What Dar Abu Abdullah دار أبو عبدالله does

Dar Abu Abdullah (جمعية دار أبو عبدالله) is a Jordanian non-governmental, non-profit charitable association headquartered in Amman, established in memory of the late King Hussein bin Talal and chaired by Her Royal Highness Princess Haya bint Al Hussein. The organization was relaunched in its current form in 2018 with a mission to economically empower vulnerable Jordanians and refugees living in extreme poverty, particularly those supported through the Takaful Omar Ali food support network.

The organization delivers its mission through two primary programmatic pillars: an Employment/Job Placement Program that partners with private sector employers (Kareem Hypermarket, Anabatawi Sweets, and others) to identify required competencies and deliver customized training followed by job placement, and a Self-Employment/Micro-Enterprise Program that establishes micro and home-based businesses via private-sector supply agreements in herbs, vegetables, and fruits, generating documented household income increases of 250-300 JOD per month. Complementary programs include the Insan Healthcare Program (maternal and child health, congenital deformity support), the 'Let Us Build This Country' education pathway (university completion support in partnership with Princess Thourwat College), and the 'People of Determination' training and rehabilitation program. A COVID-19 response partnership with UNICEF produced 750,000+ locally manufactured face masks and engaged 300+ women and 45 youth in income-generating work.

The business model is grant-funded rather than commercial: Dar Abu Abdullah charges no fees to beneficiaries and is sustained through grants and project agreements with international development partners including the World Food Programme, UNICEF, the Islamic Development Bank, and Irish Aid, alongside private sector and sister-NGO partnerships. With 35 employees and operations across multiple Jordanian governorates, the organization has documented cumulative reach of several thousand beneficiaries across its flagship projects, though revenue figures are not publicly disclosed.

Name

Dar Abu Abdullah دار أبو عبدالله

Legal name

جمعية دار أبو عبدالله (Dar Abu Abdullah Association)

Website

https://daa.jo

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Dar Abu Abdullah is a Jordanian non-profit NGO, chaired by Princess Haya bint Al Hussein, that delivers economic empowerment programs (job placement, micro-enterprise, skills training, healthcare, education) to vulnerable Jordanians and refugees across multiple governorates, funded by grants from WFP, UNICEF, Irish Aid, and the Islamic Development Bank.

Ownership category

akta.pro rank

Product category

Humanitarian & Economic Empowerment Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (624210), Voluntary Health Organizations (813212), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

akta.pro secondary industries

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ), International & Local Implementing NGOs (HLAJAKAD), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Infrastructure, Housing & Community Development (BPAGABAL)

Keywords

• Economic empowerment programs
• Job placement services
• Micro-enterprise development
• Vocational skills training
• Poverty alleviation programs

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Grants and Donations: Dar Abu Abdullah is a non-governmental, non-profit organization that operates through grants, donations, and partnerships with international organizations and governments. The organization does not generate commercial revenue but rather receives funding from development partners to implement economic empowerment programs for vulnerable populations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dar Abu Abdullah is a non-profit charitable NGO that empowers vulnerable Jordanians and refugees living in extreme poverty to achieve sustainable livelihoods through skills training, employment placement, and micro-enterprise development. The organization operates two main programmatic pillars — an Employment/Job Placement program that partners with private sector employers to train and hire beneficiaries, and a Self-Employment/Micro-Enterprise program that establishes home-based and micro-businesses through private sector supply agreements — supplemented by healthcare support, education continuation, and rehabilitation programs.

Product overview

Dar Abu Abdullah is a non-governmental, non-profit organization founded by Princess Haya bint Al Hussein to empower individuals and achieve sustainable livelihoods through projects addressing food poverty in Jordan. The organization operates through two main programmatic pillars: (1) Employment/Job Placement Program which partners with private sector employers to train and employ disadvantaged youth, and (2) Self-Employment/Micro-Enterprise Program which establishes micro and home-based businesses through private sector supply agreements. Additional programs include the Insan Healthcare Program, the 'Let's Build This Country' education program, and the 'People of Determination' training and rehabilitation program. The organization works in strategic partnership with Takaful Al Amal (تكية أم علي) and implements projects funded by international organizations including the World Food Programme, UNICEF, and the Islamic Development Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• Employment/Job Placement Program (التشغيل) A program that establishes partnerships with private sector employers to identify required skills and competencies, then develops customized training programs and employs disadvantaged youth and women across Jordan.
• Self-Employment/Micro-Enterprise Program (العمل الذاتي) A program that establishes micro and home-based enterprises through private sector supply agreements covering herbs, vegetables, fruits, and other products, designed to increase beneficiary household income by 250-300 Jordanian Dinars per month.
• Insan Healthcare Program (برنامج الرعاية الصحية 'إنسان') A healthcare support program that empowers and supports the most impoverished families, including support for individuals with congenital deformities (such as external ear deformities) and awareness campaigns on maternal and child health, non-communicable diseases, and nutritional education.
• 'Let's Build This Country' Education Program (فلنبن هذا البلد) An education and capacity-building program that helps youth beneficiaries complete their university education and become productive members of society.
• 'People of Determination' Training and Rehabilitation Program (أهل العزم) A training and rehabilitation program that prepares beneficiaries, including people of determination, for employment and self-employment opportunities.

Quantifiable outcome

• 1,200 individuals achieved economic empowerment through WFP partnership
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered supporting and core/flagship.

• Kareem Hypermarket (كريم هايبرماركت)supportingChannel Partner/ Reseller/ Distributor · 28 January 2021MoU for cooperation to professionally train beneficiaries of Dar Abu Abdullah projects and provide employment opportunities. Part of efforts to create sustainable economic empowerment opportunities and support national COVID-19 preventive response.
• Najib Zewawi & Partners "Anabatawi Sweets" - نجيب ذوابي وشركاه حلويات عنبتاويsupportingChannel Partner/ Reseller/ Distributor · 28 January 2021Cooperation agreement to train and employ beneficiaries of Dar Abu Abdullah projects across branches and companies of Najib Zewawi & Partners. Aims to create economic empowerment opportunities for program beneficiaries.
• Takaful Omar Ali (تكية أم علي)core/flagshipStrategic or Co-development Partner · 3 January 2021Strategic partnership with Takaful Omar Ali, the first initiative in the Arab world to eradicate hunger through sustainable food support for families living in extreme poverty. This represents a comprehensive developmental model achieving tangible results and sustainable livelihoods for underserved individuals and their families.
• UNICEF Jordan - يونيسف الأردنcore/flagshipStrategic or Co-development Partner · 18 June 2020Partnership with UNICEF to create economic opportunities for youth and women during COVID-19 pandemic. Project produced 750,000+ locally-made non-medical face masks and engaged 300+ women from vulnerable households in income-generating activities, providing work for approximately 45 skilled youth in sewing.
• World Food Programme (WFP)core/flagshipStrategic or Co-development Partner · 9 June 2020Partnership agreement with WFP to launch 15-month project supporting 1,000 beneficiaries including Jordanians and refugees living below food poverty line through economic empowerment programs.
• Princess Thourwat College - كلية الأميرة ثروتsupportingStrategic or Co-development Partner · 4 November 2019MoU to empower youth beneficiaries from 'Let Us Build This Country' education program and 'People of Determination' training program. Aims to help beneficiaries complete university education and become active contributors in society.
• Irtaqa Foundation for Empowerment and Awareness - مؤسسة إرتقاء للتمكين والتوعيةsupportingStrategic or Co-development Partner · 17 October 2019MoU to support vulnerable populations in Jordan through empowerment and awareness raising for beneficiaries of 'Insan' healthcare program. Focuses on preventive health campaigns related to maternal and child health, non-communicable diseases, and nutritional education.
• Lmar Charitable Foundation - مؤسسة لمار الخيريةsupportingStrategic or Co-development Partner · 3 October 2019MoU to support individuals suffering from congenital deformities including external ear deformities. Part of 'Insan' healthcare program to support and empower the poorest families.
• World Food Programme (WFP) - برنامج الأغذية العالميcore/flagshipStrategic or Co-development Partner · 1 January 2019Strategic partnership with UN World Food Programme focusing on economic empowerment through self-employment and employment pathways. Project benefited 1,200 individuals from most vulnerable populations in Jordan over a 15-month implementation period targeting 1,000 beneficiaries.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Takaful Omar Ali (Tkiyet Um Ali): Jordan's flagship food poverty NGO and DAA's strategic partner; both target Jordanian and refugee beneficiaries living below the food poverty line with sustainability-oriented services, making them the most directly comparable peer in the same ecosystem.
• Jordan River Foundation: Jordanian NGO founded by Queen Rania focused on economic empowerment, child protection, and community development; closely mirrors DAA's mission around livelihoods, women's empowerment, and vulnerable populations.
• CARE International Jordan: Global humanitarian organization operating in Jordan with programs on women's economic empowerment, food security, and refugee support; comparable target beneficiaries and donor ecosystem.
• King Hussein Foundation: Jordanian royal foundation with programs in education, research, and community development; highly relevant due to the thematic link to King Hussein (DAA's namesake) and similar mandate around human development.
• Noor Al-Hussein Foundation: Royal Jordanian foundation implementing community development, women's empowerment, and training programs; comparable in scale, royal patronage model, and focus on vulnerable populations across Jordanian governorates.
• Jordan Hashemite Charity Organization: Large Jordanian royal-mandated charity providing humanitarian aid and development services; comparable as a domestic NGO with similar beneficiary populations and a government-linked governance model.
• Mercy Corps Jordan: International NGO with significant Jordan operations focused on livelihoods, youth employment, and economic recovery for vulnerable Jordanians and refugees; directly comparable programmatic portfolio.

Others

• International Labour Organization (ILO) Jordan: UN agency driving employment and decent work programs in Jordan; thematically aligned with DAA's job placement and self-employment objectives as a policy and funding actor.

Broad incumbents

• UNRWA (Jordan field office): UN agency serving Palestine refugees in Jordan with education, health, and livelihood programs; broader in mandate but overlaps with DAA's refugee-targeted economic empowerment work.
• UNHCR Jordan: UN refugee agency coordinating refugee protection and livelihoods in Jordan; relevant as a large-scale institutional counterpart and potential partner, though far broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Dar_AbuAbdullah
• YouTubeyoutube.com/channel/UCgRwiTN7Q16Natlag5Kcruw
• Facebookfacebook.com/DarAbuAbdullah
• Instagraminstagram.com/dar_abuabdullah
• LinkedInlinkedin.com/company/darabuabdullah

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Dar Abu Abdullah دار أبو عبدالله