Dementia Action Alliance (DAA)
Dementia Action Alliance (DAA) is a 501(c)(3) nonprofit, operating as an outreach initiative of The Eden Alternative, Inc., that delivers free Zoom-based virtual programs, peer support groups, and educational resources for people living with dementia or MCI and their care partners, funded by donations and modest sales of Practice Guides to care facilities.
- Company typePrivate
- Founded-
- HeadquartersCharlottesville, Virginia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dementia Action Alliance (DAA) does
Dementia Action Alliance (DAA) is a 501(c)(3) nonprofit organization operating as an outreach initiative of The Eden Alternative, Inc., headquartered in Charlottesville, Virginia. Its stated function is to provide a community platform where people living with dementia or mild cognitive impairment (MCI), along with their care partners, can connect, learn, and reduce the isolation and stigma that typically accompany the condition. DAA is led by and organized around people with lived experience of dementia, distinguishing it from clinically or medically oriented providers.
DAA delivers its core services through a virtual, Zoom-based program model that includes recurring discussion series (Dementia Discussions, Drop in with DAA, Our Stories, Caring Connections), creative and wellness engagement programs (Movement and Mindfulness, Stories in the Moment, Literature and Art, Music Beat & Trivia, Classic Bingo, AMI Music Bingo), identity-based peer groups (Dementia Men, Dementia Women), and specialized initiatives such as the Rising Up! dance-on-film collaboration with DanceStream Projects. Complementing these programs is an extensive content library of white papers, research reports, and downloadable resources — including the Words Matter paper, the Calling All Voices multi-community series, Hear Our Voices, and the What Matters to Me storybook tool — distributed as free PDFs through the website.
DAA's revenue mechanics combine donations (accepted via the website and Facebook fundraisers) with modest commercial product sales. The principal commercial offering is the Raising the Bar Practice Guide line for assisted living and nursing home communities, priced at $149 as a one-time purchase and fulfilled via the parent Eden Alternative's edenalt-evolve.org storefront. Programs and resources for individual participants are provided free of charge, supported by donations and small sponsorship arrangements such as Healing Headsets' sponsorship of the AMI Music Bingo program. Distribution is entirely digital: virtual programs via Zoom, content via daanow.org and the YouTube "Dementia Warriors" channel, and podcasts through the DAA podcast series.
Dementia Action Alliance (DAA) firmographics
Firmographics- Name
- Dementia Action Alliance (DAA)
- Legal name
- Dementia Action Alliance
- Website
- https://daanow.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dementia Action Alliance (DAA) is a 501(c)(3) nonprofit, operating as an outreach initiative of The Eden Alternative, Inc., that delivers free Zoom-based virtual programs, peer support groups, and educational resources for people living with dementia or MCI and their care partners, funded by donations and modest sales of Practice Guides to care facilities.
- Ownership category
- akta.pro rank
Dementia Action Alliance (DAA) industry classification
Industry- Product category
- Nonprofit Dementia Advocacy and Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Dementia Companion & Engagement Care (HSABAEAA)
- akta.pro secondary industries
- Dementia Care Coordination & Care Planning (HSABAEAJ), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)
Keywords
Where Dementia Action Alliance (DAA) is headquartered
LocationHeadquarters
- HQ city
- Charlottesville, Virginia
- HQ country
- United States
- HQ region
- North America
Markets served
Dementia Action Alliance (DAA) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Donations and Contributions: DAA accepts donations through its website to support programming and operations. The organization is an outreach initiative of The Eden Alternative, Inc., a 501(c)(3) nonprofit.
- Product Sales - Practice Guides: Sale of educational Practice Guides for assisted living and nursing home communities at $149 each. One-time purchase model for professional training materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time purchase | Practice Guide for Assisted Living Communities |
| One time/ perpetual license | One time purchase | Practice Guide for Nursing Home Communities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dementia Action Alliance (DAA) product offering
Product offeringCore offering
Dementia Action Alliance (DAA) is a nonprofit organization that provides free virtual engagement and discussion programs for people living with dementia or mild cognitive impairment (MCI) and their care partners, delivered via Zoom. It also sells Practice Guides ($149 each) that offer person-centered dementia care frameworks for assisted living and nursing home communities, alongside an extensive library of free white papers, podcasts, and YouTube educational content.
Product overview
Dementia Action Alliance (DAA) is a nonprofit organization offering a comprehensive portfolio of virtual programs and resources for people living with dementia or mild cognitive impairment (MCI) and their care partners. The organization's offerings include: (1) Virtual Discussion Programs featuring Dementia Discussions, Drop in with DAA, Our Stories, Caring Connections, and Anosognosia discussions; (2) Virtual Engagement Programs including Movement and Mindfulness, Stories in the Moment, Literature and Art, Music Beat & Trivia, Guess, Classic Bingo, and AMI Music Bingo; (3) Community Support Programs including Dementia Men and Dementia Women groups; (4) Specialized Initiatives like the Rising Up! dance-on-film project; (5) Practice Guides for Assisted Living and Nursing Home Communities (sold as products); (6) Educational White Papers and Research Reports including Words Matter, Hear Our Voices, Calling All Voices series, and various dementia care resources; (7) Podcast programming; and (8) an online Discovery Center resource hub. The organization delivers all virtual programs via Zoom and operates as an outreach initiative of The Eden Alternative, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Raising the Bar Practice Guide for Assisted Living Communities A comprehensive framework and operating system providing widely accepted standards of practice for person- and relationship-centered dementia support in assisted living communities; sold for $149.00 as a one-time purchase for staff training and care practice implementation.
- Raising the Bar Practice Guide for Nursing Home Communities A comprehensive framework and operating system providing widely accepted standards of practice for person- and relationship-centered dementia support in nursing home communities; sold for $149.00 as a one-time purchase for staff training and care practice implementation.
- Virtual Discussions Program Suite Free virtual Zoom-based educational and peer-support discussion sessions including Dementia Discussions, Drop in with DAA, Our Stories, Caring Connections, and Anosognosia discussions for people living with dementia/MCI and care partners.
- Virtual Engagement Program Suite Free virtual Zoom-based wellness and creative programs including Movement and Mindfulness, Stories in the Moment, Literature and Art, Music Beat & Trivia, Guess, Classic Bingo, and AMI Music Bingo for people living with dementia and care partners.
- Dementia Men Support Group A free virtual peer-support group specifically for men living with dementia or MCI to share stories, discuss symptoms and challenges, and find strength in a relaxed, judgment-free community.
- Dementia Women Support Group A free virtual peer-support community specifically for women living with dementia or MCI to share experiences, discuss symptoms and challenges, and find encouragement.
- Caring Connections Care Partner Program A free virtual support program exclusively for care partners of people living with dementia, navigating caregiving challenges through practical advice exchange and connection building.
- Rising Up! Dance-on-Film Project Workshop A co-created dance-on-film initiative led by people living with dementia in partnership with professional artists from DanceStream Projects, using dance, storytelling, and film to challenge stigma and celebrate creativity, hope, and possibility.
- DAA Podcasts Series Free podcast programming including This Dementia Life, Professional Insights, Calling All Voices, and Special Features - educational audio content for people living with dementia, care partners, and professionals.
- Discovery Center Resource Hub Online resource center featuring free educational materials, books, downloadable white papers, and tools for living well with dementia.
Companies that use Dementia Action Alliance (DAA)
Customer profileSegments4 records
Ideal customer profiles3 records
Dementia Action Alliance (DAA) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dementia Action Alliance (DAA) partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DanceStream ProjectscoreCollaboration between DanceStream Projects and Dementia Action Alliance on the Rising Up! project - a co-created dance-on-film initiative led by people living with dementia in partnership with professional artists. The project uses dance, storytelling, and film to challenge stigma and celebrate creativity, hope, and possibility.
- The Eden Alternative, Inc.coreDementia Action Alliance is an outreach initiative of The Eden Alternative, Inc., a 501(c)(3) nonprofit organization. The Eden Alternative provides organizational oversight and likely administrative support.
- Healing HeadsetsminorHealing Headsets sponsors the AMI Music Bingo program, bringing Name-That-Tune meets Bingo gaming experience to DAA participants.
Recent moves6 records
Expansion highlights6 records
Dementia Action Alliance (DAA) competitors and assessment
Company assessmentDirect peers
- UsAgainstAlzheimer's: A U.S. advocacy and research nonprofit focused on stopping Alzheimer's, with a strong emphasis on engaging people living with dementia as advocates. Its lived-experience engagement approach closely parallels DAA's peer-led model.
- Dementia UK: A UK-based charity that provides specialist dementia nursing (Admiral Nurses) and direct support for families affected by dementia. Closely comparable to DAA in mission and audience but with a clinical, in-person service model rather than virtual programs.
- Family Caregiver Alliance: A U.S. nonprofit providing services and advocacy for caregivers of people with chronic, disabling conditions, including dementia. Comparable in addressing the caregiver-segment needs DAA serves through Caring Connections and educational resources.
- Lewy Body Dementia Association: A disease-specific nonprofit supporting people affected by Lewy body dementia through education, support groups, and community resources. Comparable to DAA in serving people with specific dementia diagnoses and their care partners through community-based programming.
- BrightFocus Foundation: A nonprofit funding research and providing public education on Alzheimer's, macular degeneration, and glaucoma. Comparable as a dementia-focused nonprofit producing educational resources and supporting affected populations.
Regional players
- The Eden Alternative: DAA's parent 501(c)(3) nonprofit, which pioneered person-directed care in elder care settings. Comparable to DAA in mission philosophy but distinct in operating as the parent organization and focusing on culture change in care facilities rather than direct-to-consumer virtual programs.
Broad incumbents
- Alzheimer's Association: The largest U.S. nonprofit focused on Alzheimer's and dementia, providing education, support groups, advocacy, and a 24/7 helpline. It is a broad incumbent that overlaps with DAA's caregiver support, public education, and advocacy missions but operates at vastly greater scale.
- Alzheimer's Society: A leading UK dementia charity providing information, support services, and research funding. Comparable to DAA in its emphasis on person-centered support and community programs, but operating as a much larger, broadly funded incumbent.
- AARP: A massive U.S. membership organization for adults50+ that provides extensive caregiving resources, policy advocacy, and community programs. Overlaps with DAA's caregiver education and aging-in-community mission but at vastly broader scale.
Emerging players
- MemoryWell: A digital storytelling platform that captures life stories for people living with dementia and other cognitive conditions. Comparable to DAA's 'Our Stories' and 'What Matters to Me' programs in centering personhood and identity in dementia care, but operates as a paid B2B/B2C service rather than a free community platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dementia Action Alliance (DAA) social profiles
Digital presenceDementia Action Alliance (DAA) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dementia Action Alliance (DAA) leadership team
Management profileNumber of profiles
Dementia Action Alliance (DAA) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dementia Action Alliance (DAA) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dementia Action Alliance (DAA)
What does Dementia Action Alliance (DAA) do?
Dementia Action Alliance (DAA) is a nonprofit organization that provides free virtual engagement and discussion programs for people living with dementia or mild cognitive impairment (MCI) and their care partners, delivered via Zoom. It also sells Practice Guides ($149 each) that offer person-centered dementia care frameworks for assisted living and nursing home communities, alongside an extensive library of free white papers, podcasts, and YouTube educational content.
Is Dementia Action Alliance (DAA) a public or private company?
Dementia Action Alliance (DAA) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dementia Action Alliance (DAA) founded?
Dementia Action Alliance (DAA) was founded in -1. It employs 1 to 10 people.
Where is Dementia Action Alliance (DAA) based?
Dementia Action Alliance (DAA) is headquartered in Charlottesville, Virginia, United States, in the North America region.
How does Dementia Action Alliance (DAA) make money?
Two revenue lines are on record. Donations and Contributions are the primary driver. The others are product Sales - Practice Guides.
Who are Dementia Action Alliance (DAA)'s main competitors?
Direct peers on record are UsAgainstAlzheimer's, Dementia UK, Family Caregiver Alliance, Lewy Body Dementia Association and BrightFocus Foundation. The Eden Alternative is listed as a regional player. Broad incumbents are Alzheimer's Association, Alzheimer's Society and AARP. MemoryWell is listed as an emerging player.
Does Dementia Action Alliance (DAA) have an API?
No public API is recorded for Dementia Action Alliance (DAA).
What industry is Dementia Action Alliance (DAA) in?
Dementia Action Alliance (DAA)'s product category is Nonprofit Dementia Advocacy and Support Services. Its primary akta.pro industry code is HSABAEAA, Dementia Companion & Engagement Care, with a secondary code of HSABAEAJ, Dementia Care Coordination & Care Planning. Its NAICS code is 62412 and its SIC code is 8082.