Daftar (Dafterr Design Labs)

What Daftar (Dafterr Design Labs) does

Daftar (legally Kofuku Idea Labs) is an India-based handcrafted premium furniture brand founded in 2022 and operating with approximately 7 employees from a base in Kalol, Gujarat, with operational presence in Jaipur (Rajasthan) and a registered office in Hyderabad (Telangana). The company designs, crafts, and sells a curated portfolio of wooden furniture — including chairs, benches, center tables, and beds — with a signature Bent Ply Collection featuring cloud-inspired (Cumulus) bent plywood forms, hand-applied stains that render each piece one-of-a-kind, and a stated design philosophy of "material honesty" combining generational craftsmanship with new-age techniques.

The technology stack is anchored in artisanal woodcraft: bent plywood forming for the Cumulus line, hand-applied stain blends, and careful hand-selection of materials. Distribution is exclusively direct-to-consumer via the company's own e-commerce storefront (www.daftar.studio), serving the Indian domestic market with third-party logistics fulfillment; no marketplace listings, no retail partnerships, and no international footprint are disclosed.

The business model is one-time-purchase online sales priced via a custom quote (no public price list), paid through the PayU gateway supporting credit cards, net banking, bank transfer, and a cash deposit option capped at INR 10,00,000. The customer base is affluent Indian homeowners seeking unique, artisanal, premium furniture, and the company also accepts bespoke commission inquiries. No subscription, recurring, or licensing revenue stream exists. No funding rounds, M&A activity, or institutional investors are disclosed in the source material.

Name

Daftar (Dafterr Design Labs)

Legal name

Kofuku Idea Labs

Website

https://daftar.studio

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Daftar (Kofuku Idea Labs) is an India-based DTC handcrafted premium furniture brand selling designer wooden chairs, benches, center tables, and beds — including a signature cloud-inspired Bent Ply Collection — direct to affluent Indian homeowners via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Premium Handcrafted Furniture

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Household Furniture (2510)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Handcrafted furniture
• Premium wood furniture
• Bent ply furniture
• Designer home furniture
• Direct-to-consumer furniture

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Product Sales: One-time purchase model for handcrafted premium furniture. Products include benches, chairs, center tables, and beds. No subscription or recurring revenue model. Pricing in INR with various payment options including credit cards, net banking, bank transfer, and cash deposit (capped at Rs. 10,00,000).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Daftar (Dafterr Design Labs) designs, manufactures, and sells premium handcrafted bent ply wood furniture under its own brand, including chairs, benches, center tables, and beds organized in collections such as the Cumulus series. The company operates a direct-to-consumer e-commerce model, manufacturing in-house in Jaipur, India, and selling online to individual customers with delivery supported by third-party logistics partners.

Product overview

Daftar is a handcrafted premium furniture company offering a curated portfolio of chairs, benches, center tables, and miscellaneous pieces. The product line is organized around the signature Bent Ply Collection (featuring the Cumulus series with cloud-inspired designs including benches, lounge chairs, center tables, and beds) alongside other standalone pieces like Tambour end tables, and miscellaneous items such as Serenity, Bishop, and Mori. Products are crafted using new-age techniques with material honesty, combining modern and traditional craftsmanship, and are inspired by Prakriti (nature) with each piece designed to last a lifetime.

Differentiator

Problem solved

Functional benefit

Brands

• Bent Ply Collection: A furniture collection featuring pieces like Cumulus, Torii, Sanmon, Yakiban, and Shimenawa, inspired by cumulus cloud forms with soft comfort and smooth design.

Products and services

• Cumulus Series Bent Ply Collection
• Handcrafted Chairs Premium handcrafted chairs made using bent ply and other wood techniques, designed for residential use and sold directly to individual consumers.
• Handcrafted Benches Premium handcrafted benches in bent ply wood and other wood finishes, designed for residential interiors and sold directly to consumers.
• Handcrafted Center Tables Premium handcrafted center/coffee tables in bent ply and other wood materials, designed for living room use and sold directly to consumers.
• Handcrafted Beds Premium handcrafted beds in wood, designed for residential bedrooms and sold directly to individual consumers.

Quantifiable outcome

• Products built to last through customer's lifetime and for posterity

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PayU Payment GatewaycoreTechnology or IntegrationPayU provides payment processing gateway for the Daftar e-commerce website, enabling credit card transactions (Visa, MasterCard, Maestro, American Express) and net banking payments.
• Third-Party Logistics PartnerscoreImplementation/ SI/ Consulting PartnerDaftar uses third-party logistics service providers for order fulfillment and shipment delivery. Customers receive products via these logistics partners, with orders dispatched within 48 hours of processing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wakefit: India's largest online-first sleep and home furniture brand, selling mattresses, beds, and furniture DTC. Comparable in DTC e-commerce model and India focus, though with greater scale and private equity backing.
• Urban Ladder: Indian DTC premium furniture brand offering curated home furniture online. Direct competitor to Daftar in the Indian premium online furniture segment, though operating at a much larger scale with broader assortment and showrooms.
• WoodenStreet: Indian online furniture retailer specializing in solid wood and custom furniture. Comparable in wood craftsmanship emphasis and DTC + custom-order model serving Indian consumers.
• Pepperfry: Indian online furniture marketplace connecting consumers with multiple furniture sellers and brands. Competitor in Indian online furniture space, though more marketplace-driven with broader price tiers than Daftar's curated premium positioning.

Broad incumbents

• FabIndia: India's largest lifestyle and home furnishings retailer with strong artisanal and craftsmanship heritage. Comparable in celebrating handcrafted Indian craft, premium positioning, and natural material emphasis, though much broader in category coverage.
• IKEA India: Global furniture giant with growing India presence offering affordable, design-forward furniture. Broad incumbent competitor in Indian furniture market; not direct overlap with Daftar's premium segment but pressures mid-premium positioning.

Emerging players

• Maiden Home: US-based DTC premium furniture brand offering design-forward, high-quality furniture at accessible premium prices via e-commerce. Highly relevant international comparison for Daftar's DTC premium positioning and direct-to-consumer strategy.
• Article: Canadian DTC furniture company offering modern, well-designed furniture direct to consumers at mid-premium prices. Comparable in cutting out retail middlemen, design-forward positioning, and online-only distribution.
• Floyd: US DTC furniture brand focused on durable, modular, design-forward pieces sold directly online. Comparable DTC premium furniture model with emphasis on longevity and material quality — values Daftar also emphasizes.

Regional players

• Goodwood Furniture: India-based premium solid wood furniture maker emphasizing craftsmanship and customization. Comparable in Indian premium handcrafted wood furniture, custom-order model, and traditional craftsmanship positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/daftar-dafterr-design-labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daftar (Dafterr Design Labs)