Dada Dunia

What Dada Dunia does

Dada Dunia is a Halifax-headquartered, founder-led talent marketplace and creative agency that connects trained African women professionals with Canadian and global businesses. Founded in 2022 by Kenyan-Canadian entrepreneur Jayne Akinyi, the company operates from offices in Halifax and Nairobi with team members distributed across Kenya, Tanzania, and Canada. The company describes itself explicitly as "not a staffing agency" and structures its offering around three products: a 60-day cohort-based accelerator with guaranteed client placement, an AI-powered talent matching platform routing project briefs to trained professionals starting at $350 per project, and a full-service creative agency delivering brand strategy, visual identity, campaigns, and research to NGOs, international organisations, and mission-driven businesses.

Dada Dunia monetises through three revenue streams: per-project matching fees from businesses ($250–$350+ per project, pay-as-you-go with no long-term commitment), one-time accelerator programme fees of 65,000 KES (~$500 USD) per participant, and professional services fees from creative agency engagements. Customer segments split between supply (African women seeking global remote careers) and demand (Canadian SMBs, mission-driven businesses, and institutional buyers such as UN World Food Programme, Girl Effect, NMB Bank, and Toyota Tanzania). The technology stack is built on a Lovable-powered workspace app, with internal and client work integrating third-party generative AI tools including Claude and ChatGPT.

The company's stated mission is to place one African woman in a long-term role in every African country — 54 Dadas in 54 Countries by November 2027. As of mid-2025, Dada Dunia is operationally active in Ethiopia, Kenya, and Tanzania, has graduated accelerator cohorts since 2023, was a 2024 Halifax Chamber of Commerce New Business of the Year finalist within 11 months of launch, and is developing a free AI-powered EdTech platform targeted for Q3 2025 release. The company is bootstrapped with no disclosed external funding and a six-person operational core.

Name

Dada Dunia

Legal name

Dada Dunia

Website

https://dadadunia.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Dada Dunia is a Halifax-headquartered talent marketplace and creative agency that trains African women through a 60-day accelerator and matches them with Canadian and global businesses on project briefs starting at $350, while also serving NGOs and international organisations with full-service brand and creative work.

Ownership category

akta.pro rank

Product category

Talent Marketplace

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Internship-to-Apprenticeship & Early Talent Pipeline Programs (EDAMAKAL), Corporate & Leadership Development (BPACANAA)

Keywords

• Talent matching platform
• Remote talent placement
• Creative agency services
• Workforce accelerator training
• Global remote staffing

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-based Talent Matching: Dada Dunia matches businesses with trained African women for short-term project briefs and long-term placements. Projects start at $350. The company earns transaction/matching fees from businesses for each placement.
2. Accelerator Programme Fees: African women pay 65,000 KES (approximately $500 USD) to join the 60-day accelerator. This covers training, coaching, and guaranteed placement with a Canadian client.
3. Creative Agency Services: Full-service creative agency delivering brand strategy, visual identity, campaigns, research, and video content to NGOs, international organisations, social enterprises, and mission-driven businesses. Team brings UN and international NGO experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dada Dunia trains African women across design, marketing, operations, administration, and tech through a 60-day cohort accelerator and matches them with businesses for short-term project briefs and long-term placements. Projects start at $350 per project with no long-term commitment. The company also operates a full-service creative agency delivering brand strategy, visual identity, campaigns, research, and video production to NGOs, international organisations, and mission-driven businesses, with a team that has UN and international NGO experience.

Product overview

Dada Dunia operates as a multi-product ecosystem connecting African women to the global economy. The core offering is the 60-Day Accelerator — a cohort-based programme that combines self-paced AI modules, live coaching, and client matching to take women from application to paid project in 60 days. The Creative Agency is a parallel service arm that employs and develops talent directly for brand strategy, visual identity, campaigns, and research work for NGOs and international organisations. The AI-Powered EdTech Platform (targeting Q3 2025 launch) is a free, AI-powered digital skills platform that will encapsulate Dada Dunia's curriculum and enable scalable, self-directed learning. Together, these three offerings form a pipeline: the EdTech platform (planned) and Accelerator train and place talent, while the Creative Agency develops and deploys that talent at scale for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 60-Day Accelerator A cohort-based training and placement programme that takes African women from application to a paid project with a Canadian client in 60 days, featuring self-paced AI modules, live coaching, mock practice sessions, and a 100% placement guarantee upon Month 1 completion. Participants pay 65,000 KES (~$500 USD). Open to women across Africa and the African diaspora.
• Creative Agency

Quantifiable outcome

• 3 of 54 countries reached toward 2027 goal
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• UN World Food ProgrammeminorOthersDada Dunia's Creative Director, Agnes Malinzi, formerly served as Communications Associate at the UN World Food Programme Tanzania. The team brings UN and international NGO experience to creative agency engagements. No formal partnership structure described.
• Girl EffectminorOthersDada Dunia team has delivered brand and creative communications work for Girl Effect. No formal partnership structure described.
• NMB BankminorOthersDada Dunia team has delivered brand and visual identity work for NMB Bank in Tanzania. No formal partnership structure described.
• Toyota TanzaniaminorOthersDada Dunia team has delivered brand and visual identity work for Toyota Tanzania. No formal partnership structure described.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dadadunia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dada Dunia