Cyrela Plano&Plano

What Cyrela Plano&Plano does

Cyrela Plano&Plano (operating as Plano&Plano) is a privately held Brazilian residential real estate developer founded in 2008 and headquartered in São Paulo. The company develops and sells apartment units across São Paulo state and Goiás, with a portfolio that spans affordable housing under the federal Minha Casa Minha Vida program (HIS 1, HIS 2, and HMP tiers, with family income thresholds from R$1,800/month), São Paulo state programs (Casa Paulista), mid-market offerings, and a premium tier (UNNI, Oriz, NID Alphaville) priced up to R$823,466. The brand references 3,800+ units across São Paulo neighborhoods including Horto do Ipê, Butantã, Pirituba, Mooca, Campo Grande, Santo Amaro, Itaquera, Jaçanã, Penha, and Interlagos, among others.

The company's core commercial technology is a 100% online apartment purchase platform (click.planoeplano.com.br) supported by a financing simulator, a client relationship portal (relacionamento.planoeplano.com.br), and a website-driven listing experience. Distribution is hybrid: the digital storefront is complemented by physical retail stores (Lojas Plano&Plano), a third-party broker network (Plano&Corretores), and direct sales support. Marketing relies on content (blog, video) and SEO, with a current 'Apê Grátis' promotion serving as a lead-generation mechanic.

The business model is one-time unit sales to end consumers, with revenue tied to construction and delivery of residential inventory. The customer base is highly distributed across individual B2C buyers segmented by income tier (subsidized to premium) and investor purchasers (R2V). Legal entity is registered in Brazil (CNPJ 24.230.275/0001-80; CRECI-J: 023612-J), and the company operates as an independent, non-listed entity with no disclosed parent company, funding rounds, or management roster.

Name

Cyrela Plano&Plano

Legal name

Plano&Plano

Website

https://cyrelaplanoeplano.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Cyrela Plano&Plano is a privately held Brazilian residential developer building and selling apartments across São Paulo and Goiás, serving affordable (Minha Casa Minha Vida), mid-market, and premium (UNNI, Oriz, NID Alphaville) consumer segments via a hybrid digital-and-physical sales platform.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real estate development and sales: Developing and selling residential apartments across São Paulo and Goiás, Brazil. Revenue generated from direct property sales to end consumers through digital platform and physical sales channels, including financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Cyrela Plano&Plano develops and sells residential apartments across São Paulo (SP) and Goiás (GO) states in Brazil, with a portfolio spanning affordable Minha Casa Minha Vida housing, HMP mid-market units, premium developments (UNNI, Oriz, Viz, NID Alphaville), and investment properties. Apartments are sold through a 100% digital purchase platform, physical stores, a broker network, and government-subsidized housing programs, with pricing ranging from R$ 215,520 to R$ 823,466 per unit.

Product overview

Cyrela Plano&Plano is a Brazilian construction company that builds and sells residential apartments across São Paulo (SP) and Goiás (GO) states. The portfolio includes the core Plano&Plano brand (affordable to mid-market under Minha Casa Minha Vida, HMP, Premium, and Investment categories), sub-brands UNNI by Plano&Plano (premium offerings), Oriz by Plano&Plano (high-end Campo Belo residences), Viz by Plano&Plano, and NID Alphaville ( Alphaville/Barueri exclusive). Supporting digital products include a 100% online purchasing platform, financing simulator, and client portal. The company participates in government housing programs Minha Casa Minha Vida (HIS 1, HIS 2, HMP categories with income limits from R$ 1,800/month) and Casa Paulista. Notable developments include 3,800+ units across São Paulo neighborhoods including Horto do Ipê, Parque São Domingos, Butantã, Pirituba, Vila das Mercês, Mooca, Campo Grande, Vila Leopoldina, Santo Amaro, Itaquera, Jaçanã, Penha, Interlagos, Alphaville, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Plano&Plano: Instituto Plano&Plano - referenced as the company's social institute

Products and services

• Plano&Plano Apartments (Core Residential Developments) Residential apartments built and sold by Plano&Plano across São Paulo (SP) and Goiás (GO) states under the core brand, covering the Minha Casa Minha Vida, HMP, mid-market, and broader mainstream segments.
• Premium Apartment Brands (UNNI, Oriz, Viz, NID Alphaville) Premium-tier residential apartment sub-brands serving higher-income buyers seeking upscale locations, quality construction, and modern amenities. Inclusive of UNNI by Plano&Plano, Oriz by Plano&Plano, Viz by Plano&Plano, and NID Alphaville.
• Minha Casa Minha Vida Program Apartments Government-subsidized affordable housing apartments offered under the federal Minha Casa Minha Vida program, accessible to low and middle-income families meeting the program's income thresholds.
• Casa Paulista Program Apartments State-level subsidized housing apartments offered under the Casa Paulista program of the São Paulo state government, for eligible residents.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Even Construtora: Brazilian residential developer focused on São Paulo metropolitan area with comparable mid-market apartment offerings and product positioning.
• Trisul: São Paulo-based apartment developer with comparable mid-market positioning and product type. Competes directly for São Paulo buyer segments across multiple neighborhoods.
• EZTec: São Paulo-based residential developer with similar product offerings (mid to upper-mid apartments) and overlapping geographic focus, competing for the same São Paulo neighborhoods.
• Direcional Engenharia: Brazilian residential developer with strong Minha Casa Minha Vida affordable housing focus. Directly comparable in customer segment, multifamily apartment product, and government program participation.
• Tecnisa: São Paulo-based residential developer with similar product offerings in the mid to premium apartment segment, competing in overlapping neighborhoods.
• Helbor: São Paulo-focused residential developer with similar product portfolio (apartments) and mid-market positioning, competing for similar buyer profiles.
• MRV Engenharia: Brazil's largest residential developer focused on Minha Casa Minha Vida affordable housing. Directly comparable customer segment, product type (multifamily apartments), and government program participation.

Broad incumbents

• Gafisa: Established Brazilian residential developer with broad geographic coverage and multiple product lines, including mid-market apartments that overlap with Plano&Plano's core offerings.
• JHSF: Brazilian real estate developer with high-end residential focus, particularly in São Paulo. Competes with Plano&Plano's premium sub-brands UNNI, Oriz, and NID Alphaville.
• Cyrela Brazil Realty: One of Brazil's largest residential developers with broad portfolio across price segments; appears to share branding with Plano&Plano. Direct overlap in São Paulo apartment market and likely supply chain or capital relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cyrela-plano&plano

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyrela Plano&Plano