Dacar Química do Brasil S/A
Dacar Química do Brasil S/A (Tintas Dacar) is a Brazilian paint and coatings manufacturer producing paints, enamels, varnishes, and liquid rubber coatings for residential, commercial, agricultural, and industrial use, distributed via owned e-commerce, an authorized retailer network, and a B2B portal in Brazil.
- Company typePrivate
- Founded-
- HeadquartersSão José dos Pinhais, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dacar Química do Brasil S/A does
Dacar Química do Brasil S/A, doing business as Tintas Dacar, is a Brazilian paint and coatings manufacturer headquartered in São José dos Pinhais, Paraná. The company produces a full-spectrum portfolio of paints, enamels, varnishes, and liquid rubber coatings formulated for residential, commercial, agricultural, and industrial applications across multiple substrate categories, including masonry walls, gypsum/drywall, wood, roofing tiles and bricks, metals and galvanized surfaces, floors, and natural wood finishes. The portfolio includes the Linha Premium Dacar for premium wall finishes and specialized products such as Esmalte Sintético Agrícola e Industrial and Borracha Líquida for waterproofing.
Underlying the product offering is a proprietary color management and formulation system, Servcor 3B, which supports professional color matching and consistency. The company augments its physical product line with a portfolio of consumer-facing digital tools: a paint calculator that estimates required quantities, "Sua Tinta Ideal" that guides users to a recommended product via a questionnaire, and "Descubra sua Cor" that visualizes colors in realistic interior settings. It also maintains a "Pertinho de Mim" retailer locator.
Dacar generates revenue through one-time sales of paint and coating products across four primary channels: (1) a digital sales platform (comprar.dacar.com.br) supporting both consumers and CNPJ-registered buyers; (2) an authorized retailer (lojista) network accessed via the store locator; (3) a corporate B2B portal (Mercanet) targeting construction firms and industrial buyers; and (4) direct sales support to professional painters and contractors. Pricing is largely quote-based and not publicly disclosed, particularly for industrial and agricultural lines. The company serves five customer segments — consumer/DIY painters, professional painters, retailers, architects and decorators, and construction companies — with operations confined to Brazil and a multilingual website suggesting nascent interest in cross-border positioning. Ownership is opaque: Dacar is structured as a Brazilian Sociedade Anônima (S/A), but no shareholders, parent company, or capital structure are disclosed in the source material.
Dacar Química do Brasil S/A firmographics
Firmographics- Name
- Dacar Química do Brasil S/A
- Legal name
- Dacar Química do Brasil S/A
- Website
- https://dacar.ind.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dacar Química do Brasil S/A (Tintas Dacar) is a Brazilian paint and coatings manufacturer producing paints, enamels, varnishes, and liquid rubber coatings for residential, commercial, agricultural, and industrial use, distributed via owned e-commerce, an authorized retailer network, and a B2B portal in Brazil.
- Ownership category
- akta.pro rank
Dacar Química do Brasil S/A industry classification
Industry- Product category
- Architectural & Industrial Paints
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Coatings (IMAEAGAA)
- akta.pro secondary industry
- Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)
Keywords
Where Dacar Química do Brasil S/A is headquartered
LocationHeadquarters
- HQ city
- São José dos Pinhais
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Dacar Química do Brasil S/A business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Paint and coating product sales: Dacar generates revenue through the manufacture and sale of paints, enamels, varnishes, and liquid rubber products for residential, commercial, and industrial applications. Revenue is derived from direct sales to retailers and end customers, as well as corporate sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Dacar Química do Brasil S/A product offering
Product offeringCore offering
Dacar Química do Brasil S/A (Tintas Dacar) manufactures and sells paints, enamels, varnishes, and liquid rubber coatings for residential, commercial, and industrial applications in Brazil. The portfolio includes dedicated formulations for masonry walls, gypsum and drywall, wood, roofing tiles, bricks, stone, metals, galvanized surfaces, and floors, along with a premium paint line and agricultural/industrial synthetic enamels. Distribution is via an e-commerce storefront, authorized retailer network, and a corporate B2B sales portal.
Product overview
Dacar Química do Brasil S/A (Tintas Dacar) is a Brazilian paint manufacturer offering a comprehensive portfolio of coating products including synthetic enamels for agricultural and industrial use, liquid rubber coatings, and a premium paint line. The product range covers paints for various surfaces including masonry walls, gypsum/drywall, wood, roofing tiles/bricks/stone, metals/galvanized surfaces, and floors. The company complements its paint products with digital tools including a paint calculator, color visualization tool, ideal paint recommendation system, and a digital sales platform for B2B transactions. The Servcor 3B color management system supports professional color matching and formulation.
Differentiator
Problem solved
Functional benefit
Products and services
- Esmalte Sintético Agrícola e Industrial (Agricultural and Industrial Synthetic Enamel) Synthetic enamel paint formulated for agricultural and industrial applications, providing durability and resistance for demanding environments. Sold to construction companies, industrial buyers, and professional painters through the Mercanet B2B portal and authorized retailers.
- Borracha Líquida (Liquid Rubber) Liquid rubber coating product for waterproofing and protective applications on roofs, surfaces, and structures. Used by construction professionals and consumers for sealing and protective coating projects.
- Linha Premium Dacar (Dacar Premium Paint Line) Premium quality paint line for walls and various surfaces, offering superior finish, durability, and color technology. Targeted at consumers and professional painters seeking higher-end results.
- Tintas para Paredes de Alvenaria (Masonry Wall Paints) Paint products specifically formulated for masonry wall surfaces, sold to consumers, professional painters, and construction companies for interior and exterior wall applications.
- Tintas para Gesso e Drywall (Gypsum and Drywall Paints) Paint products designed specifically for gypsum and drywall surfaces, providing appropriate adhesion, coverage, and finish for interior construction applications.
- Tintas para Madeiras (Wood Paints and Coatings) Paint and coating products for wood surfaces, including varnishes and wood finishes, for furniture, doors, trim, and other wooden structures.
- Tintas para Telhas, Tijolos e Pedras (Roof Tile, Brick, and Stone Paints) Specialized coatings formulated for roofing tiles, bricks, and stone surfaces, providing weather resistance and aesthetic finish for exterior masonry applications.
- Tintas para Metais e Galvanizados (Metal and Galvanized Paints) Corrosion-resistant paints specifically formulated for metal and galvanized surfaces, providing protection and finish for industrial and structural metal applications.
- Tintas para Pisos (Floor Paints) Floor paints designed for concrete and other flooring surfaces, providing durability, traffic resistance, and finish for residential, commercial, and industrial floors.
- Vernizes (Varnishes) Varnishes providing protection and enhancement for natural wood finishes, used on furniture, doors, and wooden surfaces to preserve and highlight the natural appearance of wood.
Companies that use Dacar Química do Brasil S/A
Customer profileSegments5 records
Ideal customer profiles4 records
Dacar Química do Brasil S/A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dacar Química do Brasil S/A partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Dacar Química do Brasil S/A competitors and assessment
Company assessmentBroad incumbents
- PPG Industries: Global paint and coatings manufacturer with operations in Brazil serving industrial, automotive, and architectural markets. Broad incumbent competing with Dacar's industrial enamel and protective coatings lines.
- AkzoNobel: Global paints and coatings major controlling Suvinil and Coral in Brazil. Competes broadly across decorative and industrial coatings; presence in Brazil provides scale and brand advantages Dacar must compete against.
- Sherwin-Williams Brasil: Global coatings leader with significant Brazilian operations after acquiring Grupo Orbis. Operates broad portfolio across architectural, industrial, automotive, and protective coatings. Competes with Dacar in architectural and industrial segments.
- BASF Coatings: Global chemical and coatings major with automotive, industrial, and architectural coatings operations. Competes with Dacar in industrial enamels and specialty coatings, particularly in agricultural and metal protection.
Direct peers
- Suvinil: Brazilian decorative paint brand owned by AkzoNobel, offering architectural coatings for interior and exterior surfaces. Directly competes with Tintas Dacar in the same retail and professional painter channels across Brazil.
- Tintas Renner: Brazilian industrial and architectural coatings manufacturer with a broad product portfolio including anti-corrosive, marine, and decorative paints. Comparable mid-sized Brazilian competitor with overlapping industrial and decorative lines.
- Coral (AkzoNobel): One of the largest paint brands in Brazil, owned by AkzoNobel, offering a comprehensive portfolio of architectural paints and enamels. Direct competitor serving the same DIY, professional painter, and retailer segments.
- Killing S.A. (Tintas Killing): Brazilian paint manufacturer with regional presence in southern Brazil, offering architectural and industrial coatings. Closely comparable to Dacar in size, regional focus, and product portfolio, with headquarters also in southern Brazil.
Emerging players
- Eucatex: Brazilian company with paint and coatings operations alongside building materials. Comparable as a domestic Brazilian coatings manufacturer with similar go-to-market through retail and pro channels.
Regional players
- Jotun Brasil: Norwegian coatings company with Brazilian operations focused on decorative, marine, and protective coatings. Comparable broad-coatings competitor operating in the Brazilian market with similar product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dacar Química do Brasil S/A social profiles
Digital presenceDacar Química do Brasil S/A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dacar Química do Brasil S/A leadership team
Management profileNumber of profiles
Dacar Química do Brasil S/A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dacar Química do Brasil S/A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dacar Química do Brasil S/A
What does Dacar Química do Brasil S/A do?
Dacar Química do Brasil S/A (Tintas Dacar) manufactures and sells paints, enamels, varnishes, and liquid rubber coatings for residential, commercial, and industrial applications in Brazil. The portfolio includes dedicated formulations for masonry walls, gypsum and drywall, wood, roofing tiles, bricks, stone, metals, galvanized surfaces, and floors, along with a premium paint line and agricultural/industrial synthetic enamels. Distribution is via an e-commerce storefront, authorized retailer network, and a corporate B2B sales portal.
Is Dacar Química do Brasil S/A a public or private company?
Dacar Química do Brasil S/A is a private company. It is classified as unknown and is currently operating.
When was Dacar Química do Brasil S/A founded?
Dacar Química do Brasil S/A was founded in -1. It employs 1 to 10 people.
Where is Dacar Química do Brasil S/A based?
Dacar Química do Brasil S/A is headquartered in São José dos Pinhais, Brazil, in the Latin America region.
How does Dacar Química do Brasil S/A make money?
One revenue line is on record: paint and coating product sales.
Who are Dacar Química do Brasil S/A's main competitors?
Broad incumbents on record are PPG Industries, AkzoNobel, Sherwin-Williams Brasil and BASF Coatings. Direct peers are Suvinil, Tintas Renner, Coral (AkzoNobel) and Killing S.A. (Tintas Killing). Eucatex is listed as an emerging player. Jotun Brasil is listed as a regional player.
Does Dacar Química do Brasil S/A have an API?
No public API is recorded for Dacar Química do Brasil S/A.
What industry is Dacar Química do Brasil S/A in?
Dacar Química do Brasil S/A's product category is Architectural & Industrial Paints. Its primary akta.pro industry code is IMAEAGAA, Architectural & Decorative Coatings, with a secondary code of IMAIAAAK, Industrial & Commercial Painting/Coatings/Surface Treatment. Its NAICS code is 325510 and its SIC code is 2851.