The Daffodil Hotel & Spa

What The Daffodil Hotel & Spa does

The Daffodil Hotel & Spa is a luxury spa hotel located on the shore of Lake Grasmere in the Lake District, UK, within a UNESCO World Heritage site. Founded in 2012 and operating under the Crerar Hotel Group, the property employs 34 staff and serves leisure and wellness travellers as its primary customer base, with secondary segments spanning weddings, corporate events and outdoor enthusiasts visiting the region.

The hotel's core offerings comprise rooms and suites, a spa, multiple dining venues (the Dining Room, Lounge, Lobby Bar, Lakeside Terrace and Afternoon Tea service), weddings and corporate events. Operationally, the property integrates third-party booking, dining reservation and spa management platforms (GuestLine, ResDiary, Premier Software) and distributes gift vouchers through WeAreGifted. A partnership with SUP to You extends the experience into paddleboard-based recreation on the lake. The underlying technology stack is therefore a composition of vendor SaaS platforms rather than proprietary systems.

The business model is consumer-facing and revenue is generated through accommodation bookings, spa treatments, F&B, weddings and corporate events, and ancillary experiences. Pricing structures include a Twilight Spa entry point at £40 per person and promotional Stay Longer & Save packages offering up to 30% off, indicating a yield-management approach typical of mid-sized UK luxury hotels. Distribution is anchored on direct bookings via the hotel's own channels, supplemented by an active social media presence across Instagram, Facebook, YouTube, TikTok, email and blog content. No AI/ML capabilities, proprietary technology or material R&D activity is evidenced in the input.

Name

The Daffodil Hotel & Spa

Legal name

Crerar Hotel Group

Website

https://daffodilhotel.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Daffodil Hotel & Spa is a luxury lakeside spa hotel in Grasmere, Lake District, serving leisure and wellness travellers, weddings, corporate events and outdoor enthusiasts as part of the Crerar Hotel Group.

Ownership category

akta.pro rank

Product category

Luxury Spa Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel accommodation
• Spa wellness services
• Wedding venue services
• Fine dining restaurant
• Corporate event hosting

Headquarters

HQ city

Grasmere

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Accommodation: Room bookings including standard rooms, suites, and specialty rooms with lake or valley views. Multiple booking channels including direct website and third-party platforms.
2. Spa Services: Spa treatments, spa days, spa breaks, and twilight spa packages. Bookable online or as part of accommodation packages.
3. Food & Beverage: Dining Room restaurant, The Lounge, Lobby Bar, Afternoon Tea service, and Lakeside Terrace. Offers dinner allowances as part of packages.
4. Events & Weddings: Wedding ceremonies and receptions, corporate events, team building activities at lakeside retreat venue.
5. Gift Vouchers: Gift vouchers available for stays, spa, dining, and afternoon tea experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Daffodil Hotel & Spa is a luxury spa hotel on the shores of Grasmere in the Lake District offering 30+ contemporary rooms and suites with Fibonacci-inspired interiors, a spa with hydrotherapy pool, sauna, steam room, and relaxation lounge, four dining venues (The Dining Room, The Lounge & Lobby Bar, Lakeside Terrace, and Afternoon Tea), and event spaces for weddings and corporate functions. The hotel sells overnight stays, spa days, spa breaks, dining experiences, and event packages through its own website, third-party booking platforms, and phone reservations.

Product overview

The Daffodil Hotel & Spa is a luxury spa hotel offering a unified hospitality experience in Grasmere, Lake District. The core offerings center on Rooms & Suites (luxury accommodation with Fibonacci-inspired interiors and EV chargers), The Spa (hydrotherapy pool, sauna, steam room, and relaxation lounge with treatments), and multiple dining venues (The Dining Room with lake views, The Lounge & Lobby Bar with copper bar, Lakeside Terrace, and Afternoon Tea service). The hotel also offers experiential products including Weddings (lakeside ceremonies), Corporate & Team Building events, and Special Offers/Spa Breaks packages. Add-on services include Gift Vouchers and Festive Breaks. The property operates booking integrations with GuestLine for rooms, ResDiary for dining, and Premier Software for spa bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Luxury accommodation including Lake Rooms and Valley Rooms with contemporary interiors inspired by Fibonacci designs, featuring exclusive amenities, on-site EV chargers, and lake or valley views for leisure travelers, couples, and groups.
• The Spa Wellness facility featuring hydrotherapy pool, sauna, steam room, and peaceful relaxation lounge offering spa treatments and spa days for hotel guests and day visitors.
• Spa Breaks Multi-night packages combining accommodation with spa access and treatments for a relaxing getaway for couples and individuals.
• Spa Treatments Range of individual spa treatments including muscle therapy massages and revitalizing facials available as standalone bookings or as part of packages.
• Spa Days Day packages offering access to spa facilities including hydrotherapy pool, sauna, and steam room for non-residents and day visitors.
• The Dining Room Restaurant with stunning views of Grasmere Lake from every window serving a contemporary menu, available to hotel guests and external visitors.
• The Lounge & Lobby Bar Relaxed, stylish lounge with floor-to-ceiling windows offering lake views, featuring a stunning copper bar with elegant bespoke furnishings in a contemporary glass frame for guests and walk-ins.
• Lakeside Terrace Outdoor dining area serving a terrace menu including charcuterie boards and fresh salads to guests and external visitors.
• Afternoon Tea Traditional afternoon tea service in the heart of the Lake District available to hotel guests and external visitors with sample menu offerings.
• Weddings Lakeside wedding venue in Grasmere offering intimate ceremonies and larger celebrations with dedicated event planning team for couples and families.
• Corporate & Team Building Events Corporate event facilities and team building activities in the Lake District setting for businesses seeking off-site venues, conferences, and group experiences.
• Gift Vouchers Gift vouchers available for hotel stays, spa treatments, dining experiences, and afternoon tea, sold through the WeAreGifted online platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SUP to YouminorStrategic or Co-development PartnerPaddleboard hire service providing on-water activities for hotel guests. SUP to You delivers and collects equipment directly to The Daffodil Hotel. Service suitable for beginners and experienced paddlers, offering a unique summer activity for individuals, couples, and families exploring Grasmere lake.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Samling: Boutique luxury hotel overlooking Windermere in the Lake District with fine dining and contemporary interiors. Comparable as a small, design-forward Lake District property competing for the same high-end leisure guest.
• The Scarlet Hotel: Adult-only luxury eco spa hotel on the Cornish coast with clifftop hot tubs, spa, and fine dining. Comparable as a design-led destination spa hotel for couples targeting the same premium wellness-break guest segment in a UK scenic setting.
• Gilpin Hotel & Lake House: Luxury Lake District hotel with a renowned spa and Michelin-starred dining, located near Windermere. Directly comparable as a premium countryside spa hotel targeting the same leisure, romance, and wellness guest segments in Cumbria.
• Another Place, The Lake: Lakeside lifestyle hotel on Ullswater in the Lake District offering water-based activities, spa, and dining. Highly comparable to Daffodil's lakeside positioning with on-water partnerships (e.g., paddleboarding) and active-leisure guest mix.
• Lodore Falls Hotel & Spa: Lake District spa hotel on the shores of Derwentwater with extensive spa facilities including a falls-inspired pool. Comparable as a destination spa hotel in Cumbria competing for the same wellness-break and overnight leisure guest.
• Forest Side Hotel: Luxury Lake District hotel in Grasmere with a Michelin-starred restaurant and boutique rooms. Directly comparable as a premium Grasmere-village property targeting leisure travelers seeking upscale accommodation and dining.
• Brimstone Hotel: Luxury Lake District boutique hotel at Langdale with spa, restaurant, and contemporary design. Directly comparable as a design-led Lake District property targeting the same premium couple and family leisure segments.

Broad incumbents

• Pennyhill Park Hotel & Spa: Five-star luxury hotel and spa in Surrey with extensive spa, multiple restaurants, and event facilities. Comparable as a large UK luxury spa hotel competing for weddings, corporate retreats, and overnight leisure stays, though located in the South East rather than a national-park setting.
• Hand Picked Hotels: UK collection of luxury country house hotels with spas across England, Scotland, and the Channel Islands. Comparable as a multi-property UK luxury hotel brand with spa and wellness offerings competing for the same country-house leisure guest.

Regional players

• Glencoe Inn: Crerar Hotel Group property in the Scottish Highlands offering casual inn accommodation and outdoor activity access. Comparable as a sister Crerar property with similar lakeside/mountain setting and outdoor-activity positioning, though smaller and less luxury-skewed than Daffodil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@crerarhotels
• Facebookfacebook.com/DaffodilHotel
• Instagraminstagram.com/daffodilhotel
• TikToktiktok.com/@crerarhotels
• LinkedInlinkedin.com/company/the-daffodil-hotel-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daffodil Hotel & Spa