Czarna Góra Resort

What Czarna Góra Resort does

Czarna Góra Resort is a year-round mountain resort operated by Czarna Góra S.A., located in Sienna, Lower Silesian Voivodeship, Poland, at the foot of the Śnieżnik Massif (Masyw Śnieżnika) in the Sudety mountains. The resort operates 365 days per year within a designated Clean Air Zone, serving Polish leisure travelers and tourists from neighboring countries (Czech Republic, Ukraine, Germany) seeking skiing, mountain biking, wellness, and family vacations.

The resort is a vertically integrated destination platform combining four accommodation properties (Czarna Perła aparthotel, Karczma Czarna Góra guesthouse, Biała Perła, and Panorama flagship hotel) with winter ski infrastructure (14 runs, 60 ha of terrain, 12 lifts including the Luxtorpeda cable car) and a diversified summer portfolio featuring Poland's largest bike park (19 downhill trails), the country's longest Alpine Coaster at 950 meters, and the only cable-car-accessible rope park in Poland (Park Linowy CzarnaLine, opened June 2026). Supporting infrastructure includes indoor/outdoor pools, an award-winning Spa z Natury (Prestige SPA Awards, Ski & Snow category), ski school (SnowUp), equipment rental, multiple restaurants and bars, and event facilities for weddings and corporate groups.

The business operates on a direct-to-consumer model with multiple revenue streams: accommodation packages (BB/HB meal plans at 182–363 PLN/person/night), lift tickets and ski passes, spa/wellness services, dining, equipment rental, group bookings, and event hosting. Distribution is handled through proprietary booking platforms (pobyty.czarnagora.pl and sklep.czarnagora.pl) supported by the PROFITROOM reservation engine, supplemented by on-site sales, phone/email reservations, and third-party platforms like Booking.com. The resort is family-owned with a multi-entity legal structure (Czarna Góra S.A., PEAK RESORT Sp. z o.o., S. Haczkiewicz HM Sp.k.).

Name

Czarna Góra Resort

Legal name

Czarna Góra S.A.

Website

https://czarnagora.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Czarna Góra Resort is a Polish year-round mountain resort in the Sudety Mountains operating four accommodation properties, ski lifts, Poland's largest bike park, and the country's longest Alpine Coaster, serving families, ski enthusiasts, mountain bikers, and corporate/event groups via direct online booking.

Ownership category

akta.pro rank

Product category

Mountain Resort and Hospitality Services

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Traveler Accommodation (7211), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAJAB

Ski Areas & Lift Operations (Independent Mountains)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

SECONDARYTHAGAAAJ

Ski & Mountain Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAIAE

Mountain & Alpine Lodges

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

SECONDARYTHAMADAL

Snow & Mountain Unique Stays (Chalets, Ski Cabins)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Boutique & Unique Stays (Cabins, Tiny Homes, Treehouses, Yurts)

SECONDARYTHAAAJAG

Snow Tubing, Sledding & Winter Fun Parks

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

SECONDARYTHAMAAAG

Mountain & Ski Homes

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

Keywords

• Mountain resort services
• Ski lift operations
• Accommodation packages
• Alpine coaster rides
• Wellness spa services

Headquarters

HQ city

Stronie Śląskie

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation Services: The resort operates 4 accommodation facilities (Czarna Perła, Karczma Czarna Góra, Biała Perła, Panorama) offering rooms and apartments with various meal plans (BB, HB). Revenue generated through package bookings and direct reservations.
2. Ski Passes and Lift Tickets: Seasonal and daily ski passes providing access to ski runs and lifts. Also available for summer activities.
3. SPA and Wellness Services: Spa treatments, massages, pool access, and wellness services at Czarna Perła and Panorama facilities.
4. Dining and Catering: Multiple restaurants and bars including Czarna Perła restaurant, Lobby Bar, Karczma Czarna Góra, and catering for events and groups.
5. Bike Park and Summer Attractions: Revenue from downhill cycling, rope parks, Alpine Coaster, and other summer activities.
6. Equipment Rental: Ski and bicycle rental services for visitors without their own equipment.
7. Event Hosting: Wedding venues, corporate events, and group bookings at Karczma Czarna Góra and other facilities.
8. Group Bookings: Special packages and services for organized groups including schools, companies, and tour operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Czarna Góra Resort operates a year-round mountain resort at the foot of Masyw Śnieżnika in Poland's Sudety mountains, selling ski passes, accommodation packages, dining, spa/wellness services, and a portfolio of on-site attractions including a bike park, rope park, alpine coaster, cable car, and ice arena across four accommodation properties (Czarna Perła, Karczma Czarna Góra, Biała Perła, and Panorama). Revenue is generated from lift and activity tickets, room and apartment bookings, meals, equipment rentals, ski school lessons, and event hosting for groups and celebrations.

Product overview

Czarna Góra Resort is a year-round mountain resort at the foot of Masyw Śnieżnik in the Sudety mountains. The resort operates as a platform combining four accommodation properties (Czarna Perła aparthotel, Karczma Czarna Góra, Biała Perła, and Panorama) with ski infrastructure (14 ski runs, 12 lifts, snowmaking, night skiing), a growing summer portfolio (Park Linowy CzarnaLine, Alpine Coaster Czarna Żmija, Bike Park with 19 tracks, Luxtorpeda gondola), and wellness facilities (pools, SPA, restaurants). Core revenue streams are ski passes, accommodation packages, and on-site services. The product architecture is a resort-wide platform with per-property booking (via PROFITROOM and Click & Stay) and centralized activity ticketing (via sklep.czarnagora.pl). No public API or AI capabilities are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Strefa Czystego Powietrza: Clean Air Zone designation for the resort area, emphasizing clean mountain air and environmental quality.
• CzarnaLine
• Luxtorpeda
• Czarna Żmija
• Bike Park Czarna Góra
• SnowUp
• Spa z Natury

Products and services

• Czarna Góra Resort – Ski Pass (Karnet) Seasonal and daily ski passes granting access to the resort's slopes, lifts, and snow park, available as proximity cards with 12-hour activation windows from first gate passage. Sold to winter sports visitors.
• Park Linowy CzarnaLine Aerial rope park with two treetop routes (BlueLine with 42 obstacles and RedLine with 47 obstacles) plus a 120-meter zipline, accessible by ski lift; targeted at visitors aged 140 cm and above.
• Alpine Coaster Czarna Żmija

Quantifiable outcome

• 60 ha of ski terrain with 14 runs and 20 slopes of varying difficulty
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• PEAK RESORT Sp. z o.o.coreOthersPEAK RESORT Sp. z o.o. manages the Czarna Perła aparthotel within the Czarna Góra Resort complex. The company is registered at Na Skarpie 10/1, 57-512 Biała Woda, Bystrzyca Kłodzka (KRS: 0001201458, REGON: 543051592, NIP: 8811506022).
• PROFITROOMcoreTechnology or IntegrationPROFITROOM provides the booking and reservation management platform for Czarna Perła and other resort properties. Created the official website and booking system for the aparthotel.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SkiStar AB: Swedish-listed operator of multiple Scandinavian alpine ski resorts with year-round mountain experiences, accommodation, and digital-first guest platforms; a broader benchmark for multi-resort operations and direct-to-consumer distribution.
• Compagnie des Alpes: European operator of ski resorts and leisure parks (including alpine resorts in France); a broader public-market incumbent illustrating how integrated mountain destinations can be operated at scale and benchmarked for margin and capex structure.

Direct peers

• Stok Izerski / Świeradów-Zdrój: Sudety-based ski resort with modern chairlift infrastructure and adjacent spa town; directly comparable geography and target market to Czarna Góra.
• Kotelnica Białczańska: Major ski and thermal-spa destination in Białka Tatrzańska (Podhale); combines ski infrastructure with Terma Bania water park and accommodation, closely mirroring Czarna Góra's ski + spa + lodging model.
• Jaworzyna Krynicka: Polish mountain resort in Krynica-Zdrój offering ski lifts, runs, accommodation, spa and summer activities; a similar southern-Poland integrated ski/wellness destination competing for leisure tourists.
• Kopa Karpacz: Year-round mountain resort in Karpacz (Karkonosze) combining ski runs, lifts, mountain coaster and accommodation; competes with Czarna Góra for Sudety/Karkonosze family and ski guests.
• Szczyrk Mountain Resort (Szczyrkowski Ośrodek Narciarski): Large Polish ski resort in the Silesian Beskids with multiple lifts, ski runs, accommodation and growing summer activities; competes directly with Czarna Góra for Polish domestic ski and family vacation demand.
• Skolnity Ski & Bike Park (Wisła): Silesian Beskids resort offering ski lifts, bike park and summer activities, similar year-round positioning to Czarna Góra with comparable bike-park focus.

Regional players

• Korbielów / Pilsko: Southern-Poland ski resort with accommodation and limited summer activity offering; competes in the regional family ski market though without Czarna Góra's full summer bike/coaster portfolio.

Emerging players

• Terma Bania: Thermal water park and hotel complex adjacent to Kotelnica Białczańska ski area; an adjacent (non-ski) but complementary attraction that competes for the same family leisure segment Czarna Góra targets with its spa and pools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CzarnaPerlaCzarnaGora
• Instagraminstagram.com/czarnaperla_czarnagora
• LinkedInlinkedin.com/company/czarna-gora-resort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Czarna Góra Resort