DABRA HAZIRA - זירת המרצים מבית דברא

What DABRA HAZIRA - זירת המרצים מבית דברא does

DABRA HAZIRA (legal entity: Rafi Agiv Ltd., רפי עגיב בע"מ) is an Israeli speakers bureau and curated marketplace for lectures, workshops, and performances, founded in 2005 by talent agent Rafi Agiv and headquartered in Binyamina, Israel. The company operates a two-sided platform: clients (corporations, schools, IDF units, community organizations) browse and book 261 vetted speakers via dabra-hazira.co.il, while speakers are onboarded and managed through a separate portal at dabra.co.il. Its defining operational feature is a documented "Material Testing" (בדיקת חומרים) quality control process in which every new speaker or content product is presented to a live feedback community of 350-705 members before being offered to clients.

The technology stack is modest: two WordPress-based websites, a YouTube channel for speaker trailers, and active social media accounts (Facebook, Instagram, TikTok, LinkedIn). Proprietary elements include the Material Testing protocol, the dual-portal speaker management system, and the curated feedback community database. The company does not disclose AI capabilities, API access, or mobile applications.

The business model rests on two revenue streams: (1) commission on end-client speaker bookings at lecture prices ranging from ₪1,500-20,000 (most engagements ₪2,500-8,000), and (2) tiered speaker accompaniment services priced at ₪2,000-6,000. Distribution is sales-led and direct, supplemented by event venue partnerships (Tarbuta), HR department referrals, and content marketing via two blogs (Lecturers Room, Clients Room). The company operates with 6 employees, has no external funding, and is entirely focused on the Israeli market.

Name

DABRA HAZIRA - זירת המרצים מבית דברא

Legal name

רפי עגיב בע"מ (Rafi Agiv Ltd.)

Website

https://dabra-hazira.co.il

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

DABRA HAZIRA is an Israeli speakers bureau and marketplace operating since 2005, connecting 261 vetted lecturers with corporate, educational, military, and public-sector clients across Israel, with a documented Material Testing quality control process.

Ownership category

akta.pro rank

Product category

Speakers Bureau / Talent Booking Agency

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Public Lectures & Speaker Series (MPAGACAI), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Speakers bureau services
• Talent booking agency
• Speaker marketplace platform
• Lecture booking services
• Speaker representation

Headquarters

HQ city

Binyamina (בנימינה)

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Speaker Representation and Booking Commission: Dabra acts as a talent agent for speakers, taking a commission on bookings. The company manages the entire booking lifecycle including client inquiries, contract closure, payment collection, and speaker satisfaction. This is the primary revenue stream.
2. Speaker Coaching and Accompaniment Services: The company sells tiered accompaniment packages to speakers: Basic Consultation (₪2,000), Advanced 1-on-1 with camera diagnosis (₪3,900), Premium Material Testing (₪6,000), and Site Creation (₪3,000). These are one-time or annual services for speakers seeking representation or to improve their offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dabra Hazira operates a curated speakers marketplace ('Speakers Arena') connecting Israeli organizations, schools, and corporations with 261 vetted lecturers for lectures, workshops, and performances. The company represents speakers, manages bookings end-to-end, and earns commissions on engagements. It also offers tiered speaker accompaniment services (consultation, camera diagnosis, material testing with live audience feedback, and platform onboarding) to develop and certify speakers before they go to market.

Product overview

זירת המרצים מבית דברא is a speaker marketplace and talent agency operating since 2005. The platform offers a curated marketplace connecting organizations with 261+ verified lecturers for lectures, workshops, and performances. The core product is the marketplace (זירת המרצים), complemented by tiered accompaniment services including basic consultation, advanced camera diagnosis, and premium material testing with live audience feedback (בדיקת חומרים). Additional supporting modules include the Lecturers Room blog for speaker development, the Clients Room for event planners, and an Inspiration Wall video gallery. The platform operates through dedicated interfaces at dabra-hazira.co.il for clients and dabra.co.il for lecturer onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• חדר מרצים (Lecturers Room): A blog and resource section for lecturers to improve their skills and knowledge about lecturing

Products and services

• Speakers Arena Marketplace (זירת המרצים) An online marketplace at dabra-hazira.co.il connecting organizations, schools, and the general public with 261 quality-vetted Israeli speakers for lectures, workshops, and performances across 50+ content categories. Dabra manages the booking lifecycle from inquiry through contract and payment.
• Speaker Accompaniment Services (ליווי מרצים) Tiered professional services for speakers: Basic Consultation (₪2,000, 90 minutes), Advanced 1-on-1 with camera diagnosis (₪3,900, 120 minutes filmed session), Premium Material Testing (₪6,000, full audience feedback session), and Mini-Site Creation/Platform Onboarding (₪3,000). Delivered in person at the Binyamina workspace or via Zoom.
• Material Testing Quality Control (בדיקת חומרים) A live-audience quality control process where new lectures, workshops, or shows are presented to a structured feedback community (350-705 members) at the Binyamina venue before any commercial booking. Includes filmed materials, feedback reports, and recommendations, used to certify speakers for the marketplace.
• Inspiration Wall (קיר השראה) A curated video gallery on the marketplace website showcasing speaker excerpts and highlights from lectures across various content categories to support discovery and selection by prospective clients.

Quantifiable outcome

• 261 speakers represented on the platform
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ichzak Levi (איציק לוי)coreStrategic or Co-development PartnerIchzak Levi, business coach and organizational consultant, was recruited by Dabra in 2020 to reorganize office priorities and workflows. He subsequently became a represented speaker on the platform offering organizational communication and interpersonal intelligence lectures/workshops.
• Shahar Frid (שחר פריד)coreTechnology or IntegrationShahar Frid, a web developer who has worked with Rafi Agiv for a decade, built and maintains the speaker management portal (dabra.co.il) and the marketplace platform (dabra-hazira.co.il).
• Tarbuta (תרבוטה)minorGTM or Marketing PartnerTarbuta is a partner venue/ ticketing platform for open lectures to the general public. The partnership enables Dabra to sell tickets to open lecture events through Tarbuta's platform.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Harry Walker Agency: Long-established US speakers bureau representing celebrities, athletes, and business icons. Operates on the same agency/representation model as Dabra, taking commissions on high-profile speaker bookings.
• Washington Speakers Bureau: One of the largest US speakers bureaus representing political figures, business leaders, and thought leaders. Highly comparable business model: curated talent roster, agency commission on bookings, and content quality vetting for corporate events.
• Ovations International Speakers Bureau: International speakers bureau serving corporate and association events globally. Comparable in providing both booking services and event programming consulting to organizations.
• BigSpeak Speakers Bureau: Full-service speakers bureau with a curated marketplace model and quality-vetted roster. Directly comparable in GTM motion (online marketplace plus agent-led sales) and target corporate clients.
• Leading Authorities: US-based speakers bureau and event production company. Comparable in serving corporate and association clients with vetted keynote speakers, with similar sales/booking workflow.
• Keynote Speakers Inc. Bureau with a large curated speaker directory and online booking. Closely matches Dabra's marketplace model, with quality filtering and category-based browsing for corporate event planners.
• The Lavin Agency: Speakers bureau specializing in thought leaders, authors, and business experts. Closely aligned with Dabra's positioning around curated intellectual/business content.
• Stellar Speakers: UK-based speakers bureau with curated roster of business, motivational, and celebrity speakers. Similar marketplace-plus-agency model; relevant as a regional peer rather than direct Israeli competitor.

Emerging players

• Cameo: Digital marketplace for booking personalized video messages and live appearances from celebrities and creators. Partial overlap as an alternative booking channel for high-profile speakers, though focused on personal video rather than corporate lectures.

Broad incumbents

• LinkedIn (LinkedIn Events / Speaker matching): Major platform where event organizers and speakers increasingly connect directly. A structural disintermediation risk to traditional speakers bureaus, but not a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSslD_P07YANFsondjJW11Q
• Facebookfacebook.com/dabrahazira
• LinkedInlinkedin.com/company/dabra-
• Instagraminstagram.com/zirathamartzim
• TikToktiktok.com/@rafiagiv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DABRA HAZIRA - זירת המרצים מבית דברא