and mother-of-pearl or blue aventurine dials, combining elegance with horological complexity.
  • Complication Collection High-complication timepiece collection featuring tourbillon movements, paying homage to traditional watchmaking with avant-garde touches, including the Challenge Tourbillon 8.
  • Challenge Tourbillon 8 Flagship complication watch featuring an 8-shaped movement with unique vertical design, flying tourbillon with cage diameter of 12mm, manual-winding CVS77620 caliber operating at 18,000 vibrations/hour.
  • CHALLENGE K. KHACHANOV Carbon Limited edition collaboration watch with professional tennis player Karen Khachanov featuring a multilayered carbon case with the proprietary skeletonized CVS610 caliber, 60-hour power reserve, weighing only 50 grams, paired with a high-resistance technical Cordura strap. Limited to 100 pieces.

Quantifiable outcome

  • Limited editions as small as 10 pieces per color for colored sapphire watches
  • +2 more outcomes

Companies that use CVSTOS

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles2 records

CVSTOS technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

CVSTOS partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Karen KhachanovcoreStrategic or Co-development Partner · 1 January 2025Professional tennis player who began as a brand ambassador and evolved into a true co-creation partner in watchmaking. The partnership has developed multiple limited edition watches including the CVSTOS CHALLENGE K. KHACHANOV Carbon featuring the proprietary CVS610 caliber with 60-hour power reserve. The collaboration began in 2025 and has expanded into 2026 with new editions of 100 pieces each, where Khachanov is described as the driving force behind the vision rather than just a face of the brand.
  • On Time Watchgroup (Bedros Varjabetyan)coreChannel Partner/ Reseller/ Distributor · 1 January 2005Family Varjabetyan has served as official General distribution for CVSTOS in Germany and Austria for 20 years since 2005. Bedros Varjabetyan personally oversees operations from Essen, Germany, maintaining the long-standing relationship.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

CVSTOS competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

CVSTOS social profiles

Digital presence

CVSTOS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CVSTOS leadership team

Management profile

Number of profiles

Profiles2 records

CVSTOS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CVSTOS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CVSTOS

What does CVSTOS do?

CVSTOS manufactures and sells Swiss-made luxury mechanical watches across seven core collections (Jetliner, Challenge Purity, Sealiner, Racing, Metropolitan, Re-Belle, Complication), powered by proprietary in-house calibers. The company offers limited-edition timepieces featuring colored sapphire cases, skeletonized movements, tourbillon complications, and signature tonneau-shaped designs sold through authorized boutiques and exclusive distribution partnerships.

Is CVSTOS a public or private company?

CVSTOS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was CVSTOS founded?

CVSTOS was founded in 2005. It employs 1 to 10 people.

Where is CVSTOS based?

CVSTOS is headquartered in Geneva, Switzerland, in the Europe region.

How does CVSTOS make money?

One revenue line is on record: luxury Watch Sales.

Does CVSTOS have an API?

No public API is recorded for CVSTOS.

What industry is CVSTOS in?

CVSTOS's product category is Luxury Swiss Watches / Haute Horlogerie. Its primary akta.pro industry code is CRAKADAG, Complications & Haute Horlogerie. Its NAICS code is 33991 and its SIC code is 3911.

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