Cyan Racing

What Cyan Racing does

Cyan Racing is a Swedish motorsport and automotive engineering company founded in 1996 and headquartered in Gothenburg (Mölndal), operating from a 6,000 square metre facility completed in 2017 that includes an F1-standard simulator, showrooms, chassis and engine manufacturing, a dynamic engine dyno, and design offices. The company was originally named Polestar until 2015, when Volvo Cars acquired the Polestar performance brand and trademark, prompting founder Christian Dahl to rename the racing operation Cyan Racing while retaining ownership. Cyan competes as a factory racing team in the KUMHO FIA TCR World Tour and has developed race cars for multiple OEMs including Volvo, Lynk & Co, Geely, and Lotus across WTCC, WTCR, STCC, TCR, and V8 Supercars championships.

The company's core technology spans complete vehicle engineering: powertrain development (V8, 5-cylinder, and Drive-E four-cylinder engines up to 650 hp), chassis and suspension engineering (Öhlins dampers, Haldex AWD), aerodynamics validated in the Volvo wind tunnel, and prototype construction. Proprietary race cars include the Lynk & Co 03 TCR (340 hp), Volvo S60 TC1 (400 hp from a 1.6L Drive-E), and Volvo S60 V8SC (650 hp V8). The Lynk & Co 03 Cyan concept road car (528 hp) and Volvo P1800 Cyan bespoke vehicle (350-450+ hp, 12-15 month tailoring, carbon fiber body on reinforced steel chassis) demonstrate track-to-road technology transfer.

Cyan Racing generates revenue through multiple streams: factory racing programme contracts and sponsorship with automotive manufacturers (Lynk & Co/Geely Group Motorsport being the dominant customer); engineering services covering vehicle, powertrain, and chassis development for external clients; bespoke limited-production vehicle sales (Volvo P1800 Cyan with custom-quote pricing); historical Polestar performance road car licensing with Volvo (2013-2015, prior to Volvo's acquisition of the Polestar brand); and merchandise sales through shop.cyanracing.com (caps and apparel at approximately $53 per item). The company has accumulated 12 touring car world titles since 2017 and 19 Scandinavian Titles since 1996, and is recognized as the most successful team in TCR history.

Name

Cyan Racing

Legal name

Cyan Racing

Website

https://cyanracing.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Cyan Racing is a Swedish motorsport team and automotive engineering firm, founded in 1996 and headquartered in Gothenburg, that operates factory racing programmes (currently for Geely in the FIA TCR World Tour), develops bespoke road cars such as the Volvo P1800 Cyan, and provides vehicle engineering services to OEMs.

Ownership category

akta.pro rank

Product category

Motorsport Services

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Services-Racing, Including Track Operation (7948), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration) (IMACAIAH)

akta.pro secondary industries

Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Touring car racing
• Automotive engineering services
• Bespoke vehicle manufacturing
• Performance car development
• Motorsport team operations

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Motorsport Competition: Cyan Racing operates factory racing programs in international touring car championships (FIA TCR World Tour), earning revenue through sponsorship, prize money, and as official partner to automotive manufacturers like Lynk & Co and Geely.
2. Bespoke Vehicle Manufacturing: Limited production of Volvo P1800 Cyan vehicles, taking 12-15 months per car with bespoke customization. Vehicles priced as premium limited-edition models.
3. Engineering Services: Complete vehicle engineering services including prototype construction, road testing, aerodynamics, powertrain, and chassis development for external customers.
4. Performance Road Car Development: Previously developed Polestar performance models for Volvo S60 and V60 (2013-2015), including Polestar Performance Optimisation for Volvo road cars.
5. Merchandise Sales: Official merchandise including caps, apparel sold through shop.cyanracing.com with international shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cyan Racing operates factory racing programmes in the KUMHO FIA TCR World Tour (with Lynk & Co and upcoming Geely), manufactures bespoke limited-production road cars such as the Volvo P1800 Cyan with 12-15 month delivery cycles, and provides complete automotive engineering services including powertrain, chassis, aerodynamics, and prototype construction to external automotive manufacturers. The company leverages nearly three decades of motorsport expertise to deliver track-to-road technology transfer.

Product overview

Cyan Racing is a Swedish motorsport team offering a portfolio of racing programmes and automotive engineering services. The core offering includes TCR World Tour competition with Lynk & Co race cars (Lynk & Co 03 TCR, upcoming Geely Preface TCR), custom road car development (Volvo P1800 Cyan, Lynk & Co 03 Cyan concept), and engineering services spanning powertrain, chassis, and complete vehicle development. The company also operates a merchandise e-commerce platform. Historical race car programmes include Volvo S60 TC1, Volvo S60 V8SC, Lotus Evora GT4, and various Volvo Super Touring cars dating back to 1996.

Differentiator

Problem solved

Functional benefit

Brands

• Volvo P1800 Cyan: Cyan Racing's interpretation of the iconic Volvo sports car from the sixties, launched in 2020
• Lynk & Co Cyan Racing

Products and services

• Lynk & Co 03 TCR Touring car race car constructed by Geely Group Motorsport and Cyan Racing, raced in WTCR and the FIA TCR World Tour from 2019 to 2025. Features a 2.0-litre four-cylinder turbocharged engine producing 340 hp and 420 Nm per TCR regulations.
• Lynk & Co 03 Cyan Concept 528 hp concept road car developed by Cyan Racing's race engineers and drivers as a road-going counterpart to the World Touring Car Cup race car. Features a turbocharged 4-cylinder engine with multi-plate limited slip differential, 0-100 km/h in 4.4 seconds and top speed of 310 km/h.
• Geely Preface TCR Race car being developed by Cyan Racing ahead of the 2026 FIA TCR World Tour in cooperation with Geely, representing a new chapter following the Lynk & Co programme.
• Cyan Racing TCR World Tour Programme Motorsport programme competing in the KUMHO FIA TCR World Tour, the top tier international touring car championship with events across Asia, Americas, Europe, and Africa. The team has claimed multiple drivers' and teams' titles since 2019.
• Cyan Engineering Advanced automotive engineering services for road and track vehicles, including complete vehicle engineering, powertrain development, chassis development, aerodynamics, and project management. Spans from prototype construction to final product rollout.
• Volvo P1800 Cyan Cyan Racing's interpretation of the iconic Volvo sports car from the 1960s, launched in 2020. Features custom steel chassis reinforcement, carbon fiber body bonded with high-strength adhesive, independent suspension, and bespoke powertrain options ranging from 350 hp to 450 hp+ configurations. Delivered via a 12-15 month bespoke manufacturing process.
• Volvo S60 TC1 Most comprehensive development project for the FIA World Touring Car Championship, claiming both drivers' and manufacturers' titles in 2017. Powered by a 1.6 litre four-cylinder Drive-E Volvo engine producing 400 hp.
• Volvo S60 V8SC V8 Supercars race car debuted in 2014 with Australian racing. Features a naturally aspirated 5-litre Volvo V8 engine producing 650 hp, developed by Cyan Racing.
• Lotus Evora GT4 GT4 race car used by Cyan Racing for the 2018 Swedish GT season. Built by Lotus Cars UK with a 3.5 litre V6 engine producing 360 hp.
• Cyan Racing Official Clothing Shop E-commerce merchandise store selling official Cyan Racing branded clothing and accessories including caps, apparel, and collectibles, with international shipping and payment via Stripe and PayPal.

Quantifiable outcome

• 12 touring car World Titles since 2017, including 9 with Lynk & Co
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AurobayminorStrategic or Co-development Partner · 20 April 2024World-class powertrain producer partnered with Lynk & Co Cyan Racing for 2024 KUMHO FIA TCR World Tour season.
• Geely Group MotorsportcoreStrategic or Co-development Partner · 1 January 2019Cyan Racing is the official motorsport partner to Geely Group Motorsport, running the Lynk & Co TCR racing program since 2019. The partnership has resulted in 9 world titles with Lynk & Co 03 TCR race cars. The cooperation expanded to Geely for 2026 with development of the Geely Preface TCR.
• Lynk & CocoreStrategic or Co-development Partner · 1 January 2019Lynk & Co Cyan Racing competes in FIA TCR World Tour since 2019, claiming multiple world titles. The partnership includes development of the Lynk & Co 03 TCR race car and Lynk & Co 03 Cyan road car concept.
• LiljewallminorImplementation/ SI/ Consulting Partner · 1 January 2017Swedish architecture office that cooperated with Cyan Racing to design and complete the black cube-shaped headquarters completed in 2017.
• Volvo CarscoreStrategic or Co-development Partner · 1 January 2013Cyan Racing participated in development of Polestar performance models of Volvo S60 and V60 from 2013 to 2015, including concept models Volvo C30 and S60 Polestar Concept Prototype. Volvo Cars acquired the Polestar performance section from Cyan Racing in 2015.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOZ3dym2Ztbde4rVbFhmn2Q
• LinkedInlinkedin.com/company/cyan-racing-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyan Racing